# Page 3 | Helium 10 Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Helium 10 the right Multi-Channel eCommerce solution for you? Explore 110 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/193503/Helium10/reviews

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Helium 10

4.2 (110)

[View alternatives](https://www.capterra.com/p/193503/Helium10/alternatives/)

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Last updated March 13th, 2026

# Page 3 - Reviews of Helium 10

## Showing most helpful reviews

Showing 51-75 of 110 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SC

Shawn C.  
Owner  
Retail  
Used the software for: 2+ years

### "Need but the customer service has gone downhill. Also price is too high"

February 17, 2023

5.0

I would say overall it is okay. 4/5. Too expensive. Can not track enough keywords.

Pros

Ease of use. Familiar with the software.

Cons

Too expensive. Many features are terrible and not used.

Review Source

GE

Guy E.  
Amazon Seller  
Retail  
Used the software for: 6-12 months

### "Overall a great Software - I would recommend to every Amazon seller, and services suppliers."

July 2, 2020

5.0

I have a very good experience with helium 10.

Pros

Very innovative, many useful great new features. I'd say it's an overall solution for amazon sellers. Very good support. Lots of information on many channels to perfect the software and Amazon. They do all they can to teach and upscale the user's abilities. and have many new ways to learn from instructional videos, Helium 10 Pro videos, Helium 10 university, A full free and very professional course for Amazon sellers, Project X, Podcasts, and so and so... Many new features. many options to expand your business... thanks, guys.

Cons

Since Helium 10 can not always be accurate - when Amazon doesn't open the date to external users, I wished there was a clear sign when the data is accurate and when it is estimated. that could be of great help.

Review Source

nK

natalie K.  
e-commerce channel manager  
Consumer Goods  
Used the software for: 6-12 months

### "10/10 software and customer support"

July 2, 2020

5.0

Pros

Import listing from Amazon is my favorite feature, super easy to update and create listings as well as using scribbles/frankenstein to optimize. 10/10

Cons

Sometimes it's hard to toggle between different features when working on listing optimization, this is only difficult when you are working on a listing that has TONS of child variations, not too bad but can be difficult

Review Source

PS

Pritesh S.  
E-Commerce Specialist  
Retail  
Used the software for: 6-12 months

### "I love Helium 10"

July 2, 2020

5.0

Pros

If you have Helium 10 you will not need another software to help sell on Amazon. It has so many features and the fact that they keep on bringing new features without asking for more money. It is absolutely amazing. You also get to join the FB group which is very valuable. Bradley is as usual amazing with his live webinars and tricks and tips. I can say that H10 truly wants you to succeed in selling on Amazon and gives you all the tools you need, you just need to put in your hard work.

Cons

We are Platinum users, some times we have to wait for a feature to be made available as it first rolls to Diamond and Elite members.

Review Source

RM

Richard M.  
Managing Director  
Retail  
Used the software for: 1-2 years

### "Comprehensive Suite of tools for online sellers"

July 6, 2020

4.0

Good tools, highly variable customer service. It has been real good on occasion and real bad on many occasions

Pros

Full suite of tools for the Amazon Seller. Covers all parts of the selling cycle: Research, Listing composition, Keywords analysis and customer outreach

Cons

Often feels like a series of point solutions mashed together rather than a seamless suite of tools sharing common interface and process management.

Review Source

Mariia S.  
Cosmetic Selling Manager  
Retail  
Used the software for: 1-2 years

### "A must-have"

July 5, 2020

5.0

Pros

Valuable data that it provides and timely reports

Cons

Change of the interface which was performed recently made it harder to navigate

Review Source

JH

Jeremy H.  
COO  
Retail  
Used the software for: 1-2 years

### "Buggy Software & Poor Customer Service "

February 12, 2021

2.0

Overall, not a good experience. You need reliable software when doing your bids through the software. You can't have your software down for a week or two weeks with no info on when it will be back up.

Pros

Using the Prestozon ads product that Helium10 owns. Feature set is nice, not bloated with features you don't need. Relatively easy user interface.

Cons

Several bugs and very slow to fix them. Even worse didn't respond to support tickets and provide any updates despite providing detailed summaries of the issues including screen shots.

Review Source

AV

Alan V.  
CEO, Co-Founder  
Consumer Goods  
Used the software for: 1-2 years

### "Lots of bugs in their Adtomic tool. Basically useless. Refused to provide refund when requested."

May 18, 2021

1.0

They've unethically launched and marketed an unusable product (Helium 10 Adtomic). Customer service has been dismissive and unhelpful. Very disappointed in their lack of response/action to my inquiries. Will consider updating this review once they have fixed the bugs in Adtomic or properly addressed my inquiries. I upgraded to Diamond for 2 billing cycles for this tool specifically but they ignored my requests for a refund.

Pros

Their keyword research tools like Cerebro and Magnet are helpful in optimizing our listing and preparing for launch.

Cons

Their Adtomic tool has so many bugs, it's basically useless. We're unable to apply any changes to our keyword bids, create new campaigns, or set up campaign rules. However, they have unethically launched an incomplete and unusable product, promoting it as if it is the holy grail of Amazon PPC tools. They refused to provide a refund when these bugs have persisted for nearly a month.

Review Source

CV

Catherine V.  
Director of sales and marketing  
Internet  
Used the software for: 6-12 months

### "incredible software if you know how to use it"

September 27, 2020

5.0

Pros

i had been struggling with reporting and value of my amazon business; then the minute I turned on Magnet, hey presto! I now can show my investors what the heck it is I am doing!!! You have really thought of everything a business could need.

Cons

Because I am a one woman show, I was doing everything and not necessarily having time to learn Helium10, but now i have a bit more time, it's a revelation.

Alternatives considered

[Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)

Reason for choosing Helium 10

I use them for different purposes

Review Source

OS

Oliver S.  
Managing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "An absolute requirement for success"

July 7, 2020

5.0

Researching Amazon products and gaining knowledge about your competition is the biggest challenge of any business. Helium10 makes that content absolutely every-day knowledge and completely simplifies what used to be the most complicated part of the process.

Pros

If offers great features with incredible accuracy and performance.

Cons

Logs you out if you have multiple devices signed in

Review Source

MT

MARINA T.  
Ownere  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Must Have Great Tools!"

July 8, 2020

5.0

good experience, it just takes a little time

Pros

Great tools for Amazon sellers! A must have!

Cons

I would like a sequence provided for instructions....use this tool first, then this to....and finaly... They are all great and useful, but for me personally I would love the sequence I am suppose to do it in

Review Source

SA

Saffet A.  
Procurement Manager  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "It is the best"

January 22, 2023

5.0

Pros

The Helium 10 is definitely the best product for Amazon list analyses

Cons

The price is very high. You need to sell lots of product to effort

Review Source

MI

Muhammad I.  
Senior QA  
Banking  
Used the software for: 1-2 years

### "Well known platform"

November 14, 2021

5.0

it is great for me

Pros

it is great for me and I am using Helium10 for my daily e commerce task

Cons

it is great for me and I am using Helium10 for my daily e commerce task, cost should be decresed

Review Source

AA

Andrew A.  
SEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Back my money!"

June 5, 2024

4.0

Not recommend. They don't back my money for unusing service

Pros

Correct information and usable service, but back my money for second month!

Cons

You didn't refund me for a service I didn't use and charged me 39 bucks.

Review Source

DB

Dylan B.  
VP  
Sports  
Used the software for: 2+ years

### "Great Services"

July 2, 2020

5.0

Great service.

Pros

They often come out with new apps that are extremely helpful. They also never stop improving existing apps

Cons

The profit calculator isn't real time... it has a few hours of delay.

Review Source

tC

tiberio C.  
md  
Consumer Goods  
Used the software for: 6-12 months

### "all under one roof"

July 2, 2020

5.0

very positive, great learning tutorials, freedom ticket useful for newbies and those wanting to improve certain areas and also like the podcasts

Pros

Great range of products and features and training videos really help.

Cons

kw ranking does not give you granular info on ranking on mobile v desktop and also in different areas of US where your ranking might differ - this could be a great additional feature for advanced kw ranking

Reason for choosing Helium 10

mainly as had more features, more training and also recommended by a few amz sellers I know

Review Source

VA

Victor A.  
CEO  
Professional Training & Coaching  
Used the software for: 2+ years

### "Helium 10 for Sellers"

August 10, 2020

5.0

Excellent

Pros

Chrome Extension, Elite Training, All product research.

Cons

Occasionally the chrome extension numbers appear wrong

Review Source

sG

souzan G.  
owner  
Cosmetics  
Used the software for: 1-2 years

### "Hi"

July 24, 2020

5.0

it's good

Pros

All the features cerebro,and some other tools but sometimes is confusing

Cons

I wish they had the search frequency for keyword research and also video tutorial for setting up follow up email. Also the software doesn't have the features

Review Source

RP

Raz P.  
CEO  
Consumer Goods  
Used the software for: 1-2 years

### "Review"

July 2, 2020

5.0

Excellent

Pros

The whole solution aspect of Helium 10, as in answer man of an Amazon Seller's needs

Cons

Would be lovely to have an automation for Amazon's "Request A Review" button integrated into Follow-Up

Reason for choosing Helium 10

Was recommended by other people

Review Source

VR

Verified Reviewer  
Director  
Consumer Electronics  
Used the software for: Less than 6 months

### "CUSTOMER SUPPORT IS CRAP "

May 7, 2024

1.0

Pros

Easy to use they are not customer focused.

Cons

Customer service is unacceptable. I wanted to cancel the subscription; they suggested I pause it instead, which I agreed to. I thought: why not, if I ever wanted to restart again, I will just notify them. Little did I know, they restarted my subscription without my consent 3 months later. Within less than 24 hours I asked for refund. They refused to issue the refund for something that I didn't even use. Instead they suggested to issue credits for that amount. Unbelievable... And from reading other reviews, I can see other people had the same issue... This is absurd. Never had a company refuse to issue a refund for a product or service that I didn't use.

Review Source

RM

Richard M.  
Owner  
Food & Beverages  
Used the software for: Less than 6 months

### "An Essential Tool for Managing Your Listing and Tracking Performance"

July 2, 2020

5.0

Cerebro 10 for keyword search and benchmarking competitors

Pros

Just signed up for Helium 10 last week and it fulfills all of the prerequisites of ANYONE selling on Amazon. It takes the pain out of keyword research and optimizing your listing. More importantly, it helps to benchmark your competitors and provides a robust Chrome bookmark and Alert feature. Superb tutorials to familiarize you with the features of Helium 10 and clear guidance on how you might use them. The essential management tool for beginners and experienced users alike.

Cons

Probably need a bit more work on scribbles, but a minor quibble.

Review Source

VR

Verified Reviewer  
Prezes  
Consumer Services  
Used the software for: 6-12 months

### "Helpful but they cheat on fees"

August 22, 2022

1.0

The company tries to get a customer quickly, but it is not easy to unsubscribe. They use deceptive methods of charging fees. They don't inform you about your subscription to keep you paying for their services for as long as possible. I recommend paying attention because this is bordering on fraud.

Pros

Indicates sales trends on amazon, but Im not sure it's true score

Cons

The software is difficult to use, I do not recommend it to inexperienced people. It is not very intuitive and you have to spend a lot of time getting to know the program.

Review Source

sW

shameem W.  
sales coordinator  
Apparel & Fashion  
Used the software for: 1-2 years

### "Helium 10 - sales notification "

April 30, 2021

5.0

Helium 10 is great for a quick snapshot of your daily/weekly/monthly sales if selling on multiple Amazon marketplaces.

Pros

\- used Helium 10 mainly for daily and weekly sales information. Great for daily analysis of different Amazon marketplace listings. - Showed the comparative daily/ weekly increase or decrease in percentage of sales/ units

Cons

\- the format of the emails was sometimes hard to read because it visually looked messy. - There are 3 different membership levels which can limit the number of features one has access to.

Review Source

JML

J. Miguel L.  
Owner  
Computer Hardware  
Used the software for: 6-12 months

### "Helium 10 is the foundation stone of my business"

August 1, 2020

5.0

Pros

Helium 10 makes sure each facet of their programming is understandable through training videos. I rely heavily on these.

Cons

I wish i could find answers to questions I have faster. For example, on the mobile app it says to make a product as a favorite at helium10.com. I have not found out how to do that yet.

Review Source

EP

Emile P.  
Ecomm manager  
Consumer Goods  
Used the software for: 2+ years

### "Great set of tools"

September 29, 2020

5.0

Fantastic set of tools, so many tools, I can't even keep up and use them all properly, and I already think I get more than enough value for my money

Pros

The best thing is that new tools keep being added all the time. So much value for money becoming more valuable with time.

Cons

Some things take time to be rolled out for EU markets

Reason for choosing Helium 10

More complete and easier to use.

Review Source

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