--- title: "Opal Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Opal Software - reviews, pricing plans, popular comparisons to other Marketing Planning products and more." source_url: "https://www.capterra.com/p/196606/Opal/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Opal Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Opal ## What is Opal? Opal is the planning platform built to help marketing and communications teams stay aligned by visualizing all of their channels in one place. From simplifying copy approvals and creative reviews, to easily sharing and repurposing work, Opal streamlines the campaign planning and execution process so your team can work more efficiently while staying on brand. Request a live demo to see how Opal saves time and drives results for best-in-class brands like Starbucks, Target, Microsoft, and Zillow. ## What is Opal used for? [Collaboration](https://www.capterra.com/collaboration-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/) Top alternative Featured Overall rating Based on 35 user reviews Reviews sentiment Positive 94% Neutral 6% Negative 0% Starting price $12000 Other, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Opal?[Manage this product listing](https://www.g2.com/products/opal/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Opal 4.3 (35) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $12000 Other, Per Year Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (35) Ease Of Use 4.5 (6,085) Value For Money 4.1 (21) Value For Money 4.3 (4,702) Customer Service 4.4 (23) Customer Service 4.4 (4,493) ## Opal alternatives [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.6 (2,251)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.5 (3,579)](https://www.capterra.com/p/79104/Smartsheet/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/196606/Opal/alternatives/) ## FAQs about Opal Overview ### Which roles and teams benefit most from Opal? Opal is most used by social media managers, social marketing specialists, copywriters, and account teams coordinating content across campaigns and clients. Project managers and communications supervisors use it to organize approvals and publishing schedules, while marketing leaders and executives monitor campaign activity, team workloads, and brand consistency. Answer based on 35 reviews Overview ### What company size and industries is Opal built for? Opal is built for globally distributed marketing teams at enterprises with more than 10,000 employees, with 43% of reviewers from enterprise organizations. It also serves small businesses (31%) and midsize businesses (26%). Its main industries are Marketing and Advertising (31%), Retail (17%), and Information Technology and Services (11%). Answer based on 35 reviews Features and Usability ### What are the key features of Opal? Opal offers content creation, content publishing options, and content library management for marketing materials. It also includes digital asset management, brand guidelines, approval process control, and workflow management. Additional features cover campaign planning and scheduling, task management, reporting & analytics, role-based permissions, and third-party integrations. Integrations ### Which third-party tools and platforms does Opal integrate with? Opal integrates with 6 third-party tools, including social media and project management platforms such as Dash Social, Hootsuite, Khoros Marketing, Sprinklr, Jira, and Wrike. These catalog integrations connect Opal to content publishing, campaign management, and work tracking workflows across marketing and operations teams. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Opal offer? Opal provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover structured presentations, documentation offers written reference material, and videos provide recorded walkthroughs for review at any time. Answer based on 3 reviews Getting Started and Support ### What customer support options does Opal offer? Opal provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support feedback points to slow customer service, with users noting delays when getting help. The available self-service resources and direct contact options give users several ways to seek assistance, but response speed can be a frustration. Answer based on 1 reviews User interface ### Is Opal easy to use for campaign planning? Opal offers a visual workspace for planning campaigns, reviewing content, and tracking schedules across teams. Marketing teams often find the calendar, content layouts, comments, and shareable presentations easy to understand. Some users find the interface crowded or navigation confusing, especially when managing multi-day campaigns or inconsistent naming conventions. Answer based on 14 reviews ## Features AI summary Based on 570 Marketing Planning reviews Capterra data shows that buyers of marketing planning software rank the following features as their top priorities: - **Workflow Management** (**74%** of reviewers rated this feature as critical) - **Commenting/Notes** (**74%**) - **Task Management** (**72%**) Opal supports all three of the features reviewers rate highest: **Workflow Management**, **Commenting/Notes**, and **Task Management**. Together, these capabilities help teams coordinate campaign steps, capture feedback in context, and keep work moving on schedule, allowing teams to manage marketing plans more efficiently and stay aligned across projects. Workflow Management 4.4 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Create, design and manage workflows for repetitive tasks Task Management 4.2 (6) 0.00% of 6 reviewers that rated this feature as important or highly important Create, manage and track all task activities and progression Task Scheduling 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and manage the scheduling of tasks Project Planning 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Organize and schedule projects Collaboration Tools 4.2 (18) 50.00% of 18 reviewers that rated this feature as important or highly important Provides a channel for team members to share AI models, media files, communicate, and work together Multi-Account Management 4.6 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Opal 74 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Asset Lifecycle Management: Manage assets throughout their lifecycle to optimize profit - Assignment Management: Assign issues and tasks based on availability or required skills - Brainstorming: Group collaboration to solve ideas in a productive and concentrated manner. - Budgeting/Forecasting: Create budgets based on historical data and future projections - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Chat/Messaging: Communicate using direct chat or messages within the system - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Configurable Workflow: Configure existing workflows to meet your organization's needs - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Deadline Management: Specify or track the date/time a project, task, etc., is due for completion - Digital Asset Management: Manage digital assets - Document Management: Store, manage, and track all electronic documents in a centralized location - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - File Management: Create, save, and store files - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Gantt/Timeline View: Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Image Library: Store and manage images - Live Chat: Ability to chat online in real time - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Media Planning: Identify advertising and promotional sources to be used in marketing efforts - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Presentation Tools: Share and present designs - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Project Planning: Organize and schedule projects - Project Templates: Pre-designed project plans that can be customized - Project Workflow: Create, manage, or update project workflows. - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Roadmapping: Identifying desired outcomes and important milestones and creating a plan on how to achieve them - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Spend Management: Track the amount of money spent on a certain product or with a certain supplier - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Task Progress Tracking: Track the status and progress of tasks - Task Scheduling: Track and manage the scheduling of tasks - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - To-Do List: A digital list of items that need to be completed - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.1 (35) 4.1 Based on 35 reviews ## Pricing Value for money 4.1 (21) Free Trial Basic $12,000 Other,Per Year Value for money 4.1 (21) 4.1 Based on 21 reviews ## Integrations [ Jira](https://www.capterra.com/p/19319/JIRA/)[ Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[ Wrike](https://www.capterra.com/p/76113/Wrike/)[ Sprinklr Social](https://www.capterra.com/p/131274/Sprinklr-Platform/)[ Khoros Marketing](https://www.capterra.com/p/131341/Spredfast-Platform/)[ Dash Social](https://www.capterra.com/p/227710/Dash-Hudson/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (23) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (23) 4.4 Based on 23 reviews ## User reviews Overall rating 4.3 Based on 35 reviews Filter by rating Counts reflect reviews available in this feed. 5(14) 4(19) 3(2) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful James C. Sales and Marketing Used the software for: Less than 1 year ### "Organizing your social media" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 15, 2023 The tool helped us a lot with our organization in social media, it is fundamental nowadays Pros A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot Cons I had problems with the pages simply crashing and having to restart to get it working again PM Project Manager Project Manager Used the software for: 3-5 years ### "Opal Admin/User " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 25, 2021 Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch! Pros I find the simplicity of the interface very user-friendly. Esthetically pleasing! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows & tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools. Cons Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it. CO Copywriter Copywriter Used the software for: Less than 1 year ### "Madelaine's Review" 3.0 January 6, 2022 Pros The visuals & integrated content/copy layout are super user friendly & helpful. Cons Sometimes difficult to find content that needs approval in my dashboard. SM Social Media Manager Social Media Manager Used the software for: 3-5 years ### "Great resource!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 6, 2022 Pros I like that Opal is a collaborative space to draft out content and track upcoming moments. I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization. :) Cons Just a few things listed below have been challenging, but we have found ways to get past these issues and have chalked it up to that fact that no platform can be 100% perfect for everyone. - Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform. - Presentations are sometimes hard to navigate and if you do not have an account, you cannot leave feedback within the presentation. - Multi-day campaigns can be hard to track. - Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly. - Tends to be a good platform for social content but has been harder to pull in other content types that are part of campaigns such as paid media, news releases, tick tocks (tracking docs that outline specific tasks and responsibilities for content and also serves as part of our approval flow for social content). SA Sr. Account Manager Sr. Account Manager Used the software for: 1-3 years ### "Great and very intuitive project management tool" 4.0 December 30, 2021 Pros Opal is visually very appealing and also very to use. When I first started using Opal I did not have any training on it what so ever and had no problem at all jumping right in and “getting my hands dirty” so to speak. Cons I am not sure I have an answer for this one as there isn’t much that I don’t like about the software yet. My only complaint would maybe be that it would be nice to get some alerts from Opal corporation on some webinars or something that could be offered to help with training, tips, tricks, etc. on features that might be useful that some people probably don’t know about or aren’t aware of. LS Lauren S. Senior Social Marketing Specialist Used the software for: 3-5 years ### "Opal is our one and only" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2021 Opal is a vital part of my day-to-day work. So much so, I most certainly could not do my job without it. I live in the Month calendar view, which is crucial for helping me plan content across all channels month over month. I also am incredibly grateful for our rep,\[SENSITIVE CONTENT\], who goes above and beyond to ensure the platform is working its hardest for us. She alone brings immense value to the product experience. Pros Opal is the main reason my team is able to efficiently run over a dozen individual channels across a handful of different brands for our company. It is most helpful on the strategy front, where I'm able to plan content and add all the assets and details prior to publishing. It's practically a teammate of mine, I rely on it so much! Cons Due to its robust capabilities, there is so much great information in Opal. However, I wish the Presentations and Insights features were easier to use. I consistently encounter issues while using them which leads me to question their integrity. Though it's frustrating in the interim, I know the Opal team takes this feedback into account in order to improve the product longterm. JC Joe C. Director, Digital Content Strategy Used the software for: 3-5 years ### "Content marketing source of truth for uniting teams and campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 23, 2021 I've used Opal since 2014 as part of two different organizations. I've seen the evolution of the software product as Opal listens to its customers as well as innovates on solutions you didn't know you needed, but are now part of everyday work in Opal. The Opal workspaces are highly configurable and flexible to meet our different businesses and teams' needs. With any new technology, a large measure of success is user adoption. Opal has a great variety of onboarding and ongoing training materials with 101 tips for specific user tasks, in addition to a learning center. It's important to have executive support and set early expectations on how Opal will be integrated into everyday work. It’s also helpful to have internal Opal champions who understand their team's workflows and their pain points and then show how Opal can improve upon it with a different, efficient way of working — it doesn’t necessarily create extra work. Opal software offers a comprehensive set of features to help content marketers, and in my experience, new Opal users get the hang of it after a couple weeks of regular use. Pros Opal helps companies truly collaborate in a meaningful way across teams, functions and marketing communication channels and visualize the final planned content and campaigns on a timeline. You can filter to your team's specific work or expand to view the company level of content plans for visibility and better alignment/consistency. Opal's calendar is a source of truth for my team's campaigns currently in market. With chat & activity history and user workflows, teams can refine, review and approve content to create the finished product. One integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue. One of my favorite features is the ability to create shareable Opal content presentations in just a few clicks. This has saved me countless hours over the years I've been using Opal and has replaced manually creating the presentation decks. Not only do the presentations look sharp, but they update in real-time as content plans change (as they often do!). Presentations are available to non-Opal users and best of all, Opal provides insight on who has actually viewed them. Cons At the admin level, there aren't readily available user analytics to view at any time, but my Opal customer success rep is able to report those on a regular basis. CL Cora L. Sr. Project Manager Used the software for: 3-5 years ### "Great Editorial Calendar Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 11, 2022 Pros I've been using the Opal platform for over 2 1/2 years and really appreciate the work the Opal team provides to keep the platform up to date and make changes when requests come through. The multiple views and spaces allows for my team to keep different brands separate when needed but have a holistic view of the content going out across channels. The ability to have approval paths ensures that the proper eyes are seeing out content and making sure everytihng is perfect before it gets published. Overall, myself and my team really enjoy the day to day functionality of Opal and how it fits into our workflows. Cons I would say that the mobile app could still use improvements. They made great strides over the last year but I'd love to see the ability to edit content on mobile. They also made UI updates in the past month and I will say I don't like the fact that I don't have a visible notification if there are approvals waiting - I like the new layout but would prefer if there was some notice to when approvals are waiting for someone. MC Manager, Client Experience Digital Manager, Client Experience Digital Used the software for: 3-5 years ### "Nikki Mikolon Opal Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 January 12, 2022 Pros I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform. Cons I dislike that everything is based around one timeline. If this is to be used as a complete SMM and creative routing platform, it would be nice to have content shared w/o assigning a date or time right away. Kelley M. Head of Social Media Used the software for: 3-5 years ### "Enterprise Social Media - Workflows and Calendars" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 22, 2021 Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans. Pros We like the calendar views - it's simple, but having a highly visual and impactful UI allows our teams to quickly asses where we are over-scheduled or need more content. The approval process also lets everyone know what they are responsible for managing across disparate and remote teams. That 's been crucial during our work in the last year as we were all virtual. Cons Mobile parity on iOS and Android - it's a hard process for everyone to mimic functionality and features in desktop to mobile. But as we all leaned into working remotely, we all turned to our mobile devices more frequently. Driving parity is key to keeping competitive. [View all Reviews](https://www.capterra.com/p/196606/Opal/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.