# DESelect Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is DESelect the right Customer Data Platform solution for you? Explore 37 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/197534/DESelect/reviews --- DESelect 4.6 (37) [View alternatives](https://www.capterra.com/p/197534/DESelect/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of DESelect Ease of use 4.5 Customer Service 4.9 ## Pros and Cons in Reviews KS Kimberly S Chief Marketing OfficerProfessional Training & Coaching, 201 - 500 employeesUsed the software for: 6-12 months. “The picklists were a game-changer for more intuitive and accurate query building. And their customer support is second-to-none; our \[SENSITIVE CONTENT\] is so knowledgeable and responsive, he's made our implementation such a positive experience.“ October 26, 2022 LR Lukáš R Product OwnerFinancial Services, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Most of the missing functionalities are part of the higher licence, where we would see a decrease in the value for money as those features are mostly "nice-to-have".“ January 23, 2023 MM Mrinal M Email Campaign ExecutiveHigher Education, 51 - 200 employeesUsed the software for: 1-2 years. “I use it almost every day and I like the fact it doesn't require a complex code.“ July 12, 2023 VA Vilde Næss A Salesforce Marketing Cloud SpecialistFinancial Services, 501 - 1,000 employeesUsed the software for: 6-12 months. “It is also very intuitive as long as you know your data model and Marketing Cloud.“ December 20, 2022 CD Charlotte D Senior Project ManagerMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “The UI is user-friendly, release notes super clear and useful.“ October 27, 2022 ## Showing most helpful reviews Showing 1-25 of 37 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Scott C. Senior Marketing Architect Higher Education Used the software for: 1-2 years ### "Easy and time saving" March 29, 2023 5.0 Great business partners. They work with you to build, teach and help you succeed in using their product. The team is amazing and always helpful and on top of what we need. Pros We really like how easy it is to use the tool. Users who are not as experienced in SQL can easily put together audiences, build data extensions and update data without ever typing a line of code. Cons Would love to be able to transition SQL code to DESelect segments. Backwards compatibility maybe? Review Source JA Josh A. Digital Editor Transportation/Trucking/Railroad Used the software for: 2+ years ### "Great place to store and segment all our customer data" June 11, 2024 5.0 Pros It lets us easily filter through our customer data to create relevant target audiences through segmentation, and holds enough detail on them to allow us to personalise our campaigns, while still complying with GDPR. Cons If I get something wrong setting up a target audience, it's not always clear what I've done wrong. It's always human error, but sometimes I'd appreciate more handholding so less detective work is required when a new data extension brings up 0 customers. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Audience Builder was buggy and Salesforce had decided to stop maintaining it, letting us know they were planning on sunsetting the feature. Review Source YH Yasmin H. Data Analyst Education Management Used the software for: 6-12 months ### "Segmentation tool built for MarketingCloud" January 13, 2022 3.0 Before DESelect, we were using Salesforce SalesCloud Reports & Campaign Combiner to create segments & selections used for emailing purposes. It did not require any SQL knowledge. But, in the background, data processing problems arose when creating selections, apart from the time-consuming actions from our data analysts & marketeers. As a company, we have a large number of daily and weekly queries to handle. At this point, DESelect was consulted to make segmentation much easier, also for complex email selections. We felt there were no other solutions in the market or on the Salesforce AppExchange. As we have no SQL experience in-house, MarketingCloud Queries was also no option. This sort of work can distract marketeers from their real workload. Their focus must be on the targets and KPIs, rather than spending time figuring out how to do segmentation. Using DESelect is much more efficient and much easier than using SQL especially if you are a non-technical person. DESelect’s drag-and-drop functionality and a more visual representation of SQL statements really help marketeers make their selections, avoiding spending more time than they should. Pros Easy drag-and-drop functionality A more visual representation of SQL statements Preview mode Less time-consuming Cons Not easy for non-data minded marketeers (knowledge of data relationships needed) Errors occur often Reason for choosing DESelect No SQL Knowledge needed Review Source BG Brad G. Sr. Director, Marketing Technology Retail Used the software for: 2+ years ### "Great addition to Marketing Cloud" January 17, 2024 5.0 Pros DESelect has been an outstanding addition to our Marketing Cloud tech stack. It has allowed us to enable less technically-inclined individuals to create customer segments without having to get technical resources involved. They also have a great on-boarding team and support staff in case you run into any issues. Cons DESelect has a bit of a learning curve at first due to the many features and functionalities of the platform. Review Source VNA Vilde Næss A. Salesforce Marketing Cloud Specialist Financial Services Used the software for: 6-12 months ### "DeSelect is a really good investment" December 20, 2022 5.0 We save a lot of time when it comes to accessing data, you can use DeSelect with raw data from both sendable and non sendable data extensions, and you can even access synchronized data extensions. Doing complicated queryes from multiple data sources used to take a lot of time, but with DeSelect this is a lot more efficient. With DeSelect you don´t need to know SQL and everyone can easily learn it. Also - DeSelect support is great and everyone who works there are so nice and willing to help at all times. They really want you to succeed which makes learning and starting to use DeSelect a really good experience. Pros What I like the most is that it saves a lot of time from learing and writing heavy SQLs. You can access tons of data sources in a few clicks and customize it as you please. It is also very intuitive as long as you know your data model and Marketing Cloud. It´s no longer a hazzle to create complicated segments and add all the personalization you wish. Cons Nothing that I don´t like, but I got more to learn. I would really recommend to do the training to get the full experience. There are so many capabilities that are so useful once you know how to access them and use them. Reason for choosing DESelect Easier to implement and less costly Review Source KS Kimberly S. Chief Marketing Officer Professional Training & Coaching Used the software for: 6-12 months ### "Immediate ROI Through Time-Savings and Data Optimization" October 26, 2022 5.0 Our time-to-efficiency on Marketing Cloud would have been SIGNIFICANTLY longer if not for DESelect. On top of having a very custom data structure in SFMC, we also have a high volume of query builds with a lot of complex audience segmentation and ABM targeting. If we had to rely on on-staff SQL knowledge, we would have required investment in training and/or new talent, and feared that would still leave us vulnerable to query inaccuracies. Instead, we found DESelect in the 11th hour during our implementation and they were able to get us configured, trained, and ramped in a matter of weeks, while helping us solve our very specific use cases. What's more, they were able to show us how better to organize our data and selections through picklists and templates, which has led to more accurate and efficient querying. At this point, I don't know how we could live without it. Pros User-friendly drag and drop functionality, and easy query automation scheduling. The picklists were a game-changer for more intuitive and accurate query building. And their customer support is second-to-none; our \[SENSITIVE CONTENT\] is so knowledgeable and responsive, he's made our implementation such a positive experience. Cons The way we're configuring our queries to reference a central data source, there is significant risk if something is changed or deleted. The same features that allow us to scale quickly can also break multiple queries at once. An "undo" command or other protections on critical selections might give us more peace of mind in this regard. Reason for choosing DESelect DESelect was recommended by our Marketing Cloud implementation consultant; because of our positive experience with the demo and team, we didn't pursue alternatives. Review Source SG Sven G. lead and campaign manager Insurance Used the software for: 2+ years ### "Easy way to define the target group for your marketing campaign" December 19, 2022 5.0 DEselect allows an easy access to any data source of Salesforce MCL (synchronised and custom created data extensions, as well as MCL data views) with all its attributes, both for filtering in a selection and for using as an output. That, instead of writing SQL statements. It also supports the creation of data source templates and filter sets which significantly helps reusing typical patterns. DEselect as a company itself, reacts fast on questions and issues, the support is very professional. Pros End-to-end process for a target group selection including the definition, creation and modification of the target data extension in MCL. The output data can easily be mapped or calculated, aggregated or transformed upfront, as needed. Integration into MCL so that the selection can be schedulled in MCL Automation Studio, or the results accessed in Contact Builder or Email Studio. Cons The usage of the tool still requires a good knowledge about how databases work in general, and specifically the underlaying data structure and data. The performance, even for quick previews or counts, depends strongly on MCL performance, while working on more than one query in parallel is not supported. Review Source LR Liva R. Direct Marketing Project Manager Telecommunications Used the software for: 6-12 months ### "Easy-to-use tool and fantastic customer service" July 17, 2023 5.0 DESelect has helped us create targeted segments for our direct marketing activities and I can't imagine if I would have to do the same in SFMC. With DESelect it's easier to filter out all data and the data preview allows me to avoid mistakes. Pros I enjoy how easy it is to create DE without being the most technical person on team. And the possibility to create templates and data sets have made my job so much easier and faster. Cons It took me a while to understand the structure of data views, but with the help of their customer service I'm now available to create more advanced DE and I often use data views to collect more data about activities of our subscribers. Review Source PM Priya M. Marketing Data Analyst Hospitality Used the software for: 1-2 years ### "DESelect integrated with SFMC" February 26, 2024 5.0 Pros The ease of use and ability to connect all our data sources which allows for easier segmentation and model building Cons I don't have any cons for using deselect yet. I enjoy the tool and it has been helpful to do what we need Review Source Lukáš D. Online specialist Construction Used the software for: 2+ years ### "No coding needed" January 26, 2023 5.0 Pros Brings an ease to segment your customer database Cons None that i would find out in comparison to MC SQL queries Review Source LM Laura M. CRM & Digital transformation Food & Beverages Used the software for: 6-12 months ### "Flexibilidad y accesibilidad para el equipo" September 16, 2022 4.0 Creemos que es una herramienta útil y necesaria para hacer más accesible Salesforce Marketing Cloud a los equipos de negocio que la explotan. Aún nos queda mucho por hacer, pero creemos que nos ayudará y que vamos por buen camino. Pros DESelect nos está ayudando a que Marketing Cloud sea más accesible y fácil de usar para todo el equipo de marketing. No tenemos necesidad de hacer consultas SQL y podemos segmentar fácilmente de una manera más cómoda y con más posibilidades. También nos ayuda a realizar tests y pruebas para optimizar nuestra estrategia. Cons Entender bien el funcionamiento y qué puede aportar realmente DESelect para el negocio es complejo de inicio. Se agradece contar con un acompañamiento de especialistas en la herramienta, porque si no sería dificil... Review Source DQ Dennis Q. Associate Director Marketing Ops Legal Services Used the software for: 2+ years ### "DESelect" October 27, 2022 5.0 Very supportive and easy to work with organization. Pros Cost effectiveness, ease of use, client support. Cons Some further detail in reporting could be helpful. Review Source SW Shuang W. Marketing Cloud Consultant Information Technology and Services Used the software for: 6-12 months ### "Great product and very easy to use!" September 29, 2022 5.0 Pros It saves lots of time and is user friendly for users who don't have deep knowledge of SQL. Cons The ability to add incremental values to custom columns Review Source LH Lyndsey H. Head of Marketing Automation Higher Education Used the software for: 6-12 months ### "DESelect has finally allowed us to use Salesforce Marketing Cloud to its full potential" February 13, 2023 5.0 Pros I love how easy DESelect is to integrate. Also the ongoing support from \[sensitive content hidden\] has been nothing short of incredible. He is like an addition to our team. Since integrating with DESelect we can achieve even the most complicated of selections with drag and drop. Now we never have to say no to our clients! Cons We would really like to be able to drop fields in their end position instead of having to add them to the bottom and drag them into position after the point. Review Source JB Jake B. Senior Marketing Automation Specialist Marketing and Advertising Used the software for: 6-12 months ### "Great tool" July 11, 2023 5.0 My experience with DeSelect is great I am able to create custom lists and reports only possible with SQL which would have taken me a long time previously. I'm also not comfortable with SQL so using DeSelect has saved me a bunch of time and allowed me to do things I was previously unable to do and left frustrated Pros DeSelect is great tool to simplify and speed up the process of using SQL within MC which for me is a must to get the most out of the platform Cons I have nothing I dislike about DeSelect Review Source MK Maciej K. SFMC Consutlant Information Technology and Services Used the software for: Less than 6 months ### "My favorite app in AppExchange" April 24, 2023 5.0 Pros I've been using this tool for another month and I think it's really worth the price. The entire segmentation process is moved to a much higher level, no time is wasted on the implementation and results of SQL code. I heartily recommend. favorite Cons Nothing ;) As I mentioned in title this is my favorite app in SFMC to apply. Review Source LR Lukáš R. Product Owner Financial Services Used the software for: 1-2 years ### "DESelect in Česká Spořitelna" January 23, 2023 4.0 Pros DESelect helped us a lot with bridging the knowledge gap between IT and Business People. Therefore even non technical colleagues are able to segment their campaigns with ease. Cons Most of the missing functionalities are part of the higher licence, where we would see a decrease in the value for money as those features are mostly "nice-to-have". Review Source SM Srdjan M. Marketing Technology Lead Broadcast Media Used the software for: 2+ years ### "DE select search product" November 6, 2023 3.0 Pros DE Select - this is a great product that helps us in a daily work and saves a lot of time in Marketing Cloud. Cons Many times it stops working from no reason. So stability of the feature (deselct search). Review Source AR Amy R. Digital Communications Manager Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Great data segmentation and targeting tool" May 21, 2024 4.0 Pros Ability to see exact customer send numbers for email comms pre-send, rather than afterwards (which was my previous experience using Audience Builder in Salesforce). The level of segmentation you're able to perform within the data. Cons Takes getting used to - feels a lot more complex than Audience Builder to wrap your head around. Review Source JG Junior G. CRM & Email Marketing Manager Retail Used the software for: 6-12 months ### "DESelect helps save time!" February 14, 2023 4.0 Pros One of the best features that DESelect provides is being able to schedule a list I created to run on a daily basis in DESelect that automatically updates in SFMC. This eliminates me having to create an another Automation in Automation Studio and helps save me time to focus on other areas of my role. I also love the DESelect Search feature, where you can key in what data-extension you're looking for in SFMC and search will tell you exactly where to locate it. Huge help! Cons I think it would be great if DESelect offered the exact SQL query so I can learn how to read and understand the language better for future use cases. Review Source Response from DESelect March 3, 2023 Hi Junior, Thank you very much for your review! We agree that a "side-feature" of DESelect is being able to create Selections for SQL learning purposes and, good news is: you can see the SQL generated within DESelect! To see the SQL generated for a Selection, you can click on the "View SQL Query" button in the Preview step. Here's an article for further reference: https://support.deselect.com/hc/en-us/articles/360005240318-How-to-run-a-Preview-of-a-Selection- GN Greg N. Sr. Director Marketing and Advertising Used the software for: 2+ years ### "If using Marketing Cloud must also Budget for DESelect" October 18, 2022 5.0 Not having advanced sql knowledge we could never write hundreds of queries in a timely manner. DeSelet solves for that Pros Not having to have a team of SQL programers on staff or having to go to IT for every request. Cons Anything that was missing or needed enhanced was added in future quarterly updates. Review Source MM Mrinal M. Email Campaign Executive Higher Education Used the software for: 1-2 years ### "Innovative, Simple and Amazing tool" July 12, 2023 5.0 Pros DESelect is so easy to use and it's a great tool for our company! I use it almost every day and I like the fact it doesn't require a complex code. It also gives more space to work around behavioral data. It's very innovative and I highly recommend it! Cons So far no bad experience while working on Deselect Review Source DP Dwayne P. Marketing Campaign Analyst Events Services Used the software for: 2+ years ### "DeSelect Review" October 18, 2022 3.0 Pros Being able to build segments and filter by our specific needs is the most useful. Cons Sometimes there's a lag when it runs so it can add time to the process. Review Source EE Elise E. Senior Email Marketing Assistant Education Management Used the software for: 6-12 months ### "A great tool for our company!" July 12, 2023 5.0 Pros DESelect has been a fantastic fit for our company, as it's really easy to use, fast, innovative and user friendly. Cons It took me a little while to understand the logic behind building lists in this way but now I'm a regular user it's a super easy and handy tool to use. Review Source Vidhya I. Area CRM Manager Consumer Goods Used the software for: 6-12 months ### "Easy to use, navigate and segment your database, DESelect is much more than a segmentation software" August 26, 2022 5.0 We have a very good experience with DESelect infact we are considering expanding our relationship with the company to other markets in our region. With a very strong and well trained customer success team it is possible to implement easy to very complex use cases with DESelect. Pros Easy to Navigate Inexpensive fast to implement Strong customer success Team Understands business use cases very well Cons Many embedded features, need to invest time in learning the tool Review Source Similar Products Featured ## Related categories [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.