--- title: "Frase Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Frase the right SEO solution for you? Explore 335 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/197955/Frase/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- Frase 4.8 (335) [View alternatives](https://www.capterra.com/p/197955/Frase/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Reviews of Frase Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews DM DENISE M DirectorE-Learning, 2 - 10 employeesUsed the software for: 1-2 years. “We were able to use most of the features almost immediately.“ July 29, 2025 GF Glenn F Web DesignerDesign, Self-employedUsed the software for: More than 2 years. “I purchased the software via Appsumo and when I stopped using it I tried to sell it being totally unaware, they had changed their terms and conditions.“ February 22, 2023 Abiliya D Global Talent PartnerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: Less than 6 months. “Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research and statistics is a breeze with access to material in an organized manner.“ December 19, 2022 KK Kira K CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “It felt less intuitive, buggy, and glitchy, especially when compared to its competitors.“ October 9, 2023 Abiliya D Global Talent PartnerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: Less than 6 months. “With this intuitive platform, you simply need to input a topic and Frase will do the rest - trawling its database of high ranking websites to provide you with relevant articles, research and statistics.“ December 19, 2022 Tony C OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The other important feature it lacks is natural language processing.“ January 25, 2022 Hiral B Freelance Writer Marketing and Advertising, Self-employedUsed the software for: Less than 6 months. “The outline and suggestion feature is particularly useful, saving me a lot of time and allowing me to focus on crafting high-quality content.“ January 31, 2023 Sefayet u Civil engineerCivil Engineering, 201 - 500 employeesUsed the software for: Less than 6 months. “Some times it feels like buggy, due to their continuous update.“ January 23, 2022 ## Showing most helpful reviews Showing 1-25 of 335 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MOUSAM C. Guest Lecturer Education Management Used the software for: Less than 6 months ### "Saves Time but Improves Content Quality" September 9, 2020 4.0 Superb Experience. Very easy to set up and use. Has helped me make quality content for my users along with saving time and efforts in researching topics. Pros Question research helps to judge what topic to write on. Content briefs helps to understand what should be the tone of writing which is useful for audience. Content curation gives a structure to write quality content. Unlimited question research queries helps to understand real user search query so that can be addressed effectively in the writing. Unlimited concept maps helps to know more about the unknown topics quickly. Integrations with other services saves time. FAQ Schema saves times by automatically making FAQ Schema based on the content written. So that we don't have to manually write them for each post. Answer Engine scans the entire website and helps to automatically answer the audience/user query when they search on the website. This is one of the best and useful feature of Frase. The support stuff and the developer are awesome. If there is one thing for which you should buy Frase then that will be its support team and the developer. They really care about the user feedback and responds effectively patching all the shortcomings and helping us to use the tool effectively. Cons Limited of Language to English only(As of today). Though the developer has promised that other languages will be added soon and I trust them. Direct export to WordPress is not present(As of today) Keyword density cannot be ascertained. Neither integration with other keyword research tool is present. Alternatives considered [Similar Content](https://www.capterra.com/p/206840/Similar-Content/)[Birdeye](https://www.capterra.com/p/152997/BirdEye/) Reason for choosing Frase Because it's comparatively cheaper and the developer along with entire support stuff is super active in helping us to use the tool effectively. All the tools present in Frase works as described by them, and they are adding more features day by day. Review Source Shivaharsh M. SEO Marketing and Advertising Used the software for: 1-2 years ### "Most cleanest & Advanced Content Creation tool for SEO Writers" August 21, 2022 5.0 Great but expensive. We use the Addon only when there is a need and then discontinue it Pros The UI/UX is very well thought about. When a user researches a particular topic, the entire dashboard gives the writer a complete overview of the topic. The Headings (h1,h2), SERP Analysis, Questions asked, Reddit, PAA. Cons Expensive due to Writing and SEO Addon. Other tools provide this along with monthly subscription whereas Frase charges it as an Addon Alternatives considered [WriterZen](https://www.capterra.com/p/229851/WriterZen/) Reason for choosing Frase Great output and the shareability aspect of the briefs. Switched from [Outranking](https://www.capterra.com/p/231656/Outranking/) Cleaner Dashboard. Much easier to explain to Freelance writers and the link can be easily shared with them. Whereas in Outranking - we need to create an account :( Review Source KK Kira K. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Buggy & Poor User Interface" October 9, 2023 3.0 Pros The promise of better SEO. However, the required keywords feature doest not function. You can not control the length of the text very well. Cons The user interface of Frase.io left much to be desired. It felt less intuitive, buggy, and glitchy, especially when compared to its competitors. I encountered issues with non-responsive buttons, the tool simply ignored required keywords, the AI writer seemed to go off the rails at times ignoring the instructions, and other issues. In one instance, the entire text lacked the letter "r", resulting in numerous misspellings. Despite only being a few days past the free trial period, they declined to issue a refund. I'd recommend exploring other tools that offer a smoother experience. Their customer support seemed indifferent to our feedback, which is disappointing. Alternatives considered [Jasper](https://www.capterra.com/p/217242/Jasper/)[Narrato Workspace](https://www.capterra.com/p/232177/Narrato-Workspace/) Reason for choosing Frase We attempted to just do the free trial, but it was too short to encounter the bugs we found and they would not issue a refund even though it was shortly past the trial end date. We used it for long enough to run into issues and then bailed. Review Source Maddy O. SEO Content Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Frase is an essential part of my content strategy" September 8, 2020 4.0 I love it! It's simple and straightforward to use. Usually when I'm learning about a new tool, I have to dig into the documentation to understand how to use it — that was not the case with Frase. I don't think I looked at any knowledge base articles or how to videos yet I immediately grasped how to use it. I run a content writing agency and all my writers now use Frase as part of the outlining/draft creation process. Frase essentially replaces me having to write a brief for my writers — they are empowered to brief themselves! Pros I love that Frase provides an affordable alternative to tools like Clearscope and Content Harmony. Is it 100% on par with these tools? No. Some of the nuance is lost in terms of the exact keywords to include in a new content piece to rank for SEO but the tool acts as a super useful content brief to assist with research and content structure. Cons See my answer for "Pros" but essentially, this tool doesn't yet replace the use of a tool like Ahrefs for identifying relevant long-tail keyword options, complete with data about monthly search volume and keyword difficulty. An integration could be cool even if it doesn't make sense for Frase to focus on this functionality from a proprietary standpoint. I haven't been able to understand how to correctly share a brief with another user who has an account but it's not an issue I'm that worried about as my account allows for the creation of unlimited documents, anyway. Alternatives considered [Clearscope](https://www.capterra.com/p/161003/Clearscope/)[Content Harmony](https://www.capterra.com/p/208203/Content-Harmony/) Reason for choosing Frase Quite frankly, it was less expensive. As stated, it doesn't completely replace them but it's a nice addition to my content creation process in the meantime. Review Source Faheem R. Control System Engineer Automotive Used the software for: Less than 6 months ### "One of the best tools I've bought!" September 8, 2020 5.0 This is an incredible tool for bloggers and copywriters who frequently look at the SERPs while creating well optimized content to rank in the search engines (with great user intent as well) Pros I have used every single feature of this software. From searching topics to briefs, concept map, and statistics, I love Frase! I suggested them a few developments, which are already implemented and live! Cons I didn't like the integrations portion which they already removed. The answer engine limit is too less for my website with over 20000 visitors a day. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Linguix](https://www.capterra.com/p/184108/Textly/) Reason for choosing Frase Frase offered the best combination of features. If you are a professional writer, you would need a proper research, concept map, headings, sub-heading and content ideas for your blog post or article. Before Frase, I had to use Ahrefs, Keyword Everywhere, Linguix editor but this tool is sufficient now. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Ahrefs is expensive and gives only keywords and backlinks ideas while Frase does everything needed for a blog post. Review Source Klemen V. Actuary Insurance Used the software for: 1-2 years ### "Content Optimisation Tool with Excellent AI writer" July 21, 2022 4.0 I use Frase to do: - content optimisation - automatise article brief - AI writing - AI re-writing Pros New community templates like Agency Writer Cons 6 month ago AI writer just was not at the pair with competition. I am glad that Frase has fixed that. Switched from [Jasper](https://www.capterra.com/p/217242/Jasper/) Frase AI output improved greatly while Jasper quality IMHO decreased a bit. At the end I just cancel subscription. Review Source Mahmudul islam S. Civil engineer Civil Engineering Used the software for: Less than 6 months ### "Frase gives me chance to reach the audience heart quickly" October 16, 2021 5.0 Frase save tons of my research time actually. Now I can ready bunch of content brief in little time, and gives my writer section to write it. With all available queries on a single keyword , I can easily reach users heart. I have to give value inorder to make website big, Frase helps me to do it Pros For blogging most important is user friendly content, By using Frase I can easily create awesome content, what audience like. Frase gather all the related question and gives me chance to answer what audience wants to know. Ai writing is pointing all important notes on that direction. By researching all SERP result frase create quick content brief, which save me time to do research. I can easily identify weak point of my article. Frase show me all the related queries at a specific keyword, answering that question I can help the audiance. Cons I didn't have very much comment on Frase, I like it . If they can improve other language section .it's will be more helpful to us. Switched from [Positive Surfer](https://www.capterra.com/p/218703/Surfer/) I got awesome deal from appsumo, need to see ,what difference it makes . It really helps me to write content brief quickly. Review Source Joseph K. CTO, Director of SEO Marketing and Advertising Used the software for: Less than 6 months ### "Frase makes my CONTENT WRITING super simple!" September 8, 2020 5.0 I am overall impressed with the way it works and how much time it saves me on a daily basis. I am happy this developer created this software. They had me in mind. ;) Pros I loved how it researched the topic for me and brought relevant resources to quote and leverage in my content. It is a major time-saver for research while you are doing the work. It is amazing to say the least! Cons I didn't like that it was limited on how many sites you could attach to the analytics. Alternatives considered [Clearscope](https://www.capterra.com/p/161003/Clearscope/) Reason for choosing Frase Frase was much more economical for the solution features. Switched from [Grammarly](https://www.capterra.com/p/170306/Grammarly-Business/) Because it didn't do everything I needed it to do: research the topic Review Source Leonardo W. Founder Internet Used the software for: Less than 6 months ### "The App you Need to produce Content that Engage" September 8, 2020 5.0 I'm very happy with the app, we made our money back with this baby within the first week. Pros Frase is the kind of app that will become a necessity to your business pretty soon, and become part of your workflow. Everybody and their dog say that content it the king, but, in order to this become true, you need quality content, content that people want to hear and read about it. Just empty words, will not move the needle of your business. Frase will help you to research for high quality content and give you the directions to write blog posts or documents that will work with real people. People ask questions, and most of the time, those questions, are not so obvious to guess. Frase will do all the hard work, and make your life waaaay easier. You need this to grown you business. This has paid itself in the first week for us. Cons I really like the app, can't point anything that will be a deal breaker. The UI is easy to use, and the UX provide info within a click. Switched from [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) The features Frase offer in my opinion, make the app easier to use, and also the price is better. Review Source Mark M. Owner Consumer Goods Used the software for: Less than 6 months ### "Making SEO simple for once " September 8, 2020 5.0 Pros I’m only currently using the SEO briefing and editing part of the product, but anticipate launching the answers solution once we’ve built out more content. This is the fastest tool I’ve seen for actually getting the work of writing (and assigning to other writers) for SEO. Most tools are useful for research and then you have to somehow take that information and cut and paste into a content briefing and then share, but Frase as it all built into one interface and it’s very easy to use. Cons You still have to do the writing work! I wish we had more time to actually use it daily. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Again, having the research and writing in the same interface is awesome. Review Source DM DENISE M. Director E-Learning Used the software for: 1-2 years ### "Excellent platform" July 29, 2025 5.0 We use the platform just about every day now. It's helped us rise up the google rankings. Highly recommend. Pros It is easy to use even for novices such as ourselves. We were able to use most of the features almost immediately. Cons Initially we found it more difficult to find which type of subscription was best for us but someone in their team assisted us very well. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 6-12 months ### "Frase - The AI Content Writing Software you need" August 26, 2021 5.0 They have had a few hickups along the way, but the team is solid and doing a good job making sure the userrs are happy with the product. Pros The AI content generator is amazingly good. I've gone from 2-3 days to write a quality piece of content down to 2-3 hours. Cons SEO Addon is an extra cost on top of monthly fee Alternatives considered [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) Reason for choosing Frase Price, user interface, and the support group Review Source Sefayet U. Civil engineer Civil Engineering Used the software for: Less than 6 months ### "great software to optimize my content" January 23, 2022 5.0 To optimize existing content or new content, frase is the best tool available in market now. It helps me to gather all information need to make one SEO friendly content in a minute. my favorite tool in frase is outline builder, content map, and content brief. Support section is very well organized, when i did not know something, they provide me resources to understand it. Pros Frase provides a large setup of keyword research option, I can find topic cluster, related question to my targeted keyword by analyzing top 20 ranked competitor. As a blog owner , i like to write my own article, frase helps me to write it down SEO friendly. It helps me a plenty of time for doing research , I can get quick related question available in search engine, Quora , Reddit etc. I have to mention about their Support system, they are always by my side when i need them, 5 start for them. Cons Some times it feels like buggy, due to their continuous update. I think price of addons is little bit high also. I feels like to create landing page , product description content I need to rely on other software. Review Source VR Verified Reviewer Internet Marketing Specialist Internet Used the software for: 1-2 years ### "Very User-Friendly Way to Optimize Website/Blog Content" May 8, 2022 5.0 I love using Frase. It's simple and (most importantly) effective. I've used Frase to update and improve existing content on several different websites and it has been very effective at helping me to increase search rankings and drive more traffic. Pros I like the ease of use of Frase. I've used a few other tools that do essentially the same thing, but Frase is the easiest to use. There's very little learning curve because everything is logical. Cons I don't have much experience with the AI writer, but the few times I tried it, I wasn't really impressed. It's still a new feature and I'm sure it will get better as they continue to develop it. Reason for choosing Frase Usability, price Review Source M S R. SEO Specialist Writing and Editing Used the software for: 6-12 months ### "The Best SEO Power Tool that Everyday you NEED! " August 23, 2021 5.0 In the final word, I love this tool every day. Pros Competitor Analysis Longtail KWs suggestions Recently Including SEO Addons with AI writing Content optimization NLP Power Cons User Interface looks difficult Slow processing Review Source VR Verified Reviewer Freelance Writer Marketing and Advertising Used the software for: Less than 6 months ### "Effortlessly Optimize Your Content with Frase" January 31, 2023 5.0 I highly recommend Frase to any content creator looking to streamline their workflow and produce better content. Pros As a freelance content writer, I'm always on the lookout for tools that can help me work more efficiently and effectively. Frase has been a game-changer for me in that regard. Its AI-powered content optimization features have made researching and writing topics a breeze. The outline and suggestion feature is particularly useful, saving me a lot of time and allowing me to focus on crafting high-quality content. Cons I do not have any cons that I can report about this tool. Review Source Jeheen Mahmood Z. Co Founder Outsourcing/Offshoring Used the software for: 6-12 months ### "The content research tool you didnt know you need" September 8, 2020 5.0 This is hands down one of my best SEO content writing buy. I have tried a lot of writing tools out there, but this is the best I found that makes my process easier. I admit there are other tools that does some of the task better. But Frase does everything under the same hood and still gives a great result. Pros I am absolutely a fan of the question explorer module. I used to look up SERP results, read those contents one by one and get back to my editor to write the content individually. With Frase, I can simply check the top ranking contents and websites and get the questions I need to answer in my content to beat them in ranking. It doesn't get easier than this. Cons The UI is a little bland and takes a little time to get used to. But this is not a deal breaker. Reason for choosing Frase I got a great deal on Frase, and Frase is also brining in some great features that will make this tool even better. Review Source Myriam J. SEO consultant Marketing and Advertising Used the software for: Less than 6 months ### "Love this tool for content marketing" September 8, 2020 5.0 Ever feel the need to stop sounding like a broken marketing record? This tool is for you. It genuinely tells you what Google and users tend to favor as far as topics go for whatever seed keyword you give it. Bonus: you can look at this from different country-specific perspectives. Pros I tested the bot and it was super impressive. If you have a knowledge base for your company, Frase is an absolute gem. I work regularly with the brief portion of the tool. If you have any need for content marketing or SEO that \*works\*, Frase is a must. It helps you learn from the best ranked content online while giving you the opportunity to make their content and copy writing mistakes. Cons If you use it for non-English briefs, it removes accents which is maddening. We could use it for other languages if it didn't do that. Honestly, that's the truly maddening because it would really really help out as a basic feature without investing in full multi-lingual support features. Review Source Tanvir M. Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Frase is best content optimization tools" July 13, 2023 5.0 Pros I love their NLP term checkers and their audit reports. They suggest me important keyword and term thats can help to rank on google which is useful to me Cons To get Ai writer and keyword feature i have to purchase another addons which I don’t like. I will have to pay another 35$ per month :( Review Source VR Verified Reviewer Co-Founder Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "There really is nothing better!" August 31, 2022 5.0 After trying many artificial intelligence tools, I met Frase while doing research and decided to write a book about it. Pros When creating content, you are creating something from scratch, and it is often very difficult to do without any knowledge. Here is Frase is a really great app and it's awesome! Because it's as if you have an assistant who always works with you. I love everything about it. Cons All I can say for Frase is please release more products, release more features and crush the market. Review Source Shubham A. Owner Architecture & Planning Used the software for: Less than 6 months ### "An exceptional tool for content research & analysis" September 8, 2020 5.0 More than satisfied, highly recommended for anyone who is into content writing, optimising existing content or looking to fill topic gaps. Pros Frase offers a simple, effective & clutter free interface. It does exactly what is advertised. A simple & easy to use tool which requires no or minimal training to start using it. Integration with other relevant tools such as google Web master Tool and live chat option as a fall back for it's answer engine are quite easy to setup. For most of the essential features clear and easy to understand instructions have been provided. Cons No improvement is required on urgent basis however the backend and the algorithms which it is using can be refined with time so as to give better result and to keep it updated & relevant with the changing market. Review Source VR Verified Reviewer SEO Writer Writing and Editing Used the software for: Less than 6 months ### "This cut the time I spend researching, writing, and optimizing content in half!" September 8, 2020 4.0 Overall, I love how quickly I can write quality content (and create content briefs to assign to other writers!) with Frase. Pros My favorite thing about Frase is how it does most of the research for you. Just feed it your keyword or question then boom! You'll have an instant outline and summaries of the top ranking content on one side then you can work on your own content on the other side of your screen. As you're writing, you can check how well you are covering the topics that would help you rank higher because Frase also has topic scoring. Cons The only drawback I experience (which is not so painful to work with anyway) is the lag saving the updates to your document -- something you won't even notice if you've been working on it for a long time. Review Source Serbay Arda A. Co-founder Writing and Editing Used the software for: Less than 6 months ### "Frase helps me create winning content" September 8, 2020 5.0 It saves time basically. Pros First of all it is easy to use, i bought it via appsumo so pricing is very good for me. Most important thing is i am not wasting anytime on doing keyword/competitor research. It is giving me in one screen. Cons Sometimes avg word count of competitors may not seem so true. Thats only thing. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source CW Christopher W. Chief Empowering Officer Entertainment Used the software for: Less than 6 months ### "Frase puts your research at your fingertips." September 9, 2020 5.0 I love Frase! My biggest caveat is that discipline is required to avoid using research as a means of procrastination. Pros Frase pulls in a wealth of data based on your search, including briefs that detail keywords, questions, sections and links from sources. But wait. It also brings in summaries that provide you with all of the headlines from the sources pooled. Want to go deeper on a particular source? You can open the link, add the headlines to your own document as a place to begin your own content or blacklist the source if for some reason you find it not helpful. Topics, questions, links, stats and news are additional tools provided to you based on your initial search. With all this on one side of your screen, you can begin creating your own content using the sources to help get you started and as guides for you to create unique content that answers the questions or uses new angles on the subject. You get all of this for every single search topic you engage in. Building a course, a blog post or creating a script for your next YouTube video, Frase very quickly arms you with all you need to create compelling content with a minimum of investigative effort. Cons It would be great if the AI could actually highlight the search results that are unique to the content it pulls against the other sources it draws from. Frase does so much, that this is about all I can think of outside of it writing my content for me. Review Source HM Henry M. Founder Internet Used the software for: 1-2 years ### "Best AI writer for large scale content sites" September 22, 2022 5.0 Pros Frase connects directly with Google Search Console to accurately help you improve existing content and give suggestions on what to publish next. Cons I wish the content brief / outline process was a little more streamlined. Don't get me wrong, it works really well, but it definitely takes some getting used to in order to produce consistent results. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.