# Roster Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Roster Software - reviews, pricing plans, popular comparisons to other Influencer Marketing products and more.

Source: https://www.capterra.com/p/198065/Wooly/pricing

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# 

 Roster Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Roster

## What is Roster?

Everyone has influence, and the best brands use Roster to harness it. Roster helps convert a brands passionate customers into brand ambassadors to drive awareness on social media, boost marketing, and drive revenue. Roster helps a brand: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue Learn how to harness the power of your customers voice at www.getroster.com

## What is Roster used for?

[Influencer Marketing](https://www.capterra.com/influencer-marketing-software/)

Top alternative

Featured

Overall rating

Based on 23 user reviews

Reviews sentiment

Positive

96%

Neutral

0%

Negative

4%

Starting price

$499

Per User, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Roster?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.wooly.com&name=Roster)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Roster

4.5 (23)

VS.

[4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/)

Starting Price

$499

Flat Rate

Starting Price

$129

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (23)

Ease Of Use

4.3 (147)

Value For Money

4.3 (19)

Value For Money

4.5 (133)

Customer Service

4.7 (23)

Customer Service

4.7 (144)

## Roster alternatives

[Grin](https://www.capterra.com/p/173654/GRIN/)

[4.7 (147)](https://www.capterra.com/p/173654/GRIN/reviews/)

Starting price

$999.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/173654/GRIN/)

[#paid](https://www.capterra.com/p/232104/Hashtag-Paid/)

[4.7 (41)](https://www.capterra.com/p/232104/Hashtag-Paid/reviews/)

Starting price

$449.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/232104/Hashtag-Paid/)

Highest Rated

[Brinfer](https://www.capterra.com/p/10022531/Brinfer/)

[4.9 (20)](https://www.capterra.com/p/10022531/Brinfer/reviews/)

Starting price

$87.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10022531/Brinfer/)

[Julius](https://www.capterra.com/p/175488/Julius/)

[4.5 (107)](https://www.capterra.com/p/175488/Julius/reviews/)

Starting price

$24000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/175488/Julius/)

[View all alternatives](https://www.capterra.com/p/198065/Wooly/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

3.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Content Management

3.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Activity Dashboard

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Data Import/Export

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Engagement Tracking

1.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

Faceted Search/Filter

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query

Roster 45 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage the process of evaluating documents or requests submitted for approval

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Organize and group data or items based on various criteria

Manage and track all internal and external communication conducted via calls, email, text, or chat

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

Alter the layout and content of reports

Import and export data to and from software applications

Graphical representation of data

Tracks metrics that provide insight into how a user interacts with any interface or product

Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query

Find & retrieve relevant data or documents

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Track sent and received payments, invoices, and bills.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Analyze and gain insights into data in real-time

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Strategize and implement rewards for returning customers, employees and other members

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Search and filter data across systems to locate required information by entering keywords or certain criteria

Create and manage advertising campaigns on social media networks

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Market event via social media tools

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.1 (23)

4.1

Based on 23 reviews

## Pricing

Value for money

4.3 (19)

Basic

$499.00

Flat Rate,

Value for money

4.3 (19)

4.3

Based on 19 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Instagram](https://www.capterra.com/p/210721/Instagram/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

Twitter/X](https://www.capterra.com/p/214056/Twitter/)[

LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[

SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (23)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (23)

4.7

Based on 23 reviews

## User reviews

Overall rating

4.5

Based on 23 reviews

Filter by rating

5(14)

4(8)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

CB

Cassandra B.

Ambassador

Marketing and Advertising

### "Easy to use for content "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 31, 2025

I really liked using this all of last year as a content creator and ambassador

Pros

This makes it really easy to track content creation and how and where it is being uploaded.

Cons

It can be glitchy and there is no app (yet)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CH

Caleb H.

Founder

Education Management

### "Roster / Wooly - Save your money"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

July 30, 2022

It's been a horrible experience since I signed on the dotted line. From there, they're very hard to get in touch with. I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong. These guys lack the ability to empathize. If someone is paying you thousands of dollars for a broken tool, is it unreasonable to at least provide them with the bare minimum service to get it fixed?

Pros

The false promise is the best part. The hope that this product would work was my favorite time using it.

Cons

The product didn't integrate with my website. I paid an extra $500 for an "integration fee" with the promise the the tool would be integrated without me having to worry about anything. Despite paying that fee and monthly subscription fees has not prompted the service desk with any action to ensure that the tool is actually working. Customer service and functioning products are not a priority for this team. I've worked in the IT industry for years and have never seen such disappointing priorities. Any software developer knows that the value you bring your customers is paramount.

Reasons for choosing Roster

Ignorance

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Doctor

Medical Practice

### "Great product!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

May 2, 2021

Pros

Easy to use and website was easy to access

Cons

Login credentials should be email or number used not other services

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AA

ANGELA A.

Brand ambassador

Marketing and Advertising

### "Easy to use!!! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 3, 2021

As brand ambassador it’s very clear to Use. Don’t feel confuse with the info.

Pros

Is too easy to use! Also is a friendly software that works great for me

Cons

Nothing. This really works for me as brand ambassador to my campaigns drive their infos and requirements

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JB

Joseph B.

CEO

Consumer Goods

### "Supercharging Word of Mouth"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 16, 2020

The experience has been great! The implementation team and customer support is second to none.

Pros

This software gives each of our Ambassadors a dashboard where they can track progress on each campaign they participate in.

Cons

Wish it had more integrations and automated workflows. Hope those features are coming soon.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KT

Kiara T.

Customer Service Manager

Apparel & Fashion

### "User friendly with lots and lots of features "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 14, 2020

My overall experience is positive, the analytics are amazing , the ease of setting up campaigns is very convenient and I appreciate how easy it is to manage.

Pros

I really enjoy how easy it is to connect with people that love my brand and create campaigns that engage my audience.

Cons

There are a lot of features on this software, some that I have not yet learned to use. That isn't a bad thing though I do find myself overwhelmed at times.

Reasons for choosing Roster

The customer support I get from my account managers. The human interaction I specifically get from the wooly team cannot be matched.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JR

Joel R.

Owner

Apparel & Fashion

### "Great so far"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 11, 2020

Overall it’s been great. The customer support at wooly has been very helpful. Implementation was simple overall and they walked me through how to do it. We’ve had good sales attributes to wooly only 2 months in.

Pros

It’s awesome to turn our loyal customers into ambassadors and reward them and see them raving about our brand

Cons

It does take a little bit of work and set up with each campaign to make sure it’s set up correct and you don’t mess it up.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AF

Ashley F.

Social Media Manager

Veterinary

### "Excellent customer service, clean and easy to use"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 11, 2020

Wooly is great because it keeps all our key players' information in one place. The best thing about it is our Customer Success rep \[SENSITIVE CONTENT HIDDEN\]!

Pros

What I appreciate most is that the daily functionality is simple and clean. The most important information is right at your fingertips, you don't have to go digging to find crucial data. I also truly appreciate my Customer Success manager \[SENSITIVE CONTENT HIDDEN\]. She is a completely wonderful asset, super responsive and helpful! She even helps me come up with ideas for campaigns.

Cons

It seems like there are frequent issues collecting data from Facebook, which I am sure relates more to Facebook's ever changing rules, I would also like to see Tiktok incorporated. We also see ambassadors becoming confused about signing up for an account vs signing in to an existing account, which leads to having to delete lost of extra/duplicate accounts.

Reasons for choosing Roster

Because it looked clean and easy to use.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Lexis F.

Marketing Director

Apparel & Fashion

### "Wooly for influencers! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 4, 2020

Pros

We use wooly the most to manage our exclusive communities and influencers. Revenue they generate, managing their personal and shareable codes, campaign completion, etc. Its a great resource for both influencers and our management team alike.

Cons

We do wish that Wooly had a way to track revenue faster. There are some discrepancies at times between wooly and Shopify.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JO

Jacob O.

Event Producer & NA Ambassador Program Manager

Sporting Goods

### "Thoroughly enjoy working with the Wooly Team"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 1, 2020

Overall has been a gift! Easy Ambassador/Influencer management tool, where you can host, report, and engage with your team from One tool. ++ Ease of reporting, metric tracking, UGC content collection, sales attribution, campaign creation, incentives.

Pros

The integration with the whole team is very streamlined and seamless. As a global brand, we had to invite multiple stakeholders, developers, directors into the conversation. The Wooly team has been extremely professional and supportive from Onboarding to Implementation. They've handled our questions/concerns with understanding and never felt the pressure to move forward contractually with them, but instead felt the support to grow our program with them.

Cons

The softwares reporting could be improved/more detailed, which I know the team is working on!

Alternatives considered

[Influential](https://www.capterra.com/p/184677/Influential/)

Reasons for choosing Roster

Ease of business. The support to grow our program and willingness to adapt to our needs. The approach was not salesy, but straightforward with information and adaptation to learning what WE need and how the tool can assist.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/198065/Wooly/reviews/)

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