--- title: "MSIGHTS Platform Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MSIGHTS Platform Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/197214/MSIGHTS-Platform/" page_type: "product" language: "en" --- # MSIGHTS Platform Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MSIGHTS Platform ## What is MSIGHTS Platform? The MSIGHTS Platform and managed services help marketers improve decision making and maximize ROI by streamlining marketing and data operations to provide a single, objective view of overall marketing performance. The MSIGHTS cloud-based Platform applications drive data governance and campaign management while automatically collecting and transforming disparate results data, making it immediately available to fuel advanced analytics, reporting and visualization. ## What is MSIGHTS Platform used for? [Integration](https://www.capterra.com/integration-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/)[Reporting](https://www.capterra.com/reporting-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MSIGHTS Platform?[Manage this product listing](https://www.g2.com/products/msights/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MSIGHTS Platform 5.0 (1) VS. [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.1 (22) Value For Money 5.0 (1) Value For Money 3.7 (20) Customer Service 5.0 (1) Customer Service 3.9 (21) ## MSIGHTS Platform alternatives [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Improvado](https://www.capterra.com/p/163884/Improvado/) [4.5 (22)](https://www.capterra.com/p/163884/Improvado/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163884/Improvado/) [Adverity](https://www.capterra.com/p/162524/DataTap/) [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/162524/DataTap/) Highest Rated [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) ## FAQs about MSIGHTS Platform Overview ### What company size and specific industries is MSIGHTS Platform built for? MSIGHTS Platform is designed for enterprise clients that need support with data governance, agency collaboration, and end-to-end marketing performance management. It is built for organizations handling reporting, analytics, and media in-housing, especially large marketing teams and businesses managing complex marketing operations. Features and Usability ### What are the key features of MSIGHTS Platform? MSIGHTS Platform offers data integration, data connectors, and data transformation for combining multiple sources, plus dashboards, visual analytics, and real-time reporting for monitoring performance. It also includes campaign analytics, ROI tracking, conversion tracking, ad hoc analysis, alerts/notifications, access controls, and customizable reports. Getting Started and Support ### What training and onboarding options does MSIGHTS Platform offer? MSIGHTS Platform provides in person training, live online sessions, documentation, and videos to support team onboarding. In person and live online formats allow guided instruction, while documentation and videos offer self-paced reference materials for reviewing features and steps as needed. Getting Started and Support ### What customer support options does MSIGHTS Platform offer? MSIGHTS Platform provides email/help desk, phone support, 24/7 live rep, and chat. No reviewer feedback about support is available, so user experience with response times, helpfulness, or common issues cannot be described here. ## Features AI summary Based on 1,869 Data Management reviews Capterra data shows that buyers of Data Management software rank the following features as their top priorities: - **Data Security** (**63%** of reviewers rated this feature as critical) - **Data Synchronization** (**52%**) - **Data Import/Export** (**46%**) MSIGHTS Platform includes **Data Synchronization** and **Data Import/Export**, giving teams a way to keep information consistent across systems and move data in and out as needed. However, it does not include **Data Security**. Instead, the product offers other highly valued capabilities, including **Data Capture and Transfer** (**45%**), **Access Controls/Permissions** (**46%**), and **Reporting/Analytics** (**43%**). These features help businesses manage how data is collected, control who can view or update information, and track performance through reporting, allowing teams to maintain better oversight and make more informed decisions. Data Import/Export 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Customizable Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Alter the layout and content of dashboards Data Visualization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data Multiple Data Sources 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems MSIGHTS Platform 106 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - AI: Uses AI algorithms and models to predict future cash flow trends and outcomes, based on historical data and patterns - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Behavior Analytics: Track and analyze user behavior within a system or network - Budgeting/Forecasting: Create budgets based on historical data and future projections - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Configurable Workflow: Configure existing workflows to meet your organization's needs - Consolidation/Roll-Up: Combining loans, assets, liabilities, and other financial data from multiple subsidiary companies into one entity for reporting - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data: Establish benchmarking data to create an accurate set of metrics to compare with program results. - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Collection: Process of gathering, measuring, and analyzing accurate data - Data Connectors: Connect to big data sources - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Governance: Collection of processes, policies, and standards to manage the storage & usability of enterprise data - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Management: Ability to handle large datasets - Data Mapping: Track the management and flow of data throughout the organization - Data Source Connectors: Connect to big data sources - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Verification: Process of checking different types of data for accuracy to avoid errors or inconsistencies - Data Visualization: Graphical representation of data - Data Workflows: Operationalizes data delivery workflows to easily scale repeatable preparation needs - Decision Making: Makes informed choices based on available data and objectives - Document Storage: Store and organize documents in a centralized system - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Duplicate Detection: Compare new data with existing records to detect duplicate entries - Features: Provides features to create and manage lists of potential customers - Functions/Calculations: Perform various mathematical calculations using the data - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Governance: Management of rules, practices, and processes of a company - KPI Monitoring: Tracking the status of previously identified performance measurements - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Live Chat: Ability to chat online in real time - Marketing Reports: Reports specific to marketing and associated campaigns - Master Data Management: Verify, organize, manage & store enterprise data assets in a centralized repository - Media Planning: Identify advertising and promotional sources to be used in marketing efforts - Metadata Management: Collect and maintain structured information that describes data or content - Mobile Dashboards: View and present dashboard on mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Normalization: Standardize data formatting for uniformity and easier data usage. - OLAP: Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data - Performance: Identify the most performant content and the types of content that can be improved or eliminated. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Private Dashboards: Share dashboard screen within private user groups - Public Dashboards: Publish dashboard publicly on various platforms - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting: Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Single Page View: Display aggregated data points on one page for a bird's eye view assessment - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks - Workflows: Facilitate access from initial access ticket submission through supporting chain of custody throughout the workflow for OT environments. --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) ### Starting price Free trial available Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Corbin B. Director, Digital Operations Marketing and Advertising ### "Great platform and support team!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 8, 2022 The core objective of moving to Msights was to be able to deliver work to Clients faster while maintaining the quality of our output. While we are still in the early period of using the platform, we are already seeing how Msights will allow us to achieve this objective. Pros The ability to easily connect to over 300 data sources was the key selling feature for our use case. Being able to create customized business rules for how data is processed is another strength of the platform. Our team has also been impressed with the support provided by the Msights onboarding team and our day-to-day contact. Questions are answered and issues are resolved quickly. This is extremely important for any business who must hit hard client deadlines and cannot delay due to outstanding questions or data issues. Cons To date, we haven't experienced any features that we don't like. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.