# Custobar Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Custobar Software - reviews, pricing plans, popular comparisons to other CRM products and more.

Source: https://www.capterra.com/p/197075/Custobar/pricing

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# 

 Custobar Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Custobar

## What is Custobar?

Unlock the power of your customer data. Create a unique customer experience and increase your sales with Custobar, a Customer Data and Marketing Automation Platform for omnichannel and online B2C businesses. Create multi-channel marketing campaigns based on data, make them more relevant to your customers and more profitable for your business. Use your own customer data to target marketing instead of relying fully on audiences provided by 3rd party marketing apps and cookies. GDPR-proof.

## What is Custobar used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/)

Overall rating

Based on 8 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€195

Usage Based, Per Month

Free trial  
available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Custobar

4.4 (8)

VS.

[4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting Price

€195

Usage Based, Per Month

Starting Price

$12

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (8)

Ease Of Use

4.3 (2,859)

Value For Money

4.6 (8)

Value For Money

4.1 (2,184)

Customer Service

4.7 (7)

Customer Service

4.2 (2,029)

## Custobar alternatives

[4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$61.00

Per User, Per Month

Highest Rated

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

API

4.3 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

Campaign Management

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Activity Tracking

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

Contact Database

4.5 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Customer Profiles

4.5 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Record customer information, purchase history, and other notes

Email Marketing

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Custobar 90 features

Send and receive text messages to communicate with clients or prospects in real-time

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Automatic reply functionality for incoming messages

Automatically create schedules based on business needs or employee availability and qualifications

Create and automatically send premade copy in response to customer messages

Track visitors'/audience's responses across web pages and other optimized content

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Track the amount of clicks on individual products to measure campaign results

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Combining data from different sources and providing a unified view

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Ability to oversee and optimize the operations of a mail server

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Ensure compliance with the General Data Protection Regulation protocols

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Manage contacts across multiple mailing lists

Automate workflows and trigger campaigns based on customer actions

Send messages to multiple subscribers at the same time

Personalize text messages using templates and custom fields

Electronic coupons delivered to a mobile device that can be exchanged for a discount

Optimize content to ensure it is easily accessible for mobile users

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Allows users to manage data from a number of sources

Create many versions of emails, forms, or actions and gauge which is most effective

Adjust communications based on previous interactions or personal preferences

Enable custom polls/voting to facilitate decision-making or increase engagement

Trigger clickable pop-up messages

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Send individual or bulk text messages at predetermined times

Track visibility and traffic from search engines

Group leads or contacts based on their specific characteristics

Send promotional campaigns or transactional messages via text messages

Send messages via SMS

Manage campaigns and track engagement for marketing efforts across social media channels

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Add or remove subscribers from mailing lists

Process of managing customer subscription lifecycle for a recurring service or a product

Create and manage surveys

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, save, and re-purpose templates for emails, forms, etc.

Sample files or documents that could be customized as needed or used as is

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

SaaS, web-based, online deployment

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.4 (8)

4.4

Based on 8 reviews

## Pricing

Value for money

4.6 (8)

Free Trial

Basic

€195.00

Usage Based,Per Month

Value for money

4.6 (8)

4.6

Based on 8 reviews

## Integrations

[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Instagram](https://www.capterra.com/p/210721/Instagram/)[

Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[

Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (7)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (7)

4.7

Based on 7 reviews

## User reviews

Overall rating

4.4

Based on 8 reviews

Filter by rating

5(3)

4(5)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MB

Mario B.

Operaio

Farming

### "Custobar quello che serve "

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

November 11, 2023

Custobar lo hi trovato un buco software per una gestione ottimale e facilitare, i processi che servono per un buon sviluppo di ricerca

Pros

Mi piace la possibilità di ricerca di clientela e produzione, del settore che serve

Cons

Ci vorrebbero più strumenti nel software ne andre più avvantaggiato

Switched from

[Ontraport](https://www.capterra.com/p/220784/Ontraport/)

Non aveva abbastanza strumenti nelle ricerche

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

CEO

Marketing and Advertising

### "Better than Braze, Klaviyo or all the other well-known players"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 27, 2023

Amazing – great team. You get some free consultation. Integration was seamless. Overall blown away by the functionality.

Pros

The way you don't just track data but also get actionable insights is just beyond this world. I love it and think there's nothing better out there – after having used +100 ESPs & Automation Tools for the last decade

Cons

That I didn't find it earlier – left a lot of money on the table

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Better & faster data insights

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

OO

ola o.

e-commerce manager

Retail

### "Easy to create campaigns with follow up and insights"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 21, 2021

Effectivness in producing mail campaigns, very quick and easy. Overall view (360-view) of our customers Custobar solved our GDPR compliance.

Pros

The 360-view of our customers is very helpful, we had no total/360-view of our customers. Easy implementing via API which we use for other services. Very fast and effective creation mail capaigns

Cons

Search for customers and audiences is not intuitive, more like programming/code style

Alternatives considered

[Voyado](https://www.capterra.com/p/215541/Voyado/)

Reasons for choosing Custobar

Price Delivery time (fast)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 23, 2021

Thank you Ola for the review! We highly appreciate this and also your development ideas like the stickers. Happy to continue working with you.

JD

Julie D.

Digital Marketeer

Retail

### "Goede tool om mee te starten"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

September 20, 2021

We kunnen klanten bereiken die nieuw zijn en prospects overtuigen om hun aankoop te voltooien door een abandoned cart email.

Pros

Software die alles centraal heeft : productfeed, klantendata, emailing, etc, je hoeft dus geen verschillende tools te gebruiken. Ik denk dat het een goede tool is om mee te starten.

Cons

Niet alles is even vanzelfsprekend en de werking heeft toch wat duiding nodig, voornamelijk rond automations is het soms moeilijk om alles op te zetten qua doelgroep bepaling etc. Ook rapportage is niet erg duidelijk doordat je maar 3 maanden terug kan kijken.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

We hadden behoefte aan automatisaties en meer klantenoverzicht.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reasons for choosing Custobar

Meer klanteninzichten

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 23, 2021

Thank you Julie for the constructive feedback. We'll keep working hard on the automations and reporting to ensure their user friendliness. Pleased to hear that the abandoned cart automated message is giving you great results!

Marko T.

Growth Hacker

Retail

### "Flexible Omni-channel tool that does it all"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 17, 2021

Very happy with the product. Almost in an instant, we managed to open few new direct marketing channels and enable automated audience exports to our paid advertising via Custobar. So far new needed features have been looking promising as well.

Pros

Customer support has been a great help in implementation phase of every new tool within Custobar. Other than that... Custobar allows us fit a bunch of tools under one hood. That brings us much needed transparency between channels and enables us to learn more from our customers - and use that knowledge more precisely.

Cons

It is a tad technical product unlike some visually compelling competition (which then have more limitation in the technical side though).

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Multi-channel capabilities as nr. 1.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)

Reasons for choosing Custobar

Multi-channel capabilities and ability to work closely with the development team.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 23, 2021

Thank you Marko for your review, kiitos! Customer support Custobarians were thrilled to hear your kind words. We'll continue developing Custobar monthly to be worth your trust also in the future!

HS

Hanna S.

Content creator

Consumer Goods

### "Review for Custobar"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 15, 2021

Always getting the best support and quick help.

Pros

Integration with our existing business processes and e-commerce was easy and benefits are measurable. intuitive and easy to use and do newsletters weekly.

Cons

Only cons is that I wish I had more time to use all the good features and do more automations.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 22, 2021

Thank you Hanna! Your review really warmed our hearts. We will work hard also in the future to make sure you'll enjoy using Custobar!

AU

Anonymous User

Business Director

Sports

### "Data enrichment by automation"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 15, 2021

Custobar has significantly reduced the workload of its employees. Employees are given significantly more time for the work for which they are hired than for enriching data manually. With the help of the service, we have also made our data much richer and learned more from our customers.

Pros

The most useful and impressive feature for us is the data collected by the program about other services we use. The service is easy to set up and really easy to use.

Cons

We have been using the system for about a year and we have not noticed any shortcomings

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 22, 2021

A big thank you! It's great to hear that Custobar is helping you to utilise data and to understand your customers better. Keep on rocking the sports industry!

TK

Tanja K.

Customer Experience Manager

Apparel & Fashion

### "Custobar helps us in our growth"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 13, 2021

Pros

Custobar is easy to use and gives us valuable information on our customers and their shopping behavior, which we use in our marketing decisions. Customer support and experience are great; I feel Custobar is really willing us to grow and prosper!

Cons

Custobar analytics should still be developed in order to get more in depth analysis of our actions, especially with regards to the automations.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 21, 2021

Thank you, Tanja, for your honest feedback. We highly appreciate your company's feedback and insightful discussions on how to develop the reporting features. They are very important for Custobar's future development.

[View all Reviews](https://www.capterra.com/p/197075/Custobar/reviews/)

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