# Lusha Pricing: A Comprehensive Guide | Capterra > Check out the Lusha pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/198383/Lusha/pricing --- Lusha Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Lusha [4.0 (398)](#reviews) User rating:[ 4.0 ](#reviews) Based on (398) reviews ## Overview of Lusha pricing Lusha is a sales intelligence platform that helps B2B-focused businesses identify buyers, members of leadership, and other decision-makers in target companies using a dynamic, highly regarded database. Capterra reviewers position the company highly versus other sales intelligence platforms, rating Lusha 4 out of 5 stars overall. This rating is boosted by reviewers who feel that Lusha is easy to use, but brought down by a consensus among many reviewers that it delivers insignificant value for the money. Despite these misgivings, Lusha achieved the Capterra Shortlist rankings in 2022, across two categories in 2023, and made the [Capterra Shortlist for Lead Generation](https://www.capterra.com/lead-generation-software/shortlist/?year=2025) in 2025. Propped up by a host of CRM and lead management features, including pipeline management, lead management, contact management, and lead segmentation, Lusha users have the choice of engaging the platform through their free tier, or upgrading via the Pro and Premium paid tiers. Enterprise level organizations can explore the Custom tier through a consultation with the company’s sales team to receive a customized service that best fits their needs.  Free $0.00 * * * It Includes - Direct phone numbers - Landline phone numbers - Email addresses - Basic prospecting platform - Basic Chrome extension - 5 credits (per user) per month Premium $49.00 Per User,Per Month * * * It Includes - List management - List export - Basic team management - Shared credit pool - 500 credits per month Scale Contact vendor * * * It Includes - Advanced Analytics - API Access - Bulk Show 1k Contacts - Dedicated Success Manager - Email Addresses - Export Contacts The latest information on pricing is available on Lusha’s website. ## Cost breakdown Lusha’s value stems from the platform’s extensive lead management capabilities and sales intelligence functionality spread across three primary tiers for small to midsize businesses. The Free tier provides a prospecting platform which provides users access to information such as direct phone lines, landlines, and email addresses with a credit system limiting the number of queries each user can run per month. Credit conversions are a limiting factor in running large-scale lists, as one credit is consumed for every email address provided, while users spend 10 credits per phone number revealed in a report. The Pro tier provides the ability to manage and export lists, manage basic team access, and the ability to create a shared credit pool from the credits allotted per user. Premium access allows for bulk search and reporting, data analytics, and an increased per-user pool of credits to conduct searches. Custom plan users at the enterprise-tier enjoy the full extent of features and functionality of the platform, including access to a dedicated success manager, API access, premium integrations, and advanced team management and customer support. ### Starting price Potential clients can choose from one of four different pricing models, ranging from the Free plan to a monthly fee that scales according to the number of credits the user purchases and the scope of features needed by your organization. The base paid plans have a starting range of between $19.90 to $69.90 without an annual discount. Let’s briefly discuss the plans and their starting prices. - **Free** - **Pro:** Base 200 credits monthly at $19.90 per month when billed monthly, 3,000 credits annually at monthly equivalent of $14.95 per month when billed annually. - **Premium:** Base 800 credits monthly at $69.90 per month when billed monthly, 9,600 credits annually at monthly equivalent of $52.45 per month when billed annually.  - **Custom:** The enterprise-level pricing tier requires a consultation with Lusha’s sales team. ### Billing options Lusha gives users a 25% discount for paying on an annual basis. For monthly plans, credits can accumulate and roll over up to twice the pricing tier’s specific limit, while accounts paid on an annual basis receive all credit tokens up front at the start of the year and it’s up to the user to properly allocate. Additional cost considerations are tied to the company’s use of “tokens” that can be exchanged to perform certain actions and inquiries on the platform.  At the Pro and Premium pricing tiers, users are able to adjust each plan to increase the number of credits without a full upgrade to the next pricing tier, so each price point is a combination of fees based on the number of credits the user needs access to. Pro users can choose between 200, 400, and 600 credits monthly or 3,000, 4,800, and 7,200 credits annually. The range for Premium users is much more extensive, with the monthly subscription allowing users to choose between 800 to 5,400 credits in 200 credit increments. Annual subscriptions for Premium users allow them to choose between 9,600 to 64,800 credits in increments of 2,400 credits. ### Feature differentiation Lusha offers a detailed breakdown of the features according to the pricing tier users choose. Plan features are organized according to functionality. Users at all levels have access to mobile phone numbers, landline phone numbers, verified email addresses, and company data. Data at all levels can be filtered by company headcount, target departments in which contacts might work, and specific company data such as industry, revenue, location, and other factors. - **Number of contacts per report**: Access to “Bulk Show” reports (or reports that reveal contacts in large batches) are tiered according to the plan level. The Free plan reveals up to 25 contacts, Pro up to 50 contacts, and premium up to 150 contacts. Custom enterprise plans can reveal up to 5,000 contacts in a single view. - **Audience segmentation and filtering tools**: Intent filters across all plans allow you to filter users by their likelihood of buying your product, but intent signals used to parse the list are limited to two for Free plan users and up to five topics related to intent signals for Pro and Premium uses. Custom users get as many as 25 intent signal topics to segment their lists. - Pro and Premium users gain the ability to further filter lists by the technologies being used by target companies and various metrics around funding.  - Pro, Premium, and Custom users gain the ability to enrich CSV files at varying levels (300 rows, 500 rows, and 10,000 rows respectively). - **Extensions**: A Lusha extension is available for use with LinkedIn, CRM platforms, and browsers included at all tiers. - **Integration with Gmail and Outlook**: The platform includes integration with Gmail and Outlook; additional integrations are made available at a higher pricing tier. - **API access**: Users at the Custom enterprise level are given access to not only the basic features of list management and outputting reports to CSV files, but they also gain both a personal and company API. - **Security and compliance**: While all tiers are afforded compliance with GDPR, CCPA, SOC2, and ISO27701, benefits afforded to users at the Custom pricing tier include enhanced single sign on (SSO) and the ability to create a managed Do Not Call (DNC) list.  ## What users say about Lusha pricing While Lusha has recently overhauled its pricing structure, our team analyzed 374 reviews from verified Lusha users on the Capterra website and overall, users have mixed opinions about Lusha's affordability. Of the reviewed features, pricing and value for the money are one of the platform’s least popular features. Out of the reviews focused on affordability, 65% of reviewers find the platform to be too expensive, and only 13% find the platform to be affordable. Some find it good value for money, especially for solo users and small businesses, while others feel it is too expensive, particularly after recent price hikes. Many users suggest that the pricing could be lower to make it more accessible and competitive. One of the main points of contention users point out is dissatisfaction with Lusha's subscription and pricing model. They find it inflexible, with issues such as losing unused credits upon downgrading, unexpected charges, and the need to pay extra for features they thought were included. Here are some of the things users mentioned about Lusha pricing[\[1\]](#footnotes): Harry J.Sales Development RepresentativeComputer SoftwareLess than 6 months Good, but more data is needed to improve the offering, considering the price per data. December 16, 2024 Ayush G.Sales ExecutiveInformation Technology and Services6-12 months It has everything which needs to be in the sales profile. but they can lower the pricing it looks a little high. September 26, 2022 Ben B.DirectorStaffing and RecruitingLess than 6 months Quality of the data could sometimes be better however for the price its value for money. November 17, 2023 [Read more Lusha reviews here.](https://www.capterra.com/p/198383/Lusha/reviews/) ## Detailed breakdown of Lusha pricing plans There is minimal differentiation in the core features offered by Lusha across pricing plans. Pricing is primarily a function of determining how many credits your team has available to execute searches in order to reveal either the email addresses or phone numbers in the segmented reports users can run. Credit conversion rates have users spending one credit per email address revealed and 10 credits per contact’s mobile phone number revealed. Let’s explore each plan tier, including the different volumes of credits granted to users.   ### Free **Priced at:** Free monthly access with limited functionality.  **Ideal for:** The Free pricing tier is ideal for individuals and business leaders of small organizations and startups wanting to test the waters with Lusha’s lead generation capabilities on a small scale with limited credits. The Free pricing tier is designed to give users a taste of what the platform is capable of and allow small businesses and teams to begin exploring lead intelligence features Lusha offers. Users can access, in a limited capacity, curated lists of targeted companies according to intent filters and targeted industry or contact characteristics.  **Free plan features**[\[2\]](#footnotes):   - **Limited access**: The free plan includes a single user seat and access to 70 credits.  - **Filters**: Users can configure reports with up to two buyer intent signals, including data about actions or behaviors on websites, search behaviors, social media activity, and ad engagement. You can also segment your search by phone numbers, verified email addresses, or both.  - **Bulk list creation**: Conduct searches according to your marketing goals, and compile the results into bulk lists of up to 25 contacts. - **Alerts**: To ensure your lists remain accurate and up to date, the free plan allows one free alert when a contact changes companies or job roles. - **Integrations**: Access to email integrations and automations and the Lusha Everywhere web extension, a tool used to collect and organize contact data from various points across the web. _Create curated contact reports based on metrics, such as user intent, to purchase (_[_Source_](https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a2cf9278-fbdc-4947-a654-b27ca1e65af4.png)_)_ ### Pro - **Priced at:** $19.90/month for users starting at 200 credits per month, $39.80/month for users at 400 credits per month, and $59.70 for users at 600 credits per month. Annual monthly equivalent pricing is $14.95/month for 3,000 credits annually, $29.85/month for 4,800 credits, and $44.80/month for 7,200 credits annually. - **Ideal for:** Small teams and entrepreneurial startups requiring basic lead generation support and CRM functionality. Capable of scaling to support small to midsize businesses in the initial stages of growth. Pro pricing for Lusha allows users to access a range of credit bundles that increase the scope and number of reports users can run, introduces additional filters for list curation, and an increase in the number of users at the company who can use the platform. **Pro plan features**[\[2\]](#footnotes): - **Expanded access**: Pro users can designate up to three user seats and access 200 to 600 credits per month for monthly plans or 3,000 to 7,200 credits for annual plans; credit pool can be shared between user seats.  - **Expanded filters**: Configure reports with up to five buyer intent signals, so as to create a more targeted contact list of potentially more well-qualified leads.    - **Access to larger bulk lists**: Create bulk lists of up to 50 contacts and access more contacts through the Lusha Everywhere web extension. - **More alerts**: Three job change alerts inform users when key contacts change jobs, improving the quality of the bulk lists incrementally. - **Report improvement**: Introduction of CVS enrichment tools, allowing users to add up to 300 rows worth of business data to enhance and improve existing spreadsheets. _Track multiple contacts’ job changes (_[_Source_](https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/97b5ca95-7b2c-468a-8100-e2c661cd71c4.png)_)_ ### Premium **Priced at:** Base starts with 800 credits monthly at $69.90 per month when billed monthly, or 9,600 credits annually at monthly equivalent of $52.45 per month when billed annually. Monthly users can purchase additional credits in blocks of 200 for approximately $17.50 (deviates roughly $0.05 across credit bundles). Users on an annual plan can purchase additional credits in blocks of 2,400 for approximately $13.10 (deviates roughly $0.05 across credit bundles) per month. **Ideal for:** Small to midsize teams seeking advanced lead generation support and CRM functionality, where access to higher levels of credits per month is required in order to run the volume of reports necessary to support the marketing needs of the user. Premium pricing for Lusha further expands the scope of credit bundles that registered businesses can access, increases the number of reports users can run, and introduces analytics on how teams are leveraging reporting tools.    **Premium plan features**[\[2\]](#footnotes): - **Further expanded access**: Users can assign employees to up to five user seats and gain access to credit bundles of between 800 to 5,400 per month, or bundles of 9,600 to 64,800 credits for annual plans.  - **Further expanded filtering**: Configure reports with up to five buyer intent signals.  - **Larger lists**: Create bulk lists of up to 150 contacts. - **Alerts**: Gain access to five job change alerts for when key contacts change jobs. - **Team management tools**: Access analytics about how your team members are using credits to improve and direct reporting and search tools. - **Enhanced CVS enrichment tools**: Expanded reporting tools allowing users to add up to 500 rows worth of business data to enhance and improve existing spreadsheets.  ### Custom **Priced at:** Available upon request from the vendor. **Ideal for:** Enterprise-tier businesses requiring a customized feature set that also require the ability to execute a high volume of curated searches. Custom pricing provides a purely tailored sales intelligence solution to Lusha users. In addition to features included at the Premium level, with additional customer support options, access to a customer support manager, API access to update and maintain data at both the individual and company level, as well as improved CRM performance.    **Custom plan features**[\[2\]](#footnotes): - **Expanded access**: Custom number of seats, tailored package for credits; credit pool can be shared between user seats.  - **Improved filtering on larger lists**: Configure reports with up to 25 buyer intent signals and create bulk lists of up to 5,000 contacts. - **CVS enrichment tools**: Custom users gain access to tools allowing them to add up to 10,000 rows worth of business data to enhance and improve existing spreadsheets. - **Improved customer support**: Users gain access to escalated access on any issues,  serviced through live chat and email. - **Access to advanced integrations**: Integrations with powerful CRM tools including Salesforce, HubSpot, Outreach, Microsoft Dynamics, Salesloft, Bullhorn, Pipedrive, Zoho, and Zapier. - **Improved team management**: Custom users gain access to advanced usage analysis that provide leadership on how to best organize their teams and allocate credits relative to goals. - **Improved compliance**: Custom users gain the ability to create and adhere to a Do Not Call List for improved compliance. ## Total cost of ownership The total cost of ownership (TCO) of Lusha is fairly straightforward at lower pricing tiers, especially when the user’s reporting needs are simple, limiting cost fluctuations that result from business growth. ### Additional costs to consider #### Costs of additional seats In order to add seats to your plan, users must upgrade to the next available plan—this allows the user to scale the number of available user accounts on the platform. For example, a company on the Pro plan enjoying three user accounts experiences growth and has a need to add an additional seat—in these cases, the user should upgrade to a Premium plan in order to gain access to the additional two seats the plan offers. This will raise the monthly cost a minimal amount, but additional costs could come into play with growth as well.  #### Costs of additional credits As organizations grow and evolve, their marketing needs will become more complex and the number of campaigns that need to be executed will increase. The primary pricing differences in each tier of Lusha are tied to the number of credits users have accessible to create curated lists. At first glance, Lusha offers a fairly standard four-tier pricing model. At closer glance, users also have the ability to purchase the monthly subscription with an accompanying cache of credits ranging from 200 to 5,400 credits, or annually with a cache of credits from 3,000 to 64,800, before having to consider customized options in the Custom enterprise-level solutions. This can quickly push the affordable low-end Pro plan and affordable Premium plan beyond the budget you’ve allotted for sales intelligence support. ## How to choose the right Lusha pricing plan Choosing the best Lusha pricing plan depends on your business goals. Here are some factors to guide your decision: _Key considerations while choosing the right Lusha plan_ - **Assess your business needs:** Determining which of Lusha’s pricing plans meets your business needs requires an assessment of two factors. First, how many reports do you need to pull per month to support marketing campaigns? Second, how many marketing-focused employees are necessary to execute these reports? While Free plans provide a single user up to 70 credits to execute targeted search queries, the Pro tier is a bit more generous and flexible. It offers three seats and a range of credit bundles that would allow a small business or startup to perform enough curated queries to support a moderately expansive marketing strategy throughout the year. Premium opens the platform’s contact research tools to up to five marketing professionals and provides a comprehensive array of pricing options to ensure even small to midsize businesses have access to the volume of credits necessary to execute searches that support their marketing strategy. - **Consider your budget:** While the pricing options aren’t hidden or misleading, they are limiting and hard to parse considering the conversion rates attached to credits. Credits determine the type of information revealed in a report (one credit per contact email revealed and 10 credits per phone number revealed), while pricing tier determines the number of contacts revealed in each query (Free, 25 contacts; Pro, 50 contacts + Extensions bulk showing of 50 contacts; Premium, 150 contacts + existing Extension views; custom plans can provide access to as many as 5,000 contacts). - **Compare features offered in each plan:** One of the benefits in the pricing model that Lusha has deployed is that it can offer a fairly robust baseline of features even at the Free and Pro plan levels, while still making money by throttling access to the primary functionality through the redemption of credits. Beyond credit volume, there are several features that evolve and expand across pricing tiers. - **Bulk shows:** The Free plan starts by providing users with 25 contacts per report; Pro plan reveals 50 contacts per report; Premium plan reveals 150 contacts per report; and the Custom plan allows customized access to up to 5,000 contacts. - **Number of user seats:** The Free pricing tier allows a single user, Pro plan provides access to up to three users, and the Premium plan allows up to five user seats.  - **Report configuration tools:** One of the tools used to craft contact reports on the Lusha platform are intent signal filters, which allow users to search by actions that prospects take or interactions that occur that indicate a company or lead might be willing to buy your product or services. Free users can set two intent signals in their report configuration, while Pro and Premium users can set up to five intent signals and Custom enterprises are afforded up to 25 topics. - **CSV enrichment:** The data output from Lusha can be used to enhance and expand the information you might have on contacts in your existing CRM system. At the free stage, the platform integrates with Gmail and Outlook. At Pro tier, the tool provides additional data for up to an additional 300 rows to existing CSV files housing company contacts. Premium plans provide an additional 500 rows of contact data, while Custom users can negotiate up to 10,000 rows of additional contact data. ## How to maximize the value of your Lusha subscription Maximizing the value of a Lusha subscription requires users to understand and embrace the full range of features available at your chosen pricing tier in order to enhance and improve their lead generation tactics. Here are some tactics to get the most value out of your Lusha subscription: _Ways to maximize the value of your Lusha subscription_ ### Utilize all features With the limitations introduced by the conversion rates of credits, the true key to having success with Lusha is understanding how best to manage the use of credits across your team. This will ensure each contributor to your lead generation team can pull the necessary volume of leads into a curated report sufficient to support planned marketing campaigns. Leverage Lusha’s web and LinkedIn extensions to scrape data from LinkedIn and other platforms in order to maximize the accuracy of potential lead information.  ### Leverage customer support and learning resources There is no discussion of access to support for Free, Pro, and Premier plans; however, members are encouraged to engage with the Lusha Help Center and Lusha community to find answers to common issues and questions, and the system provides access to an automated chat bot that filters users to service agents or technical support. The platform caters to Custom tiered users, providing them with access to a customer success manager and advanced customer support options and escalation of problem resolution via chat and email. ### Tips for getting the most out of your plan Users should work to fully understand the contact prospecting functionality in Lusha in order to best flesh out relevant details such as social media profiles, past employment history, and professional interests through the leveraging of intent filters, headcount and departmental filters, and technology and funding filters. - Analyze the quality of leads generated by Lusha to refine search inquiries and targeting tactics in order to craft queries that deliver the desired results. - While Lusha is compliant with privacy regulations, it can still be used in ways that violate the privacy of users, so it’s important to understand the regulatory requirements and laws in place that dictate how consumers can be contacted and that your use of Lusha is in line with those limitations. ## Is it worth paying for Lusha? It’s important to balance your needs against your budget in order to determine whether Lusha is worth investing in. Here’s a breakdown of factors that will help you decide.  ### Value for money Capterra reviewers of Lusha pin the software platform at a 3.7 out of 5 stars for value for  money. While Lusha is recognized as a straightforward and cost-effective sales intelligence tool, reviewers feel Lusha only delivers a moderate value for money. While the overall quality of its data is good, there are occasional inconsistencies. Some reviewers feel that an increase in viable data sources would enhance the system relative to its price per data unit. Overall, Lusha is viewed as a reliable tool that meets essential baseline sales intelligence needs, despite opportunities to improve the data quality and provide a stronger value proposition.  Read verified reviews to understand what users find valuable about Lusha[\[1\]](#footnotes): Colin M.ConsultantInformation Technology and Services1-2 years The LinkedIn Inmail system can be hit and miss (lots of LinkedIn users don't check or don't respond) and when you consider that Lusha could replace a premium or recruiter version of LinkedIn, it is good value if you are a sourcer, recruiter or biz dev professional. As you can turn off the monthly subscriptions this would be a good option for campaigns targeting specific verticals for example if you don't have an ongoing requirement. October 13, 2018 Nicole T.Business Engagement Manager Information Technology and ServicesLess than 6 months I feel like it is quite expensive based on only getting 40 credits per month, per user on the professional package. May 26, 2022 Hayden S.OwnerResearch6-12 months New competition for this type of product makes me not as loyal to Lusha - would like better pricing for what it does compared to some of the other products that seem to do more. June 24, 2020 [Read more Lusha reviews here.](https://www.capterra.com/p/198383/Lusha/reviews/) ### Features of the free plan Lusha’s features across pricing plans are structured to maximize users increasing their investment in plan tiers with higher caches of credits as their businesses grow. Therefore, the features offered at the Free tier are extensive. With a single seat and access to 70 credits, a minimal amount to run a small-scale, targeted query, the Free user can pull reports to reveal mobile and landline phone numbers, verified emails, and company data. Reports can be structured and filtered by contact intent signals, company size, and by department, and then exported to CSV for list management and used with email campaign automation. The feature comparison page paints the picture that integrations are accessible at all plan tiers, but potential users should verify which integrations are accessible at which price points, as a number of Capterra reviewers say they’ve been required to upgrade to paid plans to fully access some third party platforms. For instance, the Free pricing tier shows the ability to integrate with Gmail and Outlook, but further integrations appear to be gated. Lusha does make its Lusha Extension, a prospecting platform loaded as a web browser extension, available for the following usages at the Free tier: - Lusha LinkedIn to scrape and verify contact information. - Lusha Everywhere can be used on any website to gather contact information. - Lusha Everywhere can be used in conjunction with an existing CRM platform to load leads and verify data. - Lusha Everywhere can be used by recruiters to prospect leads and opportunities. ### Customer support options The only mention of support options in the pricing model is a reference to expanded and expedited live chat and email support, as well as access to a customer success manager at the Custom pricing tier. At all levels, users have access to an automated chat service agent and access to an extensive catalog of blogs, articles, webinars, and other resources to help users through issues that might arise. While this might feel like it’s an extensive foundation, Lusha’s customer support rating on Capterra of 3.9 stars out of 5 indicates users desire more from the customer support infrastructure’s current offerings. ## Is Lusha right for you? ### Assessing your requirements Determining whether Lusha is the right software involves assessing your requirements and comparing them to what Lusha offers. Here are some key factors to consider: - **Budget alignment:** With the software platform’s value for money an issue for reviewers, potential users should ensure that the budget they are willing to dedicate toward a sales intelligence tool aligns with the value they will be able to leverage from it. This value will be impacted by the level of credits necessary to acquire the necessary volume of contacts to support your marketing strategy. - **Fidelity and value of sales intelligence:** Lusha is often used to enhance contact lead data. Potential users should ascertain whether the additional contact data, company information and news, funding rounds, job changes, and technology usage information that Lusha reveals will bolster your existing lead insight. Is the data more accurate than the data you already have access to about a given set of leads? - **Legal and regulatory compliance:** With data privacy a regulatory priority in many countries, it’s important for vendors providing services to clients internationally to be compliant with the GDPR and CCPA, but also with local and state regulatory requirements in the areas your company operates. Businesses considering Lusha should first confirm that Lusha’s security and compliance standards are in line with relevant regulatory requirements. ### Alternatives to Lusha Lusha users have given the sales intelligence software a value-for-money rating of 3.7 out of 5 stars on Capterra. While this indicates the platform leaves users expecting more from it for their subscription fee, it is also necessary to explore how the tool compares to competitors in the sales intelligence niche in terms of pricing and features. Of Lusha’s top five competitors according to Capterra reviews, **Marketo Engage** edges out Lusha with a 3.8 out of 5 star rating but provides no pricing information publicly without a sales consultation. **HubSpot**, another leading competitor, is rated by Capterra reviewers at a 4.2 out of 5 stars, but has a wide ranging pricing model, which starts at $15 per seat monthly, but can reach as high as $800 per month for small businesses and $3,600 at the enterprise level. **Pipedrive**, Lusha’s strongest competitor for the value for money, is rated at a 4.4 out of 5 stars for service starting at $14 per user monthly and extending across a total of five pricing tiers from $14 to $99 per month. A deeper look at each of the five competitors shows that there are alternatives with features and pricing much more in-line with users’ needs than the experience offered by Lusha.  **HubSpot Marketing Hub:** HubSpot Marketing Hub is overall rated 4.5/5 stars, with a value-for-money ranking of 4.2/5 stars. This system has a free tier and a Starter pricing tier for small teams that starts at $15/month per seat. For more comprehensive marketing needs, HubSpot offers its Marketing Hub at a Professional pricing tier at $800/month with three included seats, and an Enterprise level pricing tier at $3,600/month with five included seats. One of HubSpot’s largest draws to its Marketing Hub is the platform’s marketing automation, built around a centralized platform that includes a comprehensive user-friendly interface and suite of tools that streamline and optimize users’ marketing efforts.  **Pipedrive**: Pipedrive is overall rated 4.5/5 stars, with a value-for-money ranking of 4.4/5 stars. The system provides users with five separate pricing tiers, starting with the Essential tier at $14/user/month. More advanced marketing lead management needs can be met through four additional tiers ranging from $39/month per user to $99/month per user. Pipedrive is highly ranked due to its sales management features, including its powerful reporting and integrated analytics tools that provide users with valuable insights into sales performance. **Seamless.AI**: Seamless.AI is overall rated 3.8/5 stars, with a value-for-money ranking of 3.6/5 stars.The platform requires potential clients to reach out for a customized pricing quote across all three pricing plans (Free, Pro, and Enterprise). Users of Seamless.AI appreciate the platform’s well-structured contact database with tools that make it easy to identify and reach out to decision-makers. The efficiency improvements Seamless.AI introduces help to streamline lead generation and conversions. **ZoomInfo Sales**: ZoomInfo Sales is overall rated 4.1/5 stars, with a value-for-money ranking of 3.6/5 stars. The tool requires potential clients to reach out for a customized pricing quote across all three pricing plans (Sales, Marketing, and Talent). A feature that ZoomInfo Sales is often lauded for by reviewers is its data accuracy, which helps users in their lead prospecting and is essential for users’ marketing and sales efforts. **Marketo Engage by Adobe**: Marketo Engage is rated 4.3/5 stars overall, with a value-for-money ranking of 3.8/5 stars.The system requires potential clients to reach out for a customized pricing quote for all four pricing plans (Growth, Select, Prime, and Ultimate). Reviewers of Marketo Engage prioritize the software platform in their tech stack due to its robust lead management automations and personalization features, which help to streamline the lead nurturing and conversion processes. These tools alongside exceptional lead tracking and scoring solutions improve the overall customer lifecycle and drive conversion rates up. Check out the top [Lusha alternatives](https://www.capterra.com/p/198383/Lusha/alternatives/), comparable in terms of core features, pricing, and usability. ### Cost comparison: Lusha vs. popular alternatives [4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/#reviews) * * * Starting Price $15.00 Per User , Per Month * * * [4.5 (519)](https://www.capterra.com/p/207295/Seamless-AI/#reviews) * * * Starting Price Contact vendor * * * [4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/#reviews) * * * Starting Price Contact vendor * * * [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/#reviews) * * * Starting Price Contact vendor * * * ### Making the final decision When finalizing your decision to adopt Lusha, it’s important to weigh the software platform’s strengths, user ratings, and its alignment with your business needs. We’ve included here a final breakdown: Lusha’s Capterra user-based ease-of-use rating is 4.6 out of 5 stars, indicating that it does offer a user-friendly choice for a large segment of organizations in need of CRM support. The platform’s overall rating of 4.0 out of 5 stars on Capterra is primarily driven down by its customer service rating of 3.9 stars with Capterra users and 3.7 stars attributed to the platform’s value for money. Of its most well-considered features, its email accuracy, contact information, and data extraction features are the highest.  On the surface, Lusha offers four pricing tiers, starting with a feature-rich, Free baseline plan that provides access to a majority of the platform’s features: - **Free** - **Pro:** Base 200 credits monthly at $19.90 per month when billed monthly, 3,000 credits annually at monthly equivalent of $14.95 per month when billed annually. - **Premium:** Base 800 credits monthly at $69.90 per month when billed monthly, 9,600 credits annually at monthly equivalent of $52.45 per month when billed annually. - **Custom:** The enterprise-level pricing tier requires a consultation with Lusha’s sales team. Properly leveraged, Lusha can be a transformative tool to enhance, expand, and improve the quality of leads users can access. Once your team has properly explored the depth of features provided by Lusha, and determined which business process gaps it will solve in your CRM and lead generation tactics, reach out to Lusha’s sales team to find out which plan tier and volume of credits will best meet your marketing needs. ## FAQs Is Lusha a CRM tool? As a sales intelligence platform, Lusha is positioned more as a B2B data provider service. It does integrate well with existing CRM platforms and fulfills an extremely important role in the CRM business process by helping to ensure contact list accuracy and helping to expand audience reach. How reliable is Lusha? Data accuracy is a common concern with reviewers of Lusha on Capterra. However, as with any tool used to gather information about specific individuals online, your Lusha contact database will only be as accurate as the effort put into it and the quality of the sources from which contact information is gathered.  Does the Lusha extension scrape LinkedIn for information? Lusha’s LinkedIn extension allows users to scrape LinkedIn for information about contacts such as email addresses and phone numbers directly from publicly accessible profiles. What is the rate limit of requests for Lusha’s API? Lusha utilizes two main API calls, Company API, which returns company data based on the domain or company name, and Person API, which returns contact information for a business profile. Users are limited to 50 API requests per second. How can I estimate my Lusha credit usage after I’ve started using the platform? Lusha provides subscribers with analytics tools allowing team leaders to assess credit usage history from the Lusha dashboard, including the volume of credits used and how those credits are deployed per user. Credits that remained unused in paid plans at the end of the month are able to roll over up to two times the credit limit of the tier credit limit. Can I show only emails or phone numbers with Lusha? Lusha’s reporting tools allow users to reveal contact’s emails or phone numbers, or a combination of both. The platform can also further break down phone numbers into mobile or direct phone numbers for contacts. Are Lusha extensions and integrations free? According to Lusha’s current offerings, Outlook and Gmail integrations are included at the Free pricing tier, but further integrations with third-party CRM and sales platforms appear to be gated to Custom pricing users. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from the vendor website (March 24, 2025) based on their analysis of what users find valuable or expect from sales intelligence software. This list is not exhaustive. For additional features, refer to the vendor’s website. [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Lusha pricing](#overview-of-lusha-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Lusha pricing](#what-users-say-about-lusha-pricing) - [Detailed breakdown of Lusha pricing plans](#detailed-breakdown-of-lusha-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Lusha pricing plan](#how-to-choose-the-right-lusha-pricing-plan) - [How to maximize the value of your Lusha subscription](#how-to-maximize-the-value-of-your-lusha-subscription) - [Is it worth paying for Lusha?](#is-it-worth-paying-for-lusha) - [Is Lusha right for you?](#is-lusha-right-for-you) - [FAQs](#faqs)