--- title: "Custobar Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Custobar Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/197075/Custobar/" page_type: "product" language: "en" --- # Custobar Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Custobar ## What is Custobar? Unlock the power of your customer data. Create a unique customer experience and increase your sales with Custobar, a Customer Data and Marketing Automation Platform for omnichannel and online B2C businesses. Create multi-channel marketing campaigns based on data, make them more relevant to your customers and more profitable for your business. Use your own customer data to target marketing instead of relying fully on audiences provided by 3rd party marketing apps and cookies. GDPR-proof. ## What is Custobar used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/) Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €195 Usage Based, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Custobar?[Manage this product listing](https://www.g2.com/products/custobar/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Custobar 4.4 (8) VS. [### Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price €195 Usage Based, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (8) Ease Of Use 4.6 (3,509) Value For Money 4.6 (8) Value For Money 4.5 (3,086) Customer Service 4.7 (7) Customer Service 4.5 (3,085) ## Custobar alternatives [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/31898/Constant-Contact/) [Saleoid](https://www.capterra.com/p/10002381/EQUP/) [4.6 (10)](https://www.capterra.com/p/10002381/EQUP/#reviews) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10002381/EQUP/) [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (1,005)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/113540/Bitrix24/) [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [4.1 (526)](https://www.capterra.com/p/135148/Agile-CRM/reviews/) Starting price $8.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 79% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/135148/Agile-CRM/) ## FAQs about Custobar Overview ### What company size and specific industries is Custobar built for? Custobar is designed for European omni-channel and online B2C businesses, especially retailers and consumer-facing companies that run data-driven marketing campaigns across multiple channels. It is built for organizations serving individual consumers rather than B2B firms, with a focus on companies that sell directly to customers online or through mixed channels. Features and Usability ### What are the key features of Custobar? Custobar offers CRM and contact management, customer profiles, segmentation, and audience targeting for organizing data and groups. It also includes email marketing, SMS messaging, 2-Way Messaging, marketing automation, and drip campaigns, plus campaign analytics, real-time reporting, A/B testing, and API and third-party integrations. Integrations ### Which third-party tools and platforms does Custobar integrate with? Custobar integrates with Shopify, WooCommerce, Shopware, Google Ads, Meta for Business, Instagram, SendGrid, Zendesk Suite, Freshdesk, Zapier, Yotpo, LoyaltyLion, Nosto, OptinMonster, Infobip, Flowbox, and Frosmo. These integrations cover e-commerce, marketing, messaging, support, and automation tools. Getting Started and Support ### What training and onboarding options does Custobar offer? Custobar provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference material for learning features and reviewing steps as needed. Getting Started and Support ### What customer support options does Custobar offer? Custobar provides email/help desk support and a knowledge base for customer assistance. Support appears documentation-led, with users able to submit requests and search self-service articles for common issues. No reviewer feedback is available here, so support experience details such as response speed or helpfulness cannot be confirmed. ## Features AI summary Based on 14,838 CRM reviews Capterra data shows that buyers of CRM software rank the following features as their top priorities: - **Data Security** (**51%** of reviewers rated this feature as critical) - **Customer Database** (**52%**) - **Real-Time Data** (**56%**) Custobar supports **Customer Database** and **Real-Time Data**, giving teams a central place to store customer records and access up-to-date information for faster decisions. However, it does not offer **Data Security**. Instead, it provides other features that reviewers also rate as important, including **Contact Database** (**47%**), **Search/Filter** (**45%**), and **Contact Management** (**44%**), helping businesses organize contact details, find records quickly, and manage customer relationships more efficiently. Customer Database 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Contact Database 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Contact Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information API 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Campaign Management 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Activity Tracking 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Custobar 93 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Responses: Automatic reply functionality for incoming messages - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Personalization: Adjust communications based on previous interactions or personal preferences - Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Survey Builder: Create and manage surveys - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web-based Deployment: SaaS, web-based, online deployment - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (8) 4.4 Based on 8 reviews ## Pricing Value for money 4.6 (8) Free Trial Basic €195.00 Usage Based,Per Month Value for money 4.6 (8) 4.6 Based on 8 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (7) 4.7 Based on 7 reviews ## User reviews Overall rating 4.4 Based on 8 reviews Filter by rating 5(3) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MB Mario B. Operaio Farming ### "Custobar quello che serve " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 November 11, 2023 Custobar lo hi trovato un buco software per una gestione ottimale e facilitare, i processi che servono per un buon sviluppo di ricerca Pros Mi piace la possibilità di ricerca di clientela e produzione, del settore che serve Cons Ci vorrebbero più strumenti nel software ne andre più avvantaggiato Switched from [Ontraport](https://www.capterra.com/p/220784/Ontraport/) Non aveva abbastanza strumenti nelle ricerche Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User CEO Marketing and Advertising ### "Better than Braze, Klaviyo or all the other well-known players" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 27, 2023 Amazing – great team. You get some free consultation. Integration was seamless. Overall blown away by the functionality. Pros The way you don't just track data but also get actionable insights is just beyond this world. I love it and think there's nothing better out there – after having used +100 ESPs & Automation Tools for the last decade Cons That I didn't find it earlier – left a lot of money on the table Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Better & faster data insights Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OO ola O. e-commerce manager Retail ### "Easy to create campaigns with follow up and insights" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 21, 2021 Effectivness in producing mail campaigns, very quick and easy. Overall view (360-view) of our customers Custobar solved our GDPR compliance. Pros The 360-view of our customers is very helpful, we had no total/360-view of our customers. Easy implementing via API which we use for other services. Very fast and effective creation mail capaigns Cons Search for customers and audiences is not intuitive, more like programming/code style Alternatives considered [Voyado](https://www.capterra.com/p/215541/Voyado/) Reasons for choosing Custobar Price Delivery time (fast) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 23, 2021 Thank you Ola for the review! We highly appreciate this and also your development ideas like the stickers. Happy to continue working with you. JD Julie D. Digital Marketeer Retail ### "Goede tool om mee te starten" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 September 20, 2021 We kunnen klanten bereiken die nieuw zijn en prospects overtuigen om hun aankoop te voltooien door een abandoned cart email. Pros Software die alles centraal heeft : productfeed, klantendata, emailing, etc, je hoeft dus geen verschillende tools te gebruiken. Ik denk dat het een goede tool is om mee te starten. Cons Niet alles is even vanzelfsprekend en de werking heeft toch wat duiding nodig, voornamelijk rond automations is het soms moeilijk om alles op te zetten qua doelgroep bepaling etc. Ook rapportage is niet erg duidelijk doordat je maar 3 maanden terug kan kijken. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reasons for choosing Custobar Meer klanteninzichten Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 23, 2021 Thank you Julie for the constructive feedback. We'll keep working hard on the automations and reporting to ensure their user friendliness. Pleased to hear that the abandoned cart automated message is giving you great results! Marko T. Growth Hacker Retail ### "Flexible Omni-channel tool that does it all" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 17, 2021 Very happy with the product. Almost in an instant, we managed to open few new direct marketing channels and enable automated audience exports to our paid advertising via Custobar. So far new needed features have been looking promising as well. Pros Customer support has been a great help in implementation phase of every new tool within Custobar. Other than that... Custobar allows us fit a bunch of tools under one hood. That brings us much needed transparency between channels and enables us to learn more from our customers - and use that knowledge more precisely. Cons It is a tad technical product unlike some visually compelling competition (which then have more limitation in the technical side though). Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Reasons for choosing Custobar Multi-channel capabilities and ability to work closely with the development team. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 23, 2021 Thank you Marko for your review, kiitos! Customer support Custobarians were thrilled to hear your kind words. We'll continue developing Custobar monthly to be worth your trust also in the future! HS Hanna S. Content creator Consumer Goods ### "Review for Custobar" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2021 Always getting the best support and quick help. Pros Integration with our existing business processes and e-commerce was easy and benefits are measurable. intuitive and easy to use and do newsletters weekly. Cons Only cons is that I wish I had more time to use all the good features and do more automations. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 22, 2021 Thank you Hanna! Your review really warmed our hearts. We will work hard also in the future to make sure you'll enjoy using Custobar! AN Anonymous User Business Director Sports ### "Data enrichment by automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2021 Custobar has significantly reduced the workload of its employees. Employees are given significantly more time for the work for which they are hired than for enriching data manually. With the help of the service, we have also made our data much richer and learned more from our customers. Pros The most useful and impressive feature for us is the data collected by the program about other services we use. The service is easy to set up and really easy to use. Cons We have been using the system for about a year and we have not noticed any shortcomings Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 22, 2021 A big thank you! It's great to hear that Custobar is helping you to utilise data and to understand your customers better. Keep on rocking the sports industry! TK Tanja K. Customer Experience Manager Apparel & Fashion ### "Custobar helps us in our growth" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 13, 2021 Pros Custobar is easy to use and gives us valuable information on our customers and their shopping behavior, which we use in our marketing decisions. Customer support and experience are great; I feel Custobar is really willing us to grow and prosper! Cons Custobar analytics should still be developed in order to get more in depth analysis of our actions, especially with regards to the automations. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor September 21, 2021 Thank you, Tanja, for your honest feedback. We highly appreciate your company's feedback and insightful discussions on how to develop the reporting features. They are very important for Custobar's future development. [View all Reviews](https://www.capterra.com/p/197075/Custobar/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.