--- title: "Opal Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Opal the right Marketing Planning solution for you? Explore 35 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/196606/Opal/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- Opal 4.3 (35) [View alternatives](https://www.capterra.com/p/196606/Opal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Reviews of Opal Ease of use 4.0 Customer Service 4.4 ## Pros and Cons in Reviews NM Nikki M Manager, Client Experience DigitalPublic Relations and Communications, 51 - 200 employeesUsed the software for: More than 2 years. “I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform.“ January 10, 2022 Rachel P Social Media ManagerPhilanthropy, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform.“ January 4, 2022 MW Madelaine W CopywriterRetail, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “The visuals & integrated content/copy layout are super user friendly & helpful.“ January 4, 2022 DO Deniz O Language SpecialistEntertainment, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Sometimes the page itself gets clunky, unable to go back to the moment when exiting the video or image asset.“ January 10, 2022 ## Showing most helpful reviews Showing 1-25 of 35 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use James C. Sales and Marketing Used the software for: Less than 1 year ### "Organizing your social media" February 15, 2023 4.0 The tool helped us a lot with our organization in social media, it is fundamental nowadays Pros A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot Cons I had problems with the pages simply crashing and having to restart to get it working again Review Source R Reviewer Project Manager Used the software for: 3-5 years ### "Opal Admin/User " May 25, 2021 5.0 Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch! Pros I find the simplicity of the interface very user-friendly. Esthetically pleasing! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows & tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools. Cons Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it. Review Source R Reviewer Copywriter Used the software for: Less than 1 year ### "Madelaine's Review" January 6, 2022 3.0 Pros The visuals & integrated content/copy layout are super user friendly & helpful. Cons Sometimes difficult to find content that needs approval in my dashboard. Review Source VR Verified Reviewer Social Media Manager Used the software for: 3-5 years ### "Great resource!" January 6, 2022 4.0 Pros I like that Opal is a collaborative space to draft out content and track upcoming moments. I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization. :) Cons Just a few things listed below have been challenging, but we have found ways to get past these issues and have chalked it up to that fact that no platform can be 100% perfect for everyone. - Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform. - Presentations are sometimes hard to navigate and if you do not have an account, you cannot leave feedback within the presentation. - Multi-day campaigns can be hard to track. - Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly. - Tends to be a good platform for social content but has been harder to pull in other content types that are part of campaigns such as paid media, news releases, tick tocks (tracking docs that outline specific tasks and responsibilities for content and also serves as part of our approval flow for social content). Review Source R Reviewer Sr. Account Manager Used the software for: 1-3 years ### "Great and very intuitive project management tool" December 30, 2021 4.0 Pros Opal is visually very appealing and also very to use. When I first started using Opal I did not have any training on it what so ever and had no problem at all jumping right in and “getting my hands dirty” so to speak. Cons I am not sure I have an answer for this one as there isn’t much that I don’t like about the software yet. My only complaint would maybe be that it would be nice to get some alerts from Opal corporation on some webinars or something that could be offered to help with training, tips, tricks, etc. on features that might be useful that some people probably don’t know about or aren’t aware of. Review Source LS Lauren S. Senior Social Marketing Specialist Used the software for: 3-5 years ### "Opal is our one and only" August 25, 2021 5.0 Opal is a vital part of my day-to-day work. So much so, I most certainly could not do my job without it. I live in the Month calendar view, which is crucial for helping me plan content across all channels month over month. I also am incredibly grateful for our rep,\[SENSITIVE CONTENT\], who goes above and beyond to ensure the platform is working its hardest for us. She alone brings immense value to the product experience. Pros Opal is the main reason my team is able to efficiently run over a dozen individual channels across a handful of different brands for our company. It is most helpful on the strategy front, where I'm able to plan content and add all the assets and details prior to publishing. It's practically a teammate of mine, I rely on it so much! Cons Due to its robust capabilities, there is so much great information in Opal. However, I wish the Presentations and Insights features were easier to use. I consistently encounter issues while using them which leads me to question their integrity. Though it's frustrating in the interim, I know the Opal team takes this feedback into account in order to improve the product longterm. Review Source JC Joe C. Director, Digital Content Strategy Used the software for: 3-5 years ### "Content marketing source of truth for uniting teams and campaigns" June 23, 2021 5.0 I've used Opal since 2014 as part of two different organizations. I've seen the evolution of the software product as Opal listens to its customers as well as innovates on solutions you didn't know you needed, but are now part of everyday work in Opal. The Opal workspaces are highly configurable and flexible to meet our different businesses and teams' needs. With any new technology, a large measure of success is user adoption. Opal has a great variety of onboarding and ongoing training materials with 101 tips for specific user tasks, in addition to a learning center. It's important to have executive support and set early expectations on how Opal will be integrated into everyday work. It’s also helpful to have internal Opal champions who understand their team's workflows and their pain points and then show how Opal can improve upon it with a different, efficient way of working — it doesn’t necessarily create extra work. Opal software offers a comprehensive set of features to help content marketers, and in my experience, new Opal users get the hang of it after a couple weeks of regular use. Pros Opal helps companies truly collaborate in a meaningful way across teams, functions and marketing communication channels and visualize the final planned content and campaigns on a timeline. You can filter to your team's specific work or expand to view the company level of content plans for visibility and better alignment/consistency. Opal's calendar is a source of truth for my team's campaigns currently in market. With chat & activity history and user workflows, teams can refine, review and approve content to create the finished product. One integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue. One of my favorite features is the ability to create shareable Opal content presentations in just a few clicks. This has saved me countless hours over the years I've been using Opal and has replaced manually creating the presentation decks. Not only do the presentations look sharp, but they update in real-time as content plans change (as they often do!). Presentations are available to non-Opal users and best of all, Opal provides insight on who has actually viewed them. Cons At the admin level, there aren't readily available user analytics to view at any time, but my Opal customer success rep is able to report those on a regular basis. Review Source CL Cora L. Sr. Project Manager Used the software for: 3-5 years ### "Great Editorial Calendar Tool" January 11, 2022 4.0 Pros I've been using the Opal platform for over 2 1/2 years and really appreciate the work the Opal team provides to keep the platform up to date and make changes when requests come through. The multiple views and spaces allows for my team to keep different brands separate when needed but have a holistic view of the content going out across channels. The ability to have approval paths ensures that the proper eyes are seeing out content and making sure everytihng is perfect before it gets published. Overall, myself and my team really enjoy the day to day functionality of Opal and how it fits into our workflows. Cons I would say that the mobile app could still use improvements. They made great strides over the last year but I'd love to see the ability to edit content on mobile. They also made UI updates in the past month and I will say I don't like the fact that I don't have a visible notification if there are approvals waiting - I like the new layout but would prefer if there was some notice to when approvals are waiting for someone. Review Source R Reviewer Manager, Client Experience Digital Used the software for: 3-5 years ### "Nikki Mikolon Opal Review" January 12, 2022 4.0 Pros I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform. Cons I dislike that everything is based around one timeline. If this is to be used as a complete SMM and creative routing platform, it would be nice to have content shared w/o assigning a date or time right away. Review Source Kelley M. Head of Social Media Used the software for: 3-5 years ### "Enterprise Social Media - Workflows and Calendars" June 22, 2021 5.0 Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans. Pros We like the calendar views - it's simple, but having a highly visual and impactful UI allows our teams to quickly asses where we are over-scheduled or need more content. The approval process also lets everyone know what they are responsible for managing across disparate and remote teams. That 's been crucial during our work in the last year as we were all virtual. Cons Mobile parity on iOS and Android - it's a hard process for everyone to mimic functionality and features in desktop to mobile. But as we all leaned into working remotely, we all turned to our mobile devices more frequently. Driving parity is key to keeping competitive. Review Source BF Brady F. Copywriter Used the software for: Less than 1 year ### "A one-stop shop for content" January 6, 2022 4.0 Opal provides me with an easy way to navigate all of the content me and my team produce. It allows us to easily edit, change, and create new pieces while keeping it organized. Pros I like that every social media platform is integrated. No matter where your content will live, you can house it in Opal. Cons The interface can be a bit overwhelming at times. There is a lot going on. Review Source Tyler J. CEO Used the software for: Less than 1 year ### "The best marketing planning tool out there" June 17, 2021 5.0 Pros Opal allows us to pull all our teams into one project to accomplish our marketing goals. This helps us streamline our work and collaborate across teams with an efficiency that was impossible before we used Opal Cons I haven't found anything I don't love about the platform Review Source R Reviewer Programming Manager Used the software for: 3-5 years ### "Almost There" January 7, 2022 4.0 It's been good. I feel like support listens - I just wish it was more platform-truth-focused. We don't use any of the budgeting or features like that. We use stamps, stories, and the calendar. Pros I really enjoy the mockups that can be made. The fact that some posts look like they will when they're posted is critical to our work. Cons There are so many little glitches that we've just accepted and had to make workarounds. Some content types don't work properly or populate like they should look like on the actual platform. Review Source Divyraj C. iOS App Developer Used the software for: Less than 1 year ### "Great collaboration tool" June 27, 2022 5.0 Pros One of the best collaboration and task management tool. I think the file sharing functionality is best among all other features. Cons The customer support is very slow and they can add more integrations to the software. Review Source RL Rachel L. Sr. Account Manager Used the software for: Less than 1 year ### "Opal is a useful tool for project collaboration and social media marketing" January 10, 2022 4.0 Overall, Opal is a very useful tool for collaborating with agencies and brands, especially in terms of navigating and tracking approvals. Pros I like the natural calendar layout of Opal, and the ability to break up various social media posts into different categories via stories and moments. I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy. Cons There are a lot of steps in building out stories, moments and shells, so it can take some time to make sure all details are in Opal. Review Source Chirag A. SEO Executive Used the software for: Less than 1 year ### "Highly Recommend for Social Media and Task Management" July 19, 2022 4.0 It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team. Pros There are lots of features to use but personally Social Media Management and Project Management i liked most. Cons Some of the social media sites are not available, but mostly sites are coverd which we use regularly. Review Source R Reviewer Special Projects Used the software for: 3-5 years ### "Opal Visualizes Integrated Brand Marketing Plans" January 3, 2022 4.0 Pros Opal helps visualize critical marketing and campaign planning data often locked up in spreadsheets and other less friendly document formats. Cons There’s a bit of a learning curve so important to get team wide buy-in before rolling out the software. Review Source R Reviewer Senior Copywriter Used the software for: 1-3 years ### "Overall, a pretty good tool" January 6, 2022 5.0 Pros Once you get the hang of it and learn your moments from your stories, Opal is easy to use. I like the weekly view for planning and organizing social. And the ability to tag and leave comments for co-workers on specific pieces of content comes in handy. Cons Searching for and viewing assets is always difficult and slow. Even with a year-plus experience, it can take me a while to find the image I'm looking for. Review Source R Reviewer marketing manager Used the software for: 3-5 years ### "Staple in Social Media Management" January 10, 2022 5.0 ease of collaboration across cross functional brands is unmatched for time saving / work quality. Pros Love the ease of collaboration for cross functional teams especially in a fully remote world, could not survive without it! Cons Ease of formatting to new content types (i.e. reels, tiktok, et.c) Review Source R Reviewer Social Media Manager Used the software for: 3-5 years ### "Great product" January 14, 2022 5.0 Pros Opal is a great product perfect for all your social media management needs. It makes publishing content and sending to Sprinklr easier than any other product I have used. Cons I would love if you could publish from Opal instead of sending it to a different program, like Sprinklr or Sprout. Review Source R Reviewer Language Specialist Used the software for: Less than 1 year ### "Easy to use, seamless collaboration" June 28, 2022 4.0 Great overall, several improvements on performance would be appreciated. Pros Making it easier to collaborate with different parties. Cons Sometimes the page itself gets clunky, unable to go back to the moment when exiting the video or image asset. Review Source R Reviewer Social Media Consultant Used the software for: Less than 1 year ### "Opal user feedback" January 12, 2022 4.0 Pros A clear calendar view of the content scheduled to be published Cons the search result is not shown chronologically Review Source Mercedes S. Social Marketing Manager Used the software for: Less than 1 year ### "Opal for Social Media" December 30, 2021 4.0 Pros It's easy to visualize the content and tag collaborators Cons It can get glitchy when porting to schedule via Sprinklr Review Source TG Taylor G. Art Director Used the software for: Less than 1 year ### "Manage All Social Media with Opal" January 6, 2022 4.0 I've been using Opal for almost a year and I'd recommend it to any business looking to organize their social posting better. Pros The UX/UI is pretty easy to use and it keeps our social media content synced. Cons Some of the posting options are a bit confusing. There is an option to post an ad but that doesn't include a picture. You have to specify picture ad and that's kind of redundant. Review Source R Reviewer Senior Associate, Paid Social Used the software for: 1-3 years ### "Opal is a great tool for your brand! " January 11, 2022 4.0 Pros Pros: easy to navigate and site is user-friendly Cons Cons: The green dot approval process can be difficult to apply -- I wish there was a way it can be more seamless Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.