# Page 2 | Frase Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Frase the right SEO solution for you? Explore 335 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/197955/Frase/reviews --- Frase 4.8 (335) [View alternatives](https://www.capterra.com/p/197955/Frase/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Frase ## Showing most helpful reviews Showing 26-50 of 335 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Dr Ashish Juneja, P. Coach Education Management Used the software for: 2+ years ### "Frase is my tool for Quora and google questions" February 24, 2024 5.0 I am a fan of frase across levels. I really like the frase as a tool and even ask people to take it at least for a month. Pros I can find questions from Frase that people ask on Quora and Google. This helps me create content. It also helps my mentees create their courses and is a useful tool for my social media content. Cons Nothing to dislike as such but the previous feature to rank on google was good that is not available now. Review Source VR Verified Reviewer Seo Optimizer Sports Used the software for: 6-12 months ### "An Awesome Tool For Content Optimization & SEO Optimized Content Generation " November 4, 2021 5.0 My overall experience with Frase is good. Frase has enabled me to quickly discover the content brief, the topics I should cover in my blog and word count the content must have. Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions, topic clusters and statistics. I make sites to provide values to my readers. Frase helps me in this job effectively and efficiently. Pros Blogging is all about contents and contents need to be targeted and optimized for search engine ranking. Frase exactly does that. Frase has made content optimization easy for me. It's most lovable feature is that, it creates content brief with one click. It analyses top 20 sites ranked for specific keywords and provide with a brief of what topics to cover, how much words the content should be, people also ask question's the content should contain, topic clusters to integrate in and its recent feature Ai writer has enabled me to get writing idea almost instantly while making content requirements for content. Another feature I like is Frase outline builder. I get related keywords for my content just by placing seed keyword in that section very easily. Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive more traffic and all your content that needs to be optimized. With Frase knowledge graph you can crawl your competitors website and find out content gap that must be filled to outrank competitor. It comes up with new releases every weak and its support team is quick and concise in replying any queries. In a word all content optimization features I get from Frase within a very reasonable price. Cons The most important feature it misses is NLP. Frase should work to add NLP feature in its software. If they can, then this tool would be a game changer. Its Ai writing tool is not matured yet I found some copy writing issues for my content wrote with Frase Ai writing feature. It should develop a plagiarism checker to add an extra layer with its usability. Switched from [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) I got appsumo LTD for Frase which made me think twice for same value in a very low price. That's why I switched because it saves my budget. Review Source Walter Adamson B. Principal Management Consulting Used the software for: Less than 6 months ### "Frase powers both content generation and the answer economy - I use it daily" September 10, 2020 5.0 1\. I use it to generate well-researched quality content, daily. This works exceptionally well and I am far more productive than how I Googled and assembled content before Frase. 2. I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in the answers. As content is updated I updated the Assistants and their questions and the answers, and cross-link related answers. This is like running an ads campaign and paying attention to the analytics during the campaign. That's how I get the best value from the Answer Assistant, and I have not really scratched the surface yet. Pros While it is not necessarily intuitive to use all the features, most are easy to set up, and the support from the team is rapid and helpful. I use the document creation daily and it is fantastic for scanning a wide topic area, or honing in on, say, three selected sites and "farming" their knowledge. Then, you can rephrase and rearrange it, and build content with similar themes for your client's website. The value is that you can add new insights along the way - with references. For example, I take top search queries from Google Search Console and use those in Frase to build more content to support the organic rankings. The AI analysis of the documents is better than you might expect. This type of content building aligns with the other fantastic part of Frase - the intelligent answer assistants. I've used many of these and Frase adds the most value right out of the box. Frase indexes a site, and then you create categories of answers and questions, and the Answer Assistant gives visitors answers which you can fine-tune in the analytics. By rating, tuning and refining suddenly your visitors are getting real value - and you can also offer subscription forms under certain conditions. The Answer Assistant offers immediate out of the box value. But of course, if you put in the effort to tune it and refine the answers then you get much more value. Doing this fine-tuning is not necessarily easy - it takes thought and effort - but Frase makes it as easy as it can be. Cons I have no real complaints, because the team is very responsive. The FAQs and some aspects of the system are not fully explained in the support documentation but it is being added to all the time. An evolving service always has a few hiccups, but in the end it is all heading in the right direction. No complaints. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Frase is the best choice for content marketing" January 25, 2022 5.0 Frase provides you with tools for analyzing the performance of your content and for optimizing your site for Google's algorithm. It is a comprehensive SEO tool that controls all aspects of optimizing and managing a website. The tool helps use track and monitor rankings, keywords, search results, and so much more. Pros A multipurpose tool, Frase can be used to create content on the fly. By providing a topic score, it determines what type of content (article) to create, as well as how to contend with the competition. By comparing your content with the top 20 search results on Google, you can optimize the content you have already published. There are many AI Content Writers available on the market, but Frase is the cheapest software with all its features. Content can be written quickly and easily with it. Cons There is not much bad you can say about Frase. One thing Frase can do to improve its usability is it should develop a built-in plagiarism checker. The other important feature it lacks is natural language processing. Frase should work on adding this feature to its software. The tool would be game-changing if it could be implemented. All except those missing features and some minor copywriting issues for content written with the Frase AI writing. Alternatives considered [Jarvis](https://www.capterra.com/p/146955/Jarvis/) Reason for choosing Frase Mainly price at the time, but now I think Frase can do what Jarvis does for far cheaper. Review Source Rajesh C. Founder Media Production Used the software for: Less than 6 months ### "Content optimization becomes easier than ever!" October 8, 2020 5.0 My overall experience with frase is quite fantastic. The more I am using this tool, the more I am learning about all of its sweet optimization secrets. Long story short, if you ever feel a need for a simple solution for your on page content optimization and overall content research, you can of course try this amazing tool. Pros With frase, now researching for any keyword has become so much easier for me. Being a content writer of my own website, I used to do manual google research before for writing a content. Now, I got the Frase. What a surprise for me! I just need to create a document with my keyword now and every topics that are covered by my competitors will be on my laptop screen in no time. Besides, I can easily research on any topic or question ideas to get all the idea about new keyword. Honestly, optimizing content was never so straightforward for me before using frase. I can also get all of the question details that are covered my competitors. And, I will have the option to export the brief summary of my research in word, pdf or plain text so that I can access them even when I am in offline. When it comes to ease of use, you must count on this frase, because it's so easy to use. Cons When there are lots of benefits of frase, I must say, it's not completely flawless. The first con I want to discuss is new user will struggle to understand all of its features at the initial stage. But, with regular use, frase can become a great research assistant for you to analyze your competitors. Anoter important point is you may see some irrelevant topics when you research on a new documents which may make the entire thing more complicated. Except these few cons, it is a great tool for you. Reason for choosing Frase Frase is a comparatively new tool with so many cool options. There are many options that is not available in surfer SEO. Especially when it comes to content research I will go for frase which I already did in reality. Besides, frase offered an exclusive lifetime deal and I graved that opportunity. Review Source MD Rafiul I. Affiliate marketer Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Stay one step ahead of the competition" May 29, 2022 5.0 Pros The Frash is a tool that I use almost every day. There is no other tool like fresh at an affordable price. I think those who buy their lifetime deal are big winners. Some pros are: 1. Better NLP algorithm. 2. You can create content briefs with some links. I like this because this is a time-saving feature. 3. The question suggestions from Reddit, Quora, and PAA are very impressive. 4. You can identify content gaps in your article. 5. They have an AI writer but I am not using this feature. 6. they are affordable compared to other SEO optimization tools like SurferSEO and also beginners friendly. 7. Feedback from customers is taken seriously and action is taken. Cons I dislike some: 1. They have several export options but do not have the document as a Word doc. 2. A British and American word isn't recognized by Frase. 3. Take time to load the dashboard. Review Source Tess R. Managing Director Marketing and Advertising Used the software for: 6-12 months ### "I use Frase for SEO research, blog posts and the awesome assistant/chatbot" February 21, 2022 5.0 I like using Frase for writing articles quickly and for the assistant Pros How easy it is to quickly write a blog post that is well researched and can compete with top ranking articles. Also love the assistant. Cons nothing yet but if something comes up I'll mention it later Reason for choosing Frase Appsumo lifetime deal and it's features are amazing. Review Source FF Fred F. Graphics /Video Product Creator and Affiliate Marketer Internet Used the software for: Less than 6 months ### "I don't do reviews but Frase really needs to be known about." September 8, 2020 5.0 My story with Frase is not that interesting other than I am not known for my writing abilities before I found Frase, and I'm also not the sharpest knife in the drawer at learning new technology. Having said that, by just typing a keyword into the start, like for instance dog, I was given enough information to write engaging informative content about dogs from so many angles it wasn't funny. I expect what I do today with Frase will quickly get better, as I become more savvy with everything that this software can do, but out of the box for a newbie, it made me pass my mentor's opinion, so I'm excited to see where this journey takes me. One thing I am sure of... my ability to make profit on my time just skyrocketed the moment I made the decision to take a shot with Frase, and thus far in 2020, it is without doubt the best investment I have made in my new "do what I want to" career as an info product creator. Pros I am NOT your typical user of a research writing tool like Frase, because I'm almost 70, I'm retired from real estate, and I'm not particularly gifted at new learning curves. The results I got from my first time use of Frase was the first reason why I got so immediately blown away with Frase. Out of the box, I was able to create a 900 plus word document that my mentor, a top PLR writer/guru, told me was better than most of the PLR sellers he knows are selling. He told me that it needed some work though because it wouldn't pass CopyScape. It was at that point I laughed, and leveled with him, that I had created that document in just a few minutes with Frase, and that I hadn't yet made it my own rewriting it in my own voice. It was at that point he was as amazed with Frase as I was. Cons I am not a good one to talk about negatives for Frase. I love the ability to be able to take a topic that I know nothing about, and quickly throw together a written document that looks as good as if it was written by a top authority on the topic. To me Frase is a miracle... FULL STOP, so if there is room for improvements to this thing I'm not a good person to ask what they should be. It's quite perfect for this old man. Review Source GR Govind R. Owner Online Media Used the software for: Less than 6 months ### "If you are create content for your blog you shouldn't skip this" September 8, 2020 5.0 We use Frase to research content (subtopics) for our blogs. It has become an integral part of our Content Writing SOP and content optimization (still checking the results to see if it actually helps) It also helps use with the content title, excerpts, etc by providing us a bird's-eye view of our competitors. Pros Frase.io is being used for our blog \[SENSITIVE CONTENT HIDDEN\] on a daily basis. Earlier we've had a standard template which the content writers would follow to the writer the article making it monotonous. It could be said purely for time-saving and to have an SOP but now that's no more the case. This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and interesting saving us from going bald elsewise we would have lost all by scratching our head during the ideation process. The AI saves you hours and the paid you would have spent elsewise researching. The content optimizer helps you improve your content for ranking based on the top 20 results of Google. Cons Nothing so far. Yes, I have come across bugs, I think it was only once, however, the bottomline is that Frase it still young but compared to other SaaS products of the same age group it is way better. Having said that it has miles to go. Alternatives considered [ContentStudio](https://www.capterra.com/p/176184/ContentStudio/)[StoryChief](https://www.capterra.com/p/178276/Story-Chief/) Switched from [SEO Tester Online](https://www.capterra.com/p/179865/SEO-Tester-Online/) Well, to be honest we really haven't. They both serve different purposes however we were using SEO Tester Online for onpage optimization which the WP SEO Plugin can do. We use Frase for content optimization instead. We are using SEO Tester Online for other purposes though. Review Source William P. Lawyer & Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Early stage product; a TON of potential" September 8, 2020 4.0 Let's start with how young this product is: before their AppSumo debut, they had less than 200 users. Now, they have tens of thousands. At times, it feels like a young product (see the above "like least"). But, they are also releasing new features pretty much every day, improvements every day, and they have a public roadmap with voting so that the users can guide the development. They are ambitious, hard-working, and their customer centricity is top-notch, making me extremely optimistic about the future of this software. Let's put it this way: I'm ecstatic that I got a lifetime unlimited license because I know these guys are going to do huge things moving forward. Pros One of the most overlooked keys to ranking in SEO is outbound links to authoritative searches - citing your sources and backing up your statements, in other words. Lots of people focus on topic research, or crushing thousands of words, but they forget to back their words up. Frase does all that research for you (mostly). It breaks out common subtopics and finds authoritative sources you can cite in your writing. It also, obviously, will help you learn about the topic you are writing about by pulling in blurbs relevant to your topic as part of that research. It also has other features: an answer bot for your website, content analysis, etc. I haven't used those features much, so I can't comment on them, but they do seem like promising starts. Cons Topic relevancy. I'm a lawyer and legal content is hard. Many times subtopics aren't addressed correctly or they list the same subtopic multiple times in a row under synonyms. (Need more LSA, I believe.) After using this for a few weeks, I'd hesitate to use it for research on topics I don't already know - were I to hand one of these briefs to a non-lawyer, I'd imagine I'd get five paragraphs of regurgitation in a row, all explaining the same topic over and over. Review Source Khan Md Mohaiuminul Islam S. CIvil Engineer Civil Engineering Used the software for: 6-12 months ### "The Best Research tool to help you improve your Content creation skills" October 15, 2021 4.0 I purchase Frase from the appsumo deal, after purchasing it, I take my time to learn how to use it. I mainly use frase for in-depth research for my content, It gives me a bunch of questions, what the audience asked in the keyword. Because I believe that, the best way to reach the audience, Giving value to the content. Answering questions is the best way to do it. With all the answers I need now a good format to proceed. Frase provides a Detailed content brief, As a result, my content creation time reduce significantly. Pros Most exciting things, Frase provides Amazing User questions in no time, it gathers all the related questions from available sources like Quora, Reddit, Google top 20 pages Etc. For existing content on the same topic, I have to write better content. Frase provides me a detailed content brief in no time by researching the top 20 results, which is ranked in SERP results. Once you are familiar with the interface, very quickly you can get the best out of it. Cons Frase is good for in-depth content research, but when I first start, I was missing proper guidelines, how can I start, For newbies like me, its very hard to start, They now adding tutorials, which is very good for new users. Switched from [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) Too expensive for me, So I switched from it. Review Source AK Abdul K. Assistant Engineer Writing and Editing Used the software for: 1-2 years ### "All in one SEO tool" September 2, 2021 4.0 Frase is an all-in-one SEO tool that provides several tools to optimize site contents. It especially focuses on the keyword research, content analysis and competitor analysis. Frase is an automated SEO software that helps you to optimize your site contents with perfect wordings, meta tags, page titles and more. Pros Frase.io is a complete SEO tool that covers all aspects of optimizing and managing your site. I like this tool so much because it helps me track and monitor rankings, keywords, search and more. Frase.io gives you the tools to analyze the performance of your content and offers insights to help optimize for Google's algorithm. Cons I do not like the UI of the Frase tool. Frase isn't as user-friendly as some customers might like. Sometime, I find it take a little more time to access this tool. And monthly charge can be lowered for the small business owner. Switched from [Surfer](https://www.capterra.com/p/218703/Surfer/) Earlier, I used surfer but its monthly subscription is higher than Frase, so I selected the Frase. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 6-12 months ### "Frase - The AI Content Writing Software you need" August 26, 2021 5.0 They have had a few hickups along the way, but the team is solid and doing a good job making sure the userrs are happy with the product. Pros The AI content generator is amazingly good. I've gone from 2-3 days to write a quality piece of content down to 2-3 hours. Cons SEO Addon is an extra cost on top of monthly fee Alternatives considered [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) Reason for choosing Frase Price, user interface, and the support group Review Source DB Debbie B. Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Great Software for Content Creation, SEO and Market Research" September 8, 2020 5.0 I need to create a lot of content. A LOT. Frase helps me streamline the process and then helps me compare my content with the top 20 results in Google to make sure that I'm covering all the bases I need to. I get summaries, statistics, links, topics to include... really everything I need as background research so that I can create top-quality content which provides value and which has a better chance of a high ranking on search engines. I also love the concept maps which allow me to see related concepts in a neat map format. It's a great way for me to get ideas for related content and I've used it to create a monthly content calendar for my company. It's easy to learn, and easy to produce excellent results really fast. Pros There is so much to love. For one thing, Frase saves me a huge amount of time (hours per project) when I'm doing research for content creation. Not only that, but the approach - looking for questions that people are asking, is both practical and effective. I want to know what the questions are, so that I can provide content to answer them. It's really as simple as that. Frase helps me know what's important to my audience, and then gives me a content brief in seconds which I can use to answer questions with relevant information. There's no guesswork now - I can see exactly what I need to do to write relevant content which will do well - both in terms of SEO considerations and simply as useful, helpful content for my readers. Cons I haven't really found anything to dislike - which is unusual for me. It does what it says it will do, and it does it well. If I have to find something - it's that I'd like keyword research to be a little more accessible from within the program - but it's by no means a deal-breaker. Review Source Chaitanya B. CEO E-Learning Used the software for: 6-12 months ### "Powerpacked AI Content Optimizing Tool. " May 6, 2021 5.0 Dealing with Extensive Research to write content and rank higher is very time consuming but the Tool Frase made it simpler using variety of Features and I am loving it. Pros 1\. Frase helps to write long form content faster and optimized for Seo. 2. Frase AI chatbot helps to reduce time to answer questions and provides great way to increase Customers Engagement. 3. Fantastic Customer Support and Easy to understand KnowledgeBase. 4. It's Concept Mapping Feature and Content Brief are the most useful features for me. 5. Frase integrates with most popular apps or platforms like WordPress, Mailchimp, Google Drive, Google Search Console and also with Hubspot which makes it best fit in the content research tool. Cons 1\. Sorting Pages of particular project or managing project sub pages is difficult. 2. Minor issues in text formatting. 3. It would be better if they had Keywords Metrics. Review Source NS Nik S. Digital Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "best tool for creating high quality seo content" April 6, 2022 5.0 Pros I've been in the SEO game for years and have tried EVERY high quality content creation tool on the market. I'm not going to name names, but I will say this. With Frase, you know that your SEO content will be 100% unique every time. It has helped me generate what I need to create high-quality content, when it comes to keyword research, backlinks, and optimizing our clients site for search engines. If you want to pay for a premium service, this is the best choice on the market too. Cons it sometimes generates content that is not related to topics i've given. Switched from [Pepper Content](https://www.capterra.com/p/235447/Pepper-Content/) better pricing Review Source Sefayet U. Civil engineer Civil Engineering Used the software for: Less than 6 months ### "great software to optimize my content" January 23, 2022 5.0 To optimize existing content or new content, frase is the best tool available in market now. It helps me to gather all information need to make one SEO friendly content in a minute. my favorite tool in frase is outline builder, content map, and content brief. Support section is very well organized, when i did not know something, they provide me resources to understand it. Pros Frase provides a large setup of keyword research option, I can find topic cluster, related question to my targeted keyword by analyzing top 20 ranked competitor. As a blog owner , i like to write my own article, frase helps me to write it down SEO friendly. It helps me a plenty of time for doing research , I can get quick related question available in search engine, Quora , Reddit etc. I have to mention about their Support system, they are always by my side when i need them, 5 start for them. Cons Some times it feels like buggy, due to their continuous update. I think price of addons is little bit high also. I feels like to create landing page , product description content I need to rely on other software. Review Source Coën V. HEAD of KEINBOCK. Hospitality Used the software for: 6-12 months ### "Easy SEO Copywriting" October 10, 2021 4.0 Frase helps me get my SEO copywriting done. It also helps me not to get distracted. I do my copywriting straight in here and paste other sources inside frase since the other tools that I use distract me from writing. Pros \- getting inspirations thanks to SERP lookups about topics - intuitive text editor - AI for writers block - high ROI - helps keeping track of projects and documents - good for teams Cons \- sometimes glitchy bugs - in some instances it can get super slow although the document only has words and no media - overall loading times should be reduced - don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again Review Source VR Verified Reviewer Internet Marketing Specialist Internet Used the software for: 1-2 years ### "Very User-Friendly Way to Optimize Website/Blog Content" May 8, 2022 5.0 I love using Frase. It's simple and (most importantly) effective. I've used Frase to update and improve existing content on several different websites and it has been very effective at helping me to increase search rankings and drive more traffic. Pros I like the ease of use of Frase. I've used a few other tools that do essentially the same thing, but Frase is the easiest to use. There's very little learning curve because everything is logical. Cons I don't have much experience with the AI writer, but the few times I tried it, I wasn't really impressed. It's still a new feature and I'm sure it will get better as they continue to develop it. Reason for choosing Frase Usability, price Review Source Adam F. Virtual Assistant Writing and Editing Used the software for: Less than 6 months ### "A fantastic addition to my writing toolkit" September 8, 2020 5.0 It's already a fantastic piece of software, but the Facebook group is making me even happier. The devs are on the ball and responding in almost realtime to suggestions and update requests. I've already noticed good results so I'll step up my content creation, utilising all the features and all the new additions. It fits perfectly into my workflow and allows me to create with confidence. Pros As a virtual assistant I'm constantly writing content for clients across a vast number of topics. They have to be thoroughly researched and optimised, and Frase fits into that content creation process seamlessly. Adding the right semantics and backlinks can make a huge difference, and that's all built into the workflow. The ability to scan and improve current pages is huge as well. I've already noticed increased impressions from the work I've enhanced, and that was only across a small section. Once an entire site is done I'll expect big changes Cons All the features I believe are missing are on the concept map, so I'll just wait patiently. Reason for choosing Frase The focus on growth, development and responding to the needs of the users. Review Source M S R. SEO Specialist Writing and Editing Used the software for: 6-12 months ### "The Best SEO Power Tool that Everyday you NEED! " August 23, 2021 5.0 In the final word, I love this tool every day. Pros Competitor Analysis Longtail KWs suggestions Recently Including SEO Addons with AI writing Content optimization NLP Power Cons User Interface looks difficult Slow processing Review Source Abiliya D. Global Talent Partner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Fantastic Copywriting Tool and SEO Expert" December 19, 2022 4.0 Pros I have been relying on Frase for over a year now and I could not be more impressed by its features. We have been using it for SEO and Social Media Marketing. From copywriting to content creation, it offers an all-in-one tool to quickly get the job done. Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research and statistics is a breeze with access to material in an organized manner. During my year-long usage of the platform, Frase has evolved to include a breadth of new features which make creating great content easier than ever before. With this intuitive platform, you simply need to input a topic and Frase will do the rest - trawling its database of high ranking websites to provide you with relevant articles, research and statistics. Cons Working with Frase is a breeze due to their top-notch customer service and great use cases. So I do not find any cons expect for small business it can be a bit expensive. Better yet, your investment pays off - you'll find yourself noticing considerable increases in productivity by using this software. Review Source VR Verified Reviewer Freelance Writer Marketing and Advertising Used the software for: Less than 6 months ### "Effortlessly Optimize Your Content with Frase" January 31, 2023 5.0 I highly recommend Frase to any content creator looking to streamline their workflow and produce better content. Pros As a freelance content writer, I'm always on the lookout for tools that can help me work more efficiently and effectively. Frase has been a game-changer for me in that regard. Its AI-powered content optimization features have made researching and writing topics a breeze. The outline and suggestion feature is particularly useful, saving me a lot of time and allowing me to focus on crafting high-quality content. Cons I do not have any cons that I can report about this tool. Review Source NT Nathan T. Founder/CEO Marketing and Advertising Used the software for: Less than 6 months ### "Two Tools in One: Content Research + AI Chatbot" September 8, 2020 5.0 Positive. I enjoy the features as they are, but I'm also looking forward to continued improvement as the team has been working to improve the tool at a very rapid pace. I've included the content research and curation tool as part of my SEO efforts when evaluating ways to improve a page's ranking. Pros The tool is really two tools---half content research and curation tool, half AI chatbot designed to quickly ingest your website content and provide answers to your prospects using this information. Both tools are excellent in their own rights. The content research significantly cuts down on the time needed to gather a list of the top relevant content and does a good job showing you the content holes in what you've written. The AI Chatbot, with training, can provide a more sophisticated chatbot experience than what is typically available in tree-style response bots. Cons The tool is still on the up and up, which means you will occasionally run into a bug or find some aspects of the UX confusing. The research and curation tool will sometimes pull a non-relevant piece of content and the AI chatbot requires an investment in getting it up and running accurately. Alternatives considered [Continually](https://www.capterra.com/p/186867/Chatbot-Builder-by-Continually/) Reason for choosing Frase I chose Frase less as an alternative, and or more as a supplement to these other products. I'd like to replace my tree-style response chatbot completely with Frase, as I think an AI chatbot is the more future proof implementation of chatbots. But it will take training Frase with more data before it is ready for primetime on the website. Review Source John M. Director Online Media Used the software for: Less than 6 months ### "Topic Research on Overdrive" September 8, 2020 5.0 We use Frase to help with researching a variety of topics. It has helped us find what is currently relevant and trending, easily cutting man hours in the process. Pros Frase has been one of the most impactful and important tools our business has invested in. It has allowed us to quickly research numerous topics in a time that would normally be untenable. For instance we were taking around an hour per topic to put together a basic overview with a few references. With Frase we half that time, but generate numerous reports that we are to combine to give detailed overview of a particular topic. Each report we can change the keywords slightly, search for industry leaders and find the keywords they use, all within the platform. It gives a wealth of information to dive into. Cons At this point we are still learning how to get the best out of Frase. There is a learning curve. The sheer amount of information provided can feel overwhelming, however with time it becomes a breeze. Review Source Similar Products Featured