--- title: "itracks Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about itracks Software - reviews, pricing plans, popular comparisons to other Market Research products and more." source_url: "https://www.capterra.com/p/198393/iTracks-GO/" page_type: "product" language: "en" --- # itracks Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) itracks ## What is itracks? itracks provides software built specifically for online focus groups and research interviews. The highest quality insights you need, when you need them. We offer the following products: - itracks Realtime - Conduct video focus groups and videos, and text based focus groups with everybody connected at the same time. - itracks Board - Conduct online discussion boards or micro market research communities. Users connect over days weeks or months at times that are convenient for them. ## What is itracks used for? [Market Research](https://www.capterra.com/market-research-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $429 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for itracks?[Manage this product listing](https://www.g2.com/products/itracks/claim_requests/new?auto=true) ## itracks Overview Updated September 2026 AI summary itracks provides market research teams with tools for managing panels, collecting data through multi-channel distribution—including face-to-face and phone-based methods—and generating reports with customizable fields and templates. Supporting survey and poll management, real-time analytics, and data import/export, itracks is available on web, desktop, and mobile platforms for organizations of any size. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### itracks 4.4 (12) VS. [4.8 (547)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting Price $429 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (12) Ease Of Use 4.9 (547) Value For Money 4.3 (7) Value For Money 4.8 (486) Customer Service 4.7 (10) Customer Service 4.7 (475) ## itracks alternatives [4.6 (10,512)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (455)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (97)](https://www.capterra.com/p/174077/Dovetail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151962/SEMrush/) [View all alternatives](https://www.capterra.com/p/198393/iTracks-GO/alternatives/) ## FAQs about itracks Overview ### Which roles and teams benefit most from itracks? itracks is most used by project managers, consultants, and market research teams that run focus groups, interviews, and online studies. Research associates and executives rely on it to recruit participants, moderate sessions, and analyze feedback, while CEOs, presidents, and managing directors use it to oversee client projects and research outcomes. Answer based on 12 reviews Overview ### What company size and industries is itracks built for? itracks is built primarily for small businesses in market research, with 83% of reviewers from small companies and 42% from Market Research. It also serves marketing and advertising and research organizations, each at 17%, supporting market researchers, product managers, marketers, and consultants conducting online focus groups and interviews for market research. Answer based on 12 reviews Features and Usability ### What are the key features of itracks? itracks offers survey and poll management, customizable questions and templates, and data collection across multi-channel distribution, including phone-based, face-to-face, and offline access. It also includes real-time reporting, visual analytics, custom reports, access controls, collaboration tools, and third-party integrations for research and feedback management. Integrations ### Which third-party tools and platforms does itracks integrate with? itracks integrates with Decipher. The catalog and reviewer data provided here identify Decipher as the confirmed third-party integration for itracks, covering research and survey workflows tied to heat map analysis. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does itracks offer? itracks provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference material for learning features and following setup steps as needed. Getting Started and Support ### What customer support options does itracks offer? itracks provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback is available here to describe support speed, helpfulness, or common frustrations, so the listed channels are the only confirmed support options. ## Features AI summary Based on 1,411 Market Research reviews Capterra reviewers highlight these as the features buyers value most when choosing market research software: - **Reporting & Statistics** (**38%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**51%**) - **Survey Builder** (**50%**) itracks supports **Reporting & Statistics**, which can help teams review findings and track research results more clearly. However, it does not include **Surveys & Feedback** or **Survey Builder**. Instead, it offers other important capabilities that reviewers also rate highly, including **Reporting/Analytics** (**41%**) and **Data Import/Export** (**40%**). These features help businesses organize research data, move information between systems, and turn results into useful insights, providing teams with a clearer view of customer input and study outcomes. Reporting & Statistics 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Reporting/Analytics 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Activity Tracking 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Real-Time Analytics 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time Multi-Channel Distribution 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Visual Analytics 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data itracks 43 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Annotations: Highlight content and/or make notations about parts of content - API: Application programming interface that allows for integration with other systems/databases - Categorization/Grouping: Organize and group data or items based on various criteria - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Reminders: Reminders sent via email - Face-to-Face: Market research conducted via in-person interviews - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Offline Access: Ability of websites, web applications, or mobile applications to function without an active internet connection - Panel Management: Conduct and manage panel discussions for the purpose of market research - Phone-Based: Market research conducted via telephone - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Single Sign On: Allow users to access multiple services after entering their login credentials once - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Survey/Poll Management: Create and administer polls and surveys - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.0 (12) 4.0 Based on 12 reviews ## Pricing Value for money 4.3 (7) Free Trial Basic $429.00 Per User,Per Month Value for money 4.3 (7) 4.3 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (10) 4.7 Based on 10 reviews ## User reviews Overall rating 4.4 Based on 12 reviews Filter by rating 5(5) 4(7) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent GS Gordon S. Managing Director Automotive ### "Makes managing virtual focus groups a breeze" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 17, 2022 Excellent customer focus and really spent the time to help me and the research team get familiarized with the platform. Love the concierge option! Pros I can have the client, my research team and moderator, plus participants contributing all together while maintaining the required firewalls. Cons Would like to have the recruitment and screening criteria within the platform Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AK Anupam K. Project Manager Market Research ### "Awesome software with an added advantage of customisation !" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 15, 2022 I can say my experience using the software is very smooth and will rate the software 8 out of 10. Pros I am using the itrack software for online focus groups. The ease of Setting up a OLFG, sending invites and reminders to encourage participants, are the most liked features for me. Also, I would like mention the templates available are very helpful and the best thing, we can customise these templates as per our requirement. Cons I have observed, if you have 2 groups scheduled within a project id, participants are able to choose any of the groups or both at a time, even though they have separate support ids. This should be fixed as sometimes this issue could create confusion for both participants and moderators / project managers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KC Kelsie C. Research Associate Pharmaceuticals ### "iTracks helped us successfully conduct focus groups" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 15, 2022 Pros First, the concierge service was very useful and helped the focus groups run smoothly. The trainings offered through iTracks was also helpful to view before conducting our focus groups using the software, and iTracks offered other training in small groups if needed. Additionally, the backroom for observers aided us in helping the moderator keep up with the participants who wanted to speak on a topic. Cons Some of the features were more confusing to use (but the trainings helped). This included the survey within focus groups feature. It also would be helpful if the survey could be made anonymous to all of the other participants and only seen by the moderators. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Jadah C. Project Manager Market Research ### "Great Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 February 9, 2022 itracks is a solid platform, but not as intuitive as others. needed more time to troubleshoot on where and what to do to resolve issues/understand the functionality. Improving the "help desk" would be really beneficial. Pros Easy to register and login, simplified method to check the registration of invitees and to re-send invites when needed. Clean and clear visuals on certain aspects Cons Reporting became a little muddled on the platform itself, struggled to identify partials. Alternatives considered [Recollective](https://www.capterra.com/p/129365/Recollective/) Reasons for choosing itracks Our client had the final decision. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ME Michelle E. Senior Associate Marketing and Advertising ### "Overall, positive" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 8, 2022 Pros Product was easy to use and enabled us to capture the data appropriately. Cons I think it takes some time getting used to, so more educational resources could be helpful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MA Marc Andre L. president Market Research ### "works fine" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 8, 2022 good and kind tech support Pros good support for focus groups. Not that user friendly to manage participants Cons not that convenient to self manage participants and the back room chats Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SM Shehan M. Senior Research Associate Research ### "Good Focus Group Software for Basic Focus Groups" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 8, 2022 Pros The support we received both before and during the focus groups was excellent. All of our questions were answered in a timely manner, and the staff worked with us to ensure we could complete the project. The backroom feature was also nice. Cons I wish that there could have been multiple moderators. Also, the polling feature needs a bit of work to expand the options (such as the ability to limit the number of responses on a multiresponse poll). Additionally, it would be good for the moderator to have the ability to mute participants if they were struggling. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DM David M. Research Executive Market Research ### "Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 7, 2022 It is Better than zoom and teams Pros It is a very easy software to use. I like how clients can be in the backroom as observers and observe everything. Cons The problems with the software. I also do not like the technical test. It cause problems for participants Switched from [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) [Zoom Events and Webinars](https://www.capterra.com/p/157062/Zoom-Video-Webinar/) iTracks is better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MB Matt B. Consultant Marketing and Advertising ### "Easy to use qualitative platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 February 4, 2022 Pros Go to for qualitative research for audiences nationwide or in a larger target market. Also, great for more in-depth larger focus groups. Cons Nothing. An app would be nice. If users could access the platform from an easy to use, accessible, mobile app. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jenny K. CEO Research ### "Excellent User Friendly Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 3, 2022 They have been really great with programming, sales, and service for me. Pros I have used this software for a variety of studies and it is very user friendly. It offers the capabilities that I needed to have respondents review materials and give feedback. I use it for diary studies and for reviewing educational materials for a key client. Cons I like this software a lot. I don't have any complaints Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/198393/iTracks-GO/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.