--- title: "AnyTrack Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about AnyTrack Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more." source_url: "https://www.capterra.com/p/196300/AnyTrack/" page_type: "product" language: "en" --- # AnyTrack Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) AnyTrack ## What is AnyTrack? Anytrack.io is a conversion tracking platform that sync your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence. ## What is AnyTrack used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $50 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AnyTrack?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://anytrack.io&name=AnyTrack) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AnyTrack 3.8 (4) VS. [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $50 Usage Based, Per Month Starting Price $79 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (4) Ease Of Use 4.5 (138) Value For Money 3.7 (3) Value For Money 4.5 (112) Customer Service 3.7 (3) Customer Service 4.6 (121) ## AnyTrack alternatives [4.5 (283)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/196300/AnyTrack/alternatives/) ## FAQs about AnyTrack Overview ### What company size and specific industries is AnyTrack built for? AnyTrack is designed for digital marketing teams and agencies of all sizes, especially PPC agencies, affiliate marketers, content marketers, social media teams, and SEO marketers. It fits organizations that need to track and attribute conversion data across a marketing stack, rather than a specific industry vertical. Features and Usability ### What are the key features of AnyTrack? AnyTrack offers attribution modeling, conversion tracking, and multi-touch attribution for measuring campaign impact across channels. It also includes real-time analytics, campaign analytics, and ROI tracking, plus visitor tracking, customer journey mapping, audience targeting, and customizable reports for analyzing behavior, segmentation, and performance metrics. Talk to an expert ### More questions? Ask our experts Integrations ### Which third-party tools and platforms does AnyTrack integrate with? AnyTrack connects natively to over 20 platforms, including Google Ads, Google Analytics 360, Meta for Business, Microsoft Advertising, Shopify, ClickFunnels, Make, and Outbrain. It also supports affiliate and tracking tools such as CAKE, CJ Affiliate, Everflow, FlexOffers.com, Impact Radius Marketing Intelligence, and ShareASale. Getting Started and Support ### What training and onboarding options does AnyTrack offer? AnyTrack provides live online sessions, webinars, documentation, and videos for training and onboarding. Live online sessions and webinars support guided instruction, while documentation and videos give teams written and visual reference materials for self-paced learning and review. Getting Started and Support ### What customer support options does AnyTrack offer? AnyTrack provides email/help desk support, an FAQ/forum, a knowledge base, and chat. These channels give users several ways to find answers or contact support, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 360 Marketing Attribution reviews Capterra data shows that buyers of marketing attribution software rank the following features as their top priorities: - **Conversion Tracking** (**65%** of reviewers rated this feature as critical) - **Campaign Analytics** (**52%**) - **Performance Metrics** (**61%**) AnyTrack supports all three features that reviewers rate most highly: **Conversion Tracking**, **Campaign Analytics**, and **Performance Metrics**. Together, these capabilities help businesses connect marketing activity to outcomes, measure campaign results more clearly, and monitor performance across channels, allowing teams to make better budget decisions and improve return on ad spend. ROI Tracking 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Cross Channel Attribution 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Multi-Touch Attribution 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Evaluate the impact of each touch point that drives a conversion A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Advertising Management Manage advertising space and its sales within your network or publication API Application programming interface that allows for integration with other systems/databases AnyTrack 29 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Activity Tracking: A report showing what actions customers perform - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Lead Capture: Automatically identify and save contact information of potential customers - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visitor Tracking: Track visitors and purpose of visits - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 3.5 (4) 3.5 Based on 4 reviews ## Pricing Value for money 3.7 (3) Free Trial Free Version Basic $50.00 Usage Based,Per Month Value for money 3.7 (3) 3.7 Based on 3 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Typeform](https://www.capterra.com/p/137289/Typeform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (3) 3.7 Based on 3 reviews ## User reviews Overall rating 3.8 Based on 4 reviews Filter by rating 5(2) 4(1) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent SC Shane C. CEO Marketing and Advertising ### "Conversion Tracking and attribution platform designed for affiliate marketers" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 June 28, 2022 Pros The platform is well-designed, easy to use, and fairly priced. It seems to cater to affiliate marketers. It is a good alternative to many of the much more expensive attribution platforms in the market. ✔️ Easy to use and setup ✔️ Integrates with most ad and affiliate marketing platforms ✔️ 1st party tracking ✔️ A well-designed dashboard ✔️ ITP compliant Cons Although it is reasonably priced, the pricing model is really based on pixels per ad platform. The $150 tier has a limit of 1 pixel per ad platform, therefore, for anyone that is actively marketing with numerous landing pages/products you will have to go with the $300 tier with unlimited pixels. ❌ Lacks some integrations such as AdRoll ❌ Doesn't help solve the attribution window tracking problem ❌ The entry-level plan isn't really usable due to the limit of 1 ad pixel total Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MH Michael H. CEO Health, Wellness and Fitness ### "It does not work. Anytrack fails to feed data back to Facebook." 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 16, 2021 It does not feed data back to FB so, therefore, it is useless and we will have to try another option. We spoke with a rep to help us set up and they said it was set up correctly. Maybe if this is a problem that can be fixed, we can't know because their support is almost none existent. Pros You can see what ad sets are performing well in the Anytrack dashboard. Cons It does not feed data back to Facebook (FB) so FB can not optimise your campaigns. Support is terrible. They take days to respond to urgent tickets. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Jamie C. Founder & CEO Marketing and Advertising ### "Superb software, extremely easy to use and great customer support. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 3, 2021 This has helped my business tackle the issues that have arisen due to the iOS 14 update and we have been able to use Anytrack to recover lost data and events not attributed to FB ads. Amazing software! Pros The ease of integration compared to other platforms was the best part for me, as well as the price. Unlike other, over-priced softwares, this works for me as the customer and was so easy to set up. I had each property set up in about 5 minutes due to the clear instructions provided on each step. Cons Nothing at all - all works perfectly and anything that I was curious about was answered by the team. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor August 8, 2021 Thank you Jamie for your review! Glad AnyTrack is fulfilling its promises! MO Matthew O. Entrepreneur Information Services ### "AnyTrack Has Been A Game Changer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 3, 2019 The thing that makes the difference between a good company and a great company is the people behind it. \[SENSITIVE CONTENT HIDDEN\] have gone out of their way, way above and beyond what I would have expected, to help make our custom integration a breeze to get setup. It seems these guys are almost always available (day or night!) to answer questions or give helpful information about their technology. You can tell the team REALLY cares about their solution and are always looking for ways to make it better. I have been witness to vast improvements of this amazing tracking solution first hand, and their willingness to adapt new features and constantly improve the product is a core reason I will continue to be a proud supporter of the AnyTrack team. Now all the praise of this amazing team aside, the fact of the matter is this tracking solution JUST WORKS. Although I wouldn't consider myself an expert in the affiliate tracking world, I would consider myself to hold more information on the subject than the vast majority and have devoted many months of research to the many different tracking solutions available on the market. What I can say is this, AnyTrack is BY FAR the best solution on the market to track off site conversions in the affiliate marketing world and actually pass that data back to Google Analytics and Google Ads in real time. NO OTHER SOLUTION (that I have found after much research) manages to accomplish this so easily as does the AnyTrack platform. I highly recommend AnyTrack Pros My website has been able to accomplish what we would not have been able to on our own. Passing off site conversion data from our affiliate network to Google Analytics in real time and then back to Google Ads to implement Target CPA / Target ROAs bidding has been a game changer for us. The power of letting Google's algorithms optimize based on actual conversion data (passed from our affiliate network back to Google by AnyTrack) has been priceless to the vast increase in our site performance since implementing the AnyTrack solution. I have spoken to Google on the phone multiple times, and the fact is they just aren't setup for affiliate conversion tracking, which is why the AnyTrack solution has been such a GAME CHANGER for us. Where there is a technical limitation with Google tracking off-site affiliate conversions, AnyTrack has solved with a beautiful and eloquent solution, that was super easy to get implemented and has already over just the last few months been paying off BIG time for us. THANK YOU so much \[SENSITIVE CONTENT HIDDEN\] for your endless dedication to the project and for going the extra mile to help get your solution working with our specific project!! YOU GUYS ARE AWESOME!! Cons There is really nothing negative I can say about the AnyTrack solution. Although it is newer, it is constantly getting better and adding new features. The team is always looking for ways to improve the product. There were a few minimal technical considerations to get setup, but the team was more than happy to assist, and the setup was super easy in comparison to other tracking solutions we have tried. The documentation and setup process is only getting easier as \[SENSITIVE CONTENT HIDDEN\] work to make this the absolute best affiliate conversion tracking solution in the industry. Switched from [Voluum](https://www.capterra.com/p/145771/Voluum/) Voluum (and many other affiliate conversion tracking solutions we tried) didn't have the capacity to pass conversion data back to Google Ads in real time or an easy way to implement conversion tracking without spending weeks modifying our many thousands of landing pages and offer links. In comparison, with AnyTrack, setup was a breeze and required minimal modification to our site. We were up in running in a matter of minutes, instead of spending weeks modifying our offer links and code as we would have had to do with Voluum. Alternatives considered [Voluum](https://www.capterra.com/p/145771/Voluum/) [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/) Reasons for choosing AnyTrack Ease of setup. Accomplished goal of tracking off-site conversions and getting data back to Google Ads to optimize for Target CPA bidding. No other product could accomplish this like AnyTrack did. Hands down, AnyTrack is the best solution on the market for our requirements. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 5, 2019 Thanks Matt for the great review and vote of confidence! Seeing your campaigns scale consistently is the best reward we can get! ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.