# itracks Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is itracks the right Market Research solution for you? Explore 12 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/198393/iTracks-GO/reviews --- itracks 4.4 (12) [View alternatives](https://www.capterra.com/p/198393/iTracks-GO/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 24th, 2025 # Reviews of itracks Ease of use 4.3 Customer Service 4.7 ## Showing most helpful reviews Showing 1-12 of 12 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jenny K. CEO Research Used the software for: 2+ years ### "Excellent User Friendly Software" February 3, 2022 5.0 They have been really great with programming, sales, and service for me. Pros I have used this software for a variety of studies and it is very user friendly. It offers the capabilities that I needed to have respondents review materials and give feedback. I use it for diary studies and for reviewing educational materials for a key client. Cons I like this software a lot. I don't have any complaints Review Source MB Matt B. Consultant Marketing and Advertising Used the software for: 2+ years ### "Easy to use qualitative platform" February 4, 2022 4.0 Pros Go to for qualitative research for audiences nationwide or in a larger target market. Also, great for more in-depth larger focus groups. Cons Nothing. An app would be nice. If users could access the platform from an easy to use, accessible, mobile app. Review Source JC Jadah C. Project Manager Market Research Used the software for: Less than 6 months ### "Great Platform" February 9, 2022 4.0 itracks is a solid platform, but not as intuitive as others. needed more time to troubleshoot on where and what to do to resolve issues/understand the functionality. Improving the "help desk" would be really beneficial. Pros Easy to register and login, simplified method to check the registration of invitees and to re-send invites when needed. Clean and clear visuals on certain aspects Cons Reporting became a little muddled on the platform itself, struggled to identify partials. Alternatives considered [Recollective](https://www.capterra.com/p/129365/Recollective/) Reason for choosing itracks Our client had the final decision. Review Source AK Anupam K. Project Manager Market Research Used the software for: 6-12 months ### "Awesome software with an added advantage of customisation !" February 15, 2022 4.0 I can say my experience using the software is very smooth and will rate the software 8 out of 10. Pros I am using the itrack software for online focus groups. The ease of Setting up a OLFG, sending invites and reminders to encourage participants, are the most liked features for me. Also, I would like mention the templates available are very helpful and the best thing, we can customise these templates as per our requirement. Cons I have observed, if you have 2 groups scheduled within a project id, participants are able to choose any of the groups or both at a time, even though they have separate support ids. This should be fixed as sometimes this issue could create confusion for both participants and moderators / project managers. Review Source MR Margaret R. Consultant Market Research Used the software for: 2+ years ### "No nonsense research tool" February 3, 2022 5.0 We use it for needs assessment (discovery) as well as concept and stimuli evaluation. Pros Using iTracks for bulletin boards is straight forward and effective. It is not fancy (nor does it need to be). The program is easy to use (for us, the clients and the respondents), is easy to program and easy to manage throughout the project. We appreciate the email templates and reporting options. Cons We wish we could program more survey-like questions on the board ourselves. It would be nice to have more question options that we could program. Reason for choosing itracks Simplicity with all the features we need (communicating with respondents and clients and reporting). Review Source DM David M. Research Executive Market Research Used the software for: 6-12 months ### "Review" February 7, 2022 4.0 It is Better than zoom and teams Pros It is a very easy software to use. I like how clients can be in the backroom as observers and observe everything. Cons The problems with the software. I also do not like the technical test. It cause problems for participants Switched from [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[Zoom Events and Webinars](https://www.capterra.com/p/157062/Zoom-Video-Webinar/) iTracks is better Review Source KP Kevin P. Project Manager Business Supplies and Equipment Used the software for: Less than 6 months ### "Essential for 2022" February 3, 2022 5.0 Team building structure and exercise Pros I find this software to be proficient, user friendly, effective and analytical. Cons I find if you are not familiar with the software composition you may find it to be tedious to navigate but once you get over this roadblock, it's a breeze. Reason for choosing itracks I choose itracks because it came highly recommended Review Source SM Shehan M. Senior Research Associate Research Used the software for: Less than 6 months ### "Good Focus Group Software for Basic Focus Groups" February 8, 2022 4.0 Pros The support we received both before and during the focus groups was excellent. All of our questions were answered in a timely manner, and the staff worked with us to ensure we could complete the project. The backroom feature was also nice. Cons I wish that there could have been multiple moderators. Also, the polling feature needs a bit of work to expand the options (such as the ability to limit the number of responses on a multiresponse poll). Additionally, it would be good for the moderator to have the ability to mute participants if they were struggling. Review Source MAL Marc Andre L. president Market Research Used the software for: 2+ years ### "works fine" February 8, 2022 5.0 good and kind tech support Pros good support for focus groups. Not that user friendly to manage participants Cons not that convenient to self manage participants and the back room chats Review Source KC Kelsie C. Research Associate Pharmaceuticals Used the software for: Less than 6 months ### "iTracks helped us successfully conduct focus groups" February 15, 2022 4.0 Pros First, the concierge service was very useful and helped the focus groups run smoothly. The trainings offered through iTracks was also helpful to view before conducting our focus groups using the software, and iTracks offered other training in small groups if needed. Additionally, the backroom for observers aided us in helping the moderator keep up with the participants who wanted to speak on a topic. Cons Some of the features were more confusing to use (but the trainings helped). This included the survey within focus groups feature. It also would be helpful if the survey could be made anonymous to all of the other participants and only seen by the moderators. Review Source ME Michelle E. Senior Associate Marketing and Advertising Used the software for: Less than 6 months ### "Overall, positive" February 8, 2022 4.0 Pros Product was easy to use and enabled us to capture the data appropriately. Cons I think it takes some time getting used to, so more educational resources could be helpful. Review Source GS Gordon S. Managing Director Automotive Used the software for: Less than 6 months ### "Makes managing virtual focus groups a breeze" February 17, 2022 5.0 Excellent customer focus and really spent the time to help me and the research team get familiarized with the platform. Love the concierge option! Pros I can have the client, my research team and moderator, plus participants contributing all together while maintaining the required firewalls. Cons Would like to have the recruitment and screening criteria within the platform Review Source Similar Products Featured ## Related categories [Market Research](https://www.capterra.com/market-research-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.