# Custobar Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Custobar Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/197075/Custobar/alternatives --- # Custobar Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Custobar ## What is Custobar? Unlock the power of your customer data. Create a unique customer experience and increase your sales with Custobar, a Customer Data and Marketing Automation Platform for omnichannel and online B2C businesses. Create multi-channel marketing campaigns based on data, make them more relevant to your customers and more profitable for your business. Use your own customer data to target marketing instead of relying fully on audiences provided by 3rd party marketing apps and cookies. GDPR-proof. ## What is Custobar used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/) Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €195 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Custobar?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.custobar.com&name=Custobar) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Custobar 4.4 (8) VS. [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price €195 Usage Based, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (8) Ease Of Use 4.3 (2,859) Value For Money 4.6 (8) Value For Money 4.1 (2,184) Customer Service 4.7 (7) Customer Service 4.2 (2,029) ## Custobar alternatives [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. API 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Campaign Management 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Activity Tracking 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Contact Database 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Customer Profiles 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Record customer information, purchase history, and other notes Email Marketing 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Custobar 90 features Send and receive text messages to communicate with clients or prospects in real-time Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatic reply functionality for incoming messages Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the amount of clicks on individual products to measure campaign results Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Combining data from different sources and providing a unified view Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Electronic coupons delivered to a mobile device that can be exchanged for a discount Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Create many versions of emails, forms, or actions and gauge which is most effective Adjust communications based on previous interactions or personal preferences Enable custom polls/voting to facilitate decision-making or increase engagement Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Send individual or bulk text messages at predetermined times Track visibility and traffic from search engines Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Send messages via SMS Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Add or remove subscribers from mailing lists Process of managing customer subscription lifecycle for a recurring service or a product Create and manage surveys Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Sample files or documents that could be customized as needed or used as is Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data SaaS, web-based, online deployment What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.4 (8) 4.4 Based on 8 reviews ## Pricing Value for money 4.6 (8) Free Trial Basic €195.00 Usage Based,Per Month Value for money 4.6 (8) 4.6 Based on 8 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (7) 4.7 Based on 7 reviews ## User reviews Overall rating 4.4 Based on 8 reviews Filter by rating 5(3) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MB Mario B. Operaio Farming ### "Custobar quello che serve " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 November 11, 2023 Custobar lo hi trovato un buco software per una gestione ottimale e facilitare, i processi che servono per un buon sviluppo di ricerca Pros Mi piace la possibilità di ricerca di clientela e produzione, del settore che serve Cons Ci vorrebbero più strumenti nel software ne andre più avvantaggiato Switched from [Ontraport](https://www.capterra.com/p/220784/Ontraport/) Non aveva abbastanza strumenti nelle ricerche Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User CEO Marketing and Advertising ### "Better than Braze, Klaviyo or all the other well-known players" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 27, 2023 Amazing – great team. You get some free consultation. Integration was seamless. Overall blown away by the functionality. Pros The way you don't just track data but also get actionable insights is just beyond this world. I love it and think there's nothing better out there – after having used +100 ESPs & Automation Tools for the last decade Cons That I didn't find it earlier – left a lot of money on the table Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Better & faster data insights Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OO ola o. e-commerce manager Retail ### "Easy to create campaigns with follow up and insights" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 21, 2021 Effectivness in producing mail campaigns, very quick and easy. Overall view (360-view) of our customers Custobar solved our GDPR compliance. Pros The 360-view of our customers is very helpful, we had no total/360-view of our customers. Easy implementing via API which we use for other services. Very fast and effective creation mail capaigns Cons Search for customers and audiences is not intuitive, more like programming/code style Alternatives considered [Voyado](https://www.capterra.com/p/215541/Voyado/) Reasons for choosing Custobar Price Delivery time (fast) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 23, 2021 Thank you Ola for the review! We highly appreciate this and also your development ideas like the stickers. Happy to continue working with you. JD Julie D. Digital Marketeer Retail ### "Goede tool om mee te starten" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 September 20, 2021 We kunnen klanten bereiken die nieuw zijn en prospects overtuigen om hun aankoop te voltooien door een abandoned cart email. Pros Software die alles centraal heeft : productfeed, klantendata, emailing, etc, je hoeft dus geen verschillende tools te gebruiken. Ik denk dat het een goede tool is om mee te starten. Cons Niet alles is even vanzelfsprekend en de werking heeft toch wat duiding nodig, voornamelijk rond automations is het soms moeilijk om alles op te zetten qua doelgroep bepaling etc. Ook rapportage is niet erg duidelijk doordat je maar 3 maanden terug kan kijken. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We hadden behoefte aan automatisaties en meer klantenoverzicht. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reasons for choosing Custobar Meer klanteninzichten Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 23, 2021 Thank you Julie for the constructive feedback. We'll keep working hard on the automations and reporting to ensure their user friendliness. Pleased to hear that the abandoned cart automated message is giving you great results! Marko T. Growth Hacker Retail ### "Flexible Omni-channel tool that does it all" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 17, 2021 Very happy with the product. Almost in an instant, we managed to open few new direct marketing channels and enable automated audience exports to our paid advertising via Custobar. So far new needed features have been looking promising as well. Pros Customer support has been a great help in implementation phase of every new tool within Custobar. Other than that... Custobar allows us fit a bunch of tools under one hood. That brings us much needed transparency between channels and enables us to learn more from our customers - and use that knowledge more precisely. Cons It is a tad technical product unlike some visually compelling competition (which then have more limitation in the technical side though). Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Multi-channel capabilities as nr. 1. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Reasons for choosing Custobar Multi-channel capabilities and ability to work closely with the development team. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 23, 2021 Thank you Marko for your review, kiitos! Customer support Custobarians were thrilled to hear your kind words. We'll continue developing Custobar monthly to be worth your trust also in the future! HS Hanna S. Content creator Consumer Goods ### "Review for Custobar" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2021 Always getting the best support and quick help. Pros Integration with our existing business processes and e-commerce was easy and benefits are measurable. intuitive and easy to use and do newsletters weekly. Cons Only cons is that I wish I had more time to use all the good features and do more automations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 22, 2021 Thank you Hanna! Your review really warmed our hearts. We will work hard also in the future to make sure you'll enjoy using Custobar! AU Anonymous User Business Director Sports ### "Data enrichment by automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2021 Custobar has significantly reduced the workload of its employees. Employees are given significantly more time for the work for which they are hired than for enriching data manually. With the help of the service, we have also made our data much richer and learned more from our customers. Pros The most useful and impressive feature for us is the data collected by the program about other services we use. The service is easy to set up and really easy to use. Cons We have been using the system for about a year and we have not noticed any shortcomings Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 22, 2021 A big thank you! It's great to hear that Custobar is helping you to utilise data and to understand your customers better. Keep on rocking the sports industry! TK Tanja K. Customer Experience Manager Apparel & Fashion ### "Custobar helps us in our growth" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 13, 2021 Pros Custobar is easy to use and gives us valuable information on our customers and their shopping behavior, which we use in our marketing decisions. Customer support and experience are great; I feel Custobar is really willing us to grow and prosper! Cons Custobar analytics should still be developed in order to get more in depth analysis of our actions, especially with regards to the automations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 21, 2021 Thank you, Tanja, for your honest feedback. We highly appreciate your company's feedback and insightful discussions on how to develop the reporting features. They are very important for Custobar's future development. 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