# A2Z Events Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about A2Z Events Software - reviews, pricing plans, popular comparisons to other Event Management products and more.

Source: https://www.capterra.com/p/196600/A2Z-Events/pricing

---

# 

 A2Z Events Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

A2Z Events

## What is A2Z Events?

A2Z events provides tradeshow, exposition and conference management software for today’s modern show planners and year-long conference-planning professionals. It's everything event organizers need to grow successful events, year after year. A2Z Events has been trusted by thousands of event professionals for more than 25 years and offers a connected platform for the ultimate event experience. Built for event professionals by event professionals. Our robust all-in-one event management, multi-year, multi-event solution is purpose built for maximizing attendee and exhibitor engagement.

## What is A2Z Events used for?

[Event Management](https://www.capterra.com/event-management-software/)[Conference](https://www.capterra.com/conference-software/)[Virtual Event](https://www.capterra.com/virtual-event-software/)

Overall rating

Based on 38 user reviews

Reviews sentiment

Positive

82%

Neutral

11%

Negative

8%

Starting price

$3500

Per Year

Free trial  
not available

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## A2Z Events alternatives

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Starting price

$7000.00

Per User, Per Month

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[View all alternatives](https://www.capterra.com/p/196600/A2Z-Events/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

4.3 (12)

75.00% of 12 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Exhibit/Vendor Management

4.0 (9)

77.78% of 9 reviewers that rated this feature as important or highly important

Manage location logistics and coordinate the participation of exhibitors or vendors in an event

Attendee Management

4.5 (8)

75.00% of 8 reviewers that rated this feature as important or highly important

Process of managing, tracking, and communicating with individuals who are registered to attend an event

Customizable Branding

4.1 (8)

87.50% of 8 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Registration Management

3.8 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Customizable Forms

4.5 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Customize contracts and forms to collect specific information

A2Z Events 138 features

Collect papers prior to an event

Regulate who can view information within the system

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Access event or meeting agenda online

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage attendance for classes, shifts, meetings, or events

Track the attendance of specific individuals or groups

Process of managing, tracking, and communicating with individuals who are registered to attend an event

List information about event guests

A list of registered participants

Track and analyze various metrics such as demographics, psychographics, behavior and other insights

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Create, manage, and print wearable badges

Scan barcodes to ensure accurate pricing and label tracking

Create, update, and manage bookings, itineraries, and reservations

Sub-room created within virtual meeting/class

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Capture contact information by scanning a physical item and having the system automatically extract data from the scan

Track and manage schedules and meetings via an integrated calendar

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Communicate using direct chat or messages within the system

Online registration for classes

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Software that specializes in managing events such as conferences, conventions and trade shows

Automated reminders and confirmations for booked appointments and events via text or email

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Accept and process credit card transactions

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Protect sensitive data for digital privacy

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Track products that are for sale at a reduced price or part of coupon promotions

Assemble applications and processes by dragging over and arranging pre-built components

Electronically collect payments for goods or services

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Reminders sent via email

Pre-made examples and templates for emails

Tracks metrics that provide insight into how a user interacts with any interface or product

A list of events with their respective dates

Schedule and manage the logistics of activities and other gatherings

Show location of event's rooms and activities on a digital map

Plan marketing campaigns for events

Online registration for events

Plan an event's time and location

Manage tickets for specific events

Predefined actions automatically performed on the occurance of specific events

Manage location logistics and coordinate the participation of exhibitors or vendors in an event

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

Designed for events that occur online

Store, manage and track all forms in a centralized location

Games or game-like elements to track progress and reward accomplishments

Register a group/batch of attendees

Curating an intentional list of prospective guests as per relative interests to achieve specific goals.

Obtain tickets via Kiosk upon arrival at event

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Real-time alerts or notifications that inform teams about new leads or prospects

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Live stream to multiple devices simultaneously

Automate workflows and trigger campaigns based on customer actions

Manage the process of planning and scheduling meetings, including agenda creation

Create and share notes/annotations taken during meetings

Access software remotely via mobile devices

Allow attendees to check in via their mobile devices

Utilize the same app for multiple events

Manage and support multiple languages

Manage and support multiple locations

Discover and connect with speakers and attendees at an event

Ability of websites, web applications, or mobile applications to function without an active internet connection

An on-demand webcast is a pre-recorded presentation available online at the viewer's convenience

Send personal messages to clients or attendees

Create new forms and/or use ready-made online form templates

Accept and process online payment transactions

Real-time registration over the web

In-person, onsite registration

Accept, record, and reconcile financial transactions

Adjust communications based on previous interactions or personal preferences

Design, communicate, and distribute incentives to perform a specific action

Tools designed to streamline the process of lead generation and management for sales teams

Allow users to collaborate and ask questions regarding folders and/or documents within the system

Matrix barcode that stores information

Analyze and gain insights into data in real-time

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Oversee the process of issuing refunds

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Book and manage rooms at an event

Plan availability and assign specific time slots for tasks and resources

For selection of seat at booking or check-in

Check-in and out via a mobile device or kiosk

Online portal through which end users can access the system, manage tasks, or obtain information

Allow users to access multiple services after entering their login credentials once

Reminders sent via SMS/text message

Market event via social media tools

Discover speakers and manage their details, booking and time.

List information about event speakers

Provide sponsors with dedicated digital space within event website

Raise funds via sponsors and grants

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Customize, sell, and distribute tickets

Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc.

Includes all operations and activities associated with a physical space or location that is used for hosting events

Virtual waiting area for attendees

Make a list and register visitors

Track visitors and purpose of visits

Manage volunteer information and direct volunteer resources

Record, update and manage waiting lists

Web form that allows users to enter data that is sent and processed for different reasons

Built-in website builder or integration with third-party site

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We can help you find the software with the features you need.

Features

4.2 (38)

4.2

Based on 38 reviews

## Pricing

Value for money

4.4 (33)

Basic

$3,500

Per Year

Value for money

4.4 (33)

4.4

Based on 33 reviews

## Integrations

[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Cvent Event Management](https://www.capterra.com/p/26318/Cvent-Event-Management/)[

WildApricot](https://www.capterra.com/p/76116/WildApricot/)[

MemberClicks](https://www.capterra.com/p/133851/MemberClicks/)[

Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[

Bizzabo](https://www.capterra.com/p/135385/Bizzabo/)[

iMIS](https://www.capterra.com/p/15885/iMIS/)[

Configio](https://www.capterra.com/p/227198/Event-Tech-Suite/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (37)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (37)

4.4

Based on 37 reviews

## User reviews

Overall rating

4.2

Based on 38 reviews

Filter by rating

5(21)

4(10)

3(4)

2(1)

1(2)

Mentioned topic

Sorted by most recent

AC

Amanda C.

Marketing coordinator

Construction

### "A2Z Review"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

3/10

December 29, 2025

Overall we were with them for a long time and they did the best they could but it was time to move on and explore new options.

Pros

It was an ok system that helped us for the time we were with them. The reporting was ok, floor plan was customizable and employees were helpful when we could get ahold of them.

Cons

There was a lack of communication and customer service, and we had to teach ourselves/break the software to get it to work

Switched from

[Map Your Show](https://www.capterra.com/p/183810/Map-Your-Show/)

Performance, customer support, and user experience

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RH

Ronald H.

owner

Entertainment

### "A2Z All the Way!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 20, 2025

Overall, I like A2Z Events. I think it will be a strong competitor with the bigger platforms very soon but for now, it needs to grow it's user base.

Pros

A2Z Events is a pretty cool event management platform. It is very easy to use and I think it will rival the bigger platforms in the very near future.

Cons

The integration with social media is not yet as strong as Eventbrite's is - it may be as strong eventually but not yet.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KH

Kama H.

Director Meetings and Events

Hospitality

### "A Frustrating Experience with Poor User Support"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

2/10

June 16, 2025

I don't think our site was set up correctly, and when I expressed my concerns, I felt dismissed. I experienced ongoing issues with A2Z.

Pros

The dashboard and floor plan mapping are visually appealing. It is easy for exhibitors to find the details about the booth they are considering.

Cons

A2Z is not user-friendly at all. I constantly found myself needing to look things up or ask the support team for help. The sponsorship sales were hosted on a completely separate site, which required exhibitors to have a different login for their registration, dashboard, and sponsorship sales. There was no ability for exhibitors to select and pay for a sponsorship in the same transaction. I don’t think our site was set up correctly, and when I raised my concerns, I felt dismissed. I experienced ongoing issues with A2Z.

Alternatives considered

[Map Your Show](https://www.capterra.com/p/183810/Map-Your-Show/)

Reasons for choosing A2Z Events

Although it had similar features, we ultimately selected A2Z due to cost.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 14, 2025

Thank you for sharing your feedback—we’re truly sorry to hear about your experience. We understand how frustrating it can be when a platform feels disjointed or support doesn't meet expectations. Your concerns about the user experience, sponsorship workflow, and setup are valid, and we take them seriously. We're continually working to improve both our product and client support, and feedback like yours is essential to that process. We'd welcome the opportunity to connect directly and better understand how we can make things right.

LM

Lismany M.

marketing

Construction

### "Customers for 30+ years, but felt the need for a switch."

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

4/10

June 12, 2025

Pros

It was all i knew so it was fine. I like the ease of editing the floorplan behind the scenes but everything else seems a bit convoluted

Cons

having to teach myself how to navigate the back end and any new product features before the a2z team could properly explain or onboard anything

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

June 16, 2025

Thank you for your honest feedback—and for being a loyal customer for over 30 years. We’re sorry to hear that the new product features and backend navigation felt frustrating. Your input is incredibly valuable, and we’re actively working to improve how we support and communicate new features. If you're open to it, we’d appreciate the chance to connect and learn more about how we can do better.

DC

Dawn-Marie C.

Exhibit and Sponsorship Sales Manager

Transportation/Trucking/Railroad

### "A2Z Events Pro's and Con's"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

March 18, 2025

A2Z Events was used by my team to manage floorplans for major tradeshows. I found that the platform was not easy to customize as other floorplan management platforms.

Pros

A2Z Events has a very comprehensive dashboard.

Cons

At times I found that A2Z Events floorplan management was not as intuitive as other platforms.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 28, 2025

Thank you for your feedback! We’re glad to hear that you found the A2Z Events dashboard to be comprehensive. User experience is a top priority for us, and we’re always looking for ways to improve. If you have specific customization features in mind, we’d love to hear more about them. Your insight helps us to refine A2Z Events to better meet the needs of event planners like yourself. Thank you again for your valuable input!

RH

Robin H.

Sales

Events Services

### "A great program for the tradeshow industry"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

January 13, 2025

I have used A2Z for a little over two years for three different tradeshows. It is easy to use and easy to run reports.

Pros

I like how easy it is to use and learning about new features is pretty intuitive.

Cons

Nothing really. It is a great program for the tradeshow industry.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 16, 2025

Thank you so much for sharing such great feedback on A2Z Events. It’s event professionals like you who make the trade show industry such a special place to work. We are honored to continue serving you and your events! We wish you success in your upcoming shows. 

AU

Anonymous User

Docente

Higher Education

### "Experiencia con GTR"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 15, 2023

GTR es una buena herramienta porque permite a las empresas optimizar sus procesos de selección, formación, evaluación y desarrollo de talento.

Pros

Es una útil herramienta de gestión de recursos humanos que permite a las empresas optimizar sus procesos de selección, formación, evaluación y desarrollo de talento.

Cons

Me parece una buena herramienta espero que continúe todo bien.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AP

Alyssa P.

Brand Marketing

Consumer Goods

### "Love the platform and people at GTR"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 23, 2022

Quarterly events

Pros

We appreciate the the top notch service that we receive from the team assigned to us!

Cons

They could use more videos, trainings, etc.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BB

Beau B.

Director of Behavioral Health

Mental Health Care

### "Worth the investment!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 11, 2022

The overall experience was awesome. The support staff made the events run smoothly! \[SENSITIVE CONTENT\] and \[SENSITIVE CONTENT\] have helped us the past two years and they are top notch!

Pros

User friendly! People with little computer knowledge can navigate the system easily.

Cons

One improvement would be to integrate the CEU platform with the event platform.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CH

Christin H.

Sr. Specialist, AMD

Non-Profit Organization Management

### "Capabilities oversold"

2.0

Overall Rating

2.0

2.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

3/10

March 10, 2022

It was fine - I thought there would be more tech support during the conference. It required more work on my end than expected.

Pros

The platform was relatively easy to navigate.

Cons

I felt like what we were "sold" and what was "delivered" in terms of tech support and capabilities were mismatched. The fact that the zoom could be popped out led to multiple conversations on the same talk, which was hard.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/196600/A2Z-Events/reviews/)

Popular comparisons

[Eventbrite vs A2Z Events](https://www.capterra.com/compare/114949-196600/Eventbrite-vs-A2Z-Events) 

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