--- title: "DESelect Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about DESelect Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/197534/DESelect/" page_type: "product" language: "en" --- # DESelect Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) DESelect ## What is DESelect? An easy segmentation solution for Salesforce Marketing Cloud provided for marketers. Use a drag-and-drop interface without the need to write SQL queries. DESelect save you 52% time on data management and helps launch campaigns 23% faster. ## What is DESelect used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Overall rating Based on 37 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price $750 Other, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DESelect?[Manage this product listing](https://www.g2.com/products/deselect/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DESelect 4.6 (37) VS. [### BlueConic](https://www.capterra.com/p/148284/BlueConic/) [4.2 (17)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting Price $750 Other, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (37) Ease Of Use 3.9 (17) Value For Money 4.5 (29) Value For Money 3.9 (17) Customer Service 4.9 (35) Customer Service 4.3 (17) ## DESelect alternatives [Customer.io](https://www.capterra.com/p/174023/Customer-io/) [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/174023/Customer-io/) Highest Rated [Bloomreach](https://www.capterra.com/p/173203/Bloomreach/) [4.8 (56)](https://www.capterra.com/p/173203/Bloomreach/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173203/Bloomreach/) [Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6 (2,244)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146652/Airtable/) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [View all alternatives](https://www.capterra.com/p/197534/DESelect/alternatives/) ## FAQs about DESelect Overview ### Which roles and teams benefit most from DESelect? DESelect is most used by marketing operations, CRM, and email marketing teams that need faster audience segmentation, campaign setup, and cleaner data workflows in Salesforce Marketing Cloud. Data analysts and customer data managers use it to build precise selections, while marketing leaders and administrators streamline execution, governance, and cross-team campaign delivery. Answer based on 37 reviews Overview ### What company size and industries is DESelect built for? DESelect serves Salesforce Marketing Cloud users primarily in enterprise and midsize businesses, each representing 43% of reviewers, with education leading industry adoption. Education Management accounts for 14% of reviewers, followed by Higher Education and Marketing and Advertising at 8% each, while small businesses make up 14%. Answer based on 37 reviews Features and Usability ### What are the key features of DESelect? DESelect offers campaign segmentation, customer segmentation, and audience targeting for organizing marketing lists, plus personalization and A/B testing for message variants. It also includes campaign management, email campaign management, marketing automation, reporting and analytics, customer journey mapping, data integration, and GDPR compliance. Pricing ### How much does it cost and what fees or limitations are included? DESelect starts at $750 per month for the Basic plan, which includes drag-and-drop segmentation, data access in Marketing Cloud, and no-code audience creation. The Plus plan costs $1,600 per month and adds aggregations, personalized custom values, templates, and predefined relations. A free version is available. Answer based on 3 reviews Integrations ### Which third-party tools and platforms does DESelect integrate with? DESelect connects natively to Salesforce Marketing Cloud. The platform works directly on top of Salesforce Marketing Cloud, where it supports audience segmentation, query building, daily list updates, and data-extension search for teams managing marketing operations in SFMC. Answer based on 8 reviews Getting Started and Support ### What training and onboarding options does DESelect offer? DESelect provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup, documentation offers written reference material for self-paced review, and videos provide visual walkthroughs for learning features and following setup steps. Answer based on 3 reviews Getting Started and Support ### What customer support options does DESelect offer? DESelect provides email/help desk support, a FAQ/forum, and a knowledge base. Reviewers describe the support team as helpful, responsive, and knowledgeable, especially during onboarding and implementation. Users also note that guidance makes it easier to understand data views and get started with advanced segmentation. Answer based on 5 reviews Ease of use ### How easy is DESelect to use for audience segmentation? DESelect makes audience segmentation easier for marketing teams by replacing heavy SQL work with a visual, drag-and-drop interface. Many non-technical users find query building, scheduling, and picklists intuitive, though some teams note there is an initial learning curve, especially when understanding complex data models and advanced use cases. Answer based on 15 reviews ## Features AI summary Based on 554 Data Management reviews Capterra data shows that buyers of Customer Data Platform software rank the following features as their top priorities: - **Customer Database** (**60%** of reviewers rated this feature as critical) - **Contact Database** (**50%**) - **Campaign Analytics** (**59%**) DESelect supports **Campaign Analytics**. However, it does not include **Customer Database** or **Contact Database**. Instead, it offers other features that reviewers also rate highly, such as **Email Marketing** (**52%**) and **Customer Segmentation** (**51%**). These capabilities help businesses measure campaign results, target the right audiences more effectively, and improve outreach planning, giving teams better visibility into marketing performance and customer groups. Email Marketing 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Customer Segmentation 4.8 (30) 83.33% of 30 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Personalization 4.5 (17) 70.59% of 17 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences GDPR Compliance 4.3 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Ensure compliance with the General Data Protection Regulation protocols Data Integration 4.3 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Combining data from different sources and providing a unified view Campaign Segmentation 4.9 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. DESelect 25 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Integration: Combining data from different sources and providing a unified view - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multiple Data Sources: Allows users to manage data from a number of sources - Personalization: Adjust communications based on previous interactions or personal preferences - Prioritization: Arrange tasks based on the level of priority or urgency - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Segmentation: Group leads or contacts based on their specific characteristics - Template Management: Create, save, and re-purpose templates for emails, forms, etc. --- Get Advice We can help you find the software with the features you need. Features 4.5 (37) 4.5 Based on 37 reviews ## Pricing Value for money 4.5 (29) Free Version [View pricing plan details](https://www.capterra.com/p/197534/DESelect/pricing/) Basic $750.00 Other,Per Month It includes: - Drag and drop segmentation - Plug and play - Training support Plus $1,600 Other,Per Month It includes: - Drag and drop segmentation - Training support - Plug and play - Aggregations - Personalized custom values - Selection templates - Pre-defined relations Advanced Contact Vendor for Pricing It includes: - Drag and drop segmentation - Plug and play - Aggregations - Personalized custom values - Training support - Selection templates - Pre-defined relations - Picklists - Waterfall segmentation - Over 75 supported SQL functions Value for money 4.5 (29) 4.5 Based on 29 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (35) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (35) 4.9 Based on 35 reviews ## User reviews Overall rating 4.6 Based on 37 reviews Filter by rating 5(26) 4(8) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent JA Josh A. Digital Editor Transportation/Trucking/Railroad ### "Great place to store and segment all our customer data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 11, 2024 Pros It lets us easily filter through our customer data to create relevant target audiences through segmentation, and holds enough detail on them to allow us to personalise our campaigns, while still complying with GDPR. Cons If I get something wrong setting up a target audience, it's not always clear what I've done wrong. It's always human error, but sometimes I'd appreciate more handholding so less detective work is required when a new data extension brings up 0 customers. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Audience Builder was buggy and Salesforce had decided to stop maintaining it, letting us know they were planning on sunsetting the feature. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AR Amy R. Digital Communications Manager Transportation/Trucking/Railroad ### "Great data segmentation and targeting tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 21, 2024 Pros Ability to see exact customer send numbers for email comms pre-send, rather than afterwards (which was my previous experience using Audience Builder in Salesforce). The level of segmentation you're able to perform within the data. Cons Takes getting used to - feels a lot more complex than Audience Builder to wrap your head around. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. PM Priya M. Marketing Data Analyst Hospitality ### "DESelect integrated with SFMC" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2024 Pros The ease of use and ability to connect all our data sources which allows for easier segmentation and model building Cons I don't have any cons for using deselect yet. I enjoy the tool and it has been helpful to do what we need Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. BG Brad G. Sr. Director, Marketing Technology Retail ### "Great addition to Marketing Cloud" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2024 Pros DESelect has been an outstanding addition to our Marketing Cloud tech stack. It has allowed us to enable less technically-inclined individuals to create customer segments without having to get technical resources involved. They also have a great on-boarding team and support staff in case you run into any issues. Cons DESelect has a bit of a learning curve at first due to the many features and functionalities of the platform. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NS Nicholas S. CRM Specialist Hospital & Health Care ### "Outstanding Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 19, 2023 Pros I love the drag and drop ease of creating data extensions. I love that i can merge multiples together to make 1 easy send. Cons I cannot think of anything that i do not like. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SM Srdjan M. Marketing Technology Lead Broadcast Media ### "DE select search product" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 6, 2023 Pros DE Select - this is a great product that helps us in a daily work and saves a lot of time in Marketing Cloud. Cons Many times it stops working from no reason. So stability of the feature (deselct search). Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KR Kristina R. Marketing Cloud Administrator/Consultant Media Production ### "Easy, time-saver and intuitive" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 18, 2023 Pros Previously, segmenting our data for marketing campaigns was a highly repetitive and time-consuming process due to the diverse sources of our data. However, we've now created a repository of precise, reusable segments that can be easily refreshed whenever needed. Cons I haven't experienced any issues with DESelect so far. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LR Liva R. Direct Marketing Project Manager Telecommunications ### "Easy-to-use tool and fantastic customer service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 17, 2023 DESelect has helped us create targeted segments for our direct marketing activities and I can't imagine if I would have to do the same in SFMC. With DESelect it's easier to filter out all data and the data preview allows me to avoid mistakes. Pros I enjoy how easy it is to create DE without being the most technical person on team. And the possibility to create templates and data sets have made my job so much easier and faster. Cons It took me a while to understand the structure of data views, but with the help of their customer service I'm now available to create more advanced DE and I often use data views to collect more data about activities of our subscribers. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EE Elise E. Senior Email Marketing Assistant Education Management ### "A great tool for our company!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 12, 2023 Pros DESelect has been a fantastic fit for our company, as it's really easy to use, fast, innovative and user friendly. Cons It took me a little while to understand the logic behind building lists in this way but now I'm a regular user it's a super easy and handy tool to use. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SF Stephanie F. Email Design Specialist Education Management ### "Quick and user-friendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 12, 2023 Pros DESelect is an impressive and sophisticated tool that has sped up the process of building queries and data extensions with a simple, user-friendly drag and drop feature, and without the need for complex coding or SQL knowledge. Cons I haven't encountered any issues with DESelect so far... Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/197534/DESelect/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.