# Page 2 | Dreamdata Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Dreamdata the right Marketing Attribution solution for you? Explore 55 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/197705/Dreamdata-io/reviews --- Dreamdata 4.8 (55) [View alternatives](https://www.capterra.com/p/197705/Dreamdata-io/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Dreamdata ## Showing most helpful reviews Showing 26-50 of 55 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Baptiste D. Head of Growth & Co-Founder Computer Software Used the software for: 1-2 years ### "Outstanding attribution modeling tool!" October 8, 2021 5.0 Pros We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making. Dreamdata helps us understand the impact of any company experiment and any marketing action. Cons The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :) Review Source Thorsten O. Ceo Marketing and Advertising Used the software for: 1-2 years ### "Very good tool. " November 17, 2023 5.0 Pros Exactly what you need. Not more not less. Cons There is not much. The perfect thing would ready made template reports for some use cases. Reason for choosing Dreamdata Better cheaper and better support overall Review Source NM Nicolas M. CMO Staffing and Recruiting Used the software for: 6-12 months ### "Amazing attribution platform " April 10, 2024 4.0 Pros It solves the B2B attribution problem. We have already found places for improvement thanks to it. Cons Some of the data visualization is not the best Review Source CI Célia I. Performance marketing specialist Logistics and Supply Chain Used the software for: 6-12 months ### "Easy, trustworthy and amazing support " March 11, 2023 5.0 Pros I really like the customer support. Always available to help.I also really enjoy the videos/tutorials on Linkedin!Thanks for all the resources! Cons Some metrics are missing, but the platform is continuously improving! Review Source JT Jonathan T. Director of Marketing Computer Software Used the software for: 1-2 years ### "Dreamdata is a great attribution tool" October 13, 2021 5.0 We set up Dreamdata to track marketing attribution and report on multi-channel attribution. This product has hit the mark for us and I've been mining valuable insights since day 1. Very positive experience! Pros Setting up Dreamdata was straightforward and easy. Once we got it set up, we immediately saw value from the data coming back. In particular, I find the paid advertising feature set to be very strong. The integration with HubSpot worked out of the box and helped tie dollar values to everything we do. The support team has been incredibly responsive and helpful. Cons There is a lot of data in Dreamdata -- I think the team should continue to work on improving the UI and UX. Very nit-picky, since I think it's a solid tool all around. Review Source Noémie H. Data Science & Growth Ops Analyst Computer Software Used the software for: Less than 6 months ### "Best tool to transition to multi-touch attribution!" February 12, 2021 5.0 Dreamdata allows us to track any given touchpoint in the customer journey of our clients & prospects. It's perfectly tailored for both data teams and business teams! On one hand, the tool integrates very well with Hubspot and Segment, so it gives us technical liberty and flexibility in terms of tracking. Marketing and bizdev teams can also easily see the performance of their channels and their cross-team collaborations with a nice interface. Pros It's been a pleasure working with Dreamdata for the past few months! We're transitioning to multi-touch attribution and Dreamdata's team has been consistently helping us with our setup, technical questions and requirements. The engineering team is fast in shipping new features and the product is constantly improving! It's definitely one of the best tools to consider for revenue attribution. Indeed, one main strength of Dreamdata is that it doesn't only provide a performance per acquisition channels approach, but also a breakdown per deal: any touchpoint, channel can be tracked at the deal level with attributed revenue. Cons Setting up Dreamdata costs in time as it may involve data cleaning and updating tracking processes, but it's definitely worth it! It results in a solid tracking system, transparency and clean data that enable us to deliver actionable insights. Review Source David M. Head of Marketing Logistics and Supply Chain Used the software for: Less than 6 months ### "Discover and understand the whole customer journey to ameliorate the online marketing performance" November 27, 2020 5.0 Dreamdata has helped us to optimize our online marketing performance by focusing on the right metrics: It gives us the possibility to understand the customer journey by showing the various touchpoints a potential customer has before turning into a lead, enabling us to contribute deals to the right channels. Furthermore, it provides smart reports to marketers in order to better evaluate the performance of marketing activities across all stages of the sales-cycle, facilitating better conversion rates. The onboarding may require some time and extra work, but the customer success team is really helpful, responsive and professional, which turns the process an enjoyable experience. Pros Dreamdata is a really useful tool for B2B marketers to get invaluable insights into the customer journey in order to understand the bigger picture. As a consequence, it is possible to attribute revenue to different marketing activities and focus on the ones that generate the best results. Cons Integrating the tool was quite a tedious process and it took some time to get the first insights. Reason for choosing Dreamdata Dreamdata has already developed a great tool, but with its team and a clear vision, the startup will be in a position to provide an outstanding product in the near future, which will be highly beneficial for many B2B-marketers. Review Source TG Tim G. Head of Marketing Health, Wellness and Fitness Used the software for: Less than 6 months ### "The marketing attribution solution you've been looking for" September 28, 2021 5.0 My experience has been excellent overall. They have a very professional and well-informed team who go the extra mile for you. Pros Dreamdata have built an impressive product that addresses the shortcomings of existing analytics, as well as featuring integrations that others have ignored. Our attribution challenges were solved with a single software where all other solutions were either custom built or required multiple working parts. Set up was quick and straightforward with all of our key ad platforms supported. Their team is excellent, experience, and very supportive. Cons So far Dreamdata have gone out of their way to address any concerns or requirements. It's a new(ish) solution so it's expected for there to be improvements and development - and I've seen evidence of their commitment to this. Overall I like the product a lot and it has addressed our core problems very well. Review Source Lokeshkumar D. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Dreamdata is easy to use and requires minimal setup." February 18, 2023 5.0 Dreamdata is a great account-based Revenue Attribution Platform for account-based marketers. B2B marketers aiming to establish, repeat, and scale success will like its many capabilities. Pros Great account-based marketing platformDreamdata has been incredibly beneficial to me as an account-based marketer. It has helped me better understand my account-based journey, identify my target audiences, and measure my ABM ROI. On top of that, Dreamdata is easy to use and requires minimal setup. Cons Dreamdata has minor limitations. The platform may require account-based marketing knowledge to use. Dreamdata may cost more than other account-based attribution services. Review Source Jakob M. Head of Growth Computer Software Used the software for: Less than 6 months ### "Real useful data on b2b marketing performance" April 7, 2020 5.0 Instead of reporting on mostly cosmetic numbers, we started looking at Dreamdata for our KPIs and we could really see a difference in how it affected the conversion rates. Even sales started seeing a difference. The transparency it provides really lets you focus on what matters and ask questions that need to be asked. Pros The whole Ad Performance section allowed our team to really find out, without any guess work, what campaigns were working and what was not. We could easily benchmark our activities with their reports and we discovered how long we should expect conversions. Cons We didnt have a lot of data to start with so it took some time until we had enough to see some trends and could make some decisions. Reason for choosing Dreamdata We would have to hire an additional engineer to build and maintain our data pipelines and data lake. Review Source Kenneth N. CMO Translation and Localization Used the software for: 6-12 months ### "Great tool to understand the complete customer journey" October 28, 2020 4.0 A great database that uncovers the missing details of your customers journey while also giving you an overall view of how you are performing, leading to more educated decisions and benchmarking. Pros Having the ability to investigate each company's journey and see exactly how they converted is super insightful. Aggregating all this data and seeing overall trends helps validate our activities and shows whether they are working or not. Owning all the data ourselves, I don’t need to rely on 3rd parties to tell me how we are doing. Cons We definitely need to maintain good data practices and tracking in order to make it work, and sometimes it takes some effort to validate that all is setup correctly. Review Source Rainer K. Managing Partner Computer Software Used the software for: Less than 6 months ### "Glues together and makes sense out of all the lose pieces of marketing information" July 5, 2021 4.0 Pros Finally we see the real effect of our marketing expenses on our sales numbers - which investments make sense and which simply sink money. The customer support is really helpful in the onboarding process and whenever you need help. Cons It takes some time, until useful data is available, as Dreamdata collects its own tracking information. So until you see a significant number of deals, whose first contacts with you have been tracked by Dreamdata, several weeks to months might pass. But I guess that's something you cannot really change and therefore should accept. Review Source RB Rune B. Founder Computer Software Used the software for: Less than 6 months ### "Holistic attribution, showing all angles" April 4, 2020 5.0 Dreamdata has helped our organization come together around our b2b customer journeys and has highlighted what marketing is doing, both good and bad. Before, it was a mess to agree on what to look for, but now that we have all our data in one place, we can all finally agree and begin to solve problems and take advantage of opportunities instead of discussing who is right. We understand better that each aspect of the journey plays its role and we can see where we need to improve. Pros Having all activities and data sources plugged into one tool made life much easier. Before dreamdata, we’ve never been able to run reports on paid ads, events, webinars together, in one place. It was always patching things together. With several different models and ways to look at the information, it made us confident we weren’t missing any pieces to the puzzle. Great to centralize reporting across the company and departments. Cons You don’t have to be a data scientist, but there is still a lot to learn about tracking, data and attribution, which is an education really Review Source Kristian J. Head of Growth Marketing and Advertising Used the software for: 1-2 years ### "Dreamdata Gives the insights we need to focus on the channels that actually provides revenue." March 6, 2020 5.0 Great customer support, mindblowing product. Pros The deal inspector is my favorite feature. We use deal-inspector to backtrack all our deals and attribute the right channels. This helps us focus on the right channels and improve our lead scores. Cons Based on the data from Dreamdata I would like to be able to set up custom alerts which will notify me in real time, when a certain channel is performing good or bad. Review Source Phillip P. Junior Content Manager Logistics and Supply Chain Used the software for: 6-12 months ### "Easy to use tool - valuable for multi-touch marketing conversion attribution" June 8, 2021 5.0 Pros +allows to get a better overview of the entire customer journey +while Google analytics works well for B2C, Dreamdata efficiently complements it in the more complex journey of potential B2B customers +steady progress, new features, and improvement of the tool Cons As for every new tool, it takes some time to get used to looking at metrics in a new way Review Source MB Marc B. Digital Marketer Computer Software Used the software for: 6-12 months ### "Amazing B2B attribution and service!" March 8, 2020 5.0 Before Dreamdata, it was a challenge to explain how our paid activities were driving revenue, and getting all the data from our different systems to do attribution manually took so much time. Now with Dreamdata, I can quickly see how we are performing and provide the data and attribution to show we are helping the bottom line. The nice reports make it great to share and explain what we do. I really recommend Dreamdata for others wanting to improve their data and how they communicate about attribution! Pros Having all our marketing and sales data in one place, being able to clearly attribute revenue across all channels and on an account level, seeing the complete customer journey with every touchpoint for each deal, tracking how long it takes from first touch to deal and life time value, easy to read dashboards and interface Cons By looking at our data and data collection we found some areas we needed to improve so it took a little time to clean that up Review Source KS Kyle S. Head of Sales Construction Used the software for: I used a free trial ### "Help for the Helpless" October 29, 2021 4.0 It has been a great experience with the humans of this company. The 1:1 attention is something not all companies will give you especially when you are a young company using band-aids vs an integrated solution. We were qualified as too small but our sales rep didn't make us feel that way. We felt taken care of as if we were a large customer. I looked at it as this is an investment in us to help us hit our goals so we can become a great big company and loyal to the product in the future. Pros I love how easy it is to plug in multiple silos into one place. I like that I can do this for free and instantly see results. Cons As someone who isn't super familiar with attribution it seems a little overwhelming. I saw all this data and it scared me. I also was very confused. This is because I am uneducated in these things. I was fortunate to be reached out to from one of their sales reps who has on multiple occasions be super consultative with me an helped me an our head of marketing review the data, and suggest ways we could get more out of their platform. Review Source Ben O. Head of Marketing Graphic Design Used the software for: Less than 6 months ### "Great attribution tool that's continually improving" June 15, 2021 5.0 Pros Not 'easy' to use but definitely easier than most alternatives. Gives us accurate insight into the performance of our content marketing initiatives and the team is dedicated to continuously improving their product and supporting their clients. Cons There's a steep learning curve and a lot of groundwork to get your data clean before Datadream can start working it's magic. But that's true of any kind of attribution software. Reason for choosing Dreamdata Dreamdata was an ideal choice for us as it does a lot of the heavy lifting when it comes to sorting the data. They've simplified the tracking and implementation immensely meaning we don't need a dedicated internal resource to manage all of it. Review Source EK Emil K. CMO Computer Software Used the software for: 6-12 months ### "Perfect for understanding your customer journey and what makes revenue!" March 19, 2020 5.0 I'm really happy with Dreamdata. The team there worked closely with us to setup the integrations and make sure our data was looking good and correct. It really changed a lot of perspectives in our department but also throughout the company. We really have become more data driven because of this tool. Pros The Time to Revenue is fantastic as I now have a good idea of how long it should take for my ads to convert, and with the performance of all my ads in one place and connected to our revenue, it's easy for me to see what is working or not. It is also great to be able to compare different attribution models. Cons There is lots of great data and sometimes it is hard to know what to focus on. Review Source Júlio P. CRO Computer Software Used the software for: Less than 6 months ### "I've been looking for this for years" April 2, 2020 5.0 It's a very straightforward software, the usability is great and they have a very concierge approach with the customers. Pros It's the kind of software that solves a very difficult problem, which is the multi-touch marketing conversion attribution. Cons It's starting to build momentum, don't have yet what I liked the least. Reason for choosing Dreamdata Dreamdata was the only software focused in B2B Multi-touch Marketing Attribution. Google Analytics, for example, works for B2C, but not for B2B, where there are many stakeholders involved in the decision proccess. Review Source CR Christoph R. CCO Information Technology and Services Used the software for: Less than 6 months ### "Dreamdata takes our marketing data to the next level!" June 4, 2020 4.0 We’ve seen a great benefit having Dreamdata. From the setup, Dreamdata helped us by making us question how we do things and how we wanted to view the customer journey which resulted in more consensus and improved processes. With a more complete picture, we are now able to better understand what our customers are doing and what is working with more confidence, but also it allows our marketing team to better see they have an impact on revenue which is a morale boost. Pros Being able to connect all our activities to revenue and have all our customer touchpoints in one platform is a huge plus. From the Return on Ad Spend view, where we can see all our paid channels and their results, to the Deal Inspector, where we can see every touchpoint for a client, Dreamdata provides these holistic perspectives which make decision making and strategy more straightforward. Cons It takes some time and effort to get all the data and systems in place, and for the whole company to adjust to the new benchmarks, but it’s worth it. Review Source AT Anton T. Content Marketing Manager Mechanical or Industrial Engineering Used the software for: Less than 6 months ### "The ideal tool to look beyond your own marketing horizon" May 15, 2020 5.0 Usability is constantly improving, adapted to our needs. This is also due to the great personal support from the Dreamdata team. Pros In marketing we sometimes have the problem that we only work for our own KPIs and lose focus on the success of the company. Dreamdata is the ideal solution to connect marketing more closely with sales by converting all actions in our channels into hard dollars. Cons What can I say, Dreamdata doesn't do all the thinking for you. The user is still asked to draw the right conclusions from the data. Review Source CJ Connor J. Data Analyst Computer Software Used the software for: 6-12 months ### "Great Tool for data driven marketing" November 19, 2021 5.0 Pros Dreamdata integrates so well our CRM platform and the ad platforms, we were able to work with them to make sure the attribution gives us valuable insights. Every business has different processes in Sales, Marketing, and Data. The beautiful people at Dreamdata helped us set the product up in such a way that we could track and attribute the things we are actually interested in all along our business process. This customisation allows us to see the exact performance of our campaign's contributions to the sales and marketing funnels. Cons The setup can take a while, but this process is eased by the great people at Dreamdata Review Source VM Vilhelmiina M. Webinar Program Manager Marketing and Advertising Used the software for: 6-12 months ### "Dreamdata gave us the power to make informed decisions" March 23, 2020 5.0 Dreamdata delivered what it promises, real B2B attribution and data that made sure we were investing our time and money wisely. Using their services and speaking to their team really turned us into a data focused company, which paid off. Pros Being able to look at each part of the journey, from lead to opp to deal. Easy tracking and having all our own data, that is accessible. Comparing all our campaigns and how they generate revenue. Cons You have to piece together some of the reports for the complete overview. Review Source Bjarke B. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Intelligent software" July 9, 2021 5.0 Friendly people and awesome software. Pros Built by a geek who understand the game. Cons I havent noticed them yet. Maybe that i was to slow to find it. 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