--- title: "Frase Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Frase the right SEO solution for you? Explore 335 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/197955/Frase/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- Frase 4.8 (335) [View alternatives](https://www.capterra.com/p/197955/Frase/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of Frase Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews MP Maria Eleonora P OwnerEntertainment, 2 - 10 employeesUsed the software for: Less than 6 months. “The most useful tool is the AI article Wizard.“ October 21, 2024 GF Glenn F Web DesignerDesign, Self-employedUsed the software for: More than 2 years. “I purchased the software via Appsumo and when I stopped using it I tried to sell it being totally unaware, they had changed their terms and conditions.“ February 22, 2023 DM DENISE M DirectorE-Learning, 2 - 10 employeesUsed the software for: 1-2 years. “We were able to use most of the features almost immediately.“ July 29, 2025 KK Kira K CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “It felt less intuitive, buggy, and glitchy, especially when compared to its competitors.“ October 9, 2023 MP Maria Eleonora P OwnerEntertainment, 2 - 10 employeesUsed the software for: Less than 6 months. “Easy way to draft SEO friendly blog post.“ October 21, 2024 Tony C OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The other important feature it lacks is natural language processing.“ January 25, 2022 Abiliya D Global Talent PartnerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: Less than 6 months. “Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research and statistics is a breeze with access to material in an organized manner.“ December 19, 2022 Sefayet u Civil engineerCivil Engineering, 201 - 500 employeesUsed the software for: Less than 6 months. “Some times it feels like buggy, due to their continuous update.“ January 23, 2022 ## Showing most helpful reviews Showing 1-25 of 335 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MOUSAM C. Guest Lecturer Education Management Used the software for: Less than 6 months ### "Saves Time but Improves Content Quality" September 9, 2020 4.0 Superb Experience. Very easy to set up and use. Has helped me make quality content for my users along with saving time and efforts in researching topics. Pros Question research helps to judge what topic to write on. Content briefs helps to understand what should be the tone of writing which is useful for audience. Content curation gives a structure to write quality content. Unlimited question research queries helps to understand real user search query so that can be addressed effectively in the writing. Unlimited concept maps helps to know more about the unknown topics quickly. Integrations with other services saves time. FAQ Schema saves times by automatically making FAQ Schema based on the content written. So that we don't have to manually write them for each post. Answer Engine scans the entire website and helps to automatically answer the audience/user query when they search on the website. This is one of the best and useful feature of Frase. The support stuff and the developer are awesome. If there is one thing for which you should buy Frase then that will be its support team and the developer. They really care about the user feedback and responds effectively patching all the shortcomings and helping us to use the tool effectively. Cons Limited of Language to English only(As of today). Though the developer has promised that other languages will be added soon and I trust them. Direct export to WordPress is not present(As of today) Keyword density cannot be ascertained. Neither integration with other keyword research tool is present. Alternatives considered [Similar Content](https://www.capterra.com/p/206840/Similar-Content/)[Birdeye](https://www.capterra.com/p/152997/BirdEye/) Reason for choosing Frase Because it's comparatively cheaper and the developer along with entire support stuff is super active in helping us to use the tool effectively. All the tools present in Frase works as described by them, and they are adding more features day by day. Review Source Shivaharsh M. SEO Marketing and Advertising Used the software for: 1-2 years ### "Most cleanest & Advanced Content Creation tool for SEO Writers" August 21, 2022 5.0 Great but expensive. We use the Addon only when there is a need and then discontinue it Pros The UI/UX is very well thought about. When a user researches a particular topic, the entire dashboard gives the writer a complete overview of the topic. The Headings (h1,h2), SERP Analysis, Questions asked, Reddit, PAA. Cons Expensive due to Writing and SEO Addon. Other tools provide this along with monthly subscription whereas Frase charges it as an Addon Alternatives considered [WriterZen](https://www.capterra.com/p/229851/WriterZen/) Reason for choosing Frase Great output and the shareability aspect of the briefs. Switched from [Outranking](https://www.capterra.com/p/231656/Outranking/) Cleaner Dashboard. Much easier to explain to Freelance writers and the link can be easily shared with them. Whereas in Outranking - we need to create an account :( Review Source KK Kira K. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Buggy & Poor User Interface" October 9, 2023 3.0 Pros The promise of better SEO. However, the required keywords feature doest not function. You can not control the length of the text very well. Cons The user interface of Frase.io left much to be desired. It felt less intuitive, buggy, and glitchy, especially when compared to its competitors. I encountered issues with non-responsive buttons, the tool simply ignored required keywords, the AI writer seemed to go off the rails at times ignoring the instructions, and other issues. In one instance, the entire text lacked the letter "r", resulting in numerous misspellings. Despite only being a few days past the free trial period, they declined to issue a refund. I'd recommend exploring other tools that offer a smoother experience. Their customer support seemed indifferent to our feedback, which is disappointing. Alternatives considered [Jasper](https://www.capterra.com/p/217242/Jasper/)[Narrato Workspace](https://www.capterra.com/p/232177/Narrato-Workspace/) Reason for choosing Frase We attempted to just do the free trial, but it was too short to encounter the bugs we found and they would not issue a refund even though it was shortly past the trial end date. We used it for long enough to run into issues and then bailed. Review Source Maddy O. SEO Content Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Frase is an essential part of my content strategy" September 8, 2020 4.0 I love it! It's simple and straightforward to use. Usually when I'm learning about a new tool, I have to dig into the documentation to understand how to use it — that was not the case with Frase. I don't think I looked at any knowledge base articles or how to videos yet I immediately grasped how to use it. I run a content writing agency and all my writers now use Frase as part of the outlining/draft creation process. Frase essentially replaces me having to write a brief for my writers — they are empowered to brief themselves! Pros I love that Frase provides an affordable alternative to tools like Clearscope and Content Harmony. Is it 100% on par with these tools? No. Some of the nuance is lost in terms of the exact keywords to include in a new content piece to rank for SEO but the tool acts as a super useful content brief to assist with research and content structure. Cons See my answer for "Pros" but essentially, this tool doesn't yet replace the use of a tool like Ahrefs for identifying relevant long-tail keyword options, complete with data about monthly search volume and keyword difficulty. An integration could be cool even if it doesn't make sense for Frase to focus on this functionality from a proprietary standpoint. I haven't been able to understand how to correctly share a brief with another user who has an account but it's not an issue I'm that worried about as my account allows for the creation of unlimited documents, anyway. Alternatives considered [Clearscope](https://www.capterra.com/p/161003/Clearscope/)[Content Harmony](https://www.capterra.com/p/208203/Content-Harmony/) Reason for choosing Frase Quite frankly, it was less expensive. As stated, it doesn't completely replace them but it's a nice addition to my content creation process in the meantime. Review Source Faheem R. Control System Engineer Automotive Used the software for: Less than 6 months ### "One of the best tools I've bought!" September 8, 2020 5.0 This is an incredible tool for bloggers and copywriters who frequently look at the SERPs while creating well optimized content to rank in the search engines (with great user intent as well) Pros I have used every single feature of this software. From searching topics to briefs, concept map, and statistics, I love Frase! I suggested them a few developments, which are already implemented and live! Cons I didn't like the integrations portion which they already removed. The answer engine limit is too less for my website with over 20000 visitors a day. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Linguix](https://www.capterra.com/p/184108/Textly/) Reason for choosing Frase Frase offered the best combination of features. If you are a professional writer, you would need a proper research, concept map, headings, sub-heading and content ideas for your blog post or article. Before Frase, I had to use Ahrefs, Keyword Everywhere, Linguix editor but this tool is sufficient now. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Ahrefs is expensive and gives only keywords and backlinks ideas while Frase does everything needed for a blog post. Review Source Klemen V. Actuary Insurance Used the software for: 1-2 years ### "Content Optimisation Tool with Excellent AI writer" July 21, 2022 4.0 I use Frase to do: - content optimisation - automatise article brief - AI writing - AI re-writing Pros New community templates like Agency Writer Cons 6 month ago AI writer just was not at the pair with competition. I am glad that Frase has fixed that. Switched from [Jasper](https://www.capterra.com/p/217242/Jasper/) Frase AI output improved greatly while Jasper quality IMHO decreased a bit. At the end I just cancel subscription. Review Source Mahmudul islam S. Civil engineer Civil Engineering Used the software for: Less than 6 months ### "Frase gives me chance to reach the audience heart quickly" October 16, 2021 5.0 Frase save tons of my research time actually. Now I can ready bunch of content brief in little time, and gives my writer section to write it. With all available queries on a single keyword , I can easily reach users heart. I have to give value inorder to make website big, Frase helps me to do it Pros For blogging most important is user friendly content, By using Frase I can easily create awesome content, what audience like. Frase gather all the related question and gives me chance to answer what audience wants to know. Ai writing is pointing all important notes on that direction. By researching all SERP result frase create quick content brief, which save me time to do research. I can easily identify weak point of my article. Frase show me all the related queries at a specific keyword, answering that question I can help the audiance. Cons I didn't have very much comment on Frase, I like it . If they can improve other language section .it's will be more helpful to us. Switched from [Positive Surfer](https://www.capterra.com/p/218703/Surfer/) I got awesome deal from appsumo, need to see ,what difference it makes . It really helps me to write content brief quickly. Review Source Joseph K. CTO, Director of SEO Marketing and Advertising Used the software for: Less than 6 months ### "Frase makes my CONTENT WRITING super simple!" September 8, 2020 5.0 I am overall impressed with the way it works and how much time it saves me on a daily basis. I am happy this developer created this software. They had me in mind. ;) Pros I loved how it researched the topic for me and brought relevant resources to quote and leverage in my content. It is a major time-saver for research while you are doing the work. It is amazing to say the least! Cons I didn't like that it was limited on how many sites you could attach to the analytics. Alternatives considered [Clearscope](https://www.capterra.com/p/161003/Clearscope/) Reason for choosing Frase Frase was much more economical for the solution features. Switched from [Grammarly](https://www.capterra.com/p/170306/Grammarly-Business/) Because it didn't do everything I needed it to do: research the topic Review Source Leonardo W. Founder Internet Used the software for: Less than 6 months ### "The App you Need to produce Content that Engage" September 8, 2020 5.0 I'm very happy with the app, we made our money back with this baby within the first week. Pros Frase is the kind of app that will become a necessity to your business pretty soon, and become part of your workflow. Everybody and their dog say that content it the king, but, in order to this become true, you need quality content, content that people want to hear and read about it. Just empty words, will not move the needle of your business. Frase will help you to research for high quality content and give you the directions to write blog posts or documents that will work with real people. People ask questions, and most of the time, those questions, are not so obvious to guess. Frase will do all the hard work, and make your life waaaay easier. You need this to grown you business. This has paid itself in the first week for us. Cons I really like the app, can't point anything that will be a deal breaker. The UI is easy to use, and the UX provide info within a click. Switched from [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) The features Frase offer in my opinion, make the app easier to use, and also the price is better. Review Source Mark M. Owner Consumer Goods Used the software for: Less than 6 months ### "Making SEO simple for once " September 8, 2020 5.0 Pros I’m only currently using the SEO briefing and editing part of the product, but anticipate launching the answers solution once we’ve built out more content. This is the fastest tool I’ve seen for actually getting the work of writing (and assigning to other writers) for SEO. Most tools are useful for research and then you have to somehow take that information and cut and paste into a content briefing and then share, but Frase as it all built into one interface and it’s very easy to use. Cons You still have to do the writing work! I wish we had more time to actually use it daily. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Again, having the research and writing in the same interface is awesome. Review Source DM DENISE M. Director E-Learning Used the software for: 1-2 years ### "Excellent platform" July 29, 2025 5.0 We use the platform just about every day now. It's helped us rise up the google rankings. Highly recommend. Pros It is easy to use even for novices such as ourselves. We were able to use most of the features almost immediately. Cons Initially we found it more difficult to find which type of subscription was best for us but someone in their team assisted us very well. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 6-12 months ### "Frase - The AI Content Writing Software you need" August 26, 2021 5.0 They have had a few hickups along the way, but the team is solid and doing a good job making sure the userrs are happy with the product. Pros The AI content generator is amazingly good. I've gone from 2-3 days to write a quality piece of content down to 2-3 hours. Cons SEO Addon is an extra cost on top of monthly fee Alternatives considered [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) Reason for choosing Frase Price, user interface, and the support group Review Source Sefayet U. Civil engineer Civil Engineering Used the software for: Less than 6 months ### "great software to optimize my content" January 23, 2022 5.0 To optimize existing content or new content, frase is the best tool available in market now. It helps me to gather all information need to make one SEO friendly content in a minute. my favorite tool in frase is outline builder, content map, and content brief. Support section is very well organized, when i did not know something, they provide me resources to understand it. Pros Frase provides a large setup of keyword research option, I can find topic cluster, related question to my targeted keyword by analyzing top 20 ranked competitor. As a blog owner , i like to write my own article, frase helps me to write it down SEO friendly. It helps me a plenty of time for doing research , I can get quick related question available in search engine, Quora , Reddit etc. I have to mention about their Support system, they are always by my side when i need them, 5 start for them. Cons Some times it feels like buggy, due to their continuous update. I think price of addons is little bit high also. I feels like to create landing page , product description content I need to rely on other software. Review Source VR Verified Reviewer Internet Marketing Specialist Internet Used the software for: 1-2 years ### "Very User-Friendly Way to Optimize Website/Blog Content" May 8, 2022 5.0 I love using Frase. It's simple and (most importantly) effective. I've used Frase to update and improve existing content on several different websites and it has been very effective at helping me to increase search rankings and drive more traffic. Pros I like the ease of use of Frase. I've used a few other tools that do essentially the same thing, but Frase is the easiest to use. There's very little learning curve because everything is logical. Cons I don't have much experience with the AI writer, but the few times I tried it, I wasn't really impressed. It's still a new feature and I'm sure it will get better as they continue to develop it. Reason for choosing Frase Usability, price Review Source M S R. SEO Specialist Writing and Editing Used the software for: 6-12 months ### "The Best SEO Power Tool that Everyday you NEED! " August 23, 2021 5.0 In the final word, I love this tool every day. Pros Competitor Analysis Longtail KWs suggestions Recently Including SEO Addons with AI writing Content optimization NLP Power Cons User Interface looks difficult Slow processing Review Source VR Verified Reviewer Freelance Writer Marketing and Advertising Used the software for: Less than 6 months ### "Effortlessly Optimize Your Content with Frase" January 31, 2023 5.0 I highly recommend Frase to any content creator looking to streamline their workflow and produce better content. Pros As a freelance content writer, I'm always on the lookout for tools that can help me work more efficiently and effectively. Frase has been a game-changer for me in that regard. Its AI-powered content optimization features have made researching and writing topics a breeze. The outline and suggestion feature is particularly useful, saving me a lot of time and allowing me to focus on crafting high-quality content. Cons I do not have any cons that I can report about this tool. Review Source Jeheen Mahmood Z. Co Founder Outsourcing/Offshoring Used the software for: 6-12 months ### "The content research tool you didnt know you need" September 8, 2020 5.0 This is hands down one of my best SEO content writing buy. I have tried a lot of writing tools out there, but this is the best I found that makes my process easier. I admit there are other tools that does some of the task better. But Frase does everything under the same hood and still gives a great result. Pros I am absolutely a fan of the question explorer module. I used to look up SERP results, read those contents one by one and get back to my editor to write the content individually. With Frase, I can simply check the top ranking contents and websites and get the questions I need to answer in my content to beat them in ranking. It doesn't get easier than this. Cons The UI is a little bland and takes a little time to get used to. But this is not a deal breaker. Reason for choosing Frase I got a great deal on Frase, and Frase is also brining in some great features that will make this tool even better. Review Source Myriam J. SEO consultant Marketing and Advertising Used the software for: Less than 6 months ### "Love this tool for content marketing" September 8, 2020 5.0 Ever feel the need to stop sounding like a broken marketing record? This tool is for you. It genuinely tells you what Google and users tend to favor as far as topics go for whatever seed keyword you give it. Bonus: you can look at this from different country-specific perspectives. Pros I tested the bot and it was super impressive. If you have a knowledge base for your company, Frase is an absolute gem. I work regularly with the brief portion of the tool. If you have any need for content marketing or SEO that \*works\*, Frase is a must. It helps you learn from the best ranked content online while giving you the opportunity to make their content and copy writing mistakes. Cons If you use it for non-English briefs, it removes accents which is maddening. We could use it for other languages if it didn't do that. Honestly, that's the truly maddening because it would really really help out as a basic feature without investing in full multi-lingual support features. Review Source MEP Maria Eleonora P. Owner Entertainment Used the software for: Less than 6 months ### "The easiest tool for AI blogging" October 21, 2024 5.0 The most useful tool is the AI article Wizard. The software produced a nice and long blog post with keywords, subtitles and formatting. Pros Easy way to draft SEO friendly blog post. Frase is easy to use and very effective. Hegh quality italian texts, recommended. Cons Nothing in particular, the software is a very good investment. Review Source NS Nima S. Content marketing manager Marketing and Advertising Used the software for: 2+ years ### "I really love this product." November 10, 2022 4.0 Pros It prevents us from making grammatical mistakes. Take advantage of many functional features at an affordable cost. Cons The most important criterion for me is that the product is understandable. Unfortunately this product is not as clear as I would like. Review Source AA Amarnath A. Consultant Writing and Editing Used the software for: 6-12 months ### "Best Solution for Content Marketing" December 22, 2021 5.0 The Frase Team is very responsive to customer feedback and has come up with many improvements to the functionality of the software. Pros Frase is an all-in-one tool that can help you create content on the fly. It provides inputs to find the type of content (article) to create, how the article competes with competition by way of providing a topic score. Also, you can optimize the content you have published already by comparing your content with the content on the top 20 search results on Google. Cons There used to be some but not anymore, Frase as a product provides to all my wishlist items when coming to creating content. Reason for choosing Frase Roadmap of Frase and their product release cycle Review Source AP Anthonieka P. Blogger Writing and Editing Used the software for: 1-2 years ### "Best AI Tool for Writers" February 17, 2022 5.0 Pros I use Frase to help me write SEO friendly blog posts. Frase helps with every stages of writing from outlining, generating ideas, to optimizing posts to rank better in the search engine. The AI writer is also exceptional. Cons Frase introduces new features quite often which means it can take you awhile to master the tool. Review Source Cuong T. Founder Internet Used the software for: Less than 6 months ### "The impressive AI tool for researching my projects" August 28, 2020 5.0 Good feeling on it and I love using it right now daily. Wait for new feature released. Pros The future of SEO is answering the questions and I totally agree this ideas from Frase. The tool worked exactly what it said by AI technology. I saved a ton of time for my research phase. It help me over the writing block and shorten the writing process. No tool in the maket can do it as I know. Thanks Frase! Cons I will love it more if it can expand the answer resources that right now is too expensive. The speed of the app is fine but I hope it more faster in the future because I need fast performance for all tools I use. Finally, it limits on English language. Hope it fast developed to support all language in the world. Review Source AH Anne H. Publisher Writing and Editing Used the software for: 1-2 years ### "Continually Updating and Improving" February 9, 2022 4.0 The service helps me figure out how to structure the document. For example, is there enough content? Should I break the item into several documents etc. The end result is it helps me make a better tutorial for the reader. Pros I like that I can get a good overview of the topic. The service pulls in the top 20 results and allows me to see what other people think are key concepts. I also appreciate that they have an AI writer if you wish to use it. It's good for those times when you're stuck for words. They also have a matrix that shows where you might be missing concepts in relation to your competitors. I was also impressed with their learning materials and I thought they did a good job explaining issues you can encounter when using the AI writer. Cons When I optimize for an existing document, it doesn't always translate my HTML elements. For example, it converts ordered lists to bulleted lists. It also strings together my Related Article links. I do wish there was a way to ignore certain keywords. You can do this with sources. Review Source Barney D. Publisher Publishing Used the software for: Less than 6 months ### "Frase Saves Times & Adds Value" September 8, 2020 5.0 I write SEO articles for my blog. Frase streamlines the process for me. I'm using it now to refresh existing content where I know I can get better results by implementing suggestions from Frase. I also use it to write freelance blog posts in several other industries. Since I'm rarely immersed in the industries where I freelance, using Frase saves me time on research and shape articles in my head before I begin to outline them. This is an enormous advantage. Pros Frase is easy to use. With it, my research time is cut by hours. And it delivers results I would have missed doing manual research. Knowing the keywords and LSI terms to use and who are my top competition all from the entry of a single term or URL makes it a most valuable tool for me. Cons I did not find anything about the service difficult to use. The documentation and support are excellent. The management is intelligently responsive and completly open to user suggestions. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.