# itracks Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about itracks Software - reviews, pricing plans, popular comparisons to other Market Research products and more.

Source: https://www.capterra.com/p/198393/iTracks-GO

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# 

 itracks Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 24, 2025

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

itracks

## What is itracks?

itracks provides software built specifically for online focus groups and research interviews. The highest quality insights you need, when you need them. We offer the following products: - itracks Realtime - Conduct video focus groups and videos, and text based focus groups with everybody connected at the same time. - itracks Board - Conduct online discussion boards or micro market research communities. Users connect over days weeks or months at times that are convenient for them.

## What is itracks used for?

[Market Research](https://www.capterra.com/market-research-software/)

Overall rating

Based on 12 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$429

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### itracks

4.4 (12)

VS.

[4.8 (453)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting Price

$429

Per User, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (12)

Ease Of Use

4.9 (101)

Value For Money

4.3 (7)

Value For Money

4.8 (77)

Customer Service

4.7 (10)

Customer Service

4.7 (92)

## itracks alternatives

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (944)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (450)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (97)](https://www.capterra.com/p/174077/Dovetail/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/198393/iTracks-GO/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Tracking

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

Real-Time Analytics

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Analyze and gain insights into data in real-time

Multi-Channel Distribution

4.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Reporting/Analytics

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Visual Analytics

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Interact with data visualization elements, such as charts and graphs, to drill down into data

Activity Dashboard

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

itracks 39 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Capability of a software or system to make decisions and perform actions based on specified conditions

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Tailored or customizable questions for more targeted and relevant data collection

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Manage, store and organize emails within the system or via third-party apps

Reminders sent via email

Market research conducted via in-person interviews

Observe and track the demand, usage, progress or quality of a system, product, or user

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Manage and support multiple languages

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Ability of websites, web applications, or mobile applications to function without an active internet connection

Conduct and manage panel discussions for the purpose of market research

Market research conducted via telephone

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Search and filter data across systems to locate required information by entering keywords or certain criteria

Allow users to access multiple services after entering their login credentials once

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Create and administer polls and surveys

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.0 (12)

4.0

Based on 12 reviews

## Pricing

Value for money

4.3 (7)

Free Trial

Basic

$429.00

Per User,Per Month

Value for money

4.3 (7)

4.3

Based on 7 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (10)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (10)

4.7

Based on 10 reviews

## User reviews

Overall rating

4.4

Based on 12 reviews

Filter by rating

5(5)

4(7)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

GS

Gordon S.

Managing Director

Automotive

### "Makes managing virtual focus groups a breeze"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 17, 2022

Excellent customer focus and really spent the time to help me and the research team get familiarized with the platform. Love the concierge option!

Pros

I can have the client, my research team and moderator, plus participants contributing all together while maintaining the required firewalls.

Cons

Would like to have the recruitment and screening criteria within the platform

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AK

Anupam K.

Project Manager

Market Research

### "Awesome software with an added advantage of customisation !"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 15, 2022

I can say my experience using the software is very smooth and will rate the software 8 out of 10.

Pros

I am using the itrack software for online focus groups. The ease of Setting up a OLFG, sending invites and reminders to encourage participants, are the most liked features for me. Also, I would like mention the templates available are very helpful and the best thing, we can customise these templates as per our requirement.

Cons

I have observed, if you have 2 groups scheduled within a project id, participants are able to choose any of the groups or both at a time, even though they have separate support ids. This should be fixed as sometimes this issue could create confusion for both participants and moderators / project managers.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KC

Kelsie C.

Research Associate

Pharmaceuticals

### "iTracks helped us successfully conduct focus groups"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 15, 2022

Pros

First, the concierge service was very useful and helped the focus groups run smoothly. The trainings offered through iTracks was also helpful to view before conducting our focus groups using the software, and iTracks offered other training in small groups if needed. Additionally, the backroom for observers aided us in helping the moderator keep up with the participants who wanted to speak on a topic.

Cons

Some of the features were more confusing to use (but the trainings helped). This included the survey within focus groups feature. It also would be helpful if the survey could be made anonymous to all of the other participants and only seen by the moderators.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JC

Jadah C.

Project Manager

Market Research

### "Great Platform"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

February 9, 2022

itracks is a solid platform, but not as intuitive as others. needed more time to troubleshoot on where and what to do to resolve issues/understand the functionality. Improving the "help desk" would be really beneficial.

Pros

Easy to register and login, simplified method to check the registration of invitees and to re-send invites when needed. Clean and clear visuals on certain aspects

Cons

Reporting became a little muddled on the platform itself, struggled to identify partials.

Alternatives considered

[Recollective](https://www.capterra.com/p/129365/Recollective/)

Reasons for choosing itracks

Our client had the final decision.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ME

Michelle E.

Senior Associate

Marketing and Advertising

### "Overall, positive"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 8, 2022

Pros

Product was easy to use and enabled us to capture the data appropriately.

Cons

I think it takes some time getting used to, so more educational resources could be helpful.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MA

Marc Andre L.

president

Market Research

### "works fine"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 8, 2022

good and kind tech support

Pros

good support for focus groups. Not that user friendly to manage participants

Cons

not that convenient to self manage participants and the back room chats

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SM

Shehan M.

Senior Research Associate

Research

### "Good Focus Group Software for Basic Focus Groups"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

February 8, 2022

Pros

The support we received both before and during the focus groups was excellent. All of our questions were answered in a timely manner, and the staff worked with us to ensure we could complete the project. The backroom feature was also nice.

Cons

I wish that there could have been multiple moderators. Also, the polling feature needs a bit of work to expand the options (such as the ability to limit the number of responses on a multiresponse poll). Additionally, it would be good for the moderator to have the ability to mute participants if they were struggling.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DM

David M.

Research Executive

Market Research

### "Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

February 7, 2022

It is Better than zoom and teams

Pros

It is a very easy software to use. I like how clients can be in the backroom as observers and observe everything.

Cons

The problems with the software. I also do not like the technical test. It cause problems for participants

Switched from

[Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)

[Zoom Events and Webinars](https://www.capterra.com/p/157062/Zoom-Video-Webinar/)

iTracks is better

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MB

Matt B.

Consultant

Marketing and Advertising

### "Easy to use qualitative platform"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

February 4, 2022

Pros

Go to for qualitative research for audiences nationwide or in a larger target market. Also, great for more in-depth larger focus groups.

Cons

Nothing. An app would be nice. If users could access the platform from an easy to use, accessible, mobile app.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Jenny K.

CEO

Research

### "Excellent User Friendly Software"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 3, 2022

They have been really great with programming, sales, and service for me.

Pros

I have used this software for a variety of studies and it is very user friendly. It offers the capabilities that I needed to have respondents review materials and give feedback. I use it for diary studies and for reviewing educational materials for a key client.

Cons

I like this software a lot. I don't have any complaints

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/198393/iTracks-GO/reviews/)

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