# Roster Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Roster the right Influencer Marketing solution for you? Explore 23 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/198065/Wooly/reviews --- Roster 4.5 (23) [View alternatives](https://www.capterra.com/p/198065/Wooly/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Roster Ease of use 4.3 Customer Service 4.7 ## Pros and Cons in Reviews CH Caleb H FounderEducation Management, 2 - 10 employeesUsed the software for: Less than 6 months. “The product didn't integrate with my website.“ July 30, 2022 ## Showing most helpful reviews Showing 1-23 of 23 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Lexis F. Marketing Director Apparel & Fashion Used the software for: 6-12 months ### "Wooly for influencers! " December 4, 2020 5.0 Pros We use wooly the most to manage our exclusive communities and influencers. Revenue they generate, managing their personal and shareable codes, campaign completion, etc. Its a great resource for both influencers and our management team alike. Cons We do wish that Wooly had a way to track revenue faster. There are some discrepancies at times between wooly and Shopify. Review Source JO Jacob O. Event Producer & NA Ambassador Program Manager Sporting Goods Used the software for: Less than 6 months ### "Thoroughly enjoy working with the Wooly Team" December 1, 2020 4.0 Overall has been a gift! Easy Ambassador/Influencer management tool, where you can host, report, and engage with your team from One tool. ++ Ease of reporting, metric tracking, UGC content collection, sales attribution, campaign creation, incentives. Pros The integration with the whole team is very streamlined and seamless. As a global brand, we had to invite multiple stakeholders, developers, directors into the conversation. The Wooly team has been extremely professional and supportive from Onboarding to Implementation. They've handled our questions/concerns with understanding and never felt the pressure to move forward contractually with them, but instead felt the support to grow our program with them. Cons The softwares reporting could be improved/more detailed, which I know the team is working on! Alternatives considered [Influential](https://www.capterra.com/p/184677/Influential/) Reason for choosing Roster Ease of business. The support to grow our program and willingness to adapt to our needs. The approach was not salesy, but straightforward with information and adaptation to learning what WE need and how the tool can assist. Review Source CH Caleb H. Founder Education Management Used the software for: Less than 6 months ### "Roster / Wooly - Save your money" July 30, 2022 1.0 It's been a horrible experience since I signed on the dotted line. From there, they're very hard to get in touch with. I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong. These guys lack the ability to empathize. If someone is paying you thousands of dollars for a broken tool, is it unreasonable to at least provide them with the bare minimum service to get it fixed? Pros The false promise is the best part. The hope that this product would work was my favorite time using it. Cons The product didn't integrate with my website. I paid an extra $500 for an "integration fee" with the promise the the tool would be integrated without me having to worry about anything. Despite paying that fee and monthly subscription fees has not prompted the service desk with any action to ensure that the tool is actually working. Customer service and functioning products are not a priority for this team. I've worked in the IT industry for years and have never seen such disappointing priorities. Any software developer knows that the value you bring your customers is paramount. Reason for choosing Roster Ignorance Review Source CB Cassandra B. Ambassador Marketing and Advertising Used the software for: 1-2 years ### "Easy to use for content " March 31, 2025 5.0 I really liked using this all of last year as a content creator and ambassador Pros This makes it really easy to track content creation and how and where it is being uploaded. Cons It can be glitchy and there is no app (yet) Review Source TC Tanner C. Marketing Director Consumer Goods Used the software for: Less than 6 months ### "Amazing tool with an exciting future" January 24, 2020 5.0 The process from first contact to on-boarding and implementation was one of the best we have been a part of. Every question or concern has been answered and they have been there to make sure everything is set up correctly and running smoothly. We do several collaborations a month that we had to manually vet, approve and follow up with that entire process. With Wooly we are able to simplify our efforts and time all within the platform. It is incredible! Pros This platform has been very easy to use. I love that all of our social mentions are on one page and I can favorite those we want to look at later. The campaign creation process is very organized and easy to use. We imported our customer list and can easily match our customers and invite them to be brand ambassadors. We are so excited for what this will do for our brands. Cons We wish that we could make custom widgets. Right now it does not have that capability. You can't track or view instagram stories and it would be nice to have a way of doing that when you are mentioned in IG stories. Currently you have to be sent a screen shot. Reason for choosing Roster There is not anything with these capabilities on the market. They are leading an industry that they created. We are so excited to be apart of this and can't wait for the future of Wooly as we feel this will be a strategic part of our branding and our future. Review Source Response from Roster January 27, 2020 Thanks for the review Tanner! The Wooly team loves working with you and Rustica. AF Ashley F. Social Media Manager Veterinary Used the software for: 6-12 months ### "Excellent customer service, clean and easy to use" December 11, 2020 5.0 Wooly is great because it keeps all our key players' information in one place. The best thing about it is our Customer Success rep \[SENSITIVE CONTENT HIDDEN\]! Pros What I appreciate most is that the daily functionality is simple and clean. The most important information is right at your fingertips, you don't have to go digging to find crucial data. I also truly appreciate my Customer Success manager \[SENSITIVE CONTENT HIDDEN\]. She is a completely wonderful asset, super responsive and helpful! She even helps me come up with ideas for campaigns. Cons It seems like there are frequent issues collecting data from Facebook, which I am sure relates more to Facebook's ever changing rules, I would also like to see Tiktok incorporated. We also see ambassadors becoming confused about signing up for an account vs signing in to an existing account, which leads to having to delete lost of extra/duplicate accounts. Reason for choosing Roster Because it looked clean and easy to use. Review Source KG Katie G. Senior Social Media Manager Consumer Goods Used the software for: 6-12 months ### "Simple Tool + Great Customer Service " November 20, 2020 4.0 Pros Truthfully, the customer service is what I love most about Wooly. Our account manager is ALWAYS available to answer questions, hop right in our account and make tweaks/fixes and provides amazing ideas and feedback. In addition, using Wooly helps us better invite, track and report on ambassador campaigns. Cons I would love to see more campaign automations put into place. For example, when a new ambassador is accepted, it would be nice if they were automatically invited to a welcome campaign, versus having to create that and manually invite them, or if an ambassador hasn't uploaded content for a few months, send them an email to entice them into posting again. Alternatives considered [Grin](https://www.capterra.com/p/173654/GRIN/) Review Source Taylor W. General Manager Consumer Goods Used the software for: Less than 6 months ### "Strong Platform, but Tweaks Needed" November 17, 2020 4.0 We've been trying to figure out how to leverage the strong product love and loyalty our users have for our brand and extend that to build brand exposure with new users. This tool, so far, is helping us do that. Pros Wooly provides a number of features that make it easier to engage and track activity with your loyal users. Word of mouth marketing is very valuable, and yet difficult to organize and quantify. This tool makes that easier. Cons There are a number of tweaks needed to make this software an A+. First, it is very time consuming to set up. There are a LOT of variables to organize and still no robust setup manual for brands that leverages best practices from other brands that use the program. Second, there are some simple automations that make sense but aren't yet featured: e.g. automatically enrolling newly-approved ambassadors into our "Welcome Campaign" rather than manually adding them after they are accepted as ambassadors. Reason for choosing Roster Wooly has some handy tools that make it easier to use than a manual solution. Review Source IB Isabel B. Digital & Social Media Manager Consumer Goods Used the software for: 6-12 months ### "Love it! Great Tool + Excellent Customer Service" November 24, 2020 5.0 Pros The customer service is excellent. Everytime I have a question about the software, I get a quick reply with a step by step guide for ease of use. We all know how good word of mouth is, and we've had so many customers apply to be an ambassador. We love having a platform for them because they truly love our brand and want to promote it. Wooly is easy to use for our ambassadors and they love participating in the campaigns. Cons It was a bit of a learning curve at first, but once I got the hang of it it was pretty easy. Setting up took a little bit of time, but our account manager did a lot of it so I can't complain too much about it Review Source Jordan S. Consumer Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "The Future of Influencer Marketing" November 17, 2020 5.0 I love my account manager. \[SENSITIVE CONTENT HIDDEN\] is always ready to help. Pros Easy to create and send campaigns to activate our ambassadors. Data and reports are easy to understand and share. Cons The reach data always seems inflated a bit. Review Source KS Kelly S. Owner Apparel & Fashion Used the software for: Less than 6 months ### "Great value, very helpful in growing an ambassador program!" November 30, 2020 5.0 Great! It's been very helpful for starting and growing an ambassador program. Pros We had been looking for a way to streamline our ambassador program and came across Wooly. It had most of the features we needed and at a very reasonable price, especially compared to other similar programs. We have been able to grow our program and easily keep track of everything. Their team has been super helpful throughout the process. Would definitely recommend! Cons The only thing that would be a great addition would be to have an option where ambassadors can earn cash or credit from their shareable discount codes. So they could log into an app and see how much money they've earned or store credit from their friends and family. Just another option in addition to the campaigns. Reason for choosing Roster Better price point with very similar features. Review Source AB Addison B. Social Media Manager Construction Used the software for: 1-2 years ### "Wooly Review " November 25, 2020 4.0 My experience has been great. The Wooly team is always there to help. Pros This software allows for easy organization of social media campaigns and ambassadors. Cons The software does not include all popular social media networks. Review Source JB Joseph B. CEO Consumer Goods Used the software for: 6-12 months ### "Supercharging Word of Mouth" December 16, 2020 5.0 The experience has been great! The implementation team and customer support is second to none. Pros This software gives each of our Ambassadors a dashboard where they can track progress on each campaign they participate in. Cons Wish it had more integrations and automated workflows. Hope those features are coming soon. Review Source DP Denise P. Social Media Marketing Manager Apparel & Fashion Used the software for: Less than 6 months ### "So far so good" November 18, 2020 4.0 So far, it's been good. I'm still learning, and I know they are still improving the software, so I think we're heading in the right direction. Pros The best parts of this software for me has been: 1. Customer Service is wonderful. 2. Application process is simple. 3. The ability to duplicate campaigns so that we don't have to build from ground zero each time is KEY. Cons So far, the frustrating part for me has been that it doesn't always pull updated information for all contacts. Sometimes it is remedied by us refreshing the contact page, but not always. It's just not always consistent... Review Source KT Kiara T. Customer Service Manager Apparel & Fashion Used the software for: Less than 6 months ### "User friendly with lots and lots of features " December 14, 2020 5.0 My overall experience is positive, the analytics are amazing , the ease of setting up campaigns is very convenient and I appreciate how easy it is to manage. Pros I really enjoy how easy it is to connect with people that love my brand and create campaigns that engage my audience. Cons There are a lot of features on this software, some that I have not yet learned to use. That isn't a bad thing though I do find myself overwhelmed at times. Reason for choosing Roster The customer support I get from my account managers. The human interaction I specifically get from the wooly team cannot be matched. Review Source EW Erica W. Director of Marketing Apparel & Fashion Used the software for: 6-12 months ### "Great Customer Service, Useful Product" November 19, 2020 5.0 Pros Having our account manager running campaigns and tracking performance is so helpful. She does an amazing job! This software has allowed us to launch an ambassador and affiliate program, as well as learn more about our customers on social media. Cons It is not always the most intuitive and there are features that it doesn't have quite yet. However, our account manager has been able to take our concerns back to the team and they are working on adding some of the functionality that we need. Review Source DM Dom M. IMM Sporting Goods Used the software for: 1-2 years ### "Quick and Simple" November 19, 2020 5.0 Very easy to track the success of a digital campaign, with great support from the developers Pros Very easy to use, with loads of features to track influencer campaigns. Constantly evolving and adding enw features Cons Unable to track reach and interactions on IG stories, but this due to IG API not Wooly. Review Source AA ANGELA A. Brand ambassador Marketing and Advertising Used the software for: I used a free trial ### "Easy to use!!! " February 3, 2021 5.0 As brand ambassador it’s very clear to Use. Don’t feel confuse with the info. Pros Is too easy to use! Also is a friendly software that works great for me Cons Nothing. This really works for me as brand ambassador to my campaigns drive their infos and requirements Review Source WR Whitney R. Digital Marketing Specialist Apparel & Fashion Used the software for: Less than 6 months ### "Great so far!" November 23, 2020 5.0 Overall, we've enjoyed working with Wooly and would be happy to recommend it to other businesses. Pros Our Account Manager is amazing at helping us launch or campaigns! We couldn't do it without her. We had some unexpected hiccups come up, and she and her team were quick to respond and help us get it fixed! We very much appreciate the urgency and support they have offered us! Cons There are a few features that it doesn't have quite yet that would be nice. The great thing is that Wooly is very good about hearing suggestions and needs, so hopefully those features will be up in the near future. Review Source VR Verified Reviewer Doctor Medical Practice Used the software for: I used a free trial ### "Great product!" May 2, 2021 4.0 Pros Easy to use and website was easy to access Cons Login credentials should be email or number used not other services Review Source JR Joel R. Owner Apparel & Fashion Used the software for: Less than 6 months ### "Great so far" December 11, 2020 5.0 Overall it’s been great. The customer support at wooly has been very helpful. Implementation was simple overall and they walked me through how to do it. We’ve had good sales attributes to wooly only 2 months in. Pros It’s awesome to turn our loyal customers into ambassadors and reward them and see them raving about our brand Cons It does take a little bit of work and set up with each campaign to make sure it’s set up correct and you don’t mess it up. Review Source KN Keagan N. Graphic Designer Apparel & Fashion Used the software for: 6-12 months ### "Great Experience" November 24, 2020 4.0 Working with Wooly has been great! Their team is super responsive and helpful. They are good at getting our ambassadors excited for different campaigns. Pros Wooly makes it super easy to run our Ambassador program. They always have ideas for new campaigns, and are really great at communicating with our team and the representatives.  Cons So far it is good! If something comes up that I don't like, I will let you know. Review Source AC Andy C. Director of Ecommerce Management Internet Used the software for: 6-12 months ### "Great Potential for Marketing " November 18, 2020 4.0 Best in Class customer service! Pros Word of mouth referrals are vital for any brand- Wooly is a great management tool for incentivizing new/existing Brand Influencers Cons The back-end UI and implementation is still being refined. Reason for choosing Roster We continue to use a variety of APPs including Wooly Review Source Similar Products Featured ## Related categories [Influencer Marketing](https://www.capterra.com/influencer-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.