# AgentLocator Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is AgentLocator the right Real Estate CRM solution for you? Explore 60 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/195054/AgentLocator/reviews

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AgentLocator

4.8 (60)

[View alternatives](https://www.capterra.com/p/195054/AgentLocator/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of AgentLocator

Ease of use

4.6

Customer Service

4.6

## Pros and Cons in Reviews

MD

Maria E. D

RealtorReal Estate, Self-employedUsed the software for: More than 2 years.

“With A.L system realtors can project a 5 stars services.“

August 5, 2024

JB

Jessica B

RealtorReal Estate, Self-employedUsed the software for: Less than 6 months.

“some of the training videos were a bit repetitive and could be condensed.“

July 16, 2025

JB

Jessica B

RealtorReal Estate, Self-employedUsed the software for: Less than 6 months.

“I've tried Follow up boss & buffini for CRMS previously and this one takes the cake.“

July 16, 2025

Witty S

Real Estate Sales RepresentativeReal Estate, 51 - 200 employeesUsed the software for: Less than 6 months.

“They charge a premium price for their custom websites, where they would not customize anything for you.“

April 19, 2025

FO

Felipe O

RealtorReal Estate, Self-employedUsed the software for: Less than 6 months.

“It provides tools for all types of client follow-up.“

December 15, 2024

BM

Brett M

RealtorReal Estate, 51 - 200 employeesUsed the software for: Less than 6 months.

“There seems to be a lot of information initially and it gets a little overwhelming.“

June 3, 2025

HK

Harvinder K

SalespersonReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months.

“Very well-designed training for lead calling and CRM setup“

May 22, 2024

TG

Tanya G

RealtorReal Estate, Self-employedUsed the software for: Less than 6 months.

“Unlike coaching programs with exorbitant monthly fees, Agent Locator's training delves deep into crucial aspects like conquering fear, mastering mindset, and navigating customer relationships and objections. Despite being in business since 2010, I thought I had reached my learning peak. How wrong I was!“

March 22, 2024

## Showing most helpful reviews

Showing 1-25 of 60 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Nipun G.  
Real Estate salesperson  
Real Estate  
Used the software for: Less than 6 months

### "Great tool to beginners "

July 13, 2024

5.0

Pros

Excellent customer support and tech support, easy to use, keeps me busy and helpful if you want to work on your cold calling scripts. No contracts

Cons

Nothing so far, I am very hopeful with the outcome

Review Source

NH

Nicole H.  
broker  
Real Estate  
Used the software for: Less than 6 months

### "There is no doubt that AL is A1 "

October 2, 2024

5.0

great eperience, very kind helpful staff.

Pros

I love the videos and the advice. The CRM is easy to use, easy to follow and user friendly.

Cons

wish had a bit more communication when setting it up

Switched from

[Real Geeks](https://www.capterra.com/p/222439/Real-Geeks/)

real geeks, not so user freindly and super expensive

Review Source

Response from AgentLocator

January 16, 2025

Thank you for your trust and for letting us help you in your real estate journey, Nicole. We truly appreciate it!

SA

SHARA A.  
REAL ESTATE AGENT  
Real Estate  
Used the software for: Less than 6 months

### "THEY ARE TAKING YOUR MONEY AND NOT DOING THE JOB"

March 28, 2021

1.0

POOR

Pros

NOTHING ABOUT TO LIKE THEY DID TOOK 10 DAYS AND MY SYSTEM IS NOT UP AND RUNNING MOREOVER THEY DISTROIED MY OWN WEBSITE WHICH THEY HAD NO RIGHT TO USE OR CHANGE IT

Cons

THEY DO NOT WORK PROPERLY TO EVEN SET UP MY SOFTWARE

Review Source

Response from AgentLocator

April 14, 2021

We're so sorry for your experience. We took a look at your account and it looks like you signed up with us 3 times in the last 3 years, however, we were unfortunately not able to meet your expectations. We're truly sorry that we handled the process in this way and we promise you we'll be reviewing our process to make sure that we never drop the ball the way we did with you.

MM

Mani M.  
Broker  
Real Estate  
Used the software for: 1-2 years

### "Agent Locator is worth every penny spent"

August 11, 2024

5.0

I have been with many CRM providers (Follow up Boss, Engage etc.) but they are all the same in one way or another. This is the most complete CRM out there. The training is not only about the functionality but how to make the best out of it.

Pros

CRM is the main sticking feature and then the training which is extensive

Cons

Nothing yet that I can think of. The have been constantly upgrading in a better way.

Switched from

[Engage CRM Pro](https://www.capterra.com/p/238766/Engage-CRM-Pro/)[Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/)

I would rather not get into the details as everyone experience is different

Review Source

DC

Daniel C.  
Sale Representative  
Real Estate  
Used the software for: Less than 6 months

### "Glad to be back"

July 5, 2024

5.0

I was with AgentLocator in the past. I am glad to be back and never should have left.

Pros

The structure to be able to follow up with leads and the training.

Cons

Limited access in the App does not allow me to work from my phone.

Switched from

[Lofty](https://www.capterra.com/p/157457/Lofty/)

I was with AgentLocator in the past and I find that AgentLocator is much better at generating leads for the Canadian market.

Review Source

TG

Tanya G.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "I'm beyond impressed! 💼💡"

March 22, 2024

5.0

Wow, can someone say 'holy moly'? Back in 2017, I made a questionable decision to leave Agent Locator, but thankfully, I've seen the light and returned this year. What was I thinking? Well, whatever it was, I'm ecstatic to be back. The website and lead generation services alone are worth their weight in gold, but what truly sets Agent Locator apart is their exceptional training. I must confess, I feel like I hit the jackpot with the value I'm getting for my money. The training provided is nothing short of excellent. It's so comprehensive that I find myself rewatching it to ensure I absorb every nugget of wisdom. Unlike coaching programs with exorbitant monthly fees, Agent Locator's training delves deep into crucial aspects like conquering fear, mastering mindset, and navigating customer relationships and objections. Despite being in business since 2010, I thought I had reached my learning peak. How wrong I was! Thanks to Agent Locator, I've reignited my passion and enthusiasm for my business. I'm implementing their strategies and techniques with gusto, and I can already see my business scaling new heights. Agent Locator isn't just a service provider; they're a game-changer. If you're looking to revolutionize your real estate business, look no further. Joining Agent Locator was one of the best decisions I've ever made.

Pros

What I liked most about Agent Locator is the comprehensive approach. It doesn't just scratch the surface but delves deep into crucial aspects like conquering fear, mastering mindsets, lead generation, and navigating customer relationships with their training. The practical techniques and strategies provided were incredibly valuable, and I found myself rewatching videos to absorb every nugget of wisdom. It's rare to find a CRM with a training program that offers such depth without exorbitant fees, and I'm grateful for the game-changing impact it will have on my business.

Cons

I've dedicated ample time to exploring the CRM, and I haven't come across any downsides.

Reason for choosing AgentLocator

Incomm also disappointed me for similar reasons, with inadequate training, website options, and a lack of effective lead generation tools.

Switched from

[IXACT Contact](https://www.capterra.com/p/130605/IXACT-Contact/)

I made the switch from Ixact because of several disappointing factors. Firstly, the training provided was subpar, leaving me feeling ill-equipped to utilize the platform effectively. Secondly, the customer service fell short of expectations, with issues often unresolved in a timely manner. Additionally, the outdated website templates failed to impress clients, reflecting poorly on my brand. Most concerning was the lack of effective lead generation tools, hindering my ability to grow my business. Overall, these shortcomings prompted me to seek a more reliable and comprehensive solution elsewhere.

Review Source

BR

BIRJIS R.  
Broker  
Real Estate  
Used the software for: 2+ years

### "Great Services"

April 13, 2024

5.0

I am happy that using it. Its training and short helpful recordings are amazing.

Pros

Tags, pipeline, notes, and on top of it is the Training provided all features are great and very helpful and friendly use

Cons

The preconstruction page has to be set by me instead of creating the page by the system

Switched from

[Membership Tracking Program (MTP)](https://www.capterra.com/p/127677/Member-Tracking-Program/)

The server is fast and has tons of features to help me with lead criteria

Review Source

TG

Tristan G.  
Real Estate Salesperson  
Real Estate  
Used the software for: Less than 6 months

### "Great Service and System "

January 5, 2025

5.0

Great Customer Service and Quick to Respond !

Pros

The CRM and organizing of leads along with the AI response are key for when your busy !

Cons

Nothing so far ! The CRM and Website building has been smooth.

Review Source

Response from AgentLocator

January 16, 2025

Tristan, we truly appreciate your feedback. Thanks a lot!

FO

Felipe O.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "10/10 Experience with Agent Locator "

December 15, 2024

5.0

So far my experience has been great and the Agent Locator team has been very supportive.

Pros

It provides tools for all types of client follow-up.

Cons

There should be a detailed video on how to mass import leads from another CRM into Agent Locator on the basic CRM training.

Review Source

Response from AgentLocator

January 16, 2025

Thank you for the great feedback, Felipe! We appreciate it greatly.

AO

Alex O.  
Sales Representative  
Real Estate  
Used the software for: 2+ years

### "5 Stars for Agent Locator"

September 19, 2024

5.0

Very responsive team, great experience so far.

Pros

The CRM is very user friendly, allows text and email integration.

Cons

Not enough ability to edit the layout of emails and cannot make a functional monthly newsletter.

Review Source

Response from AgentLocator

January 16, 2025

Thank you, Alex! We’re glad to hear you’re happy with our service!

DP

Domenic P.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Exceptional Support and Reliable Service with Agent Locator"

August 15, 2024

5.0

My overall experience with Agent Locator has been very positive. From the moment I decided to go with them, the process was straightforward, and the team made sure everything was set up just the way I needed. Their support has been consistently excellent, always responsive and helpful. I feel confident in the service they provide and have seen solid results from using their platform. It’s been a great choice for my business.

Pros

The best part about Agent Locator is their exceptional support team. They’re always responsive, attentive to my needs, and go the extra mile to ensure everything runs smoothly. It really makes a difference when you know you’ve got a reliable team backing you up.

Cons

I’m less than a month in, so I don’t have any cons to mention yet. Everything has been smooth so far, and I haven’t run into any issues. My only wish is that they had a better home value calculator.

Review Source

JT

Jas T.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "AgentLocator Review"

August 31, 2024

4.0

Overall it was a good experience compared to other lead generation companies.

Pros

They have great training on how to use their CRM system.

Cons

Their customer service could be faster.

Review Source

MT

Michael T.  
Broker  
Real Estate  
Used the software for: Less than 6 months

### "What makes a good lead generation company."

November 21, 2023

5.0

I did a lot of research on this company and I'm happy to say my research was pretty accurate with this company. Enjoy working and learning with very educated and friendly people.

Pros

The communication between trainers and educators communication is key! Scheduling appointments, they were very flexible. Tools to run your business are user friendly.

Cons

I'm not really seeing any cons at this time!

Review Source

SZ

Sherry Z.  
Broker  
Real Estate  
Used the software for: Less than 6 months

### "Back on the Train!"

February 18, 2024

5.0

Pros

The thing I like most about Agent Locator is the opportunity it now provides. This is not a 'do all - end all' solution, it is the ground work to providing the absolute solution if you follow the system. As with anything, success comes through education, understanding, consistency and discipline; but, the difference is Agent Locator literally holds your hand through the process helping to guide you to the path of success.

Cons

This time around, I do not have any Cons.

Review Source

JS

Jyoti S.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "Amazing product with EXCELLENT customer service"

April 19, 2021

5.0

Pros

ease of navigation thru the functions. Mass text and Mass email.

Cons

Progressive Dialer so I can line up the leads to call and then dial them one by one - it would be a BIG time saver. Pin important notes so I can pin the most important notes on the top of the list instead of reading thru all notes Connect to two Realtor Boards - currently I can only show properties from TREB even though I have membership with Mississauga Board - would be nice to have the ability to have connect both to the system.

Review Source

NK

Nabil K.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Great product!"

May 14, 2024

5.0

Pros

EAsy to use, videos are veru helpful and in much detail

Cons

Time in training was long, couldn't move forward fast enough

Review Source

MH

Moe H.  
Owner  
Real Estate  
Used the software for: Less than 6 months

### "Lead Generation"

January 10, 2024

5.0

Pros

The training they provide for a clear expectation.

Cons

Time to set up. Some of us are full time agents and need quicker service.

Review Source

TD

Teresa D.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "Website "

April 19, 2021

5.0

Immediate help when needed. Attention to detail.

Pros

Detailed personal service. Very helpful staff.

Cons

I like this software very much. The designers are very helpful and make having a website easy.

Review Source

EN

Esmat N.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Review and Feedbacks"

December 28, 2023

5.0

Everything was good and very informative contents

Pros

The course contents are great and provide decent lead generation service.

Cons

The amount of time to complete the whole course.

Review Source

RS

Roza S.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Great support and results"

April 19, 2021

5.0

great

Pros

user friendly and amazing support and results

Cons

I have known the product from years ago and nothing unsatisfactory comes to mind

Switched from

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)

it is not a lead gen

Review Source

Witty S.  
Real Estate Sales Representative  
Real Estate  
Used the software for: Less than 6 months

### "Fraud Company - Agents Beware of Agentlocator!"

April 19, 2025

1.0

Beware of this company! Their sales staff offers nothing but "FALSE PROMISES & FAKE GUARANTEES." Their website's poor SEO will never let you rank organically on Google, so you are left with no option but to run expensive paid ads on Google, which sucks because even with paid ad campaigns, they never share reports on cost per lead, and their lead quality is not better than other marketing agencies selling these templated landing pages! They charge a premium price for their custom websites, where they would not customize anything for you. After reading this review, if you still want to give them a try, I suggest picking their monthly plan and never paying in advance for the whole year, which is a mistake I committed - so lose your setup fee (which they never refund in inspite of their guarantee) and a few months of subscription!

Pros

I didn't find anything positive about Agentlocator!

Cons

The list is long. 1) Sales team trained in giving FALSE PROMISES & FAKE GUARANTEES. 2) Customer service SUCKS! 3) Marketing team is expert at generating garbage leads 4) Their platform does not support SEO and your website will not rank no matter what you do

Review Source

RL

Rick L.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Instantly Active Lead Gen"

April 29, 2025

5.0

So far so good. It is a bit daunting but I think, once I get into the CRM deeper I will be able to make it do what I need over and above what it does for Lead Gen.

Pros

The AI does a pretty good job of keeping leads engaged as I was learning the system and when I am unable to stay on top of the lead gen.

Cons

I am having a difficult time wrapping my mind around using tags etc. to stay in contact with my Sphere if Influence. I would like it to be able to track my daily activity - how many call, emails, texts, meeting etc. I have done like some of the other, non-lead gen, CRM's do

Switched from

[Referral Maker CRM](https://www.capterra.com/p/161832/Referral-Maker-CRM/)

They did not have lead gen but I did like how they monitored activity

Review Source

Response from AgentLocator

June 4, 2025

Thank you for your review, Rick! We’re happy to hear you’re finding value in the system and appreciate you sharing your experience. If there’s ever anything you need, our team is always here to help!

JB

Jessica B.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Great program for realtors"

July 16, 2025

5.0

so far nothing but positive feedback! looking forward to utilizing the program further and exploring all the features.

Pros

I like that it seems very user friendly and thats its a one stop shop! I've tried Follow up boss & buffini for CRMS previously and this one takes the cake.

Cons

some of the training videos were a bit repetitive and could be condensed. It would also be nice if the videos were a little bit interactive.

Switched from

[Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/)

wasnt userfriendly, cost was similar, wasnt getting any leads

Review Source

Response from AgentLocator

July 17, 2025

Hi Jessica, Thank you for the wonderful review! We're glad to hear you're enjoying the platform and finding it easy to use. We appreciate your feedback—it helps us continue to improve the experience for all users. We're excited to support you as you explore everything AgentLocator has to offer!

BM

Brett M.  
Realtor  
Real Estate  
Used the software for: Less than 6 months

### "Working it!"

June 3, 2025

5.0

Very positive experience so far. If you follow the training videos and do what they say it’s really helps get used of how things work.

Pros

Excellent training material on all levels, they are easy to communicate with and are very responsive.

Cons

The system takes some time to get used and set up. There seems to be a lot of information initially and it gets a little overwhelming.

Review Source

Response from AgentLocator

June 4, 2025

Thank you for the thoughtful review, Brett! We’re glad to hear you’ve had a positive experience so far and that our training materials have been helpful. We understand the initial setup can feel overwhelming, and we’re always working to make the onboarding process as smooth as possible. We truly appreciate your patience as you get familiar with everything. Your feedback helps us continue to improve the onboarding experience. If you ever need additional support, our team is just a message away. Thanks again for choosing AgentLocator, we’re excited to keep supporting your success!

Thenuk D.  
Real Estate Agent  
Real Estate  
Used the software for: I used a free trial

### "Good Service"

December 25, 2024

5.0

Good so far, will update if that changes.

Pros

Good software and system to gain leads, has a lot of potential.

Cons

Expensive service and has some missing things that could make it better.

Alternatives considered

[Community SMS Marketing Platform](https://www.capterra.com/p/219460/Community/)

Reason for choosing AgentLocator

trusted by other friends and agents that I know

Review Source

Response from AgentLocator

January 16, 2025

Thank you, Thenuk! We’re glad to hear you’re happy with our service!

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