---
title: "Opal Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Opal Software - reviews, pricing plans, popular comparisons to other Brand Management products and more."
source_url: "https://www.capterra.com/p/196606/Opal/"
page_type: "product"
language: "en"
---

# 

 Opal Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Opal

## What is Opal?

Opal is the planning platform built to help marketing and communications teams stay aligned by visualizing all of their channels in one place. From simplifying copy approvals and creative reviews, to easily sharing and repurposing work, Opal streamlines campaign planning and execution so your team can work more efficiently while staying on brand. Request a live demo to see how Opal saves time and drives results for best-in-class brands like Starbucks, Target, Microsoft, and Zillow.

## What is Opal used for?

[Collaboration](https://www.capterra.com/collaboration-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)

Top alternative

Featured

Overall rating

Based on 35 user reviews

Reviews sentiment

Positive

94%

Neutral

6%

Negative

0%

Starting price

$12000

Other, Per Year

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Opal?[Manage this product listing](https://www.g2.com/products/opal/claim_requests/new?auto=true)

## Opal Overview

Updated September 2026

AI summary

Opal equips marketing, content, and social media teams in organizations of all sizes with tools for campaign planning, asset management, and coordinated publishing across channels. Supporting marketing planning, brand management, and collaboration, it features workflow management, goal tracking, budgeting, and presentation tools. Opal is cloud-based and integrates with key third-party marketing platforms.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Opal

4.3 (35)

VS.

[4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

$12000

Other, Per Year

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (35)

Ease Of Use

4.5 (6,068)

Value For Money

4.1 (21)

Value For Money

4.3 (4,685)

Customer Service

4.4 (23)

Customer Service

4.4 (4,478)

## Opal alternatives

[4.3 (61)](https://www.capterra.com/p/153624/MARMIND/reviews/)

Starting price

$1200.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[Wrike](https://www.capterra.com/p/76113/Wrike/)

[4.4 (3,040)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/76113/Wrike/)

[Asana](https://www.capterra.com/p/184581/Asana-PM/)

[4.5 (13,703)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/184581/Asana-PM/)

[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

[4.2 (1,005)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/113540/Bitrix24/)

[View all alternatives](https://www.capterra.com/p/196606/Opal/alternatives/)

## FAQs about Opal

Overview

### Which roles and teams benefit most from Opal?

Opal is most used by marketing, social media, and content teams that need to plan campaigns, coordinate creative assets, and keep messaging aligned across channels. Copywriters, editors, and art directors use it to manage publishing workflows, while account managers and executives rely on it for visibility, approvals, and cross-team collaboration.

Answer based on 35 reviews

Overview

### What company size and industries is Opal built for?

Opal is built for enterprise marketing teams at organizations with more than 10,000 employees, with 43% of reviewers from enterprises and 31% from Marketing and Advertising. It also serves Small Business users at 31% and Midsize Business at 26%, with additional adoption in Retail at 17% and Information Technology and Services at 11%.

Answer based on 35 reviews

Features and Usability

### What are the key features of Opal?

Opal offers content creation, content management, and content publishing options, along with digital asset management, asset lifecycle management, and document management. It also includes campaign planning, marketing calendar, workflow management, approval process control, role-based permissions, reporting & analytics, and third-party integrations for coordinating content operations.

Integrations

### Which third-party tools and platforms does Opal integrate with?

Opal integrates with 6 third-party tools and platforms, including Sprinklr, Dash Social, Hootsuite, Jira, Khoros Marketing, and Wrike. The catalog points to a mix of social media management, marketing, and project workflow connections, with Sprinklr appearing in reviewer mentions and the official integration list.

Answer based on 6 reviews

Getting Started and Support

### What training and onboarding options does Opal offer?

Opal provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, and documentation and videos offer self-paced reference and walkthrough materials.

Answer based on 3 reviews

Getting Started and Support

### What customer support options does Opal offer?

Opal provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. Users report that customer support can be very slow, which may make getting help frustrating at times. The available help resources cover both self-service and direct contact options for users needing assistance.

Answer based on 1 reviews

User interface

### Is Opal easy to use and navigate?

Opal feels intuitive for many marketing teams, with visual calendars, content layouts, and simple planning views that help people work quickly. Some users, especially new or less frequent users, find the interface busy, navigation confusing, and certain areas like chat, presentations, or multi-day campaign tracking harder to follow.

Answer based on 14 reviews

## Features

AI summary

Based on 570 Brand Management reviews

Capterra data shows that buyers of marketing planning software rank the following features as their top priorities:

-   **Workflow Management** (**74%** of reviewers rated this feature as critical)
-   **Commenting/Notes** (**74%**)
-   **Task Management** (**72%**)

Opal supports all three of the features reviewers rate highest: **Workflow Management**, **Commenting/Notes**, and **Task Management**. Together, these capabilities help teams coordinate campaign steps, capture feedback in context, and keep work moving on schedule, allowing teams to manage marketing plans more efficiently and stay aligned across projects.

Workflow Management

4.4 (8)

50.00% of 8 reviewers that rated this feature as important or highly important

Create, design and manage workflows for repetitive tasks

Task Management

4.2 (6)

0.00% of 6 reviewers that rated this feature as important or highly important

Create, manage and track all task activities and progression

Task Scheduling

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Track and manage the scheduling of tasks

Project Planning

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Organize and schedule projects

Collaboration Tools

4.2 (18)

50.00% of 18 reviewers that rated this feature as important or highly important

Provides a channel for team members to share AI models, media files, communicate, and work together

Multi-Account Management

4.6 (10)

60.00% of 10 reviewers that rated this feature as important or highly important

Manage and post content across multiple social media accounts and platforms simultaneously

Opal 87 features

### All Features
- @mentions: An @mention is a way to tag or notify a specific person about a message/post
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Artwork Management: Creation, approval, versioning, and distribution of visual assets and designs
- Asset Lifecycle Management: Manage assets throughout their lifecycle to optimize profit
- Assignment Management: Assign issues and tasks based on availability or required skills
- Brainstorming: Group collaboration to solve ideas in a productive and concentrated manner.
- Brand Tracking: Monitor social media posts or web that mention a particular brand
- Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
- Budgeting/Forecasting: Create budgets based on historical data and future projections
- Calendar Management: Track and manage schedules and meetings via an integrated calendar
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Planning: Plan and strategize marketing campaigns
- Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates
- Campaign Segmentation: Group campaigns by project, client, or campaign for better management.
- Change Management: Track and monitor efficient handling of all changes/transitions
- Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance
- Chat/Messaging: Communicate using direct chat or messages within the system
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Configurable Workflow: Configure existing workflows to meet your organization's needs
- Content Creation: The ability to create unique content
- Content Library: Centralized repository to store content and assets
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Customization: Create labels for products that contain required information such as colors, sizes, dates, etc.
- Data Import/Export: Import and export data to and from software applications
- Data Visualization: Graphical representation of data
- Deadline Management: Specify or track the date/time a project, task, etc., is due for completion
- Digital Asset Management: Manage digital assets
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- File Management: Create, save, and store files
- File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more
- Filtering: Find & retrieve relevant data or documents
- Gantt/Timeline View: Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies
- Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time
- Image Library: Store and manage images
- Live Chat: Ability to chat online in real time
- Marketing Calendar: See past and upcoming campaigns and communications in a calendar view
- Media Planning: Identify advertising and promotional sources to be used in marketing efforts
- Mobile Access: Access software remotely via mobile devices
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multiple Projects: Ability to handle several projects simultaneously
- Notes Management: Allow users to create, edit, and sort multiple notes
- Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc.
- Presentation Tools: Share and present designs
- Productivity Tools: Tools to facilitate the production of information and promote efficiency
- Progress Tracking: Reporting on how each user, task or process has advanced since its initiation
- Project Planning: Organize and schedule projects
- Project Planning/Scheduling: Defining the project's scope, deliverables, schedules, resources, budget, critical path, dependencies and constraints
- Project Templates: Pre-designed project plans that can be customized
- Project Workflow: Create, manage, or update project workflows.
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-Time Updates: Receive system updates as soon as any changes are made
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Reporting/Project Tracking: Track task progress, milestones, delays, or other key information and generate reports on them for evaluation
- Roadmapping: Identifying desired outcomes and important milestones and creating a plan on how to achieve them
- Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Secure Data Storage: Securely stores data to prevent data loss or breaches
- Single Sign On: Allow users to access multiple services after entering their login credentials once
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc.
- Spend Management: Track the amount of money spent on a certain product or with a certain supplier
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Task Editing: Edit task information and all related elements
- Task Management: Create, manage and track all task activities and progression
- Task Progress Tracking: Track the status and progress of tasks
- Task Scheduling: Track and manage the scheduling of tasks
- Task Tagging: Add labels or tags to tasks
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- To-Do List: A digital list of items that need to be completed
- User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

Get Advice

We can help you find the software with the features you need.

Features

4.1 (35)

4.1

Based on 35 reviews

## Pricing

Value for money

4.1 (21)

Free Trial

Basic

$12,000

Other,Per Year

Value for money

4.1 (21)

4.1

Based on 21 reviews

## Integrations

[

Jira](https://www.capterra.com/p/19319/JIRA/)[

Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[

Wrike](https://www.capterra.com/p/76113/Wrike/)[

Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[

Khoros Marketing](https://www.capterra.com/p/131341/Spredfast-Platform/)[

Dash Social](https://www.capterra.com/p/227710/Dash-Hudson/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (23)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (23)

4.4

Based on 23 reviews

## User reviews

Overall rating

4.3

Based on 35 reviews

Filter by rating

5(14)

4(19)

3(2)

2(0)

1(0)

Mentioned topic

Sorted by most recent

James C.

Sales and Marketing

Marketing and Advertising

### "Organizing your social media"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

February 7, 2023

The tool helped us a lot with our organization in social media, it is fundamental nowadays

Pros

A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot

Cons

I had problems with the pages simply crashing and having to restart to get it working again

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

March 9, 2023

Hi James, thank you very much for taking the time to write a review! It's tremendous hearing that Opal is providing visibility and organization on your social media – that is one of the most popular use cases for the platform. In particular, we appreciate knowing that planning and scheduling have been improved by Opal! Please consider reaching out to our support team by emailing support@workwithopal.com to discuss the bugs you've found! Katie Pocklington, Director of Customer Success

CA

Chirag A.

SEO Executive

Information Technology and Services

### "Highly Recommend for Social Media and Task Management"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 30, 2022

It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team.

Pros

There are lots of features to use but personally Social Media Management and Project Management i liked most.

Cons

Some of the social media sites are not available, but mostly sites are coverd which we use regularly.

Switched from

[FlowWright](https://www.capterra.com/p/133123/cDevWorkflow/)

Less features

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 22, 2022

Hi Chirag! Thanks for sharing your thoughts on our platform. We're thrilled to read that using Opal is a great experience, and that managing your social marketing is so much easier now! Opal visualizes posts/ads for most social media platforms including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube. If you'd like to plan posts for channels that aren't on this list, please let us know by emailing support@workwithopal.com. I'd be happy to have the product team look into them. Thank you again for leaving us a review! Katie Pocklington Director of Customer Success

MV

Mohit V.

Php Developers

Information Technology and Services

### "Very usefull software "

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

June 10, 2022

Pros

I use this software its grate. Its usefull for task management.

Cons

Task management system are good for developers to mange their task

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DC

Divyraj C.

iOS App Developer

Information Technology and Services

### "Great collaboration tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

8/10

June 10, 2022

Pros

One of the best collaboration and task management tool. I think the file sharing functionality is best among all other features.

Cons

The customer support is very slow and they can add more integrations to the software.

Switched from

[Igloo](https://www.capterra.com/p/84689/Igloo-Software/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 5, 2022

Thanks so much for your review, Divyraj! I'm delighted that you're finding Opal so helpful for collaboration and task management. Our support team typically responds in less than 30 minutes during business hours (8 a.m. to 5 p.m. Pacific Time), so I'd love to hear more about your experience and where we fell short of expectations. I'm also happy to relay any requests for integrations to our product team as they continue evolving the platform. Thank you again for leaving your feedback, and please reach out if you have a few minutes to share more detail about your interactions with support: opalteam@workwithopal.com Erynn Baird Director of Customer Experience

CF

Cathy F.

Brand & Comm. leader, 3M Taiwan

Chemicals

### "Opal review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

January 14, 2022

Nice

Pros

Most of the items are easy to understand, to read and to use.

Cons

not clear enough of definition for few item such as STAMP.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 19, 2022

Thanks for leaving us a review, Cathy! As the head of Customer Success, I want to personally thank you for letting us know some of our terminology missed the mark. (Seizing this opportunity to clarify: a Stamp is essentially a template. It's a one-click way to populate content or a workflow in the platform, saving you time in creating content/workflows for repeatable processes.) If any other terms aren't landing for you, feel free to check out the Help Center (help.workwithopal.com), or reach out to your CSM. Thank you for being a customer! Katie Pocklington, Director of Customer Success

NM

Nikki M.

Manager, Client Experience Digital

Public Relations and Communications

### "Nikki Mikolon Opal Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

January 10, 2022

Pros

I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform.

Cons

I dislike that everything is based around one timeline. If this is to be used as a complete SMM and creative routing platform, it would be nice to have content shared w/o assigning a date or time right away.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 18, 2022

Hi Nikki, Thank you for taking the time to leave a review! I know I speak for the whole company when I say how happy we are that Opal is bringing such visibility to your team. I'm very excited to share that the opportunity for planning in Opal without dates is being pursued! Be on the lookout for future updates that remove the requirement of date assignments. Thank you again for sharing this thoughtful feedback, and for being an Opal customer! Katie Pocklington, Director of Customer Success

IW

Isabel W.

Social Media Consultant

Computer Software

### "Opal user feedback"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

January 10, 2022

Pros

A clear calendar view of the content scheduled to be published

Cons

the search result is not shown chronologically

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 18, 2022

Thank you, Isabel, for taking the time to share your experience with Opal. I've passed along your feedback about the way search results return to the Product team, and am hopeful it's a small tweak we can make to improve your experience using Opal. I truly appreciate your input! Thanks for being an Opal customer. Katie Pocklington, Director of Customer Success

DO

Deniz O.

Language Specialist

Entertainment

### "Easy to use, seamless collaboration"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 10, 2022

Great overall, several improvements on performance would be appreciated.

Pros

Making it easier to collaborate with different parties.

Cons

Sometimes the page itself gets clunky, unable to go back to the moment when exiting the video or image asset.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

July 6, 2022

Deniz, we really appreciate this feedback! I know my colleagues will be as excited as I am to hear Opal enables seamless collaboration for your team. I'm noting your frustrations with functionality, but I'd love to gather more details for the product team. I'm particularly interested in your thoughts on performance enhancements. Please reach out directly to your CSM, or feel free to email support@workwithopal.com. Thank you for taking the time to review Opal. Katie Pocklington Director of Customer Success

CC

Christine C.

Senior Associate, Paid Social

Marketing and Advertising

### "Opal is a great tool for your brand! "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

January 7, 2022

Pros

Pros: easy to navigate and site is user-friendly

Cons

Cons: The green dot approval process can be difficult to apply -- I wish there was a way it can be more seamless

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 18, 2022

Thank you for the review, Christine. Your feedback is greatly appreciated and helpful for the team! I'd love to hear more about sticking points in the approval process and any ideas you have for improvement. We strive to always be better, in both product and service! Please reach out whenever you have a moment: support@workwithopal.com Katie Pocklington, Director of Customer Success

CL

Cora L.

Sr. Project Manager

Marketing and Advertising

### "Great Editorial Calendar Tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

January 7, 2022

Pros

I've been using the Opal platform for over 2 1/2 years and really appreciate the work the Opal team provides to keep the platform up to date and make changes when requests come through. The multiple views and spaces allows for my team to keep different brands separate when needed but have a holistic view of the content going out across channels. The ability to have approval paths ensures that the proper eyes are seeing out content and making sure everytihng is perfect before it gets published. Overall, myself and my team really enjoy the day to day functionality of Opal and how it fits into our workflows.

Cons

I would say that the mobile app could still use improvements. They made great strides over the last year but I'd love to see the ability to edit content on mobile. They also made UI updates in the past month and I will say I don't like the fact that I don't have a visible notification if there are approvals waiting - I like the new layout but would prefer if there was some notice to when approvals are waiting for someone.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 18, 2022

Hi Cora, Thank you so much for taking the time to share your experience with our product and our team. As the head of Customer Success, I'm thrilled to hear your appreciation for the changes we make based on your requests, as customer insights are crucial to our product roadmap. To that point, I'll be sure to pass along your comments on the mobile app. We'd love to help you determine the easiest way to see pending approvals using our simplified navigation. Please feel free to reach out to your CSM or Support whenever you have a few minutes to chat: support@workwithopal.com. Thank you again for your review of Opal! Katie Pocklington, Director of Customer Success

[View all Reviews](https://www.capterra.com/p/196606/Opal/reviews/)

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