--- title: "RAY Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about RAY Software - reviews, pricing plans, popular comparisons to other Online Ordering products and more." source_url: "https://www.capterra.com/p/195576/BotBit/" page_type: "product" language: "en" --- # RAY Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) RAY ## What is RAY? RAY gives restaurants a complete, commission-free online ordering system - a branded website and mobile app, direct pickup and delivery, and POS integration - so they capture orders without handing 20-30% to third-party marketplaces. Guests order in a few taps from Google, WhatsApp, Instagram, or the restaurant's own site, while RAY centralizes menus, payments, and customer data in one place. The result: more direct orders, higher margins, and full ownership of the customer relationship. ## What is RAY used for? [Food Delivery](https://www.capterra.com/food-delivery-software/)[Online Ordering](https://www.capterra.com/online-ordering-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $199 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for RAY?[Manage this product listing](https://www.g2.com/products/ray-ray/claim_requests/new?auto=true) ## RAY Overview Updated September 2026 AI summary RAY provides small and midsize businesses with online ordering, order management, and restaurant POS capabilities, supporting food delivery, reservations, and online payments. Its features include multi-location support, loyalty programs, marketing automation, and activity dashboards, with optional email and SMS messaging. RAY is available via cloud and desktop deployment, making it suitable for teams overseeing restaurant operations and customer engagement. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### RAY 4.9 (10) VS. [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price $199 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (10) Ease Of Use 4.7 (707) Value For Money 4.7 (10) Value For Money 4.5 (619) Customer Service 4.8 (10) Customer Service 4.6 (654) ## RAY alternatives [SpotOn](https://www.capterra.com/p/197473/SpotOn-Restaurant/) [4.2 (371)](https://www.capterra.com/p/197473/SpotOn-Restaurant/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/197473/SpotOn-Restaurant/) Highest Rated [NiceJob](https://www.capterra.com/p/142037/NiceJob/) [4.9 (203)](https://www.capterra.com/p/142037/NiceJob/reviews/) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/142037/NiceJob/) [Yotpo](https://www.capterra.com/p/144389/Yotpo/) [4.5 (377)](https://www.capterra.com/p/144389/Yotpo/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/144389/Yotpo/) [XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) [4.6 (255)](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/) Starting price $1500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152924/Customer-Frontlines/) ## FAQs about RAY Overview ### Which roles and teams benefit most from RAY? RAY is most used by administrative staff, analysts, marketing teams, sales personnel, and managers who need structured visibility into daily operations. Front-office and administrative users rely on it to organize tasks and records, while analysts and finance teams track performance, marketing teams monitor campaigns, and managers oversee workflows and business activity. Answer based on 10 reviews Overview ### What company size and industries is RAY built for? RAY is built primarily for small businesses, which make up 70% of reviewers, with Food & Beverages the leading industry at 50%. It also serves enterprises at 20% and midsize businesses at 10%, with additional use in Sports at 30% and Government Administration at 10%. Answer based on 10 reviews Features and Usability ### What are the key features of RAY? RAY offers restaurant operations features such as restaurant POS, online ordering, online payments, online reservations, order management, order tracking, and food delivery dispatching. It also includes multi-location support, a loyalty program, marketing automation, and activity dashboards for monitoring, reporting, and customer feedback management. Pricing ### How much does it cost and what fees or limitations are included? RAY starts at $199 per month with flat-rate pricing for both WalkIns and Direct Bookings. WalkIns targets demand from Google Maps, ChatGPT, and Google Search, while Direct Bookings adds a bookings platform and a loyalty program. No setup fees or other pricing limits are listed. Integrations ### Which third-party tools and platforms does RAY integrate with? RAY integrates with 4 third-party platforms for restaurant and payments workflows: SpotOn, Square for Restaurants, Toast POS, and TouchBistro. These catalog integrations cover point-of-sale and restaurant management systems, giving RAY connectivity across common operational tools used in food service environments. Getting Started and Support ### What training and onboarding options does RAY offer? RAY provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference materials for learning features and reviewing setup steps as needed. Getting Started and Support ### What customer support options does RAY offer? RAY provides Email/Help Desk, FAQ/Forum, Knowledge Base, 24/7 Live Rep, and Chat support. These channels give users several ways to get assistance, but no reviewer feedback is available here to describe response times, helpfulness, or common frustrations with the support experience. ## Features AI summary Based on 2,421 Online Ordering reviews Capterra reviewers highlight these as the features buyers value most when choosing online ordering software: - **Online Payments** (**52%** of reviewers rated this feature as critical) - **Order Tracking** (**47%**) - **Payment Processing** (**50%**) RAY supports **Online Payments** and **Order Tracking**, so businesses can accept customer payments online and keep buyers updated on order status throughout the purchase process. However, it does not include **Payment Processing**. Instead, it offers **Order Management** (**40%**), which helps teams organize incoming orders and handle fulfillment more efficiently, providing businesses with better visibility into daily order activity. Campaign Management 4.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results CRM 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customizable Templates 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Real-Time Notifications 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs Reporting/Analytics 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Social Media Integration 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. RAY 29 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Email Marketing: Create and send email blasts/campaigns - Food Delivery Dispatching: Dispatch food deliveries - For Restaurants: Serves restaurants - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - Multi-Location: Manage and support multiple locations - Online Ordering: Tracks and processes online orders - Online Payments: Accept and process online payment transactions - Online Reservations: Make and manage reservations online - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Tracking: Track orders throughout the fulfillment process - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Restaurant POS: Use the built-in point of sale or POS integration to streamline administrative and accounting operations across restaurants - Segmentation: Group leads or contacts based on their specific characteristics - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Sharing: Allows businesses to share their videos on social media. - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.8 (10) 4.8 Based on 10 reviews ## Pricing Value for money 4.7 (10) [View pricing plan details](https://www.capterra.com/p/195576/BotBit/pricing/) WalkIns $199.00 Flat Rate,Per Month It includes: - Get more walk-ins from nearby customers - Optimized website on Google Search and ChatGPT - AI Hostess - Reply to all reviews effortlessly - Generate 50% more reviews Direct Bookings $199.00 Flat Rate,Per Month It includes: - Get more walk-ins from nearby customers - Optimized website on Google Search and ChatGPT - AI Hostess - Reply to all reviews effortlessly - Generate 50% more reviews - Direct Bookings platform - Loyalty program Your Delivery $299.00 Flat Rate, It includes: - Get more walk-ins from nearby customers - Optimized website on Google Search and ChatGPT - AI Hostess - Reply to all reviews effortlessly - Generate 50% more reviews - Zero-commission delivery - Loyalty program - Branded mobile app Value for money 4.7 (10) 4.7 Based on 10 reviews ## Integrations [ Toast POS](https://www.capterra.com/p/136301/Toast-POS/)[ TouchBistro](https://www.capterra.com/p/140677/TouchBistro/)[ Square for Restaurants](https://www.capterra.com/p/175628/Square-Point-of-Sale/)[ SpotOn](https://www.capterra.com/p/185886/SpotOn/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (10) 4.8 Based on 10 reviews ## User reviews Overall rating 4.9 Based on 10 reviews Filter by rating 5(9) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MB Melina B. Digital MKT Manager Food & Beverages ### "Excelente y eficiente" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 27, 2025 Es excelente, desde la buena predisposición y su amplio conocimiento en el área. Hasta las presentaciones y eficiencia en el manejo de las marcas. Pros La información representada en el dashboard y \[contenido sensible oculto\] es excelente como asesor de cuentas, manejando todo, en las presentaciones y la predisposición inmediata en cualquier consulta. Cons No tener una herramienta de reporte automático de reviews para reviews de 1 estrella sin comentarios. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. BC Briggit C. Analista Food & Beverages ### "Evalución Ray" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 May 29, 2024 Pros El alcance que puedo tener armando campañas Cons Siento que no es muy facil para aprender Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. FM Fernando M. Gerente Food & Beverages ### "Un servico rapido y agil" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 21, 2024 Muy buena. Las actualizaciones, realemnte cumple con mis expectativas como Gerente. Pros Que los clientes pueden hacer reseñas y nos llegan inmediatamente, la getion con graficos y comparaciones periodicas segun periodos, lo facil de entender. Cons Nada, es realmente efectivo, y agil. Solo lo utilizo para mantener reporte y control de reseñas. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EG Elian G. asesor comercial Sports ### "buen servicioo " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 9, 2024 me gusta mucho por que me puedo organizar con los contactos y puedo gestionar las ventas con exito Pros la facilidad de poder generar contactos y poder llevar un control de los mismos, tambien es una buena herramienta para un vendedor Cons no tener un acceso rapido a las tareas que se estan venciendo, con tener notificaciones en ese aspecto, pero no dejo de insistir que es un buen producto Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CC Cesar C. encargado Food & Beverages ### "contento por haber encontrado esta herramienta " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 24, 2024 para mi que no estaba muy relacioanado con esta area de la empresa me resulta una herramienta muy practica y siempre busco utilizarla mas y aprovechar al maximo cada herramienta que brinda Pros la practicidad de utilizarla, todas sus herramientas son practicas y sus graficos faciles de leer Cons en todo este tiempo no encontre alguna desventaja, ante cualquier duda habe con atencion al cliente y a respuesta fue casi inmediata Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Gonzalo C. Analista de Marketing Marketing and Advertising ### "El uso de Ray en Temple cerveza" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2024 Pros La gestión de campañas y la posibilidad de exportar reseñas. Cons El análisis de sentimientos. Debería poder exportarse y sus gráficos presentarse de forma más legibles. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. YV YESICA VALERIA V. ADMINISTRATIVO Sports ### "RESEÑA YESICA VIVAS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 29, 2023 Pros Facilidad de uso, intuitivo, con enfoque en la eficacia, practicidad. Cons Hasta el momento no encuentro problema alguno. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RS Rodrigo S. Socio Gerente Food & Beverages ### "Herramienta imprescindible para tu negocio" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 28, 2023 Es buena pero estoy trabajando para poder armar un equipo que se ocupe de utilizar la herramienta más eficientemente. Pros Su automatización y facilidad en su usabilidad. Cons Si o si requiere que alguien de la empresa esté abocado a la plataforma para sacarle real provecho. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. FE Florencia E. Finance Analyst Sr Sports ### "Super satisfechos con el servicio" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 13, 2023 Pros Me ayudo a centralizar las reseñas de mi negocio y automatizar las respuestas a esas reseñas. Con la nueva funcionalidad de sentimiento me ayudó a detectar imperfecciones en el servicio ofrecido. Pudimos definir palabras claves y me da un % del sentimiento hacia esa palabra. Si es positivo, o negativo. Permite tambien identificar el % que representa a cada sucursal. Cons Se podría sumar un poco mas de personalización al portal de captación de datos. Pero ya ha sido reportado y el equipo están trabajando en la actualizacion. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LS Lourdes S. Recepcionista Government Administration ### "Excelente herramienta para gestionar el trabajo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2023 Lo utilizo hace un año de forma diaria y la realidad es que es muy util, facil de usar y satisfactoria a las tareas que se nos asignan, y por lo tanto, trae orden y control sobre la gestión del negocio. Pros Lo que más me gustó es el fácil manejo del programa y lo simple que es organizar todo mediante el mismo. Cons A veces se buggea, pero despues de reiniciar el programa, funciona bien. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.