# Frase Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Frase the right SEO solution for you? Explore 335 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/197955/Frase/reviews --- Frase 4.8 (335) [View alternatives](https://www.capterra.com/p/197955/Frase/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Frase Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews DM DENISE M DirectorE-Learning, 2 - 10 employeesUsed the software for: 1-2 years. “We were able to use most of the features almost immediately.“ July 29, 2025 KK Kira K CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “It felt less intuitive, buggy, and glitchy, especially when compared to its competitors.“ October 9, 2023 MP Maria Eleonora P OwnerEntertainment, 2 - 10 employeesUsed the software for: Less than 6 months. “The most useful tool is the AI article Wizard.“ October 21, 2024 GF Glenn F Web DesignerDesign, Self-employedUsed the software for: More than 2 years. “I purchased the software via Appsumo and when I stopped using it I tried to sell it being totally unaware, they had changed their terms and conditions.“ February 22, 2023 MP Maria Eleonora P OwnerEntertainment, 2 - 10 employeesUsed the software for: Less than 6 months. “Easy way to draft SEO friendly blog post.“ October 21, 2024 Coën V HEAD of KEINBOCK.Hospitality, Self-employedUsed the software for: 6-12 months. “don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again“ October 10, 2021 Abiliya D Global Talent PartnerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: Less than 6 months. “Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research and statistics is a breeze with access to material in an organized manner.“ December 19, 2022 bb barbara b Content WriterLaw Practice, Self-employedUsed the software for: Less than 6 months. “Sometimes Frase does write copy that isn't correct...so you just try again and usually you will get frase to write what you are looking for.“ October 7, 2021 ## Showing most helpful reviews Showing 1-25 of 335 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MOUSAM C. Guest Lecturer Education Management Used the software for: Less than 6 months ### "Saves Time but Improves Content Quality" September 9, 2020 4.0 Superb Experience. Very easy to set up and use. Has helped me make quality content for my users along with saving time and efforts in researching topics. Pros Question research helps to judge what topic to write on. Content briefs helps to understand what should be the tone of writing which is useful for audience. Content curation gives a structure to write quality content. Unlimited question research queries helps to understand real user search query so that can be addressed effectively in the writing. Unlimited concept maps helps to know more about the unknown topics quickly. Integrations with other services saves time. FAQ Schema saves times by automatically making FAQ Schema based on the content written. So that we don't have to manually write them for each post. Answer Engine scans the entire website and helps to automatically answer the audience/user query when they search on the website. This is one of the best and useful feature of Frase. The support stuff and the developer are awesome. If there is one thing for which you should buy Frase then that will be its support team and the developer. They really care about the user feedback and responds effectively patching all the shortcomings and helping us to use the tool effectively. Cons Limited of Language to English only(As of today). Though the developer has promised that other languages will be added soon and I trust them. Direct export to WordPress is not present(As of today) Keyword density cannot be ascertained. Neither integration with other keyword research tool is present. Alternatives considered [Similar Content](https://www.capterra.com/p/206840/Similar-Content/)[Birdeye](https://www.capterra.com/p/152997/BirdEye/) Reason for choosing Frase Because it's comparatively cheaper and the developer along with entire support stuff is super active in helping us to use the tool effectively. All the tools present in Frase works as described by them, and they are adding more features day by day. Review Source Shivaharsh M. SEO Marketing and Advertising Used the software for: 1-2 years ### "Most cleanest & Advanced Content Creation tool for SEO Writers" August 21, 2022 5.0 Great but expensive. We use the Addon only when there is a need and then discontinue it Pros The UI/UX is very well thought about. When a user researches a particular topic, the entire dashboard gives the writer a complete overview of the topic. The Headings (h1,h2), SERP Analysis, Questions asked, Reddit, PAA. Cons Expensive due to Writing and SEO Addon. Other tools provide this along with monthly subscription whereas Frase charges it as an Addon Alternatives considered [WriterZen](https://www.capterra.com/p/229851/WriterZen/) Reason for choosing Frase Great output and the shareability aspect of the briefs. Switched from [Outranking](https://www.capterra.com/p/231656/Outranking/) Cleaner Dashboard. Much easier to explain to Freelance writers and the link can be easily shared with them. Whereas in Outranking - we need to create an account :( Review Source KK Kira K. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Buggy & Poor User Interface" October 9, 2023 3.0 Pros The promise of better SEO. However, the required keywords feature doest not function. You can not control the length of the text very well. Cons The user interface of Frase.io left much to be desired. It felt less intuitive, buggy, and glitchy, especially when compared to its competitors. I encountered issues with non-responsive buttons, the tool simply ignored required keywords, the AI writer seemed to go off the rails at times ignoring the instructions, and other issues. In one instance, the entire text lacked the letter "r", resulting in numerous misspellings. Despite only being a few days past the free trial period, they declined to issue a refund. I'd recommend exploring other tools that offer a smoother experience. Their customer support seemed indifferent to our feedback, which is disappointing. Alternatives considered [Jasper](https://www.capterra.com/p/217242/Jasper/)[Narrato Workspace](https://www.capterra.com/p/232177/Narrato-Workspace/) Reason for choosing Frase We attempted to just do the free trial, but it was too short to encounter the bugs we found and they would not issue a refund even though it was shortly past the trial end date. We used it for long enough to run into issues and then bailed. Review Source Maddy O. SEO Content Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Frase is an essential part of my content strategy" September 8, 2020 4.0 I love it! It's simple and straightforward to use. Usually when I'm learning about a new tool, I have to dig into the documentation to understand how to use it — that was not the case with Frase. I don't think I looked at any knowledge base articles or how to videos yet I immediately grasped how to use it. I run a content writing agency and all my writers now use Frase as part of the outlining/draft creation process. Frase essentially replaces me having to write a brief for my writers — they are empowered to brief themselves! Pros I love that Frase provides an affordable alternative to tools like Clearscope and Content Harmony. Is it 100% on par with these tools? No. Some of the nuance is lost in terms of the exact keywords to include in a new content piece to rank for SEO but the tool acts as a super useful content brief to assist with research and content structure. Cons See my answer for "Pros" but essentially, this tool doesn't yet replace the use of a tool like Ahrefs for identifying relevant long-tail keyword options, complete with data about monthly search volume and keyword difficulty. An integration could be cool even if it doesn't make sense for Frase to focus on this functionality from a proprietary standpoint. I haven't been able to understand how to correctly share a brief with another user who has an account but it's not an issue I'm that worried about as my account allows for the creation of unlimited documents, anyway. Alternatives considered [Clearscope](https://www.capterra.com/p/161003/Clearscope/)[Content Harmony](https://www.capterra.com/p/208203/Content-Harmony/) Reason for choosing Frase Quite frankly, it was less expensive. As stated, it doesn't completely replace them but it's a nice addition to my content creation process in the meantime. Review Source Faheem R. Control System Engineer Automotive Used the software for: Less than 6 months ### "One of the best tools I've bought!" September 8, 2020 5.0 This is an incredible tool for bloggers and copywriters who frequently look at the SERPs while creating well optimized content to rank in the search engines (with great user intent as well) Pros I have used every single feature of this software. From searching topics to briefs, concept map, and statistics, I love Frase! I suggested them a few developments, which are already implemented and live! Cons I didn't like the integrations portion which they already removed. The answer engine limit is too less for my website with over 20000 visitors a day. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Linguix](https://www.capterra.com/p/184108/Textly/) Reason for choosing Frase Frase offered the best combination of features. If you are a professional writer, you would need a proper research, concept map, headings, sub-heading and content ideas for your blog post or article. Before Frase, I had to use Ahrefs, Keyword Everywhere, Linguix editor but this tool is sufficient now. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Ahrefs is expensive and gives only keywords and backlinks ideas while Frase does everything needed for a blog post. Review Source Klemen V. Actuary Insurance Used the software for: 1-2 years ### "Content Optimisation Tool with Excellent AI writer" July 21, 2022 4.0 I use Frase to do: - content optimisation - automatise article brief - AI writing - AI re-writing Pros New community templates like Agency Writer Cons 6 month ago AI writer just was not at the pair with competition. I am glad that Frase has fixed that. Switched from [Jasper](https://www.capterra.com/p/217242/Jasper/) Frase AI output improved greatly while Jasper quality IMHO decreased a bit. At the end I just cancel subscription. Review Source Mahmudul islam S. Civil engineer Civil Engineering Used the software for: Less than 6 months ### "Frase gives me chance to reach the audience heart quickly" October 16, 2021 5.0 Frase save tons of my research time actually. Now I can ready bunch of content brief in little time, and gives my writer section to write it. With all available queries on a single keyword , I can easily reach users heart. I have to give value inorder to make website big, Frase helps me to do it Pros For blogging most important is user friendly content, By using Frase I can easily create awesome content, what audience like. Frase gather all the related question and gives me chance to answer what audience wants to know. Ai writing is pointing all important notes on that direction. By researching all SERP result frase create quick content brief, which save me time to do research. I can easily identify weak point of my article. Frase show me all the related queries at a specific keyword, answering that question I can help the audiance. Cons I didn't have very much comment on Frase, I like it . If they can improve other language section .it's will be more helpful to us. Switched from [Surfer](https://www.capterra.com/p/218703/Surfer/) I got awesome deal from appsumo, need to see ,what difference it makes . It really helps me to write content brief quickly. Review Source Joseph K. CTO, Director of SEO Marketing and Advertising Used the software for: Less than 6 months ### "Frase makes my CONTENT WRITING super simple!" September 8, 2020 5.0 I am overall impressed with the way it works and how much time it saves me on a daily basis. I am happy this developer created this software. They had me in mind. ;) Pros I loved how it researched the topic for me and brought relevant resources to quote and leverage in my content. It is a major time-saver for research while you are doing the work. It is amazing to say the least! Cons I didn't like that it was limited on how many sites you could attach to the analytics. Alternatives considered [Clearscope](https://www.capterra.com/p/161003/Clearscope/) Reason for choosing Frase Frase was much more economical for the solution features. Switched from [Grammarly Business](https://www.capterra.com/p/170306/Grammarly-Business/) Because it didn't do everything I needed it to do: research the topic Review Source Leonardo W. Founder Internet Used the software for: Less than 6 months ### "The App you Need to produce Content that Engage" September 8, 2020 5.0 I'm very happy with the app, we made our money back with this baby within the first week. Pros Frase is the kind of app that will become a necessity to your business pretty soon, and become part of your workflow. Everybody and their dog say that content it the king, but, in order to this become true, you need quality content, content that people want to hear and read about it. Just empty words, will not move the needle of your business. Frase will help you to research for high quality content and give you the directions to write blog posts or documents that will work with real people. People ask questions, and most of the time, those questions, are not so obvious to guess. Frase will do all the hard work, and make your life waaaay easier. You need this to grown you business. This has paid itself in the first week for us. Cons I really like the app, can't point anything that will be a deal breaker. The UI is easy to use, and the UX provide info within a click. Switched from [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) The features Frase offer in my opinion, make the app easier to use, and also the price is better. Review Source Mark M. Owner Consumer Goods Used the software for: Less than 6 months ### "Making SEO simple for once " September 8, 2020 5.0 Pros I’m only currently using the SEO briefing and editing part of the product, but anticipate launching the answers solution once we’ve built out more content. This is the fastest tool I’ve seen for actually getting the work of writing (and assigning to other writers) for SEO. Most tools are useful for research and then you have to somehow take that information and cut and paste into a content briefing and then share, but Frase as it all built into one interface and it’s very easy to use. Cons You still have to do the writing work! I wish we had more time to actually use it daily. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Again, having the research and writing in the same interface is awesome. Review Source MEP Maria Eleonora P. Owner Entertainment Used the software for: Less than 6 months ### "The easiest tool for AI blogging" October 21, 2024 5.0 The most useful tool is the AI article Wizard. The software produced a nice and long blog post with keywords, subtitles and formatting. Pros Easy way to draft SEO friendly blog post. Frase is easy to use and very effective. Hegh quality italian texts, recommended. Cons Nothing in particular, the software is a very good investment. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 6-12 months ### "Frase - The AI Content Writing Software you need" August 26, 2021 5.0 They have had a few hickups along the way, but the team is solid and doing a good job making sure the userrs are happy with the product. Pros The AI content generator is amazingly good. I've gone from 2-3 days to write a quality piece of content down to 2-3 hours. Cons SEO Addon is an extra cost on top of monthly fee Alternatives considered [MarketMuse](https://www.capterra.com/p/144457/MarketMuse/) Reason for choosing Frase Price, user interface, and the support group Review Source NS Nik S. Digital Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "best tool for creating high quality seo content" April 6, 2022 5.0 Pros I've been in the SEO game for years and have tried EVERY high quality content creation tool on the market. I'm not going to name names, but I will say this. With Frase, you know that your SEO content will be 100% unique every time. It has helped me generate what I need to create high-quality content, when it comes to keyword research, backlinks, and optimizing our clients site for search engines. If you want to pay for a premium service, this is the best choice on the market too. Cons it sometimes generates content that is not related to topics i've given. Switched from [Pepper Content](https://www.capterra.com/p/235447/Pepper-Content/) better pricing Review Source Coën V. HEAD of KEINBOCK. Hospitality Used the software for: 6-12 months ### "Easy SEO Copywriting" October 10, 2021 4.0 Frase helps me get my SEO copywriting done. It also helps me not to get distracted. I do my copywriting straight in here and paste other sources inside frase since the other tools that I use distract me from writing. Pros \- getting inspirations thanks to SERP lookups about topics - intuitive text editor - AI for writers block - high ROI - helps keeping track of projects and documents - good for teams Cons \- sometimes glitchy bugs - in some instances it can get super slow although the document only has words and no media - overall loading times should be reduced - don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again Review Source Adam F. Virtual Assistant Writing and Editing Used the software for: Less than 6 months ### "A fantastic addition to my writing toolkit" September 8, 2020 5.0 It's already a fantastic piece of software, but the Facebook group is making me even happier. The devs are on the ball and responding in almost realtime to suggestions and update requests. I've already noticed good results so I'll step up my content creation, utilising all the features and all the new additions. It fits perfectly into my workflow and allows me to create with confidence. Pros As a virtual assistant I'm constantly writing content for clients across a vast number of topics. They have to be thoroughly researched and optimised, and Frase fits into that content creation process seamlessly. Adding the right semantics and backlinks can make a huge difference, and that's all built into the workflow. The ability to scan and improve current pages is huge as well. I've already noticed increased impressions from the work I've enhanced, and that was only across a small section. Once an entire site is done I'll expect big changes Cons All the features I believe are missing are on the concept map, so I'll just wait patiently. Reason for choosing Frase The focus on growth, development and responding to the needs of the users. Review Source Abiliya D. Global Talent Partner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Fantastic Copywriting Tool and SEO Expert" December 19, 2022 4.0 Pros I have been relying on Frase for over a year now and I could not be more impressed by its features. We have been using it for SEO and Social Media Marketing. From copywriting to content creation, it offers an all-in-one tool to quickly get the job done. Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research and statistics is a breeze with access to material in an organized manner. During my year-long usage of the platform, Frase has evolved to include a breadth of new features which make creating great content easier than ever before. With this intuitive platform, you simply need to input a topic and Frase will do the rest - trawling its database of high ranking websites to provide you with relevant articles, research and statistics. Cons Working with Frase is a breeze due to their top-notch customer service and great use cases. So I do not find any cons expect for small business it can be a bit expensive. Better yet, your investment pays off - you'll find yourself noticing considerable increases in productivity by using this software. Review Source John M. Director Online Media Used the software for: Less than 6 months ### "Topic Research on Overdrive" September 8, 2020 5.0 We use Frase to help with researching a variety of topics. It has helped us find what is currently relevant and trending, easily cutting man hours in the process. Pros Frase has been one of the most impactful and important tools our business has invested in. It has allowed us to quickly research numerous topics in a time that would normally be untenable. For instance we were taking around an hour per topic to put together a basic overview with a few references. With Frase we half that time, but generate numerous reports that we are to combine to give detailed overview of a particular topic. Each report we can change the keywords slightly, search for industry leaders and find the keywords they use, all within the platform. It gives a wealth of information to dive into. Cons At this point we are still learning how to get the best out of Frase. There is a learning curve. The sheer amount of information provided can feel overwhelming, however with time it becomes a breeze. Review Source David M. Managing Partner Marketing and Advertising Used the software for: Less than 6 months ### "Frase is my go to tool when making new peaces of content or updating content " September 8, 2020 5.0 Overall I really like Frase, it seems to have a solid team working on improving the tool and I cant wait to see what is in store in the coming years. It's only going to get better and better from here. Pros I really like the insight Frase gives in to a topic. Within 5 min I can get a good idea of what sort of questions users are asking for almost any given topic and I can make a very nice outline of an article. Cons Other tools like Surfer SEO give more insight into how the competitors are doing when it comes to ranking on Google. Frase is currently only focused on the content itself and less on ranking factors. Also, I feel Frase is spreading a bit thin with confusing tools like an AI chatbot... Such things do not truly complement the core tool of Frase (in my eyes) Reason for choosing Frase Price was a big factor, but even more than that I really like the way frase shortens the times it takes to do some really good research for a article brief. Review Source RN Rick N. Host of The My Future Business Show Online Media Used the software for: 6-12 months ### "Frase Saves So Much Time!" September 8, 2020 5.0 I am still numb with excitement over just how accurate and fast Frase is to use. Out of the gate I was impressed, and as I use Frase more and more, I find it hard to think about managing without it. Pros Being a busy entrepreneur, I'm always short on time. So, when Frase popped up, I decided to give it a try. Best thing I ever did. It saves me so much time and effort trying to find and curate content that I can use related to business. I'm blown away by Frase because what used to take me hours, now takes minutes!! Also, I love how I can use Frase to help my customers quickly find content on my site using the Frase AI, which not only helps visitors to my site find answers, it also helps improve SEO. Cons There is a learning curve with anything, but that said, Frase is simple enough to understand. Give it five minutes, and you will have your content curated in minutes. There's not too many downsides to Frase, so I'm not going to try finding something. Review Source NS Nima S. Content marketing manager Marketing and Advertising Used the software for: 2+ years ### "I really love this product." November 10, 2022 4.0 Pros It prevents us from making grammatical mistakes. Take advantage of many functional features at an affordable cost. Cons The most important criterion for me is that the product is understandable. Unfortunately this product is not as clear as I would like. Review Source AA Amarnath A. Consultant Writing and Editing Used the software for: 6-12 months ### "Best Solution for Content Marketing" December 22, 2021 5.0 The Frase Team is very responsive to customer feedback and has come up with many improvements to the functionality of the software. Pros Frase is an all-in-one tool that can help you create content on the fly. It provides inputs to find the type of content (article) to create, how the article competes with competition by way of providing a topic score. Also, you can optimize the content you have published already by comparing your content with the content on the top 20 search results on Google. Cons There used to be some but not anymore, Frase as a product provides to all my wishlist items when coming to creating content. Reason for choosing Frase Roadmap of Frase and their product release cycle Review Source AP Anthonieka P. Blogger Writing and Editing Used the software for: 1-2 years ### "Best AI Tool for Writers" February 17, 2022 5.0 Pros I use Frase to help me write SEO friendly blog posts. Frase helps with every stages of writing from outlining, generating ideas, to optimizing posts to rank better in the search engine. The AI writer is also exceptional. Cons Frase introduces new features quite often which means it can take you awhile to master the tool. Review Source Cuong T. Founder Internet Used the software for: Less than 6 months ### "The impressive AI tool for researching my projects" August 28, 2020 5.0 Good feeling on it and I love using it right now daily. Wait for new feature released. Pros The future of SEO is answering the questions and I totally agree this ideas from Frase. The tool worked exactly what it said by AI technology. I saved a ton of time for my research phase. It help me over the writing block and shorten the writing process. No tool in the maket can do it as I know. Thanks Frase! Cons I will love it more if it can expand the answer resources that right now is too expensive. The speed of the app is fine but I hope it more faster in the future because I need fast performance for all tools I use. Finally, it limits on English language. Hope it fast developed to support all language in the world. Review Source AH Anne H. Publisher Writing and Editing Used the software for: 1-2 years ### "Continually Updating and Improving" February 9, 2022 4.0 The service helps me figure out how to structure the document. For example, is there enough content? Should I break the item into several documents etc. The end result is it helps me make a better tutorial for the reader. Pros I like that I can get a good overview of the topic. The service pulls in the top 20 results and allows me to see what other people think are key concepts. I also appreciate that they have an AI writer if you wish to use it. It's good for those times when you're stuck for words. They also have a matrix that shows where you might be missing concepts in relation to your competitors. I was also impressed with their learning materials and I thought they did a good job explaining issues you can encounter when using the AI writer. Cons When I optimize for an existing document, it doesn't always translate my HTML elements. For example, it converts ordered lists to bulleted lists. It also strings together my Related Article links. I do wish there was a way to ignore certain keywords. You can do this with sources. Review Source Barney D. Publisher Publishing Used the software for: Less than 6 months ### "Frase Saves Times & Adds Value" September 8, 2020 5.0 I write SEO articles for my blog. Frase streamlines the process for me. I'm using it now to refresh existing content where I know I can get better results by implementing suggestions from Frase. I also use it to write freelance blog posts in several other industries. Since I'm rarely immersed in the industries where I freelance, using Frase saves me time on research and shape articles in my head before I begin to outline them. This is an enormous advantage. Pros Frase is easy to use. With it, my research time is cut by hours. And it delivers results I would have missed doing manual research. Knowing the keywords and LSI terms to use and who are my top competition all from the entry of a single term or URL makes it a most valuable tool for me. Cons I did not find anything about the service difficult to use. The documentation and support are excellent. The management is intelligently responsive and completly open to user suggestions. 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