--- title: "Roster Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Roster Software - reviews, pricing plans, popular comparisons to other Affiliate products and more." source_url: "https://www.capterra.com/p/198065/Wooly/" page_type: "product" language: "en" --- # Roster Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Roster ## What is Roster? Everyone has influence, and the best brands use Roster to harness it. Roster helps convert a brands passionate customers into brand ambassadors to drive awareness on social media, boost marketing, and drive revenue. Roster helps a brand: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue Learn how to harness the power of your customers voice at www.getroster.com ## What is Roster used for? [Influencer Marketing](https://www.capterra.com/influencer-marketing-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)[Affiliate](https://www.capterra.com/affiliate-software/) Top alternative Featured Overall rating Based on 23 user reviews Reviews sentiment Positive 96% Neutral 0% Negative 4% Starting price $499 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Roster?[Manage this product listing](https://www.g2.com/products/roster/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Roster 4.5 (23) VS. [4.7 (703)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting Price $499 Flat Rate Starting Price $129 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (23) Ease Of Use 4.3 (135) Value For Money 4.3 (19) Value For Money 4.5 (112) Customer Service 4.7 (23) Customer Service 4.7 (128) ## Roster alternatives [Later Influence](https://www.capterra.com/p/186912/Mavrck/) [4.6 (135)](https://www.capterra.com/p/186912/Mavrck/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/186912/Mavrck/) Highest Rated [UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) [4.9 (204)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/) Starting price $29.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) [Grin](https://www.capterra.com/p/173654/GRIN/) [4.7 (147)](https://www.capterra.com/p/173654/GRIN/reviews/) Starting price $999.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173654/GRIN/) [Julius](https://www.capterra.com/p/175488/Julius/) [4.5 (107)](https://www.capterra.com/p/175488/Julius/reviews/) Starting price $24000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/175488/Julius/) [View all alternatives](https://www.capterra.com/p/198065/Wooly/alternatives/) ## FAQs about Roster Overview ### Which roles and teams benefit most from Roster? Roster is most used by marketing teams, brand ambassador managers, and business leaders who need to organize creator relationships and campaign execution. Social media and ecommerce managers use it to coordinate content and partnerships, while founders, owners, and customer-facing leaders rely on it for visibility, outreach, and streamlined collaboration. Answer based on 23 reviews Overview ### What company size and specific industries is Roster built for? Roster is designed for ecommerce brands of any size that want to work with their existing customer base. It is aimed at online retail businesses that rely on customer influence and referrals, making it a fit for ecommerce teams focused on customer-driven growth. Features and Usability ### What are the key features of Roster? Roster offers influencer discovery, influencer relationship management, and influencer tracking for outreach and monitoring. It also includes campaign management, campaign planning, and campaign scheduling, plus campaign analytics, real-time reporting, ROI tracking, social media monitoring, and workflow management for coordinating multi-channel marketing activities. Integrations ### Which third-party tools and platforms does Roster integrate with? Roster integrates with 10 third-party tools for marketing, email, commerce, and automation, including Instagram, Klaviyo, LinkedIn for Business, Mailchimp, Meta for Business, SendGrid, Shopify, TikTok, Twitter/X, and Zapier. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does Roster offer? Roster provides in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online formats support guided instruction, webinars offer scheduled group learning, documentation gives written reference material, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does Roster offer? Roster provides email/help desk, a knowledge base, phone support, and chat. User feedback points to mixed support experiences: some customers describe responsive, helpful teams, while others report slow replies and difficulty getting issues resolved when the product breaks or integrations fail. Answer based on 3 reviews ## Features AI summary Based on 904 Affiliate reviews Capterra data shows that buyers of influencer marketing software rank the following features as their top priorities: - **Influencer Tracking** (**41%** of reviewers rated this feature as critical) - **Campaign Management** (**39%**) - **Influencer Discovery** (**42%**) Roster supports all three features that reviewers rate most highly: **Influencer Tracking**, **Campaign Management**, and **Influencer Discovery**. Together, these capabilities help businesses find relevant creators, manage campaign execution, and monitor influencer performance in one place, allowing teams to make better partnership decisions and keep influencer programs organized and measurable. Campaign Management 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Influencer Discovery 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Influencer Relationship Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Content Management 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Activity Dashboard 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Data Import/Export 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Roster 46 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Categorization/Grouping: Organize and group data or items based on various criteria - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Faceted Search/Filter: Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query - Filtering: Find & retrieve relevant data or documents - Influencer Discovery: Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks - Influencer Relationship Management: Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Payment Tracking: Track sent and received payments, invoices, and bills. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Advertising: Create and manage advertising campaigns on social media networks - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.1 (23) 4.1 Based on 23 reviews ## Pricing Value for money 4.3 (19) Basic $499.00 Flat Rate, Value for money 4.3 (19) 4.3 Based on 19 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/)[ TikTok](https://www.capterra.com/p/237591/TikTok/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (23) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (23) 4.7 Based on 23 reviews ## User reviews Overall rating 4.5 Based on 23 reviews Filter by rating 5(14) 4(8) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent CB Cassandra B. Ambassador Marketing and Advertising ### "Easy to use for content " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 31, 2025 I really liked using this all of last year as a content creator and ambassador Pros This makes it really easy to track content creation and how and where it is being uploaded. Cons It can be glitchy and there is no app (yet) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Caleb H. Founder Education Management ### "Roster / Wooly - Save your money" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 30, 2022 It's been a horrible experience since I signed on the dotted line. From there, they're very hard to get in touch with. I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong. These guys lack the ability to empathize. If someone is paying you thousands of dollars for a broken tool, is it unreasonable to at least provide them with the bare minimum service to get it fixed? Pros The false promise is the best part. The hope that this product would work was my favorite time using it. Cons The product didn't integrate with my website. I paid an extra $500 for an "integration fee" with the promise the the tool would be integrated without me having to worry about anything. Despite paying that fee and monthly subscription fees has not prompted the service desk with any action to ensure that the tool is actually working. Customer service and functioning products are not a priority for this team. I've worked in the IT industry for years and have never seen such disappointing priorities. Any software developer knows that the value you bring your customers is paramount. Reasons for choosing Roster Ignorance Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Doctor Medical Practice ### "Great product!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 2, 2021 Pros Easy to use and website was easy to access Cons Login credentials should be email or number used not other services Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AA ANGELA A. Brand ambassador Marketing and Advertising ### "Easy to use!!! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 3, 2021 As brand ambassador it’s very clear to Use. Don’t feel confuse with the info. Pros Is too easy to use! Also is a friendly software that works great for me Cons Nothing. This really works for me as brand ambassador to my campaigns drive their infos and requirements Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JB Joseph B. CEO Consumer Goods ### "Supercharging Word of Mouth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 16, 2020 The experience has been great! The implementation team and customer support is second to none. Pros This software gives each of our Ambassadors a dashboard where they can track progress on each campaign they participate in. Cons Wish it had more integrations and automated workflows. Hope those features are coming soon. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. KT Kiara T. Customer Service Manager Apparel & Fashion ### "User friendly with lots and lots of features " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 14, 2020 My overall experience is positive, the analytics are amazing , the ease of setting up campaigns is very convenient and I appreciate how easy it is to manage. Pros I really enjoy how easy it is to connect with people that love my brand and create campaigns that engage my audience. Cons There are a lot of features on this software, some that I have not yet learned to use. That isn't a bad thing though I do find myself overwhelmed at times. Reasons for choosing Roster The customer support I get from my account managers. The human interaction I specifically get from the wooly team cannot be matched. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Joel R. Owner Apparel & Fashion ### "Great so far" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 11, 2020 Overall it’s been great. The customer support at wooly has been very helpful. Implementation was simple overall and they walked me through how to do it. We’ve had good sales attributes to wooly only 2 months in. Pros It’s awesome to turn our loyal customers into ambassadors and reward them and see them raving about our brand Cons It does take a little bit of work and set up with each campaign to make sure it’s set up correct and you don’t mess it up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AF Ashley F. Social Media Manager Veterinary ### "Excellent customer service, clean and easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 11, 2020 Wooly is great because it keeps all our key players' information in one place. The best thing about it is our Customer Success rep \[SENSITIVE CONTENT HIDDEN\]! Pros What I appreciate most is that the daily functionality is simple and clean. The most important information is right at your fingertips, you don't have to go digging to find crucial data. I also truly appreciate my Customer Success manager \[SENSITIVE CONTENT HIDDEN\]. She is a completely wonderful asset, super responsive and helpful! She even helps me come up with ideas for campaigns. Cons It seems like there are frequent issues collecting data from Facebook, which I am sure relates more to Facebook's ever changing rules, I would also like to see Tiktok incorporated. We also see ambassadors becoming confused about signing up for an account vs signing in to an existing account, which leads to having to delete lost of extra/duplicate accounts. Reasons for choosing Roster Because it looked clean and easy to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Lexis F. Marketing Director Apparel & Fashion ### "Wooly for influencers! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 4, 2020 Pros We use wooly the most to manage our exclusive communities and influencers. Revenue they generate, managing their personal and shareable codes, campaign completion, etc. Its a great resource for both influencers and our management team alike. Cons We do wish that Wooly had a way to track revenue faster. There are some discrepancies at times between wooly and Shopify. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JO Jacob O. Event Producer & NA Ambassador Program Manager Sporting Goods ### "Thoroughly enjoy working with the Wooly Team" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 1, 2020 Overall has been a gift! Easy Ambassador/Influencer management tool, where you can host, report, and engage with your team from One tool. ++ Ease of reporting, metric tracking, UGC content collection, sales attribution, campaign creation, incentives. Pros The integration with the whole team is very streamlined and seamless. As a global brand, we had to invite multiple stakeholders, developers, directors into the conversation. The Wooly team has been extremely professional and supportive from Onboarding to Implementation. They've handled our questions/concerns with understanding and never felt the pressure to move forward contractually with them, but instead felt the support to grow our program with them. Cons The softwares reporting could be improved/more detailed, which I know the team is working on! Alternatives considered [Influential](https://www.capterra.com/p/184677/Influential/) Reasons for choosing Roster Ease of business. The support to grow our program and willingness to adapt to our needs. The approach was not salesy, but straightforward with information and adaptation to learning what WE need and how the tool can assist. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/198065/Wooly/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.