# Scal-e Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Scal-e Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more. Source: https://www.capterra.com/p/196666/Scal-e/alternatives --- # Scal-e Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Scal-e ## What is Scal-e? Scal-e is an end-to-end agile platform that collects valuable data on how customers interact with a brand. Doing so, we cleanse and transform customer data from all sources, and manage privacy management to create consistent B2C or B2B customer profiles. This helps orchestrate omnichannel CX, distribute marketing or loyalty programs, and harness customer insights to reduce the cost of customer acquisition and retention ## What is Scal-e used for? [Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Data Warehouse](https://www.capterra.com/data-warehouse-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/) Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Scal-e?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://scal-e.com&name=Scal-e) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Scal-e 4.9 (15) VS. [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (15) Ease Of Use 4.5 (492) Value For Money 4.9 (15) Value For Money 4.3 (371) Customer Service 4.9 (15) Customer Service 4.6 (383) ## Scal-e alternatives [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. 2-Way Messaging Send and receive text messages to communicate with clients or prospects in real-time A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Address Validation Verifies and confirms the accuracy of an address Scal-e 157 features Send and receive text messages to communicate with clients or prospects in real-time Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Verifies and confirms the accuracy of an address Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws A record of all activities within the system, including user access, changes made, etc. Automatic reply functionality for incoming messages Data is backed up automatically to prevent data loss Send messages, notifications, or documents to an entire customer base at the same time Track and analyze user behavior within a system or network Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Monitor social media posts or web that mention a particular brand Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Manage various distribution channels, build relations with channel partners, and track their performance Communicate using direct chat or messages within the system Private online space that lets businesses securely share documents and provide information access to clients Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Analyze survey results via statistical testing or crosstabs directly within the software Import, collect, and capture data from multiple sources Removes data that is incomplete, inaccurate, or irrelevant from a dataset Connect to big data sources Discover and connect variety of data sources to the application for analysis Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Collection of processes, policies, and standards to manage the storage & usability of enterprise data Import and export data to and from software applications Combining data from different sources and providing a unified view Track the management and flow of data throughout the organization Modification of sensitive data to make it invaluable for unauthorized intruders Move from one database to another, or upgrade the version of database software being used Examines, analyzes, and organizes data to create relevant summaries or graphs. Establish guidelines about how much and what kind of data can be stored in the repository Protect sensitive data for digital privacy Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Process of checking different types of data for accuracy to avoid errors or inconsistencies Graphical representation of data Supports common databases such as MySQL and Oracle Track products that are for sale at a reduced price or part of coupon promotions Store and organize documents in a centralized system Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Process of extracting and moving data from multiple sources to a single and unified database Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Games or game-like elements to track progress and reward accomplishments Ensure compliance with the General Data Protection Regulation protocols Geographic location of visitors determines behavior of the software Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Blending and analysis of large data sets without moving data out of a database. Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info. Allow the audience to interact or engage with the content Monitor and collect information from social media based on specific keywords Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Ability to chat online in real time Manage loyalty cards that hold rewards and promotions to incentivize customers to return Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Send messages to multiple subscribers at the same time Verify, organize, manage & store enterprise data assets in a centralized repository Looking at data from different sources and finding possible duplicates, or identical matches Online gateway through which members can access/update personal information Database of members to track personal information of individuals and families Personalize text messages using templates and custom fields Collect and maintain structured information that describes data or content Notifications via mobile devices Electronic coupons delivered to a mobile device that can be exchanged for a discount Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Create many versions of emails, forms, or actions and gauge which is most effective Schedule when notifications are sent Generate personalized communications upon request to meet customer needs A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Accept and process customer payments for products or services using hardware and software Schedules specific times for content to appear on social media platforms, blogs, websites etc. Predict future data based on historical data sets Analyzing historical and current data and generating a model to help predict future outcomes. Design, communicate, and distribute incentives to perform a specific action Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Log and store the source of contacts/leads Creating relationships between different IT assets to define their status and dependencies in a network Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Send individual or bulk text messages at predetermined times Securely stores data to prevent data loss or breaches Group leads or contacts based on their specific characteristics Online portal through which end users can access the system, manage tasks, or obtain information Short phone numbers that used to opt-in to SMS campaigns Send promotional campaigns or transactional messages via text messages Send messages via SMS Set-up SMS-based notifications and alerts for mobile devices. Create and manage advertising campaigns on social media networks Manage campaigns and track engagement for marketing efforts across social media channels Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Track and manage the scheduling of tasks Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Set-up notifications and alerts for web browsers and apps. Monitor activity of individuals who visit your website using cookies Get Advice We can help you find the software with the features you need. Features 5.0 (15) 5.0 Based on 15 reviews ## Pricing Value for money 4.9 (15) ### Starting price Contact vendor for pricing Free trial available Value for money 4.9 (15) 4.9 Based on 15 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Odoo](https://www.capterra.com/p/135618/Odoo/)[ YouTube](https://www.capterra.com/p/237905/YouTube/)[ Yahoo Mail](https://www.capterra.com/p/266980/Yahoo-Mail/)[ MongoDB](https://www.capterra.com/p/127374/MongoDB/)[ Klara](https://www.capterra.com/p/203066/Klara/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (15) 4.9 Based on 15 reviews ## User reviews Overall rating 4.9 Based on 15 reviews Filter by rating 5(14) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MB martine b. CONSULTANT Marketing and Advertising ### "Une CDP "made in France" très puissante, fiable, flexible et simple à utiliser, bravo !" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2021 Pros Scal-e répond parfaitement à des besoins markerting variés (unification de données, acquisition, activation, fidélisation, marketing distribué, clienteling …). - Excellent outil pour collecter les données clients (online&offline), les recueillir dans un RCU et les enrichir, - Le traitement et l’exploitation des données sont facilités par des outils performants de data-quality management, de segmentation et de data-vizualisation, - Le module de marketing automation est ultra-efficace pour réaliser les campagnes omnicanales et en mesurer les performances (modèles d'attribution, calcul de ROI …) - Le module de fidélité est un plus non négligeable si on souhaite créer des programmes de fidélité (pas uniquement transactionnels), gérer des avantages et des actions de parrainage ... - L’accompagnement de l’équipe Scal-e sur mesure est top pour permettre une prise en main rapide et un usage poussé de l’outil. Cons L’outil est tellement complet et puissant qu’il est conseillé de mettre en place un plan d’actions pour réaliser ses objectifs par étapes successives. Mais, heureusement, l’outil est « scalable » et s’adapte parfaitement à une montée en puissance progressive lorsque c’est nécessaire. Enfin, l'accompagnement et le support continu de l’éditeur sont une garantie de la réussite des projets dans le temps. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CP Christophe P. Président Marketing and Advertising ### "Plateforme très puissante, dotée d'une vraie CDP, Avec une richesse fonctionnelle totale " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 22, 2021 Nous utilisons cette plateforme servicielle pour type de projet Business. Lead Management, programme de fidélité, programme marketing relationnel. Voir les 3 en même temps. Pros Nous déployons la plateforme scal-e depuis sa création (15 ans), avec plus de 20 projets. Nous considérons que la plateforme la plus complète du marché, si l'on considère l'ensemble de ses modules intégrés. Rien n'est impossible, seule notre créativité est mise à l'épreuve. Le moteur de ciblage avec ses champs calculés à la volée et les fonctions date avec l'interface glisser / déplacer est un must Cons La seule difficulté est liée non pas à l'usage de la solution, mais à la maîtrises des données gérées, car la CDP support n'a pas de limite, aussi, la phase de cadrage et de conception est une étape primordiale, pour se faciliter l'usage opérationnel par la suite. Un point d'amélioration serait peut être la gestion des tables de références. Alternatives considered [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) [SALESmanago Marketing Automation](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reasons for choosing Scal-e Parce c'est la solution la plus complète à un prix médian du marché, et que la solution propose régulièrement des évolutions innovantes en lien avec l'actualité du marketing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BR Bernard R. Consultant Marketing and Advertising ### "Scal-e est une plateforme incroyablement complète qui permet d'acquérir et de fidéliser ses clients " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 24, 2021 Pros Comment ? C'est très simple, leur équipe prend en charge votre projet et vous accompagne de A à Z pour mettre en place une CDP sur mesure. Ils vous aident à organiser et consolider vos données de différentes sources online et offline, à paramétrer vos règles de Data Quality Management pour que la qualité de vos données ne soit plus jamais une question. La Data Vizualisation est un vrai régal pour avoir une vision holistique de ses données. Le Référentiel Client Unique pour améliorer sa connaissance client et des outils (segmentation, scores, agrégats champs calculés…) pour l'enrichir. Lorsque tout cela est en place (et ça va vite !), activer la donnée, exploiter les données déclaratives, comportementales, transactionnelles, mettre en place des parcours clients quels que soient leurs interactions et leur touchpoint est facilité par des outils de scénarisation au nombre de canaux impressionnants…). Un module de fidélité ? Oui bien sûr ! En quelques clics, construisez vos programmes multi-critères pas seulement basés sur les transactions (encouragez et récompensez l'engagement par exemple). Des interfaces entièrement "no-code" facilitent la prise en main à tous les niveaux. Et l'onboarding est facilité par l'accompagnement sans faille d'une équipe passionnée et disponible. Bref, la plateforme vaut le coup de s'y intéresser. Ne passez pas à côté ! Cons La plateforme est sans doute moins connue que d’autres dans ce secteur, mais avec un ROI 2 à 5 fois moins cher que certains grands noms, la capacité de Scal-e à déployer des POC rapidement et de proposer constamment de nouvelles de évolutions, je n’ai pas doute que les marques s’intéressent de plus en plus à leur offre intégrée. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TA Taciana A. Business Development Computer Software ### "Scal-e I recommend!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 22, 2021 Scal-e is an indispensable tool for any company that wants to enhance its Marketing & Sales results. I'm not just talking about quantity, but mainly about quality. Through a unique data analysis it brings valuable insights of when, where and how to contact new prospects. In addition to helping to keep them satisfied and interactive throughout the relationship journey due to the expertise in customer intelligence & retention. Pros \- 360 degree view on customer tendencies. - Dashboards that give a complete overview of how campaigns are operating with ROI analysis. - Multi-channel campaigns. Cons There is nothing that weakens the process now. A recommendation for the future would be to always maintain the high UX quality and enhance AI. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MV Matthieu V. Directeur du Pôle CRM Marketing and Advertising ### "The most efficient marketing automation tool on the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 22, 2021 Pros A real distributed marketing tool, appreciated by all distribution networks Very easy to use for marketing team without knowledge A real data model (CDP) allowing to gain in reactivity and quality of targeting Many native APIs Extensive management of the GDPR Cons Already very efficient dashboards to be improved even more Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Angelica R. Senior Recruiter Information Technology and Services ### "Everything you need to get data sort" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 21, 2021 Pros Definetely, a must to have to automated all your data management according to their level of sensitivity (with integrated privacy module), according to teams and departments at any GEO level. Strongly recommended, is full GDPR and CCPA compliant. Cons So far so good ! It may requires some space, which has a cost. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GC Guillaume C. Managing Director Financial Services ### "Excellent end-to-end platform " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2021 Pros We use Scal-e on a daily basis and the solution has everything we need (marketing stack, privacy module, DQM, loyalty program, distributed marketing, etc.) is there. The goal is achieved for us, at a pretty good price, even with a large volume of data and users having to log in. Cons Everything is integrated and the coverage is vast, it means that you can replace pretty much every marketing tools with Scal-e but you also need teams which know their responsibilities and willing to get used to it. Good points, user friendly and the online support and courses helped a lot. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Damien O. Strategy Consultant Management Consulting ### "The perfect B2B and B2C CDP " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 17, 2021 Absolutely amazing: premium customer support and user friendly CDP. Pros Very high flexibility and possibility to tailor the platform in many ways. Cons Nothing in particular, I can't find anything I didn't appreciate in that CDP. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DS Doreen S. Clienteling & Data Manager Textiles ### "Say yes to Scal-e!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 16, 2021 My overall experience with Scal-e is utterly satisfying, I highly recommend this platform to anyone who wishes to take customer marketing to the next level ! Pros Scal-e is able to customize everything depending on your needs and adapts perfectly to your business environment! The initial set-up stage was as professional as today's daily support. Handling your database, sending out communication campaigns, managing a loyalty program ... everything is easy and highly efficient with Scal-e. Moreover, the team is always ready to help, it is very pleasant to work with them and to build up a relationship. Cons Scal-e always offers new features and constantly strikes at becoming even more user friendly, the little feedback I have given in the past had been taken into account, there is nothing I can complain about today. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OD Odin D. Innovation & Digital Director Marketing and Advertising ### "Transition digitale optimale" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 16, 2021 Pros Notre agence Marketing & Digital propose systématiquement cet outil à nos clients hôteliers ou big pharma en pleine transition digitale. Qui dit transition dit acculturation des équipes et management à la nécessité d'un tel outil. Un accompagnement que les équipes de Scal-e ont toujours proposé avec beaucoup de pédagogie. Et c'est non négligeable lorsque l'on souhaite maximiser l'impact du soft. Résultat, des clients satisfaits qui voient concrètement l'impact sur leurs résultats commerciaux. Cons so far so good Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/196666/Scal-e/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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