--- title: "AgentLocator Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about AgentLocator Software - reviews, pricing plans, popular comparisons to other Real Estate CRM products and more." source_url: "https://www.capterra.com/p/195054/AgentLocator/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # AgentLocator Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) AgentLocator ## What is AgentLocator? AgentLocator provides lead generation and website design services coupled with a powerful in-house CRM system tailor-made for real estate agents. AgentLocator’s CRM system features: a built-in dialer, automated listing emails, mass emailing and texting capabilities, a personalized home search mobile app (HomeLocator), a CRM app, an AI chatbot, pre-loaded drip campaigns for lead nurturing, pipeline statuses, tags and filters for contact organization. AgentLocator websites are SEO- and mobile-optimized, come with an IDX feed and have the ability to connect multiple MLS feeds into one. Agents can easily add unlimited community pages, landing pages with sign-up forms, blog posts, and other pages through the in-house Site Manager. Leads are generated through tested-and-proven Google Search and Facebook ads run by an experienced marketing team. For agents focused on brand awareness, Tag Marketing (i.e. remarketing ads) through the Google Display network is also available. ## What is AgentLocator used for? [Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Mac CRM](https://www.capterra.com/mac-crm-software/) Top alternative Featured Overall rating Based on 60 user reviews Reviews sentiment Positive 97% Neutral 0% Negative 3% Starting price CA$249 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AgentLocator?[Manage this product listing](https://www.g2.com/products/agentlocator/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AgentLocator 4.8 (60) VS. [4.4 (18,815)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price CA$249 Per User, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (60) Ease Of Use 4.0 (402) Value For Money 4.6 (58) Value For Money 4.0 (380) Customer Service 4.6 (60) Customer Service 4.1 (391) ## AgentLocator alternatives Highest Rated [4.7 (467)](https://www.capterra.com/p/245800/Monday-CRM/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.3 (7,007)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.6 (6,123)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [HouseJet](https://www.capterra.com/p/201552/Market-Maker/) [4.3 (402)](https://www.capterra.com/p/201552/Market-Maker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201552/Market-Maker/) [View all alternatives](https://www.capterra.com/p/195054/AgentLocator/alternatives/) ## FAQs about AgentLocator Overview ### Which roles and teams benefit most from AgentLocator? AgentLocator is most used by realtors, real estate agents, brokers, and sales representatives who need to identify and manage prospective property clients. Brokerage owners, team leaders, and sales managers use it to support lead distribution, monitor agent activity, and organize follow-up workflows across real estate sales teams. Answer based on 60 reviews Overview ### What company size and specific industries is AgentLocator built for? AgentLocator is designed for individuals, small teams, and brokerages in the real estate sector that want to grow through online leads. It suits smaller organizations best, especially those seeking an affordable starting point for managing and scaling day-to-day business operations. Features and Usability ### What are the key features of AgentLocator? AgentLocator includes core real estate CRM features for contact management, lead generation, lead nurturing, and sales pipeline management. Reviewers most often discuss its lead-focused CRM, automated follow-up through email marketing and marketing automation, and client/property matching. Differentiating support includes training resources for CRM setup, lead calling, and conversion workflows. Answer based on 34 reviews Overview ### How well does AgentLocator support real estate lead generation? AgentLocator combines real estate lead generation with CRM follow-up, campaigns, and training for agents. Many real estate professionals value the ability to keep prospects engaged and organize pipelines, while some report disappointing lead quality or delays launching websites and lead programs. Results appear to depend on setup, campaign execution, and consistent follow-up. Answer based on 18 reviews Integrations ### Which third-party tools and platforms does AgentLocator integrate with? AgentLocator integrates with 7 third-party tools across communication, email marketing, scheduling, and website publishing: BombBomb, Follow Up Boss, Gmail, Google Calendar, Mailchimp, WordPress, and Zapier. These catalog integrations cover contact management, email, calendar syncing, and web publishing workflows. Answer based on 2 reviews Getting Started and Support ### How difficult is it to set up AgentLocator? AgentLocator provides hands-on setup assistance and training, but the initial configuration can take time for busy real estate agents. Users often find support responsive when questions arise, yet some describe information overload, slower-than-expected account activation, or website launch delays. Teams should plan time for onboarding, customization, and learning the system. Answer based on 12 reviews Getting Started and Support ### How easy is it to onboard and train a team on AgentLocator? AgentLocator offers in-person and live online training, webinars, documentation, and videos to support team adoption. Reviewers report that setup is generally straightforward and training is informative, with short recordings helping users learn core tasks. CRM setup, data imports, and the system’s many features can require more time; some client-facing users need practice before becoming comfortable. Answer based on 25 reviews Getting Started and Support ### What customer support options does AgentLocator offer, and how do users rate the experience? AgentLocator offers email/help desk, a knowledge base, phone support, and chat. Users frequently describe the support team as responsive, helpful, organized, and effective during onboarding and training. Some reviewers report slower customer service, delayed replies, limited setup communication, and a need for better coordination between departments. Answer based on 39 reviews Features and Usability ### Is AgentLocator easy to use for real estate agents? AgentLocator offers an easy-to-navigate real estate CRM with connected tools for leads, messaging, notes, pipelines, and automated follow-up. Agents, including those moving from other CRM systems, describe the interface as straightforward to learn. Some users still want added functions, such as a better home-value calculator or broader feature depth. Answer based on 16 reviews ## Features AI summary Based on 1,459 Real Estate CRM reviews Capterra data shows that buyers of Real Estate CRM rank the following features as their top priorities: - **Contact Database** (**60%** of reviewers rated this feature as critical) - **Client Management** (**54%**) - **Customer Database** (**49%**) AgentLocator supports all three features that reviewers rate most highly: **Contact Database**, **Client Management**, and **Customer Database**. Together, these capabilities help real estate businesses keep prospect and client records organized, manage relationships throughout the sales cycle, and maintain accurate customer information, allowing teams to respond faster and handle follow-up more effectively. Contact Database 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Contact Management 4.6 (30) 66.67% of 30 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Lead Management 4.8 (26) 53.85% of 26 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Alerts/Notifications 4.8 (28) 67.86% of 28 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Email Marketing 4.5 (26) 61.54% of 26 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Client/Property Matching 4.5 (25) 64.00% of 25 reviewers that rated this feature as important or highly important Match clients or tenants with suitable properties based on their specific requirements, preferences and budget AgentLocator 39 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Client Management: Manage contact details and communication with clients - Client/Property Matching: Match clients or tenants with suitable properties based on their specific requirements, preferences and budget - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Fields: Customize data fields to support various needs and use cases - Data Import/Export: Import and export data to and from software applications - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - For Mac Devices: Operate/access software on Mac Devices - For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals. - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Real-Time Data: Receive data and information in real time - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Pipeline Management: Pipeline view and tracking lead status - Segmentation: Group leads or contacts based on their specific characteristics - Task Management: Create, manage and track all task activities and progression - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.7 (60) 4.7 Based on 60 reviews ## Pricing Value for money 4.6 (58) Grow 12 (Grow your business in 12 months or less) CA$249.00 Per User,Per Month Value for money 4.6 (58) 4.6 Based on 58 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ BombBomb](https://www.capterra.com/p/117295/BombBomb/)[ Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (60) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (60) 4.6 Based on 60 reviews ## User reviews Overall rating 4.8 Based on 60 reviews Filter by rating 5(53) 4(5) 3(0) 2(0) 1(2) Mentioned topic Sorted by most recent JB Jessica B. Realtor Real Estate ### "Great program for realtors" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 16, 2025 so far nothing but positive feedback! looking forward to utilizing the program further and exploring all the features. Pros I like that it seems very user friendly and thats its a one stop shop! I've tried Follow up boss & buffini for CRMS previously and this one takes the cake. Cons some of the training videos were a bit repetitive and could be condensed. It would also be nice if the videos were a little bit interactive. Switched from [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) wasnt userfriendly, cost was similar, wasnt getting any leads Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 17, 2025 Hi Jessica, Thank you for the wonderful review! We're glad to hear you're enjoying the platform and finding it easy to use. We appreciate your feedback—it helps us continue to improve the experience for all users. We're excited to support you as you explore everything AgentLocator has to offer! BM Brett M. Realtor Real Estate ### "Working it!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 4/10 June 3, 2025 Very positive experience so far. If you follow the training videos and do what they say it’s really helps get used of how things work. Pros Excellent training material on all levels, they are easy to communicate with and are very responsive. Cons The system takes some time to get used and set up. There seems to be a lot of information initially and it gets a little overwhelming. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 4, 2025 Thank you for the thoughtful review, Brett! We’re glad to hear you’ve had a positive experience so far and that our training materials have been helpful. We understand the initial setup can feel overwhelming, and we’re always working to make the onboarding process as smooth as possible. We truly appreciate your patience as you get familiar with everything. Your feedback helps us continue to improve the onboarding experience. If you ever need additional support, our team is just a message away. Thanks again for choosing AgentLocator, we’re excited to keep supporting your success! RL Rick L. Realtor Real Estate ### "Instantly Active Lead Gen" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 29, 2025 So far so good. It is a bit daunting but I think, once I get into the CRM deeper I will be able to make it do what I need over and above what it does for Lead Gen. Pros The AI does a pretty good job of keeping leads engaged as I was learning the system and when I am unable to stay on top of the lead gen. Cons I am having a difficult time wrapping my mind around using tags etc. to stay in contact with my Sphere if Influence. I would like it to be able to track my daily activity - how many call, emails, texts, meeting etc. I have done like some of the other, non-lead gen, CRM's do Switched from [Referral Maker CRM](https://www.capterra.com/p/161832/Referral-Maker-CRM/) They did not have lead gen but I did like how they monitored activity Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 4, 2025 Thank you for your review, Rick! We’re happy to hear you’re finding value in the system and appreciate you sharing your experience. If there’s ever anything you need, our team is always here to help! Witty S. Real Estate Sales Representative Real Estate ### "Fraud Company - Agents Beware of Agentlocator!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 19, 2025 Beware of this company! Their sales staff offers nothing but "FALSE PROMISES & FAKE GUARANTEES." Their website's poor SEO will never let you rank organically on Google, so you are left with no option but to run expensive paid ads on Google, which sucks because even with paid ad campaigns, they never share reports on cost per lead, and their lead quality is not better than other marketing agencies selling these templated landing pages! They charge a premium price for their custom websites, where they would not customize anything for you. After reading this review, if you still want to give them a try, I suggest picking their monthly plan and never paying in advance for the whole year, which is a mistake I committed - so lose your setup fee (which they never refund in inspite of their guarantee) and a few months of subscription! Pros I didn't find anything positive about Agentlocator! Cons The list is long. 1) Sales team trained in giving FALSE PROMISES & FAKE GUARANTEES. 2) Customer service SUCKS! 3) Marketing team is expert at generating garbage leads 4) Their platform does not support SEO and your website will not rank no matter what you do Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JI Jeff I. Real Estate Professional Real Estate ### "Glad I made the switch " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 15, 2025 Excellent. Great customer service and support. Pros Training was very supportive and functionally for the CRM is top notch. Cons I think having more direct integration options would be beneficial in the future. Switched from [Real Geeks](https://www.capterra.com/p/222439/Real-Geeks/) Price point and value. Agent Locator being a Canadian company also made supporting workflows and home evaluations more suitable for my client base. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 16, 2025 Thank you for the great feedback, Jeff. We truly appreciate it! TG Tristan G. Real Estate Salesperson Real Estate ### "Great Service and System " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2025 Great Customer Service and Quick to Respond ! Pros The CRM and organizing of leads along with the AI response are key for when your busy ! Cons Nothing so far ! The CRM and Website building has been smooth. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 16, 2025 Tristan, we truly appreciate your feedback. Thanks a lot! Thenuk D. Real Estate Agent Real Estate ### "Good Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 25, 2024 Good so far, will update if that changes. Pros Good software and system to gain leads, has a lot of potential. Cons Expensive service and has some missing things that could make it better. Alternatives considered [Community SMS Marketing Platform](https://www.capterra.com/p/219460/Community/) Reasons for choosing AgentLocator trusted by other friends and agents that I know Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 16, 2025 Thank you, Thenuk! We’re glad to hear you’re happy with our service! FO Felipe O. Realtor Real Estate ### "10/10 Experience with Agent Locator " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 15, 2024 So far my experience has been great and the Agent Locator team has been very supportive. Pros It provides tools for all types of client follow-up. Cons There should be a detailed video on how to mass import leads from another CRM into Agent Locator on the basic CRM training. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 16, 2025 Thank you for the great feedback, Felipe! We appreciate it greatly. HB Harby B. Owner Real Estate ### "Great onboarding" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 29, 2024 Great, was able to get all my questions answered Pros The clear communication and taking the time to answer my questions Cons Videos were a bit dry and had a few repeats Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 16, 2025 Thank you for taking the time to leave a review, we truly appreciate it, Harby! CG Connie G. VP Real Estate ### "Lead Conversion course" 5.0 Overall Rating 5.0 5.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 27, 2024 Agentlocator provides very good and timely support! Pros The Lead conversion course was very useful! Cons I would like to have a more detailed video on setting up the Drip campaign Switched from [IXACT Contact](https://www.capterra.com/p/130605/IXACT-Contact/) Agentlocator has the AI answering service for Lead generation Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 16, 2025 Thank you for taking the time to leave a review, we truly appreciate it, Connie! [View all Reviews](https://www.capterra.com/p/195054/AgentLocator/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [HouseJet vs AgentLocator](https://www.capterra.com/compare/195054-201552/AgentLocator-vs-Market-Maker)