# DESelect Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about DESelect Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more. Source: https://www.capterra.com/p/197534/DESelect --- # DESelect Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) DESelect ## What is DESelect? An easy segmentation solution for Salesforce Marketing Cloud provided for marketers. Use a drag-and-drop interface without the need to write SQL queries. DESelect save you 52% time on data management and helps launch campaigns 23% faster. ## What is DESelect used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 37 user reviews Reviews sentiment Positive 92% Neutral 8% Negative 0% Starting price $750 Other, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for DESelect?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://deselect.io&name=DESelect) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DESelect 4.6 (37) VS. [4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $750 Other, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (37) Ease Of Use 3.8 (496) Value For Money 4.5 (29) Value For Money 3.8 (375) Customer Service 4.9 (35) Customer Service 3.9 (387) ## DESelect alternatives Highest Rated [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/197534/DESelect/alternatives/) ## FAQs about DESelect Overview ### Which roles and teams benefit most from DESelect? DESelect is most used by marketing operations, CRM, and email marketing teams that need faster audience segmentation, campaign setup, and data management inside Salesforce Marketing Cloud. Analysts and customer data managers use it to streamline targeting and list creation, while marketing leaders and platform administrators improve campaign accuracy, governance, and operational efficiency. Answer based on 37 reviews Overview ### What company size and industries is DESelect built for? DESelect serves Salesforce Marketing Cloud users primarily in enterprise and midsize businesses, each representing 43% of reviewers, with education management leading industries at 14%. It also supports higher education and marketing and advertising, each at 8%, and has a smaller footprint among small businesses at 14%. Answer based on 37 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of DESelect? DESelect offers campaign segmentation and customer segmentation, audience targeting, and personalization for email marketing and multi-channel communication. It also includes A/B testing, campaign analytics, reporting and statistics, customer journey mapping, data integration with multiple data sources, and GDPR compliance for marketing operations. Pricing ### How much does it cost and what fees or limitations are included? DESelect starts at $750 per month for the Basic plan, which includes drag-and-drop segmentation, multi-source data access, and no-code audience creation. The Plus plan costs $1,600 per month and adds aggregations, custom values, templates, and predefined relations. A free version is available, and some reviewers note the higher licence can reduce value for money. Answer based on 3 reviews Integrations ### Which third-party tools and platforms does DESelect integrate with? DESelect connects natively to Salesforce Marketing Cloud. It works directly on top of Salesforce Marketing Cloud, supporting audience segmentation, list updates, and data-extension search within that platform. Answer based on 8 reviews Getting Started and Support ### What training and onboarding options does DESelect offer? DESelect provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and direct instruction, documentation offers written reference material for later review, and videos provide self-paced learning and feature walkthroughs. Answer based on 3 reviews Getting Started and Support ### What customer support options does DESelect offer? DESelect provides Email/Help Desk, FAQ/Forum, and Knowledge Base support. Users describe the support team as knowledgeable, responsive, and willing to help during onboarding and implementation, with some noting that guidance makes complex setup and data-view work easier to understand. Answer based on 5 reviews Ease of use ### Is DESelect easy to use for marketers without SQL skills? DESelect makes audience segmentation and query building easier for marketers who lack SQL skills. Marketing teams value the drag-and-drop interface, visual query logic, picklists, and scheduling tools, which reduce manual work and speed setup. Some users note a learning curve at first, especially with complex data models. Answer based on 15 reviews ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Customer Segmentation 4.8 (30) 83.33% of 30 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Personalization 4.5 (17) 70.59% of 17 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences GDPR Compliance 4.3 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Ensure compliance with the General Data Protection Regulation protocols Data Integration 4.3 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Combining data from different sources and providing a unified view Campaign Segmentation 4.9 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. Customer Profiles 4.3 (7) 71.43% of 7 reviewers that rated this feature as important or highly important Record customer information, purchase history, and other notes DESelect 25 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and analyse user behavior within a system or network Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Provides a channel for team members to share AI models, media files, communicate, and work together Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Combining data from different sources and providing a unified view Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ensure compliance with the General Data Protection Regulation protocols Establish measurable goals and objectives and track their progress over a specific period of time See past and upcoming campaigns and communications in a calendar view Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Allows users to manage data from a number of sources Adjust communications based on previous interactions or personal preferences Arrange tasks based on the level of priority or urgency Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Group leads or contacts based on their specific characteristics Create, save, and re-purpose templates for emails, forms, etc. Get Advice We can help you find the software with the features you need. Features 4.5 (37) 4.5 Based on 37 reviews ## Pricing Value for money 4.5 (29) Free Version [View pricing plan details](https://www.capterra.com/p/197534/DESelect/pricing/) Basic $750.00 Other,Per Month It includes: - Drag and drop segmentation - Plug and play - Training support Plus $1,600 Other,Per Month It includes: - Drag and drop segmentation - Training support - Plug and play - Aggregations - Personalized custom values - Selection templates - Pre-defined relations Value for money 4.5 (29) 4.5 Based on 29 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (35) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (35) 4.9 Based on 35 reviews ## User reviews Overall rating 4.6 Based on 37 reviews Filter by rating 5(26) 4(8) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent JA Josh A. Digital Editor Transportation/Trucking/Railroad ### "Great place to store and segment all our customer data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 11, 2024 Pros It lets us easily filter through our customer data to create relevant target audiences through segmentation, and holds enough detail on them to allow us to personalise our campaigns, while still complying with GDPR. Cons If I get something wrong setting up a target audience, it's not always clear what I've done wrong. It's always human error, but sometimes I'd appreciate more handholding so less detective work is required when a new data extension brings up 0 customers. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Audience Builder was buggy and Salesforce had decided to stop maintaining it, letting us know they were planning on sunsetting the feature. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Amy R. Digital Communications Manager Transportation/Trucking/Railroad ### "Great data segmentation and targeting tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 21, 2024 Pros Ability to see exact customer send numbers for email comms pre-send, rather than afterwards (which was my previous experience using Audience Builder in Salesforce). The level of segmentation you're able to perform within the data. Cons Takes getting used to - feels a lot more complex than Audience Builder to wrap your head around. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PM Priya M. Marketing Data Analyst Hospitality ### "DESelect integrated with SFMC" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2024 Pros The ease of use and ability to connect all our data sources which allows for easier segmentation and model building Cons I don't have any cons for using deselect yet. I enjoy the tool and it has been helpful to do what we need Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BG Brad G. Sr. Director, Marketing Technology Retail ### "Great addition to Marketing Cloud" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2024 Pros DESelect has been an outstanding addition to our Marketing Cloud tech stack. It has allowed us to enable less technically-inclined individuals to create customer segments without having to get technical resources involved. They also have a great on-boarding team and support staff in case you run into any issues. Cons DESelect has a bit of a learning curve at first due to the many features and functionalities of the platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NS Nicholas S. CRM Specialist Hospital & Health Care ### "Outstanding Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 19, 2023 Pros I love the drag and drop ease of creating data extensions. I love that i can merge multiples together to make 1 easy send. Cons I cannot think of anything that i do not like. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SM Srdjan M. Marketing Technology Lead Broadcast Media ### "DE select search product" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 6, 2023 Pros DE Select - this is a great product that helps us in a daily work and saves a lot of time in Marketing Cloud. Cons Many times it stops working from no reason. So stability of the feature (deselct search). Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KR Kristina R. Marketing Cloud Administrator/Consultant Media Production ### "Easy, time-saver and intuitive" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 18, 2023 Pros Previously, segmenting our data for marketing campaigns was a highly repetitive and time-consuming process due to the diverse sources of our data. However, we've now created a repository of precise, reusable segments that can be easily refreshed whenever needed. Cons I haven't experienced any issues with DESelect so far. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LR Liva R. Direct Marketing Project Manager Telecommunications ### "Easy-to-use tool and fantastic customer service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 17, 2023 DESelect has helped us create targeted segments for our direct marketing activities and I can't imagine if I would have to do the same in SFMC. With DESelect it's easier to filter out all data and the data preview allows me to avoid mistakes. Pros I enjoy how easy it is to create DE without being the most technical person on team. And the possibility to create templates and data sets have made my job so much easier and faster. Cons It took me a while to understand the structure of data views, but with the help of their customer service I'm now available to create more advanced DE and I often use data views to collect more data about activities of our subscribers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EE Elise E. Senior Email Marketing Assistant Education Management ### "A great tool for our company!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 12, 2023 Pros DESelect has been a fantastic fit for our company, as it's really easy to use, fast, innovative and user friendly. Cons It took me a little while to understand the logic behind building lists in this way but now I'm a regular user it's a super easy and handy tool to use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SF Stephanie F. Email Design Specialist Education Management ### "Quick and user-friendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 12, 2023 Pros DESelect is an impressive and sophisticated tool that has sped up the process of building queries and data extensions with a simple, user-friendly drag and drop feature, and without the need for complex coding or SQL knowledge. Cons I haven't encountered any issues with DESelect so far... Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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