# Upsiide Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Upsiide the right Idea Management solution for you? Explore 15 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/198771/Upsiide/reviews --- Upsiide 4.6 (15) [View alternatives](https://www.capterra.com/p/198771/Upsiide/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Upsiide Ease of use 4.4 Customer Service 4.2 ## Showing most helpful reviews Showing 1-15 of 15 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Innovation Consultant Think Tanks Used the software for: 6-12 months ### "Efficient way to get grass-roots feedback" August 5, 2021 5.0 Pros Upsiide makes it easy to get quick feedback on marketing and design concepts! It has an simple and intuitive interface. Cons Probably not the most "scientific" results, but still gets you in the ballpark. Review Source HB Hayden B. Project Manager Market Research Used the software for: 6-12 months ### "The "Tinder" of Concept Testing" August 6, 2021 5.0 Overall it's great! When we first started using Upsiide we had a ton of support (\[SENSITIVE CONTENT\] was amazing). The platform is easy to use and effective. Internally we call Upsiide "Tinder for Concept Testing" because it does a great job making concept testing an enjoyable experience for the participants and the researcher. Pros The most important aspect of Upsiide is its accessibility and usability. The platform has a simple interface that anyone can pick up and use. It's also very easy to program surveys in non-english speaking countries. Cons We had some serious trouble on a project where we leveraged Upsiides panel. The IR was lower than anticipated and our survey fielding was halted. We were told that the recruitment wasn't feasible which put us in a very difficult position. We would have much preferred a partner-like experience, where we could troubleshoot potential solutions together. I also noticed a change in the level of support we receive. When we started using Upsiide they offered a high level of personalized support, but recently they've pushed us to use their support system instead, which makes Upsiide feel more like a digital tool than a vendor relationship. Review Source Response from Dig Insights August 11, 2021 Thanks for the review, Hayden! We think Upsiide's easy to use and incredibly intuitive interface is something that sets us apart from our competition, so it's great to see that you feel the same way. Client support is a big point of pride for us as well, so we're disappointed to hear that you have not been receiving the same level of care and assistance. We appreciate your feedback and will use this to better our team. VR Verified Reviewer Market Researcher Food & Beverages Used the software for: I used a free trial ### "Worth the Try" August 11, 2021 3.0 Pros Easy to use and navigate, user-friendly. Cons Doesn’t allow complex questions like skipping Review Source MG Marin G. Consumer Insight Planner Food & Beverages Used the software for: 1-2 years ### "Agile way to push for consumer centricity" August 13, 2021 4.0 Pros Great way to have consumer feedbacks in a few hours in order to guide innovation throughout the process Cons The analysis could be seen as a bit simplistic. It's a good tool to have the big picture but then need for more diagnostic to understand the reason why Reason for choosing Upsiide Relationship with the team, easiness to set up, easiness to look at results for non-researchers, price Review Source SM Sarah M. Sr. Research Manager Banking Used the software for: 2+ years ### "Perfect tool for idea/attribute screening" August 5, 2021 5.0 We use Upsiide when we have too many ideas and little direction on how to narrow them down. This has proven to be a successful tool, whether it be for testing names, marketing taglines or RTBS, product features, incentives, etc. Our stakeholders find the outputs extremely easy to understand, but also very powerful in how actionable they are. Pros How easy it is for the respondents, and for our stakeholders to understand and action the results. Cons Nothing! I like all of the features of upsiide and the outputs. Review Source Response from Dig Insights August 11, 2021 Hi Sarah, this review made our day - thank you for taking the time to review your experience with Upsiide! We are really happy to see you are getting as much value from the platform as you are! Wishing you continued success. The Upsiide Team RT Ratapol T. VP Consumer Goods Used the software for: 6-12 months ### "Feedback on Upsiide" August 10, 2021 4.0 Pros Easy to use. Cost effective. Fast turnaround. Results available right away. And, our client contact person \[SENSITIVE CONTENT\] has been very helpful to us. Cons We wish that we can download full report instead of individual pieces of results Reason for choosing Upsiide We are trying both Review Source AD Agata D. Head of RTD Business Consumer Goods Used the software for: 6-12 months ### "good tool" August 9, 2021 4.0 we were setting an optimal portfolio and we researched innovation concepts. Both gave a good and insightful results Pros fast easy to use and understand delivers credible results Cons expensive lack of possibility to reuse the already used data - e.g. kick off research with same benchmark but new innovations costs the same as a new research. does not work great on mobile. takes a lot of time to get the results translated into a presentation Review Source KS Keeshan S. Brand Director Food & Beverages Used the software for: 2+ years ### "Tinder for Market Research!" August 11, 2021 5.0 User-centric so we get better data to help make important business decisions. Competitively priced and can be scaled up or down in complexity based on needs. Quick to implement and get results... doesn't take a month or so of planning. Pros Very user-centric; ensures reliable data through engaging participants like human beings! Making it super easy and entertaining rather than the typical 5-point Likert scale surveys that no one in their right mind would do accurately. Cons No cons; need more platforms like this. 95% of market research platforms are sterile and dry - this is the other 5%. Review Source AV Annegien V. Analytics & Insights Senior manager Consumer Goods Used the software for: 1-2 years ### "Love using Upsiide" August 10, 2021 5.0 use it to assess the screen appeal of different innovation ideas, or different claims Pros Love how intuitive this is for the respondent. Easy to use as well as quick turn around. Cons The 2 metrics of interest and trade off are a bit hard to explain to business partners Review Source LG Livia G. Commercial Manager Retail Used the software for: 1-2 years ### "Great software supporting our business decisions" August 13, 2021 5.0 Great experience overall Pros Easy to use software including all features we needed Cons Integration with other apps was not possible Review Source GM Greg M. Founder Consumer Goods Used the software for: 1-2 years ### "Excellent for research" August 12, 2021 5.0 Using Upsiide helped us prioritize our product development efforts, without having to go through the cost and effort of making prototypes. Pros Comprehensive and powerful. Usage of Upsiide was extremely helpful in our decision-making process regarding product innovation and messaging. Cons Zero complaints. Overall my experience was positive. Review Source KB Kathryn B. Head of insights Food & Beverages Used the software for: 1-2 years ### "Overall good experience" August 5, 2021 4.0 Posiitive Pros The overall product has improved over time...much better than when it was first launched. They have obviously listened to customer feedback and have evolved. Cons Turf tool to complicated to use so avoid using it Review Source ED Emily D. Senior Director of Innovation Consumer Goods Used the software for: Less than 6 months ### "Great tool for product market research" August 13, 2021 5.0 Such a clear way to get product ideas in front of customers and gage level of interest and viability. Would love to continue using Upsiide for this purpose. Pros Super fun and intuitive for customers to use, which resulted in a high completion rate, and very useful data. Cons I wasn't responsible for the build or integration so not sure how difficult that aspect might be. Review Source kK ken K. president Marketing and Advertising Used the software for: Less than 6 months ### "ken" August 15, 2021 5.0 good Pros good targeting and inexpensive. able to find a critical mass of targets easily. Cons some instructions not easy to understand Review Source KM Katie M. President Food & Beverages Used the software for: Less than 6 months ### "Great product, very helpful for market research!" August 12, 2021 5.0 Pros Platform is very user friendly and provides great insight! Cons The software served its purpose and we didn't find any limitations when using it. Review Source Similar Products Featured ## Related categories [Market Research](https://www.capterra.com/market-research-software/)[Idea Management](https://www.capterra.com/idea-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.