# Swell Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Swell Software - reviews, pricing plans, popular comparisons to other eCommerce products and more.

Source: https://www.capterra.com/p/196277/A-more-creative-way-sell-and-ship-your-products-more-efficiently

---

# 

 Swell Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Swell

## What is Swell?

Swell is the most powerful headless ecommerce platform for brands, startups, and agencies. Build marketplaces, take pre-orders, sell subscriptions, B2B, wholesale and enterprise - natively! No 3rd party apps needed. Truly headless architecture and an API-first approach allows you to sell as creatively as you imagine. Launch fast with headless themes, scale with a fully customizable solution. Deploy faster with a git workflow, and use JAMSTACK tech to create performant frontends.

## What is Swell used for?

[eCommerce](https://www.capterra.com/ecommerce-software/)

Overall rating

Based on 10 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$19

Usage Based, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Swell?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.swell.is&name=Swell)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Swell

4.6 (10)

VS.

[4.2 (1,291)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting Price

$19

Usage Based, Per Month

Starting Price

$31.1

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (10)

Ease Of Use

4.0 (6,139)

Value For Money

4.4 (7)

Value For Money

4.1 (5,067)

Customer Service

4.5 (8)

Customer Service

3.9 (4,847)

## Swell alternatives

[4.3 (655)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting price

Contact vendor for pricing

Highest Rated

[Shopify](https://www.capterra.com/p/83891/Shopify/)

[4.5 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/)

Starting price

$29.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/83891/Shopify/)

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

[4.5 (1,039)](https://www.capterra.com/p/225601/WooCommerce/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/225601/WooCommerce/)

[Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10,596)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting price

$17.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/169007/Wix/)

[View all alternatives](https://www.capterra.com/p/196277/A-more-creative-way-sell-and-ship-your-products-more-efficiently/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

API

Application programming interface that allows for integration with other systems/databases

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Catalog Management

Create and manage digital catalog of products/services with their details, specifications, and price

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Swell 41 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Create and manage digital catalog of products/services with their details, specifications, and price

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Accept and process credit card transactions

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Record customer information, purchase history, and other notes

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Protect sensitive data for digital privacy

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Track products that are for sale at a reduced price or part of coupon promotions

Electronically collect payments for goods or services

Create and send email blasts/campaigns

Track and manage inventory levels to maintain proper supply

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Group and package individual but related items as one package set

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Access software remotely via mobile devices

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and handle various international currencies

Manage and support multiple locations

Manage multiple teams and operations from a central location

Manage and track customer orders for goods, investments, or any other purchases

Track orders throughout the fulfillment process

Design, communicate, and distribute incentives to perform a specific action

Create, send, and track purchase orders and their statuses

Receive data and information in real time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Track and facilitate returns of products sold

Track and monitor reviews of products or services

An order generated by a seller to a customer, containing details about products or services

Optimize and manage the search engine optimization efforts for a website or digital content

Manage and track orders being shipped to customers

Checkout of online store

Sample files or documents that could be customized as needed or used as is

Set up connections to third-party platforms to improve business processes

Built-in website builder or integration with third-party site

Get Advice

We can help you find the software with the features you need.

Features

4.5 (10)

4.5

Based on 10 reviews

## Pricing

Value for money

4.4 (7)

Free Trial

Free Version

Basic

$19.00

Usage Based,Per Month

Value for money

4.4 (7)

4.4

Based on 7 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

ShipStation](https://www.capterra.com/p/155621/ShipStation/)[

Google Pay](https://www.capterra.com/p/212826/Google-Pay/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.5 (8)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (8)

4.5

Based on 8 reviews

## User reviews

Overall rating

4.6

Based on 10 reviews

Filter by rating

5(9)

4(0)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

AC

Andrew C.

Owner

Hospital & Health Care

### "It works and I have been using it to get reviews"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

April 7, 2024

Pros

It works automatically without having to worry about it

Cons

I wish it had more functionality to do more things

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CH

Craig H.

Founder and CEO

Marketing and Advertising

### "Practical marketplace creation platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 3, 2022

Pros

Swell is a turnkey solution for online marketplace creation tool with its advance infrastructure.

Cons

Swell needs to support more languages and more currencies in payment module.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SJ

Shubh J.

CEO

Media Production

### "Very complacent support"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

October 26, 2021

Pros

Looks good in theory but nothing works...

Cons

Very complacent support who doesn't take responsibility or show any proactivity. I've been struggling with trying to create an account since the past 2 FREAKING months!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TH

Tapan H.

Freelance Ecommerce and web developer

Computer Software

### "Innovative headless ecommerce for developers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 1, 2021

I would normally only recommend headless commerce to bigger clients as you need deep pockets to afford. Only well-backed startups or big companies can justify the price tag for the superior online experience. What I really love about Swell is that it lets you build a headless store out of the box. Plus, any developer after can build on it. Now I can afford to build headless solutions for a wide range of clients and know that it will fit well within their price range.

Pros

As an ecommerce developer, I actually have the choice to use a git-based workflow to deploy on Swell's hosting, or can also choose to use a CDN backed provider like Netlify or Vercel. There's a headless theme powered by Nuxt and Vue, which is a big differentiator as other headless solutions require you to develop the front-end solution from the ground up. Also, a key constraint I often encounter in Shopify or BigCommerce are product variant limitations, especially dealing with large ecommerce stores. With Swell, I can create unlimited product variants and attributes. This is a truly headless solution.

Cons

A stronger CMS, customer portal and multi-language solution.

Switched from

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Swell has a flexible data model. BigCommerce data model is rigid so even on a headless solution, there still need to be work-arounds in the longer run. Architecture itself is also more flexible and powerful.

Alternatives considered

[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 4, 2021

Thank you for your review Tapan. We're looking forward to seeing what you build with Swell!

AU

Anonymous User

Product Engineer

Internet

### "Perfect for setting up a marketplace "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 28, 2021

I find that a lot of platforms have been designed for non-technical or developer users in mind, but as a developer, I normally prefer to build out fully customized solutions from scratch. But for this particular project I was looking to test out a marketplace so I didn't want to invest significant time and resource into it if there was an easier option. There pretty much aren't many options out there that offer a powerful marketplace solution, without having to use 3rd party apps or plugins. Swell offered a native solution which is why I initially got started.

Pros

Having the headless theme was really useful because it meant I saved resources in having to hire a designer (which can also get really pricey really quickly). All the pre-settings were really well set up. It also meant I didn't have to build the front-end from scratch which saved me at least a few weeks of development time. We were able to launch pretty quickly, much sooner than I expected. I had initially factored a few months into the plan but we got Swell working for us in under a month. A huge plus is that Swell lets you use the latest tech instead of running on frameworks from 20 years ago. It's pretty good to be able to deploy on Netlify and Heroku.

Cons

Multi-currency is key, but I can see that's already on the product roadmap.

Alternatives considered

[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reasons for choosing Swell

Swell was going to be faster to launch, more flexible and better value.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 1, 2021

Thanks for the feedback! We're planning on releasing multi-currency / multi-language in Q1 this year.

MT

Mark T.

Web Developer

Airlines/Aviation

### "- Easy to set up a headless store quickly"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

January 25, 2021

\- I wanted a headless commerce solution that was easy to set up. And I got exactly that with Swell. Overall experience has been really good, the workflow has clearly been optimized and built for devs which is a world away when working with other ecommerce platforms, and it's really user-friendly for non tech people to use too.

Pros

\- It has an in-built headless theme, so I don't have to code the front-end. Even though I'm a front-end developer, it doesn't mean I want to spend the time building something from scratch if I don't have to haha! The beauty of the Swell headless solution is that I could still customize the brand experience exactly how I wanted, but with all the basics out-of-the-box. The store was live within less than a week which is lightning fast - it just shows you how much resource and time you save with the theme. - It also has a workflow that's targeted towards devs. I could work using git and I got to code how I wanted to instead of being restricted, unlike Shopify's workflow which I've used in the past. - Other pros include you can actually fully customize your checkout.

Cons

\- None yet - I'll keep you posted. Thanks!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 1, 2021

Thank you for the feedback Mark!

AU

Anonymous User

Front-end developer

Design

### "Great experience with migration and quick set up"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

January 25, 2021

Pros

Swell is absolutely great! We were able to get our website migrated from Shopify AND host it in Swell. the migration only took a couple of weeks and was such a smooth sail. Our dev was able to make it our own, by having as base their storefront option. He told us that because there was already so many things built in js, he was able to spend more time creating new parts and animations.

Cons

More documentation on how to solve some more advanced problems would be an improvement.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 1, 2021

Thanks for the feedback! We appreciate it.

SK

Stefan K.

CEO

Internet

### "Excellent Headless Option"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 22, 2021

\- Would recommend it to anyone building a B2B marketplace, it gives you the flexibility of a custom platform without having to actually build from the ground up.

Pros

\- Powerful solution for B2B marketplace selling scientific equipment. - Unbeatable price compared to other expensive enterprise ecommerce software on the market. - Strong agency partnership network with deep expertise - Swell was able to bring on the right agency partners for us to execute the project. Being able to draw out a roadmap to launch, flag out the key milestones and challenges and putting together the plan to get things done, was really important for us. In the end we were able to build out the full marketplace to spec and launch in under 3 months, much sooner than what we initially expected. - Can be managed with a smaller development team, unlike Magento or SAP Hybris, we didn't need an entire team of devs on hand to continuously maintain and operate the solution. - Flexible solution, the architecture of Swell lets you customize the platform exactly to your needs. - Can also be easily operated by business dev / sales / marketing / finance without needing to go through the development team all the time.

Cons

Really none at all. This solution has far outperformed my expectations, it has been a huge bang for the buck, and the team behind the product has been helpful, responsive, and ingenious solving our problems thus far.

Switched from

[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)

Hybris was way too expensive, was very slow to develop and load, and was super inflexible. It was a no brainer to leave it.

Alternatives considered

[Spryker](https://www.capterra.com/p/174446/Spryker/)

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reasons for choosing Swell

Spryker was interesting, but way more expensive and too much of an enterprise solution for the agility and ease of use that we wanted. Moltin had a terrible sales process and no product to interact with. BigCommerce has notoriously poor load times and reliability issues, as well as their code is quickly becoming obsolete. Shopify was too simplistic and great for the price and look, but we were too capped in what we could do with them.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

January 27, 2021

Thanks for your review Stefan, we're stoked to hear it's doing well for Nowvac!

JM

JP M.

Director of Business Develoment

Computer Software

### "Best headless software out there"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 22, 2021

You can tell this software has been designed by people who really care about the product - the feature set is really strong, the headless architecture is really flexible and overall, the entire software is really easy-to-use.

Pros

\- We chose this project because we needed to sell subscriptions with flexibility of payment gateways e.g. I didn't want to be locked into one payment provider. - Swell also lets you build out marketplaces, pre-orders so we would be able to adapt to however we wanted to sell our products in the future. - We were aiming for a headless solution and a big plus of this one is that it comes with a headless theme - so we didn't have to build the front-end from scratch

Cons

I'd love to have multi-language and multi-currency, but their team has just told me that they're likely releasing it in Feb 2021 anyway so this will be a big pain point solved.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

\- Ultimately, Shopify has a headless solution but when you dig deeper it's not as flexible or as powerful as the headless solution that Swell was offering. - You still have to build the front-end from scratch - there's no headless themes. - It's really easy to get set up and sell subscriptions on Swell headless, we were up and running in less than 3 weeks. With Shopify headless, it would have taken a lot longer. - There's also higher transaction fee costs for the payment gateways that Shopify offers - we have a particular deal with a specific payment gateway provider so being able to use them really helps for our bottom line - Swell was just a lot nicer to use, and this way all of our team (from business to devs) find it a lot easier to work with.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 1, 2021

Thank you for the feedback! We're looking to release multi-currency / multi-language soon so stay tuned!

LP

Liam P.

Founder

Research

### "Awesome for taking pre-orders + subscriptions"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 21, 2021

\- Swell has been really easy-to-use, straight forward to set up and support has been really helpful. Whenever I have a question, I get a pretty good response straight away from their guy.

Pros

\- In the past, I had used Kickstarter and Indiegogo to take pre-orders but when I wanted to transition to opening up an ecommerce store really quickly, I had to move to Shopify. - I've since discovered Swell, which can take pre-orders but then can easily transition into an e-commerce play without having to change platforms. I also wanted to take subscription payments without having to use any plug-ins, and Swell offers that too. All in all, it's definitely one of the most flexible solutions out there. - Other pros include not having the Kickstarter or Indiegogo branding on the site, being able to own my email list (otherwise it's owned by KS or IGG) and being able to communicate with backers whenever I want instead of being restricted to KS and IGG rules. - Other major con is that this is a fully developer friendly platform. To make any customizations, I can code in any language that I want with a GIT workflow - run multiple environments and preview it before I push it live. As a developer, this is pretty key and I haven't seen many other ecommerce platforms offer something like this.

Cons

\- If you're looking for a 'discovery' feature for your pre-order sales like on Kickstarter, then you won't find it on Swell. You need to promote this to your own audience yourself, but if you already have your market and you're looking for a fully branded solution then this is definitely the way to go.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

January 27, 2021

Thanks for the review Liam, we loved hearing about what you're building!

[View all Reviews](https://www.capterra.com/p/196277/A-more-creative-way-sell-and-ship-your-products-more-efficiently/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)