# Opal Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Opal Software - reviews, pricing plans, popular comparisons to other Marketing Planning products and more. Source: https://www.capterra.com/p/196606/Opal --- # Opal Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Opal ## What is Opal? Opal is the planning platform built to help marketing and communications teams stay aligned by visualizing all of their channels in one place. From simplifying copy approvals and creative reviews, to easily sharing and repurposing work, Opal streamlines the campaign planning and execution process so your team can work more efficiently while staying on brand. Request a live demo to see how Opal saves time and drives results for best-in-class brands like Starbucks, Target, Microsoft, and Zillow. ## What is Opal used for? [Collaboration](https://www.capterra.com/collaboration-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/) Top alternative Featured Overall rating Based on 35 user reviews Reviews sentiment Positive 94% Neutral 6% Negative 0% Starting price $12000 Other, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Opal?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.workwithopal.com&name=Opal) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Opal 4.3 (35) VS. [4.6 (5,726)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $12000 Other, Per Year Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (35) Ease Of Use 4.5 (5,677) Value For Money 4.1 (21) Value For Money 4.3 (4,316) Customer Service 4.4 (23) Customer Service 4.4 (4,119) ## Opal alternatives [4.4 (2,887)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month [4.5 (13,547)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month [4.2 (984)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month [4.6 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/196606/Opal/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Collaboration Tools 4.2 (18) 50.00% of 18 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Multi-Account Management 4.6 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Post Scheduling 4.6 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Workflow Management 4.4 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Create, design and manage workflows for repetitive tasks Access Controls/Permissions 4.0 (7) 71.43% of 7 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems Calendar Management 5.0 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar Opal 85 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Creation, approval, versioning, and distribution of visual assets and designs Assign issues and tasks based on availability or required skills Group collaboration to solve ideas in a productive and concentrated manner. Monitor social media posts or web that mention a particular brand Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Create budgets based on historical data and future projections Track and manage schedules and meetings via an integrated calendar Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track and monitor efficient handling of all changes/transitions Manage various distribution channels, build relations with channel partners, and track their performance Communicate using direct chat or messages within the system Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Configure existing workflows to meet your organization's needs The ability to create unique content Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Graphical representation of data Specify or track the date/time a project, task, etc., is due for completion Manage digital assets Store, manage, and track all electronic documents in a centralized location Assemble applications and processes by dragging over and arranging pre-built components Create, save, and store files Public or private sharing of digital files such as documents, audio/video, images, and more Find & retrieve relevant data or documents Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies Establish measurable goals and objectives and track their progress over a specific period of time Store and manage images Ability to chat online in real time See past and upcoming campaigns and communications in a calendar view Identify advertising and promotional sources to be used in marketing efforts Access software remotely via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Ability to handle several projects simultaneously Allow users to create, edit, and sort multiple notes Schedules specific times for content to appear on social media platforms, blogs, websites etc. Share and present designs Tools to facilitate the production of information and promote efficiency Reporting on how each user, task or process has advanced since its initiation Organize and schedule projects Defining the project's scope, deliverables, schedules, resources, budget, critical path, dependencies and constraints Pre-designed project plans that can be customized Create, manage, or update project workflows. Notifications that are delivered to users as soon as an event occurs Receive system updates as soon as any changes are made Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Track task progress, milestones, delays, or other key information and generate reports on them for evaluation Identifying desired outcomes and important milestones and creating a plan on how to achieve them Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Allow users to access multiple services after entering their login credentials once Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track the amount of money spent on a certain product or with a certain supplier Attach digital tags to documents and assets for identification, search, or monitoring purposes Edit task information and all related elements Create, manage and track all task activities and progression Track the status and progress of tasks Track and manage the scheduling of tasks Add labels or tags to tasks Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes A digital list of items that need to be completed Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.1 (35) 4.1 Based on 35 reviews ## Pricing Value for money 4.1 (21) Free Trial Basic $12,000 Other,Per Year Value for money 4.1 (21) 4.1 Based on 21 reviews ## Integrations [ Jira](https://www.capterra.com/p/19319/JIRA/)[ Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[ Wrike](https://www.capterra.com/p/76113/Wrike/)[ Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[ Khoros Marketing](https://www.capterra.com/p/131341/Spredfast-Platform/)[ Dash Social](https://www.capterra.com/p/227710/Dash-Hudson/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (23) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (23) 4.4 Based on 23 reviews ## User reviews Overall rating 4.3 Based on 35 reviews Filter by rating 5(14) 4(19) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent James C. Sales and Marketing Marketing and Advertising ### "Organizing your social media" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 7, 2023 The tool helped us a lot with our organization in social media, it is fundamental nowadays Pros A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot Cons I had problems with the pages simply crashing and having to restart to get it working again Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 9, 2023 Hi James, thank you very much for taking the time to write a review! It's tremendous hearing that Opal is providing visibility and organization on your social media – that is one of the most popular use cases for the platform. In particular, we appreciate knowing that planning and scheduling have been improved by Opal! Please consider reaching out to our support team by emailing support@workwithopal.com to discuss the bugs you've found! Katie Pocklington, Director of Customer Success CA Chirag A. SEO Executive Information Technology and Services ### "Highly Recommend for Social Media and Task Management" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 30, 2022 It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team. Pros There are lots of features to use but personally Social Media Management and Project Management i liked most. Cons Some of the social media sites are not available, but mostly sites are coverd which we use regularly. Switched from [FlowWright](https://www.capterra.com/p/133123/cDevWorkflow/) Less features Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 22, 2022 Hi Chirag! Thanks for sharing your thoughts on our platform. We're thrilled to read that using Opal is a great experience, and that managing your social marketing is so much easier now! Opal visualizes posts/ads for most social media platforms including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube. If you'd like to plan posts for channels that aren't on this list, please let us know by emailing support@workwithopal.com. I'd be happy to have the product team look into them. Thank you again for leaving us a review! Katie Pocklington Director of Customer Success MV Mohit V. Php Developers Information Technology and Services ### "Very usefull software " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 June 10, 2022 Pros I use this software its grate. Its usefull for task management. Cons Task management system are good for developers to mange their task Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DC Divyraj C. iOS App Developer Information Technology and Services ### "Great collaboration tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 June 10, 2022 Pros One of the best collaboration and task management tool. I think the file sharing functionality is best among all other features. Cons The customer support is very slow and they can add more integrations to the software. Switched from [Igloo](https://www.capterra.com/p/84689/Igloo-Software/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 5, 2022 Thanks so much for your review, Divyraj! I'm delighted that you're finding Opal so helpful for collaboration and task management. Our support team typically responds in less than 30 minutes during business hours (8 a.m. to 5 p.m. Pacific Time), so I'd love to hear more about your experience and where we fell short of expectations. I'm also happy to relay any requests for integrations to our product team as they continue evolving the platform. Thank you again for leaving your feedback, and please reach out if you have a few minutes to share more detail about your interactions with support: opalteam@workwithopal.com Erynn Baird Director of Customer Experience CF Cathy F. Brand & Comm. leader, 3M Taiwan Chemicals ### "Opal review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 January 14, 2022 Nice Pros Most of the items are easy to understand, to read and to use. Cons not clear enough of definition for few item such as STAMP. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 19, 2022 Thanks for leaving us a review, Cathy! As the head of Customer Success, I want to personally thank you for letting us know some of our terminology missed the mark. (Seizing this opportunity to clarify: a Stamp is essentially a template. It's a one-click way to populate content or a workflow in the platform, saving you time in creating content/workflows for repeatable processes.) If any other terms aren't landing for you, feel free to check out the Help Center (help.workwithopal.com), or reach out to your CSM. Thank you for being a customer! Katie Pocklington, Director of Customer Success NM Nikki M. Manager, Client Experience Digital Public Relations and Communications ### "Nikki Mikolon Opal Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 January 10, 2022 Pros I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform. Cons I dislike that everything is based around one timeline. If this is to be used as a complete SMM and creative routing platform, it would be nice to have content shared w/o assigning a date or time right away. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 18, 2022 Hi Nikki, Thank you for taking the time to leave a review! I know I speak for the whole company when I say how happy we are that Opal is bringing such visibility to your team. I'm very excited to share that the opportunity for planning in Opal without dates is being pursued! Be on the lookout for future updates that remove the requirement of date assignments. Thank you again for sharing this thoughtful feedback, and for being an Opal customer! Katie Pocklington, Director of Customer Success IW Isabel W. Social Media Consultant Computer Software ### "Opal user feedback" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 January 10, 2022 Pros A clear calendar view of the content scheduled to be published Cons the search result is not shown chronologically Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 18, 2022 Thank you, Isabel, for taking the time to share your experience with Opal. I've passed along your feedback about the way search results return to the Product team, and am hopeful it's a small tweak we can make to improve your experience using Opal. I truly appreciate your input! Thanks for being an Opal customer. Katie Pocklington, Director of Customer Success DO Deniz O. Language Specialist Entertainment ### "Easy to use, seamless collaboration" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 10, 2022 Great overall, several improvements on performance would be appreciated. Pros Making it easier to collaborate with different parties. Cons Sometimes the page itself gets clunky, unable to go back to the moment when exiting the video or image asset. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 6, 2022 Deniz, we really appreciate this feedback! I know my colleagues will be as excited as I am to hear Opal enables seamless collaboration for your team. I'm noting your frustrations with functionality, but I'd love to gather more details for the product team. I'm particularly interested in your thoughts on performance enhancements. Please reach out directly to your CSM, or feel free to email support@workwithopal.com. Thank you for taking the time to review Opal. Katie Pocklington Director of Customer Success CC Christine C. Senior Associate, Paid Social Marketing and Advertising ### "Opal is a great tool for your brand! " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 7, 2022 Pros Pros: easy to navigate and site is user-friendly Cons Cons: The green dot approval process can be difficult to apply -- I wish there was a way it can be more seamless Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 18, 2022 Thank you for the review, Christine. Your feedback is greatly appreciated and helpful for the team! I'd love to hear more about sticking points in the approval process and any ideas you have for improvement. We strive to always be better, in both product and service! Please reach out whenever you have a moment: support@workwithopal.com Katie Pocklington, Director of Customer Success CL Cora L. Sr. Project Manager Marketing and Advertising ### "Great Editorial Calendar Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 7, 2022 Pros I've been using the Opal platform for over 2 1/2 years and really appreciate the work the Opal team provides to keep the platform up to date and make changes when requests come through. The multiple views and spaces allows for my team to keep different brands separate when needed but have a holistic view of the content going out across channels. The ability to have approval paths ensures that the proper eyes are seeing out content and making sure everytihng is perfect before it gets published. Overall, myself and my team really enjoy the day to day functionality of Opal and how it fits into our workflows. Cons I would say that the mobile app could still use improvements. They made great strides over the last year but I'd love to see the ability to edit content on mobile. They also made UI updates in the past month and I will say I don't like the fact that I don't have a visible notification if there are approvals waiting - I like the new layout but would prefer if there was some notice to when approvals are waiting for someone. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 18, 2022 Hi Cora, Thank you so much for taking the time to share your experience with our product and our team. As the head of Customer Success, I'm thrilled to hear your appreciation for the changes we make based on your requests, as customer insights are crucial to our product roadmap. To that point, I'll be sure to pass along your comments on the mobile app. We'd love to help you determine the easiest way to see pending approvals using our simplified navigation. Please feel free to reach out to your CSM or Support whenever you have a few minutes to chat: support@workwithopal.com. Thank you again for your review of Opal! Katie Pocklington, Director of Customer Success [View all Reviews](https://www.capterra.com/p/196606/Opal/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)