# Roster Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Roster Software - reviews, pricing plans, popular comparisons to other Influencer Marketing products and more. Source: https://www.capterra.com/p/198065/Hotjar --- # Roster Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Roster ## What is Roster? Everyone has influence, and the best brands use Roster to harness it. Roster helps convert a brands passionate customers into brand ambassadors to drive awareness on social media, boost marketing, and drive revenue. Roster helps a brand: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue Learn how to harness the power of your customers voice at www.getroster.com ## What is Roster used for? [Influencer Marketing](https://www.capterra.com/influencer-marketing-software/) Top alternative Featured Overall rating Based on 23 user reviews Reviews sentiment Positive 96% Neutral 0% Negative 4% Starting price $499 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Roster?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.wooly.com&name=Roster) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Roster 4.5 (23) VS. [4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting Price $499 Flat Rate Starting Price $129 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (23) Ease Of Use 4.3 (135) Value For Money 4.3 (19) Value For Money 4.5 (112) Customer Service 4.7 (23) Customer Service 4.7 (128) ## Roster alternatives [Later Influence](https://www.capterra.com/p/186912/Mavrck/) [4.6 (135)](https://www.capterra.com/p/186912/Mavrck/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/186912/Mavrck/) [#paid](https://www.capterra.com/p/232104/Hashtag-Paid/) [4.7 (41)](https://www.capterra.com/p/232104/Hashtag-Paid/reviews/) Starting price $449.00 Per User, Per Month [Learn More](https://www.capterra.com/p/232104/Hashtag-Paid/) Highest Rated [Brinfer](https://www.capterra.com/p/10022531/Brinfer/) [4.9 (20)](https://www.capterra.com/p/10022531/Brinfer/reviews/) Starting price $87.00 Per User, Per Month [Learn More](https://www.capterra.com/p/10022531/Brinfer/) [Grin](https://www.capterra.com/p/173654/GRIN/) [4.7 (147)](https://www.capterra.com/p/173654/GRIN/reviews/) Starting price $999.00 Per User, Per Month [Learn More](https://www.capterra.com/p/173654/GRIN/) [View all alternatives](https://www.capterra.com/p/198065/Wooly/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Content Management 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Activity Dashboard 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Data Import/Export 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Engagement Tracking 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Faceted Search/Filter 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query Roster 45 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Organize and group data or items based on various criteria Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Add customized logos and colors to align with company branding Alter the layout and content of reports Import and export data to and from software applications Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query Find & retrieve relevant data or documents Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Track sent and received payments, invoices, and bills. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Analyze and gain insights into data in real-time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Strategize and implement rewards for returning customers, employees and other members Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Create and manage advertising campaigns on social media networks Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.1 (23) 4.1 Based on 23 reviews ## Pricing Value for money 4.3 (19) Basic $499.00 Flat Rate, Value for money 4.3 (19) 4.3 Based on 19 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (23) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (23) 4.7 Based on 23 reviews ## User reviews Overall rating 4.5 Based on 23 reviews Filter by rating 5(14) 4(8) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent CB Cassandra B. Ambassador Marketing and Advertising ### "Easy to use for content " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 31, 2025 I really liked using this all of last year as a content creator and ambassador Pros This makes it really easy to track content creation and how and where it is being uploaded. Cons It can be glitchy and there is no app (yet) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Caleb H. Founder Education Management ### "Roster / Wooly - Save your money" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 30, 2022 It's been a horrible experience since I signed on the dotted line. From there, they're very hard to get in touch with. I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong. These guys lack the ability to empathize. If someone is paying you thousands of dollars for a broken tool, is it unreasonable to at least provide them with the bare minimum service to get it fixed? Pros The false promise is the best part. The hope that this product would work was my favorite time using it. Cons The product didn't integrate with my website. I paid an extra $500 for an "integration fee" with the promise the the tool would be integrated without me having to worry about anything. Despite paying that fee and monthly subscription fees has not prompted the service desk with any action to ensure that the tool is actually working. Customer service and functioning products are not a priority for this team. I've worked in the IT industry for years and have never seen such disappointing priorities. Any software developer knows that the value you bring your customers is paramount. Reasons for choosing Roster Ignorance Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Doctor Medical Practice ### "Great product!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 2, 2021 Pros Easy to use and website was easy to access Cons Login credentials should be email or number used not other services Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AA ANGELA A. Brand ambassador Marketing and Advertising ### "Easy to use!!! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 3, 2021 As brand ambassador it’s very clear to Use. Don’t feel confuse with the info. Pros Is too easy to use! Also is a friendly software that works great for me Cons Nothing. This really works for me as brand ambassador to my campaigns drive their infos and requirements Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JB Joseph B. CEO Consumer Goods ### "Supercharging Word of Mouth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 16, 2020 The experience has been great! The implementation team and customer support is second to none. Pros This software gives each of our Ambassadors a dashboard where they can track progress on each campaign they participate in. Cons Wish it had more integrations and automated workflows. Hope those features are coming soon. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KT Kiara T. Customer Service Manager Apparel & Fashion ### "User friendly with lots and lots of features " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 14, 2020 My overall experience is positive, the analytics are amazing , the ease of setting up campaigns is very convenient and I appreciate how easy it is to manage. Pros I really enjoy how easy it is to connect with people that love my brand and create campaigns that engage my audience. Cons There are a lot of features on this software, some that I have not yet learned to use. That isn't a bad thing though I do find myself overwhelmed at times. Reasons for choosing Roster The customer support I get from my account managers. The human interaction I specifically get from the wooly team cannot be matched. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Joel R. Owner Apparel & Fashion ### "Great so far" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 11, 2020 Overall it’s been great. The customer support at wooly has been very helpful. Implementation was simple overall and they walked me through how to do it. We’ve had good sales attributes to wooly only 2 months in. Pros It’s awesome to turn our loyal customers into ambassadors and reward them and see them raving about our brand Cons It does take a little bit of work and set up with each campaign to make sure it’s set up correct and you don’t mess it up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AF Ashley F. Social Media Manager Veterinary ### "Excellent customer service, clean and easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 11, 2020 Wooly is great because it keeps all our key players' information in one place. The best thing about it is our Customer Success rep \[SENSITIVE CONTENT HIDDEN\]! Pros What I appreciate most is that the daily functionality is simple and clean. The most important information is right at your fingertips, you don't have to go digging to find crucial data. I also truly appreciate my Customer Success manager \[SENSITIVE CONTENT HIDDEN\]. She is a completely wonderful asset, super responsive and helpful! She even helps me come up with ideas for campaigns. Cons It seems like there are frequent issues collecting data from Facebook, which I am sure relates more to Facebook's ever changing rules, I would also like to see Tiktok incorporated. We also see ambassadors becoming confused about signing up for an account vs signing in to an existing account, which leads to having to delete lost of extra/duplicate accounts. Reasons for choosing Roster Because it looked clean and easy to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Lexis F. Marketing Director Apparel & Fashion ### "Wooly for influencers! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 4, 2020 Pros We use wooly the most to manage our exclusive communities and influencers. Revenue they generate, managing their personal and shareable codes, campaign completion, etc. Its a great resource for both influencers and our management team alike. Cons We do wish that Wooly had a way to track revenue faster. There are some discrepancies at times between wooly and Shopify. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JO Jacob O. Event Producer & NA Ambassador Program Manager Sporting Goods ### "Thoroughly enjoy working with the Wooly Team" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 1, 2020 Overall has been a gift! Easy Ambassador/Influencer management tool, where you can host, report, and engage with your team from One tool. ++ Ease of reporting, metric tracking, UGC content collection, sales attribution, campaign creation, incentives. Pros The integration with the whole team is very streamlined and seamless. As a global brand, we had to invite multiple stakeholders, developers, directors into the conversation. The Wooly team has been extremely professional and supportive from Onboarding to Implementation. They've handled our questions/concerns with understanding and never felt the pressure to move forward contractually with them, but instead felt the support to grow our program with them. Cons The softwares reporting could be improved/more detailed, which I know the team is working on! Alternatives considered [Influential](https://www.capterra.com/p/184677/Influential/) Reasons for choosing Roster Ease of business. The support to grow our program and willingness to adapt to our needs. The approach was not salesy, but straightforward with information and adaptation to learning what WE need and how the tool can assist. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/198065/Wooly/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)