# Dreamdata Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Dreamdata Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/197705/Dreamdata-io --- # Dreamdata Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Dreamdata ## What is Dreamdata? Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketers to: - Build precise audiences and activate them with direct syncs to ad platforms. - Trigger timely, targeted activity using AI-identified intent signals and notifications. - Feed reliable pipeline data back to platforms with one-click conversion syncs. - Instantly measure and analyze how your GTM efforts impact revenue. Best of all, Dreamdata is easy to implement and built to scale as your KPIs, team, and business grow - keeping your team and leadership aligned around a single clear view of what’s working. ## What is Dreamdata used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/) Top alternative Featured Overall rating Based on 55 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $750 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Dreamdata?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://dreamdata.io&name=Dreamdata) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Dreamdata 4.8 (55) VS. [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $750 Usage Based, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (55) Ease Of Use 3.8 (138) Value For Money 4.8 (46) Value For Money 3.8 (112) Customer Service 4.8 (54) Customer Service 3.9 (121) ## Dreamdata alternatives Highest Rated [4.6 (5,724)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.4 (2,887)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.4 (15,311)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting price $7.91 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price $0.07 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [View all alternatives](https://www.capterra.com/p/197705/Dreamdata-io/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. ROI Tracking 4.7 (18) 61.11% of 18 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Performance Metrics 4.8 (17) 70.59% of 17 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Multi-Touch Attribution 4.9 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Evaluate the impact of each touch point that drives a conversion Cross Channel Attribution 4.9 (15) 60.00% of 15 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Campaign Tracking 4.8 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Conversion Tracking 4.5 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Dreamdata 105 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems One-off queries made on an as-needed basis Generate one-off reports that meet information requirements Manage advertising space and its sales within your network or publication Software program that continuously adjusts its behavior based on observed data Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Compare key metrics for the business against prominent players in the industry Create budgets based on historical data and future projections Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Analytics that breaks the data in a data set into related groups/categories. Centralized database of stakeholders and their contact information such as names, address, phone number etc. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Identify specific interactions between customers and brands Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Merge data from multiple sources to a single data set Grouping log entries based on similar attributes. Clustering or grouping objects based on data similarities Connect to big data sources Discover and connect variety of data sources to the application for analysis Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Combining data from different sources and providing a unified view Track the management and flow of data throughout the organization Connect to big data sources Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Translate EDI formats into data suitable for use with company applications. Graphical representation of data Forecast customer demand using historical insights and simulations Create and send email blasts/campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Form predictions based on past and present data/trends Method of analysis that visualizes the series of events that lead towards a defined goal. Ensure compliance with the General Data Protection Regulation protocols Establish measurable goals and objectives and track their progress over a specific period of time Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Score a lead on their quality or likelihood to buy based on certain behaviors Automate workflows and trigger campaigns based on customer actions Identify advertising and promotional sources to be used in marketing efforts Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Predict future data based on historical data sets Evaluate the degree to which business operations bring monetary gains Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Access, combine, transform, and store data without the help of an IT department Allow users to access multiple services after entering their login credentials once Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track the amount of money spent on a certain product or with a certain supplier At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Identify a list of target accounts that marketers want to turn into customers Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Series of data points indexed in time order Review data from past periods to reveal recurring tendencies and predict future performance Monitor user activity through engagement methods Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.8 (55) 4.8 Based on 55 reviews ## Pricing Value for money 4.8 (46) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/197705/Dreamdata-io/pricing/) Free $0.00 It includes: - B2B Web Analytics - Cookie & Cookie-less Tracking - Engagement Scoring - Company Identification - Audience Builder - Slack/Teams Notifications - Ad Spend Report - B2B Benchmarks - User History: 2 months - Seats: 5 - Stage Models: 3 - Notifications: 2 - Syncs: 1 - Self-Serve Onboarding - Slack Community - AI Chat Activation Starter $750.00 Usage Based,Per Month It includes: - All in Free Plus: - 360 Customer Journeys - AI Signals - Build Precise Audiences - Audience & Conversion Syncing to Ad Platforms - Slack/Teams Notifications - Basic Tech Stack Integrations - User History: 2 years - Stage Models: 4 - Syncs: 50 - MTUs: Includes 10,000 Value for money 4.8 (46) 4.8 Based on 46 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (54) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (54) 4.8 Based on 54 reviews ## User reviews Overall rating 4.8 Based on 55 reviews Filter by rating 5(46) 4(9) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Marketing Operations Manager Computer Software ### "An ultimate marketing analytics product that can be used as a single source of truth." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 6, 2025 With Dreamdata, your team, other colleagues, and agencies get an unprecedented level of marketing and RevOps insights. On top of that, the set up, onboarding process and customer support are superb. Pros The ability to unite and model all the marketing channels and costs into one dashboard is what we all wanted for a very long time. But it doesn't stop there. Then it is quite straightforward to act on those insights, not just report them. Finally, the customer experience is first-class. Cons If your CRM health is poor, then no magic will happen, but Dreamdata is very helpful at revealing the problems. The only thing I didn't quite like was the industry data from the Dreamdata sources. I often see that the information isn't quite accurate. Alternatives considered [Funnel](https://www.capterra.com/p/156756/Funnel/) Reasons for choosing Dreamdata They didn't have any sort of a trial, and 1 year expensive contract without any proof of concept was too risky. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IR Ian R. Head of Marketing Information Technology and Services ### "Good product, very helpful." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 10, 2025 Overall positive experience. Helps me understand what works for us in marketing. I wish the reports could be more customisable. Pros Aggregates data from multiple sources, and then lets you view that data from multiple different angles. Helps you identify what's working in marketing. Cons Learning curve is rather steep in the first 1-2 months. Alternatives considered [HockeyStack](https://www.capterra.com/p/227589/HockeyStack/) Reasons for choosing Dreamdata Significantly cheaper and more affordable, and the customer support was located in Europe. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GL Gabriel L. Senior Marketing Manager Business Supplies and Equipment ### "The way to go for B2B" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 3, 2024 Pros It gives B2B marketeers data clarity and the power to easily report results and make the right decision regarding budget. Cons Still a relatively young product, can improve its UA. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ES Emelie S. Performance Marketing Director Information Technology and Services ### "Dreamdata is golden!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 October 22, 2024 Easy integrations, self-service settings you can modify to fit the company's needs, easy-to-set-up custom reports, attribution modeling, and journey reports are amazing if you want to deep-dive into specific accounts, a great tool to share with the sales team. Pros My team and I use Dreamdata weekly to track our performance and report to the Leadership team. We can track the Marketing ROI and better understand the prospect journey from first touch to a closed deal. The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities. Cons The UI can be tricky to understand at first glance, especially for users who use it less often. Explaining the different metrics in all reports could help "non-marketing" users better understand the data and graphs. But overall, it's easy to work with the tool once you understand the use cases for each report. Alternatives considered [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) [Funnel](https://www.capterra.com/p/156756/Funnel/) Reasons for choosing Dreamdata The built-in attribution models and customer support. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BA Bjorn A. CEO Staffing and Recruiting ### "Does exactly as advertised" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 7, 2024 Pros It just works very well for us. Very good tracking and dashboards/overview. Cons We haven't really found anything yet, but we don't use the most advanced marketing attribution features. Perhaps it was in the past a bit more for specialists, but now we find it very easy to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Morgan b. Field Marketing Manager Telecommunications ### "Great tool for Prospect Reveal" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 23, 2024 Dreamdata is a great tool to see how prospects and customers alike are interacting with your marketing campaigns and get a better picture of intent. I enjoy using the tool and finding insights to help us with our campaign planning. Pros I love that the tool is super easy to use and if there are ever any questions DreamData has a great article /help database and customer support. Cons I wish the dashboard would have a more in-depth overview of our reports. I'd like to go to the dashboard and see a snapshot of all my reports in one place - not just the list of the reports. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NM Nicolas M. CMO Staffing and Recruiting ### "Amazing attribution platform " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 10, 2024 Pros It solves the B2B attribution problem. We have already found places for improvement thanks to it. Cons Some of the data visualization is not the best Switched from [Breeze](https://www.capterra.com/p/156024/Clearbit/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Lloyd G. Marketing Executive Pharmaceuticals ### "Dreamdata get marketers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 7, 2023 Pros All of dreamdata's functions provides a far simpler way of understanding analytics than google. Dreamdata get marketers better than Google! Cons Only that my business doesn't have enough data (right now) to use paid version! Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I still use both. Because GA doesn't seem to want marketers to be able understand anything easily. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Thorsten O. Ceo Marketing and Advertising ### "Very good tool. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 17, 2023 Pros Exactly what you need. Not more not less. Cons There is not much. The perfect thing would ready made template reports for some use cases. Reasons for choosing Dreamdata Better cheaper and better support overall Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Frederik Saabye M. CEO Marketing and Advertising ### "Indispensable for our GTM" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 3, 2023 Easy to set up and very helpful people in the company. Once we got it up and running and started to funnel data into Dreamdata, it quickly became a one-stop platform for everything marketing & Gtm related. Pros The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works. Cons The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us. Reasons for choosing Dreamdata The free product that gave us a taste of how it works and the ease of use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/197705/Dreamdata-io/reviews/) Popular comparisons [AppsFlyer vs Dreamdata](https://www.capterra.com/compare/156811-197705/AppsFlyer-vs-Dreamdata-io)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)