# Pulse Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Pulse Software - reviews, pricing plans, popular comparisons to other Marketing Planning products and more. Source: https://www.capterra.com/p/195253/Pulse --- # Pulse Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Pulse ## What is Pulse? Allows marketers to accurately analyze and benchmark every competitor in their industry across 15 different search marketing KPIs. ## What is Pulse used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/)[PPC](https://www.capterra.com/ppc-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $19 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Pulse?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://directiveconsulting.com&name=Pulse) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pulse 4.4 (10) VS. [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $19 Per Feature, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (10) Ease Of Use 4.3 (10,553) Value For Money 4.7 (9) Value For Money 4.2 (8,357) Customer Service 4.5 (10) Customer Service 4.4 (7,515) ## Pulse alternatives [4.6 (5,727)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month [4.5 (6,220)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Budgeting/Forecasting 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create budgets based on historical data and future projections Campaign Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Reporting/Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Benchmarking Compare key metrics for the business against prominent players in the industry Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Pulse 17 features Compare key metrics for the business against prominent players in the industry Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Create budgets based on historical data and future projections Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Evaluating strengths and weaknesses of companies with the same target audience Alter the layout and content of reports Import and export data to and from software applications Graphical representation of data Geographic location of visitors determines behavior of the software Track and monitor a specific set of keywords View and track pertinent metrics to find patterns and gain insights from data Identifying desired outcomes and important milestones and creating a plan on how to achieve them Track the amount of money spent on a certain product or with a certain supplier Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Collect and analyze traffic data about website visitors Get Advice We can help you find the software with the features you need. Features 4.3 (10) 4.3 Based on 10 reviews ## Pricing Value for money 4.7 (9) Free Trial Free Version Basic $19.00 Per Feature,Per Month Value for money 4.7 (9) 4.7 Based on 9 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (10) 4.5 Based on 10 reviews ## User reviews Overall rating 4.4 Based on 10 reviews Filter by rating 5(6) 4(2) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent KG Kiran G. Software Engineer Executive Office ### "10/10 Would Reccomend" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 9, 2021 The best software you can get for the price. Pros It is quick to learn to use, extremely, helpful, and easy to work with. Cons Almost none, actually. Other than the slight inconvenience of having to restart the software every now and then, its perfectly fine. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LO Lahcen O. General manager Leisure, Travel & Tourism ### "The best software " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2020 My experience was very great and smooth Pros The flexibility and smoothness Light and quick Cons Nothing specially I liked the whole software Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Senior Content Writer Telecommunications ### "It makes my work simple" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 18, 2019 Pros The ease of use. Almost everyone can get familiar with Pulse within minutes and start using it. For me Pulse is cheap, and a better way to organize my work. Cons For now, I am satisfied, so none! But it needs to add a few functionalities in order to improve the overall flow. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JZ Jerry Z. SEO Marketing and Advertising ### "Not a bad product, but needs elaboration" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 December 18, 2019 Pros Hard to find use cases that can help explain why you had to buy this product from superiors to bring value that exceeds the cost. Cons Not much. Needs some use cases that can explain why it was worth the purchase Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 6, 2020 Thanks for the great feedback Jerry! Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more. Marketers are now empowered with competitive insights in seconds, which would have previously required several platforms, hours of research, and a number of software fees. All the data is compiled into one, neat, database at one low cost. This makes tracking competitors and industry KPIs quick and easy. AU Anonymous User Digital Marketing & Growth Broadcast Media ### "Lots of other options out there-- my advice would be to steer away" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 December 18, 2019 Pros I was on the free trial and did not enjoy anything. Cons I don't believe this Directive Consulting is on track to innovate. Something like SpyFu has been around for much longer and is constantly improving. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 6, 2020 Your feedback is deeply appreciated! With Pulse, you can save hours of research that would previously require several platforms, as well as save money with the reduction in software fees. Additionally, the organization of data into different industries and sub-industries helps users understand the big players, and up-and-comers they may not yet know about, but need to be aware of. With other tools on the market, you are limited to 3 comparison companies at a time, where with Pulse, you can create a custom dataset with up to 10 companies, giving you quick and hyper-relevant insights. We hope this information helps clarify any misunderstandings you may have had with Pulse. Brendan H. SEO Director Design ### "Love their scoring model" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 18, 2019 Pros I appreciate the sheer amount of data they have available (over 25,000 companies) Cons Right now, it's updated monthly, versus daily or weekly. It's still great data, and I assume this frequency will increase in the future. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Younes B. Full Time Translator Publishing ### "A useful tool for the market research in the digital sphere " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 14, 2019 I am very interested in the market research tools, so I give Pulse a try and I didn't regret, except its not-so-complete dataset of companies, the platform give me a lot of useful insights and makes me throw the guess-work for ever! Pros The product tour that is face you when you are using the tool in the first time, I found it very useful and informative. the other thing is the minimalism in UX that is let you navigate the platform (that contains a more than one tool for market research purposes) very easily. Cons Pulse is a new product so its database doesn't contain a lot of companies I were looking for especially those companies in EU zone and MENA. Switched from [Alexa](https://www.capterra.com/p/168725/Alexa-Marketing-Stack/) Discovering new solutions Alternatives considered [BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 6, 2020 Thank you for your interest in Pulse! We are glad you are already getting some useful insights from the platform. To add more companies not currently in our database, a paid membership is required. This will alow you to create your own custom data sets to continually be up to date on those companies you are specifically interested in. Thanks for your feedback! AD Aditya D. Founder Marketing and Advertising ### "Good app for competition analysis" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 13, 2019 Trying to understand industry benchmarks and competitor performance. Pros level of details made available and the insights presented is fantastic Cons WIsh there was more data available about the companies. The ability to add custom company would be a nice add-on. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 6, 2020 Thank you! We are glad you are finding the platform useful thus far! Good news; with a paid membership, you are able to add in custom companies not yet in our data set to take a look at key company KPIs! Christopher P. Chief Data Scientist Marketing and Advertising ### "Directive Pulse - Good First Start" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 December 13, 2019 Pros Pulse has a straightforward interface for identifying influencers. Easy to use, easy to understand. Cons Inaccurate for larger companies and domains within a vertical. For example, in assessing Amazon's AI capabilities, it pulls in statistics for the entirety of Amazon.com, which is wildly inaccurate. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 6, 2020 Thanks Christopher for taking the time to review. Pulse is not meant to identify influencers, but rather understand your company's search marketing standing in your respective industry. This can help identify opportunities, as well as areas for improvement. To your comment about Amazon- a subdomain of Amazon isn't being indexed as you described on the market just yet. Hope this clarification is useful, thanks again for your feedback! AU Anonymous User Marketing Consultant Marketing and Advertising ### "Benchmarking for my Industry" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 12, 2019 I like the platform. It is easy to use, I find it handy in my reporting, and customer support has been good. Pros Showing what competitors are doing is always the best way to get buy in from my clients. With this tool I can show my clients what the benchmarks are for SEO and PPC spend in order to get them to buy in more to my strategy. Cons Desktop experience is good, but they still need to work on their mobile experience. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/195253/Pulse/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)