# IWD Platform Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about IWD Platform Software - reviews, pricing plans, popular comparisons to other Space Management products and more.

Source: https://www.capterra.com/p/196745/IWD-DISPLAY

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# 

 IWD Platform Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

IWD Platform

## What is IWD Platform?

IWD allows users to define, plan, and build visual merchandising recommendations and seamlessly share them with store teams. Save time, maximize sales, and establish clear branding rules when creating guidelines. \_Centralize all brand assets \_Create 2D and/or 3D guidelines easily \_Implement stores accurately \_View your entire retail network \_Receive feedback from the field \_Analyze sales performance

## What is IWD Platform used for?

[Space Management](https://www.capterra.com/space-management-software/)[Brand Management](https://www.capterra.com/brand-management-software/)[Retail Management Systems](https://www.capterra.com/retail-management-systems-software/)

Overall rating

Based on 33 user reviews

Reviews sentiment

Positive

97%

Neutral

3%

Negative

0%

Starting price

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## IWD Platform alternatives

Highest Rated

[4.8 (186)](https://www.capterra.com/p/76636/RetailEdge/reviews/)

Starting price

$495.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[3.8 (716)](https://www.capterra.com/p/152638/Epos-Now/reviews/)

Starting price

$349.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

68%

of reviewers

rated it above 4 stars

[4.7 (173)](https://www.capterra.com/p/186941/Sku-IQ/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Alterdata Shop](https://www.capterra.com/p/10006100/Alterdata-Shop/)

[4.6 (85)](https://www.capterra.com/p/10006100/Alterdata-Shop/reviews/)

Starting price

$0.01

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10006100/Alterdata-Shop/)

[View all alternatives](https://www.capterra.com/p/196745/IWD-DISPLAY/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Drag & Drop

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Assemble applications and processes by dragging over and arranging pre-built components

Reporting & Statistics

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Customizable Branding

Add customized logos and colors to align with company branding

Customizable Reports

Alter the layout and content of reports

Data Import/Export

Import and export data to and from software applications

Floor Plans & Maps

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

IWD Platform 11 features

Add customized logos and colors to align with company branding

Alter the layout and content of reports

Import and export data to and from software applications

Assemble applications and processes by dragging over and arranging pre-built components

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

Designed to be used in offices

For Retail Stores

Form predictions based on past and present data/trends

Manage and support multiple locations

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.3 (33)

4.3

Based on 33 reviews

## Pricing

Value for money

4.5 (28)

### Starting price

Free trial  
not available

Value for money

4.5 (28)

4.5

Based on 28 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.7 (32)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (32)

4.7

Based on 32 reviews

## User reviews

Overall rating

4.6

Based on 33 reviews

Filter by rating

5(22)

4(10)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MF

Margaux F.

Merchandising Manager

Cosmetics

### "Great collaboration with IWD Display since many years "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 1, 2022

IWD Display has been implemented since many years in the company and we are very happy of our collaboration with IWD.

Pros

The software is very easy to use: it's used internally by many people all over the world (central retail teams and local team in subsidiaries) The software is connected with other internal software to automatize a part of the product database synchronization.

Cons

Slowless of the software is sometimes an issue

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Aline N.

Marketing Manager

Cosmetics

### "Great & easy to use"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 31, 2021

Pros

IWD is a great program that was very easy to learn and makes designing VM renderings a breeze. I've never used this program before starting at my company a year ago and the IWD team was extremely helpful in training me and getting me up and running. They are always available should I have any questions and frequently check in on us to make sure things are still going smoothly. The transition from web-based to desktop app has also been very smooth!

Cons

It can be a little slow to load when you move between guidelines or if you have a lot of files uploaded in the database. Also would love more grouped actions for guidelines - a mass export to PDF and mass copy guideline function would be amazing as it can be a little tedious to do them one by one. But honestly these are really minor suggestions and not sure I would even consider these to be "cons".

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 13, 2021

Hi Aline, your review made our day! We love working with clients like you and strive to provide you with the best user experience. Thank you for taking the time to provide us with feedback.

BB

bryan b.

Visual Merchandising Specialist

Retail

### "Very User Friendly"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 26, 2021

Overall IWD is the best Planogram Software I've used. It is the easiest and clearest by far. The whole team is very easy to work with and the customer service is top notch.

Pros

IWD is amazing it has a very easy to use platform from uploading my products to downloading product lists. The software has all the functions I need to make my planograms clear and concise.

Cons

I wish this had Fixture heights and fixture lists. So that stores would know heights or peg holes to set fixtures at.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 13, 2021

Hi Bryan, we're delighted to read that your experience with IWD's planogram software has been enjoyable! Thanks for sharing it with the community.

DM

Deanna M.

Regional Visual Merchandiser

Retail

### "Powerful Visual Merchandising Tool "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 22, 2021

I never want to go back to 2D planograms of 3D spaces. Thanks IWD!

Pros

IWD functions very similar to SketchUp, so it was very easy to learn. Their team provided ample training resources to gain fluency in the software. It is a powerful tool for planning and communicating merchandising directives. It's been especially helpful during COVID, when site visits are not always possible.

Cons

There seem to be some limitations to creating and uploading 3D items on your own in the program. Detailed custom fixtures often have to be created and/or uploaded by the IWD team. That said, the ease of use and specific retail merchandising tools (for example changing the fold on a piece of apparel with the click of a button) generally make up for the lack of control.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 13, 2021

Hi Deanna, your kind words are one of the reasons why we love what we do! We are working towards making the usage easier for clients that want to be more independent; stay tuned for software updates!

ML

Mathilde L.

Field Visual Merchandiser

Retail

### "Admin review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

November 25, 2020

Pros

I like a lot the easy way to find a picture, to upload documents and survey I think it's really intuitive the way of using it. The tags uses is super nice also. One of the best thing is also the easy way to export pictures in .ppt or .zip.

Cons

I don't like a lot the application. Stores can't consult their documents on it and the fact that the Chat App isn't connected with the network is painful too. Also, it's a pity that we need to create a bookmark when you want to send a survey. For example, if I need to send a survey to only 3 stores I need to create a dedicated bookmark for this even if it's just for one survey.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 13, 2021

Hello Mathilde, we are happy you find Network easy to use. We will take your feedback into consideration for future updates!

VM

VERONIQUE M.

GRAPHISTE/CHEF DE PROJET

Cosmetics

### "LOGICIEL SIMPLE D'UTILISATION, ERGONOMIQUE ET TRES FONCTIONNEL"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

November 24, 2020

Ce logiciel nous permet d'avoir une base de données de nos cassettes produits avec une visualisation simple, rapide et de créer avec aisance de nouveau module 3D. La fonctionnalité RECOMMANDATIONS PLANOS est également assez modulables, sans formation cet outil est très intuitif quand on l'utilise au quotidien, il faut juste avoir une rigueur d'archivages.

Pros

Produit très simple à utiliser, ergonomie logique et facile. Outil très intuitif car pas plein d'options dans tous les sens. J'ai eu recours 2-3 fois au service support qui a de suite comprit la problématique et trouvé une solution adéquate rapidement, ce qui est important lors de l'achat d'un logiciel de savoir que le support informatique sera de bonne qualité.

Cons

En 5 ans d'utilisation, je n'ai perdu qu'1 seule fois un planogramme sans pouvoir le récupérer.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 13, 2021

Bonjour Veronique, merci beaucoup d'avoir pris le temps de nous ecrire une review! Nous sommes contents que les logiciels IWD repondent bien a vos besoins merchandising.

AM

Alison M.

FO Global Merchandising Manager

Retail

### "IWD rollout Salomon"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 23, 2020

It has been great. A good comprehensive tool but of course not without things we would like to add!

Pros

I like that you can easily discuss issues with certain contacts in reference to photos. This is what I use the most and that you can upload documents specific to each store.

Cons

The fact that the app and the network do not sync and the opening page dashboard is not customizable.

Reasons for choosing IWD Platform

The platform seemed easier to use and further along in development. It has some great overall functions like a map that add value.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 25, 2020

Thank you for taking the time to leave us a review, Alison!

FG

Faye G.

VM Manager

Retail

### "IWD Review "

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

November 23, 2020

Pros

Ease of use and communication to store teams.

Cons

No link between app and desktop version

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 25, 2020

Thanks for the review, Faye! We appreciate your business.

CN

Chi n.

Trade Marketing Project Manager

Luxury Goods & Jewelry

### "first year comment"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

October 30, 2020

the tool has a very strong value proposition, compared to the external competitors (Simplifield/ Yoobix..) in terms of functions, ease of using, price, operational excellence. however, some function in reality should really automate the process for VM manager (as mentioned above) For richemont brands the competition is also with Booster/ POS identity which is developped by the group. the challenge will be to clearly show the advantages of the tool (maximize automation), or else in the near future the chance we have to merge with Booster or replaced by Booster is possible.

Pros

\- Clear added values & Proposition. - Instance selling points (centralize network, Professionalize the work flow, support the daily taks of VM community, facilitate communication among the community.

Cons

some functions are nice, but it still not maximizing the automation. example: Post launch review with all installation photos, we can extract all photos of global POS network, but the report will not be categorised by market. we hence still have to do manual work which is not exactly the selling point of the tool : automation, reporting in 1 click. Survey function: possibility to see on global map, sorted by status of survey is not feasible App version: issue in China with VPN/ connection?

Reasons for choosing IWD Platform

reliable supporting team, good price, instant support, convincing advantages, user friendly.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 25, 2020

Hi Chi, thank you for taking the time to write this review and provide us with some feedback! We love hearing from our clients on how we can improve their experience with IWD.

AY

Artem Y.

Regional Director

Retail

### "Good software to manage different operational processes in stores"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 27, 2020

We use IWD for all field work of area managers: store visits, regular or full checks, changing animation campaigns, photo-reports.

Pros

IWD allows to manage all regular monitoring and controlling activities made by area managers via cloud platform including regular store checks, animation campaigns, safety audits etc. Easy way of filling check-list using mobile phone or tablet.

Cons

Export of completed forms of check-lists is not very user-friendly. Absence of ability to count percentage rate of store visits results.

Reasons for choosing IWD Platform

It was central recommendation from HQ.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 18, 2020

Hi Artem, Thanks for the review, we appreciate receiving feedback from our users and love hearing that they are enjoying our product!

[View all Reviews](https://www.capterra.com/p/196745/IWD-DISPLAY/reviews/)

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Popular comparisons

[Alterdata Shop vs IWD Platform](https://www.capterra.com/compare/196745-10006100/IWD-DISPLAY-vs-Alterdata-Shop) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)