# MSIGHTS Platform Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about MSIGHTS Platform Software - reviews, pricing plans, popular comparisons to other Data Management products and more.

Source: https://www.capterra.com/p/197214/MSIGHTS-Platform

---

# 

 MSIGHTS Platform Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

MSIGHTS Platform

## What is MSIGHTS Platform?

The MSIGHTS Platform and managed services help marketers improve decision making and maximize ROI by streamlining marketing and data operations to provide a single, objective view of overall marketing performance. The MSIGHTS cloud-based Platform applications drive data governance and campaign management while automatically collecting and transforming disparate results data, making it immediately available to fuel advanced analytics, reporting and visualization.

## What is MSIGHTS Platform used for?

[Data Analysis](https://www.capterra.com/data-analysis-software/)[Reporting](https://www.capterra.com/reporting-software/)[Data Management](https://www.capterra.com/data-management-software/)

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for MSIGHTS Platform?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.msights.com&name=MSIGHTS Platform)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### MSIGHTS Platform

5.0 (1)

VS.

[4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (1)

Ease Of Use

4.0 (22)

Value For Money

5.0 (1)

Value For Money

4.2 (20)

Customer Service

5.0 (1)

Customer Service

4.5 (21)

## MSIGHTS Platform alternatives

[4.4 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

Starting price

$30.00

Per User, Per Month

Highest Rated

[4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/)

Starting price

$120.00

Per User, Per Month

[4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/)

Starting price

Contact vendor for pricing

[Improvado](https://www.capterra.com/p/163884/Improvado/)

[4.5 (22)](https://www.capterra.com/p/163884/Improvado/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/163884/Improvado/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Customizable Dashboard

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Alter the layout and content of dashboards

Data Import/Export

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Data Visualization

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Graphical representation of data

Multiple Data Sources

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Allows users to manage data from a number of sources

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

MSIGHTS Platform 91 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

One-off queries made on an as-needed basis

Generate one-off reports that meet information requirements

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

Track and analyze user behavior within a system or network

Create budgets based on historical data and future projections

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Track the performance of marketing campaigns across multiple channels.

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Provides a channel for team members to share media files, communicate, and work together

Configure existing workflows to meet your organization's needs

Combining loans, assets, liabilities, and other financial data from multiple subsidiary companies into one entity for reporting

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Alter the layout and content of dashboards

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Create labels for products that contain required information such as colors, sizes, dates, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Import, collect, and capture data from multiple sources

Connect to big data sources

Discover and connect variety of data sources to the application for analysis

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Combining data from different sources and providing a unified view

Ability to handle large datasets

Track the management and flow of data throughout the organization

Connect to big data sources

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Translate EDI formats into data suitable for use with company applications.

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Graphical representation of data

Store and organize documents in a centralized system

Assemble applications and processes by dragging over and arranging pre-built components

Compare new data with existing records to detect duplicate entries

Perform various mathematical calculations using the data

Establish measurable goals and objectives and track their progress over a specific period of time

Tracking the status of previously identified performance measurements

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Ability to chat online in real time

Reports specific to marketing and associated campaigns

Verify, organize, manage & store enterprise data assets in a centralized repository

Identify advertising and promotional sources to be used in marketing efforts

Collect and maintain structured information that describes data or content

View and present dashboard on mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Collect information from multiple sources

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Allows users to manage data from a number of sources

Online Analytical Processing technology for performing high-speed complex queries or multidimensional analysis on large volumes of data

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Share dashboard screen within private user groups

Publish dashboard publicly on various platforms

Analyze and gain insights into data in real-time

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Reports specific to sales analysis for trends and strategies

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Set a time to generate routine reports automatically

Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions

Online portal through which end users can access the system, manage tasks, or obtain information

Display aggregated data points on one page for a bird's eye view assessment

Allow users to access multiple services after entering their login credentials once

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track and analyze information regarding website visitors

An extended application or connector that enables users to perform additional services with their current set of tools

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

5.0 (1)

5.0

Based on 1 reviews

## Pricing

Value for money

5.0 (1)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

5.0 (1)

5.0

Based on 1 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (1)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (1)

5.0

Based on 1 reviews

## User reviews

Overall rating

5.0

Based on 1 reviews

Filter by rating

5(1)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Corbin B.

Director, Digital Operations

Marketing and Advertising

### "Great platform and support team!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 8, 2022

The core objective of moving to Msights was to be able to deliver work to Clients faster while maintaining the quality of our output. While we are still in the early period of using the platform, we are already seeing how Msights will allow us to achieve this objective.

Pros

The ability to easily connect to over 300 data sources was the key selling feature for our use case. Being able to create customized business rules for how data is processed is another strength of the platform. Our team has also been impressed with the support provided by the Msights onboarding team and our day-to-day contact. Questions are answered and issues are resolved quickly. This is extremely important for any business who must hit hard client deadlines and cannot delay due to outstanding questions or data issues.

Cons

To date, we haven't experienced any features that we don't like.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)