# Page 2 | Opal Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Opal the right Marketing Planning solution for you? Explore 35 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/196606/Opal/reviews --- Opal 4.3 (35) [View alternatives](https://www.capterra.com/p/196606/Opal/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Opal ## Showing most helpful reviews Showing 26-35 of 35 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MR Morgan R. Marketing Coordinator Retail Used the software for: Less than 6 months ### "The best way to organize content across channels!" January 6, 2022 5.0 Great! Would recommend. Pros It is so easy to see at a high level what content is coming up for the week. Everyone can use it easily and make updates to content. Most importantly we use this during our approval process with executives - so much easier than creating a deck! Cons I wish there were easier ways to search for past content. Maybe there is, I just don't know it. Review Source Response from Opal Labs February 18, 2022 Hi Morgan, Thank you for the outstanding 5/5 overall rating! We're so happy to hear you're finding value in the approval process and our dynamic presentations. We do have a great search feature that helps users find past content, but if this isn't accomplishing what you need, I'd love to hear how we can improve. We look forward to continuing to work with you! Thanks for being an Opal customer. Katie Pocklington, Director of Customer Success AJ Anna J. Copywriter Automotive Used the software for: 1-2 years ### "Content Creator Uploading Work Onto Opal" January 4, 2022 5.0 It's easier to share work with admins and move through the creative review process with expediency. Pros I like how easy and intuitive to use and the simple interface. Cons The navigation commands can be confusing Review Source Response from Opal Labs February 18, 2022 Hi Anna, Thank you for taking the time to write a review about Opal. Your input on our platform's simplicity and the review process expediency are much appreciated. Seeing your 5/5 on overall quality score was very exciting, and we are so grateful to have you as a customer! Katie Pocklington, Director of Customer Success MB Monika B. Digital Analyst Retail Used the software for: 6-12 months ### "Highly Recommend Opal" January 4, 2022 5.0 Pros The Calendar View of all the various teams' efforts helps me with my analysis Cons Nothing really - it has been great, I really like using this product! Review Source Response from Opal Labs February 18, 2022 Thank you so much for the outstanding review, Monika! We're thrilled that you're finding value with Opal's calendar and that all your teams benefit from the platform. Thank you for taking the time to share your feedback and for being our customer. Katie Pocklington, Director of Customer Success GP Gail P. Editor Retail Used the software for: 1-2 years ### "Pretty Good" December 28, 2021 4.0 Pros Can have all the different teams' things in one place Cons Hard to navigate (for me); confusing layout Review Source Response from Opal Labs February 18, 2022 Gail, thank you for taking the time to share your feedback with us. We love that you see value in having the entire team in Opal. Opal is the single source of truth for so many teams, which drives consistency across the market. Our goal is to make Opal easier to navigate and more efficient, and would like your help in doing so. Our Customer Support team can work with you to ensure you are getting the most out of the platform (support@workwithopal.com). If you would like to help shape the future of Opal, please reach out to schedule a time that works for you. Thank you again for your input and we look forward to working with you more. Katie Pocklington, Director of Customer Success CS Christopher S. Supervisor of Social Media + Communications Marketing and Advertising Used the software for: 2+ years ### "Great for collaborative social content management" January 6, 2022 5.0 Pros Opal is an excellent system for housing and managing social media content. The calendaring capabilities make it excellent for drafting sample posts, seeking approval, and distributing for publication. Cons Presentation links generated by Opal that can be shared with partners are very inconsistent. They sometimes work and sometimes don't. A simplified presentation-sharing experience would be great. Review Source Response from Opal Labs February 18, 2022 Thank you for sharing your experience, Christopher! It's fantastic to hear about the value you get from managing your social media content in Opal. I know our Product team would love to get more detail on Presentation link inconsistenciesplease reach out to support@workwithopal.com when you have a few minutes. We would be more than happy to troubleshoot with you, or simply collect more information. Thank you again for your input and for being an Opal user. Katie Pocklington, Director of Customer Success MV Mohit V. Php Developers Information Technology and Services Used the software for: 6-12 months ### "Very usefull software " June 10, 2022 4.0 Pros I use this software its grate. Its usefull for task management. Cons Task management system are good for developers to mange their task Review Source JN Jayme N. Retention Marketing Specialist Retail Used the software for: Less than 6 months ### "Organized & Easy Tool!" January 4, 2022 5.0 Pros My most favorite feature of this software is the calendar view! Whether I'm looking into it in a monthly basis, weekly, daily or even time of the day, all makes everything looks so easy on the eyes and easy to understand! Cons I'm using the tool in its most simple way so I believe I'm not using or learning it to its full potential. Review Source Response from Opal Labs February 18, 2022 Hi Jayme! Thank you for your review. We love that you're finding the calendar view so helpful! The Customer Success team is here to help you get the most value from Opal. If you'd like to learn about all our capabilities, please reach out to your CSM or support@workwithopal.com. We look forward to hearing from you. Thank you again for your feedback and for being an Opal user! Katie Pocklington, Director of Customer Success MD Mark D. Account Supervisor Marketing and Advertising Used the software for: 6-12 months ### "Opal Works" January 4, 2022 4.0 Pros Easy tool for collaboration, and planning with calendar is very useful. Cons Can't think of anything specific that I dislike. Review Source Response from Opal Labs February 18, 2022 Mark, thank you for the awesome compliment and for taking the time to write a review. We really appreciate you being an Opal customer! Katie Pocklington, Director of Customer Success CF Cathy F. Brand & Comm. leader, 3M Taiwan Chemicals Used the software for: Less than 6 months ### "Opal review" January 14, 2022 4.0 Nice Pros Most of the items are easy to understand, to read and to use. Cons not clear enough of definition for few item such as STAMP. Review Source Response from Opal Labs February 19, 2022 Thanks for leaving us a review, Cathy! As the head of Customer Success, I want to personally thank you for letting us know some of our terminology missed the mark. (Seizing this opportunity to clarify: a Stamp is essentially a template. It's a one-click way to populate content or a workflow in the platform, saving you time in creating content/workflows for repeatable processes.) If any other terms aren't landing for you, feel free to check out the Help Center (help.workwithopal.com), or reach out to your CSM. Thank you for being a customer! Katie Pocklington, Director of Customer Success IA Ian A. CEO Financial Services Used the software for: 1-2 years ### "Awful product" January 5, 2022 3.0 I dread it when I'm asked to use it Pros The Logo is attractive, clear, easy to read - everything using the product isn't Cons Poorly designed and difficult to use. Simple tasks are made complex by poor navigation. Review Source Similar Products Featured