# Page 2 | Helium 10 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Helium 10 the right Multi-Channel eCommerce solution for you? Explore 110 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/193503/Helium10/reviews --- Helium 10 4.2 (110) [View alternatives](https://www.capterra.com/p/193503/Helium10/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Helium 10 ## Showing most helpful reviews Showing 26-50 of 110 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DL David L. Sócio colaborador International Trade and Development Used the software for: Less than 6 months ### "Me encanta!!!🤩 " April 13, 2025 5.0 Estamos acabando de conocernos, pero su equipo técnico es muy servicial y competente. Pros Si, hemos utilizado y utilizamos Helium 10. Nos parece algo espectacular, y el equipo que hay detrás espléndido. Esta semana con \[contenido sensible oculto\], que nos ayudó en un tema ha sido súper ágil y agradable. Todo perfecto. Muchas gracias H. Cons De momento ninguna, hace poquitos días que nos conocemos. Gracias Review Source DS David S. Owner Retail Used the software for: 1-2 years ### "Unethical and incompetent organization" June 22, 2022 2.0 Bad. The few features I make use of work really well. It seems every time I try to adopt a new feature I am met with bugs, or some 'try and buy' scheme that's not specified so they can easily get their hooks in me and force me to upgrade to their next tier. I do not think Helium 10 is an ethical organization. I think they're a bunch of talented and corrupt developers looking to get as much money out of their consumer base and they are happy to confuse their customers in order to keep their hooks deep in the operations of their customers. If I could go back in time I would have taken the less impressive feature-set of Jungle Scout to avoid the dishonesty of this organization. Pros Certain features work well. They come out with new features frequently. Be careful to vet new features before using as this company has a tendency to release features that appear to be half-baked and not quite ready to go to market. Cons Portals: they allowed me to create a portal (landing page) due to a glitch. I should never have been able to at my price tier of Platinum. I created collateral and included an insert in my packaging leading customers to the portal. The portal has a 100 page view limit, essentially making it useless. They say I have to go to their next price tier of Diamond ($250/mo) to remove this limit. At no time when creating the portal was I made aware of the limit. I also purchased a domain through Helium 10. Any domain purchased with Helium 10 has a limitation that it can ONLY BE USED FOR PORTALS. This limitation is not specified when purchasing. Now I've been trying to get them to migrate the domain to AWS for several weeks now and their development team is continuing to work on it. I'm now sending out collateral containing a landing page that goes nowhere because I don't want to upgrade to diamond. My packaging contains a 'products@MYURL.com' that isn't hooked up to a web server because the domain contains a limitation of only being useful for landing pages created through Helium 10 (again, they do not specify this limitation when selling you the domain) and I'm completely screwed if my customers follow my insert or try to reach me by email. Their support team continues to assure me that this will be addressed. They've been doing it for about 3 weeks now. Alternatives considered [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) Reason for choosing Helium 10 Better features Review Source IG Idan G. Owner Retail Used the software for: 2+ years ### "Beware of leaving Helium10. They will start to charge again any time they want." August 11, 2023 3.0 Good tools. Expensive. Awful attitude towards customers. Bad customer service. Pros The tools are good, but H10 attitude towards their customers is awful Cons Their attitude. They froze out account when I cancelled it, and unfroze it without our consent, and never agreed to refund. No dignity. Awful attitude towards their customers. Switched from [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) I wanted better tools Review Source VR Verified Reviewer Independent Consultant Retail Used the software for: 2+ years ### "There is no other equivalent tool suite for Amazon sellers" July 4, 2020 5.0 Pros When I first learned of Helium 10 back in 2015, I started with the free access to keyword and listing tools and that UI/UX experience was great enough for me to subscribe. Now Helium 10 is a no-brainer, as Helium 10 as added many additional tools and maintaining a high-level of UI/UX. I have been able to drop subscriptions to other software. My main daily tools in the Helium 10 suite are Cerebro for keyword search, Keyword Tracker to identify the keyword with the highest potential, Follow-up for auto-emailer, Profits for financial analysis and now I can add ADS this week and I'm looking forward to Inventory Management later this month, these I will use daily. Cons I have no cons with this software. It's like comparing Amazon to all other platforms. Amazon is not perfect but there is no other even close. Same with Helium 10, I have subscribed to just about every popular Amazon tool suite out there, no others are even close to the value from Helium 10 for the money. Ok, when I first started using Follow-Up I thought something strange was going on but support set me straight that I hadn't specified the ASIN for the auto-email. When you adopt a new tool you still have to learn how to use it. Is that a con or just real life. Review Source CS Chase S. Entrepreneur Consumer Goods Used the software for: 6-12 months ### "Horrible customer service. Beware of this company, I will never work with them ever again. " August 20, 2022 1.0 Pros Honestly, the software is just ok. Its complicated and takes a bit to learn but can be helpful while it works but half the time it doesn't work. Please read my cons and overall experience to see the motive of this review. Cons I signed up for the service on the 18th of July. My service that I paid for was for the 18th of July through the 17th of August. Yesterday (the 17th of August) I cancelled my subscription, meaning I have no further obligation with Helium 10. Helium 10 Charged me regardless of my cancelled subscription, for another month of service that I do not want. I should not have been charged, and at this point I should not be obligated to continue with the service. I expect a full refund for the service that I was charged for. However, helium 10 obviously doesn't care about keeping customers and taking care of their customers. The timeline was that I cancelled at 8:45PM on August 17th and my card was then charged for another month of service at 9:02PM August 17th. After much arguing to try and have this reversed they would not complete my request and are sticking me with a $99 bill for the next month of a subscription I cancelled. Unbelievable. Horrible Customer Service. Review Source VR Verified Reviewer Business Analyst Consumer Goods Used the software for: 2+ years ### "Almost Necessary to Amazon & Walmart Sellers" May 9, 2022 5.0 It's great and it is almost necessary to have to become a successful Amazon seller. Pros It provides so much insight on keyword and listing functionality for Amazon and/or Walmart sellers. The team also provides extensive how-to and insight videos on running these businesses. Cons I don't love the "Black Box" feature, which aids in finding new products to sell. I find it difficult to use and not that helpful. Review Source Kevin O. Small Business Owner Apparel & Fashion Used the software for: 6-12 months ### "Great Addition to eCommerce" January 9, 2022 5.0 It is not my main source for SEO, I am an author and know about wording things for attention but it does help me and I would say its help has aided in sales here and there. All good! Pros I use the free version and it does what it says. The paid version is awesome but I use other tools to fill in the gaps. I think it is great and we all need to do research for SEO and this is great. Cons I have not found any issues yet but am using the simple or free version in my browser. Review Source OB Owen B. Sales & Marketing Director Retail Used the software for: 1-2 years ### "In Cricket Terms an All Rounder" July 5, 2020 5.0 I have found that you need the time to go through the tutorial videos on any tool you decide to use to get the most from them. If you are still stuck on anything which you will be at time just shout up customer support. The more you can tell them and show with screenshots the quicker they will resolve your problem. Do not be afraid to request help how ever small the problem may seem to you. This is not just software its like having an extra support team to call on. Pros Quite simply the more you use H10 the more you find it can do. Now the valuable piece of software I use. It's great how they bring together so many tools under one roof. I found Jungle Scout really helpful and a good software tool when I was starting my Amazon seller journey but after 2 years I jumped ship and got on board with H10 and I have not looked back since. Their Refund Genie tool returns enough lost income to cover the subscription fee and more!!! I can't recommend highly enough. If your looking at reviews to help you decide then stop, make your decision and hit buy now :) Cons I have sat and thought about this but I can't actually put my finger on anything. At a push I would say providing 24/7 customer service as current US time zone doesn't suit me being based in the UK but this is really not an issue for me.I have found that you Reason for choosing Helium 10 Not Applicable Review Source KB Kiva B. Publisher Media Production Used the software for: 1-2 years ### "Full-featured Amazon ecommerce software" April 7, 2021 5.0 I've had a very good experience with Helium10 and I'd easily recommend the Platinum plan. The Diamond plan is a bit overpriced for what you get as you just get the ADS software, which is fairly good, but it's becoming less useful as Amazon is building out more and more functionality in their Advertising console. I find that I don't use the ADS tool much. Pros Helium10 offers the full range of tools that you'd need for market research and running a business on Amazon. Since it's pretty much all you need it's handy that you don't have to look elsewhere for one tool here, another tool there. Most of the tools are quite accurate – accurate enough to make important decisions regarding product selection – and provide a significant amount of data. Cons A couple of the tools, like the inventory analyzer, are inaccurate, though they're not the important ones. Their customer service can take a really long time to respond to some issues, particularly ones that involve billing (sometimes it can be weeks rather than days). Switched from [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) It didn't offer as wide a range of tools. Review Source Talha S. Consultant Consumer Goods Used the software for: 1-2 years ### "A Perfect Tool for Your Amazon Business!" May 18, 2022 5.0 Pros Everything about this tool is great. A perfect tool for managing your A-Z Amazon Account. Cons Everything about this tool is great. However, the PPC Management tool can be improved. Review Source JS Judith S. Marketing Sports Used the software for: 2+ years ### "Follow-up email system" September 2, 2020 5.0 It's helpful to have keyword tracker, receiving all information on what is happening on the listing page. Seeing the reviews, feedback, daily Amazon report, seeing the changes on the page, etc. Overall one of the best systems there is and we highly recommend having H10 and sign up asap. Pros Any changes on the listings are reported (new reviews, feedbacks, any changes; i.e. how many sellers of the product, etc. My question about follow-up email system was answered quickly and with courtesy. All questions answer within a few minutes. Cons On the email system when I set up a template the "Message Preview" is overlapping the page. It's not easy to see how it looks. That would be helpful if you would change that so it's a clean and easy view of that page. Switched from [MBS](https://www.capterra.com/p/79109/BDS-I-and-MBS/) H10 has better pricing Review Source Zaira Z. Product Manager Marketing and Advertising Used the software for: 6-12 months ### "Helium 10 - expensive?" January 13, 2023 5.0 If you need information like number of searches, competition score, keywords, and more scratch from a competition product, Helium 10 is the answer for you. Pros Helium 10 have the accurate information about Amazon (in more than 4 countries). It’s very necessary if you are work with Amazon. Cons The only but I had its the price, because it’s not cheap. Alternatives considered [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) Switched from [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) Functionality: Cerebro Review Source TH Tom H. Owner Consumer Goods Used the software for: 1-2 years ### "If You Are Not Using Helium 10 for Your Amazon Business, You Don't Have an Amazon Business" July 7, 2020 5.0 A one-stop cloud platform for 90% of my software needs to run my Amazon business. The only other significant software expense is accounting software. (QuickBooks) Pros By far the most comprehensive, cost-effective, feature-rich Amazon seller tool platform available. The team at Helium 10 has not taken their foot off the gas of refining their great set of Amazon seller tools. There is not another seller tool platform in their class. Cons There is nothing I don't like about Helium 10. The only thing on my wishlist is they develop an integrated social media platform that works with Helium 10 Portals and our website. I would like it to include a link rotator. They have already knocked other items off my wish list like inventory management/forecasting, profit/financial reporting, and PPC ad management. Reason for choosing Helium 10 Helium 10 is a comprehensive set of Amazon seller tools that overall does not have any peers in quality or value. Review Source VR Verified Reviewer Amazon VA Wholesale Used the software for: 6-12 months ### "Best for competitor analysis of amazon store specially for reverse engineering" September 22, 2022 5.0 You can consider it a good product for amazon account management including product and competitor research with other multiple options. I think it worth it Pros you can track the products and your competitors using reverse engineering. Also it is good for amazon account management like generating reports. Cons it is not accurate in some markets specially gulf markets but they are improving the results. Review Source VR Verified Reviewer CMO Internet Used the software for: 6-12 months ### "Muy contentos con Helium" June 13, 2022 5.0 Pros El estudio de la competencia. Información sobre stock, productos con éxito,..etc Programación de petición de valoraciones. Y sobre todo el analísis de las fichas de productos y mención de puntos por optimizar. Cons Es una solución completa, empresas como la nuestra necesitamos 3-4 funcionalidades, Helium ofrecen decenas las cuales hacen que la navegación a veces no sea comoda. Ofrecer suporte en otros idiomas. Review Source deniz D. founder Wholesale Used the software for: 6-12 months ### "hellium 10" April 14, 2022 5.0 customer analysis Pros It can be used easily with chrome extensions. Cons Integration is very easy. . Review Source DK David K. CEO Retail Used the software for: 1-2 years ### "Unreliable with API Sync Issues" November 13, 2021 1.0 I regret investing time and money into this software. Waste of time, effort and money. Pros Has great promise but essential functions do not work. Cons Why does the API keep on having sync issues? I am paying every month and we have filed many customer service requests yet I still keep on getting API sync errors. We have spent much time trying to fix this and optimize campaigns but Adtomic still keeps on glitching and causing errors. I am very upset about this. Suggested changes are not pulling through in multiple marketplaces and I have issues with campaign creation errors and campaign family creation is inconsistent and broken. Automation is also broken and my ACOS is still out of control even though I have waited a long time for Helium 10 to optimize the campaigns. It turns out that nothing is being done and I have to wait a long time for customer support to give me an unhelpful answer. This product is not trustworthy and I am very upset with your product. This product is unrefined and very buggy. It is not ready to be released into the market. Review Source VR Verified Reviewer Owner Retail Used the software for: 1-2 years ### "Amazing - so much information to run your business! " July 3, 2020 5.0 Really good. Great tool, decent price for what is offered Pros I love that it offers so many things in one package. I dont need anything else Cons I wish it had PPC biding cost. It might, but what also comes with all of the great features is my lack of time to learn it. I dont have enough time to figure it all out. What i use , I LOVE. And i try to learn new things when i can Review Source Jeffrey B. Founder Retail Used the software for: 1-2 years ### "Great features, but sometimes buggy" April 17, 2021 4.0 I still use Helium10, but I am trying other competitor services as well. I just am getting tired of inconsistent data and wrong data being shown. Otherwise, they have many features that are great. Pros Helium 10's keyword research tools can help you to find more opportunities to sell on amazon.com. I would say that their features rival that of competitors. Cons I have a love hate relationship. For months it could work great. But then all of a sudden I notice it is giving wrong best sellers rank (BSR) data on the chrome extension. It's a shame, but we need accurate data if we want to do in depth research. It's just not always that reliable. If they can fix the bugginess, the could be one of the top amazon seller software tools. Review Source cP chris P. Agency owner Marketing and Advertising Used the software for: 2+ years ### "Used to be great" September 15, 2020 4.0 Used to love it and recommend to others, will be looking for better options moving forward and not recommending. Pros I use Helium primarily for kw research and listing writing, it used to be second to none in these areas. Cons They limited the number of kw's that can be imported into Scribbles...this is just ridiculous I need far more than the 1000 limit, this makes my life difficult. Another thing...there should be a better choice for feature subscriptions, I use Cerebro, frankenstein, scribbles and kw tracker that is it, I don't need the rest. Review Source AS Art S. CEO Retail Used the software for: 1-2 years ### "Does it all and even more" July 2, 2020 5.0 Overall, I have never experienced a team that is so dedicated to the success of its users. I believe this is the reason why the software and company are doing so well. Pros Software is a one-stop-shop for everything Amazon. It has helped me find great products to sell, as well as provide the training to grow my business. Cons Not much to not like. No negatives I can think about. Review Source RS Robert S. owner Market Research Used the software for: 2+ years ### "Almost ALL THAT YOU NEED for an Amazon Business" August 31, 2020 4.0 My experience with H10 is great. It's a perfect business deal. I mean they over-delivery, most of the time. The add little or big improvements that matter and they try to be in the first line with almost the complete package for an Amazon business. Pros It's very easy to use and has a lot of options. But it's XRay that makes my life very easy and the Profits helps me to see how my business is doing. Cons I wish that you get us a chance to try the new ads and to offer feedback, because I use another soft for that, and I don't know if the ADS beta works as good as that, or if the formulas are so easy to implement. Reason for choosing Helium 10 because it incorporates almost all the products that I need in my Amazon business and works very good. It doesn't have so many issues, or they are solved when I'm not using the tools. Review Source VR Verified Reviewer Purchasing and Admin Retail Used the software for: 1-2 years ### "Evolving and Cutting Edge" July 26, 2020 5.0 Top quality business focused on customer success. Pros Additional features are been added to compliment the already great modules. Giving an all round business tool. Cons Integration to external accounting would be a great add on. Reason for choosing Helium 10 Better value for money Review Source Gülay U. E-Commerce Retail Used the software for: I used a free trial ### "absolutely very useful and easy software" December 14, 2020 5.0 I did analysis in the trial version and the result is amazing! He definitely finds the right product and makes a competitive analysis. Pros I do online arbitrage and FBA at Amazon. I've tried many software so far, but they haven't worked well. I was having trouble finding products and even trying to install products manually. While searching on the internet, I saw helium 10 and decided to try it. First I bought the trial version and used it, the result is amazing! It is both very easy to use and very clear. Competitive analysis is also very good. I believe I can sell a lot of products using Helium 10. Cons It may be cheaper because I live here in Turkey, and unfortunately very expensive dollars Review Source VL Vitalii L. CEO Apparel & Fashion Used the software for: 2+ years ### "They charge money while their app does not work" August 24, 2022 1.0 I paid for Atomic $250, but it never worked. I opened tens of cases with bugs and error, however, they does not care. When I requested a refund as I did not receive a service I paid for, they refused with no reason. Helium10 is like paying for a cat on the bag. You never know if you will lose money with them or not. They make money on cheating people. Pros They have plenty of features unfortunately, most of the products do not work. Cons lack of support Plenty of features do not work. Review Source Similar Products Featured ## Related categories [Multi-Channel eCommerce](https://www.capterra.com/multi-channel-ecommerce-software/)[Marketplace](https://www.capterra.com/marketplace-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.