---
title: "Hero Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Hero Software - reviews, pricing plans, popular comparisons to other Travel Agency products and more."
source_url: "https://www.capterra.com/p/199039/Hero/"
page_type: "product"
language: "en"
---

# 

 Hero Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 20, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Hero

## What is Hero?

Hero's B2B and B2B2C solutions are modular, tailored, and easily integrated to fit your needs. The Hero Marketplace offers thousands of bookable products in four categories: Tours, Accommodation, Transport, and Self-drive. It connects via APIs to supplier systems like Rezdy, Fareharbor, Checkfront, Zaui, and more. Products and suppliers are onboarded based on demand. The Hero Portal centralises bookings, eliminating multiple logins. The Hero Widget allows resellers to sell online easily, while the Hero API handles advanced e-commerce needs. Hero Payments automates fund distribution, ensuring secure payments to suppliers and commissions to agents. Resellers can also use their merchant facilities or cash, with Hero handling direct debit collections.

## What is Hero used for?

[Travel Agency](https://www.capterra.com/travel-agency-software/)

Top alternative

Featured

Overall rating

Based on 69 user reviews

Reviews sentiment

Positive

97%

Neutral

1%

Negative

1%

Contact vendor  
for pricing

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Hero?[Manage this product listing](https://www.g2.com/products/hero-travel-hero/claim_requests/new?auto=true)

## Hero Overview

Updated August 2026

AI summary

Hero offers travel agencies a suite of tools for managing bookings, client information, itineraries, and payments, with optional features like multi-currency support, discount management, and supplier coordination. Designed for businesses of all sizes, it supports both online and in-person operations and can be accessed via web, cloud, and desktop platforms including Mac, Windows, and Chromebook.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Hero

4.8 (69)

VS.

[4.5 (19)](https://www.capterra.com/p/135112/TravelWorks/reviews/)

Starting Price

Contact vendor

Starting Price

$145

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (69)

Ease Of Use

4.5 (528)

Value For Money

4.9 (65)

Value For Money

4.6 (502)

Customer Service

4.9 (67)

Customer Service

4.8 (522)

## Hero alternatives

[WeTravel](https://www.capterra.com/p/163474/WeTravel/)

[4.8 (528)](https://www.capterra.com/p/163474/WeTravel/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/163474/WeTravel/)

[Perk](https://www.capterra.com/p/171040/TravelPerk/)

[4.7 (425)](https://www.capterra.com/p/171040/TravelPerk/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/171040/TravelPerk/)

[Ezus](https://www.capterra.com/p/190113/Esus/)

[4.7 (61)](https://www.capterra.com/p/190113/Esus/reviews/)

Starting price

$75.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/190113/Esus/)

Highest Rated

[Intelitour](https://www.capterra.com/p/10023652/Intelitour/)

[5.0 (41)](https://www.capterra.com/p/10023652/Intelitour/#reviews)

Starting price

$150.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10023652/Intelitour/)

[View all alternatives](https://www.capterra.com/p/199039/Hero/alternatives/)

## FAQs about Hero

Overview

### What problems does Hero solve?

Hero solves slow, error-prone booking and product management workflows by giving travel agents, tourism operators, and business owners an easy system to load listings, build quotes, send payment links, track commissions, and manage availability. It also reduces lost sales, training time, and support delays with fast, responsive customer service.

Answer based on 53 reviews

Overview

### Which roles and teams benefit most from Hero?

Hero is most used by travel agents, guest services teams, and hospitality managers who need to handle bookings, customer communication, and daily service coordination efficiently. Owners, CEOs, and directors benefit from visibility into operations, sales, and partner activity, while administrative staff use it to streamline accounts, scheduling, and internal workflows.

Answer based on 69 reviews

Overview

### What company size and specific industries is Hero built for?

Hero is designed for businesses in the travel, tourism, and transportation sectors, especially agents and resellers of tours, activities, attractions, and transport. It suits companies of various sizes that sell or manage booking-based experiences and transport services for customers.

Features and Usability

### What are the key features of Hero?

Hero includes core travel management features like online booking, itinerary creation, and quotes/estimates, plus payment processing with electronic payments and invoice management. Differentiators include commission management, dynamic pricing management, multi-currency support, and API integrations. Reviewers also frequently mention reporting/analytics, booking tracking, and online quote links for customer payments.

Answer based on 39 reviews

Integrations

### Which third-party tools and platforms does Hero integrate with?

Hero integrates with booking and hospitality platforms including Checkfront, Cloudbeds, FareHarbor, ProCharter Tour, ResPax, Rezdy, SiteMinder, and Zaui, plus payment and accounting tools such as Stripe, Stripe Terminal, and Xero. These integrations cover reservation management, online payments, and financial workflows.

Answer based on 6 reviews

Getting Started and Support

### What training and onboarding options does Hero offer?

Hero provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars offer scheduled group learning, documentation gives written reference material, and videos support self-paced review of product features and steps.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does Hero offer, and how do users rate the experience?

Hero offers email/help desk, a knowledge base, phone support, 24/7 live rep, and chat. Users generally describe support as fast, helpful, and easy to reach, with staff seen as responsive and willing to solve issues. Some mention delays across time zones, occasional chat wait times, and missed follow-through on refunds.

Answer based on 39 reviews

Features and Usability

### How well does Hero handle payments and payment links?

Hero handles payments well with simple payment links, quote-to-pay workflows, and clear invoices, remittances, and commission visibility. Travel agents and operators value the faster booking-to-payment process and easier reconciliation, though some teams want better payment notifications, and mobile payment tasks can feel harder on the road.

Answer based on 15 reviews

Travel and tourism

### How well does Hero work for travel and tourism bookings?

Hero works well for travel and tourism bookings by combining tours, accommodation, transport, quotes, and itineraries in one system. Travel agents, tourism operators, and youth travel businesses find it easy to learn and helpful for day-to-day selling, though some product listings, fares, and policy updates can lag.

Answer based on 22 reviews

## Features

AI summary

Based on 432 Travel Agency reviews

Capterra reviewers highlight these features as the top priorities when choosing travel agency software:

-   **Online Booking** (**58%** of reviewers rated this feature as critical)
-   **Reservations Management** (**46%**)
-   **Payment Processing** (**42%**)

Hero supports **Online Booking** and **Payment Processing**, so travel businesses can accept bookings online and handle customer payments in one system. However, it does not include **Reservations Management**. Instead, it offers other highly rated features such as **Electronic Payments** (**53%**), **Booking Management** (**44%**), and **Itinerary Creation** (**40%**), which can help agencies manage transactions, organize trip details, and build travel plans more efficiently, providing teams with better control over daily operations and client service.

Accounting Integration

Integrate with a third-party accounting system

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

API

Application programming interface that allows for integration with other systems/databases

Booking Management

Create, update, and manage bookings, itineraries, and reservations

Client Management

Manage contact details and communication with clients

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

Hero 24 features

### All Features
- Accounting Integration: Integrate with a third-party accounting system
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- API: Application programming interface that allows for integration with other systems/databases
- Booking Management: Create, update, and manage bookings, itineraries, and reservations
- Client Management: Manage contact details and communication with clients
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Discount Management: Track products that are for sale at a reduced price or part of coupon promotions
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- Electronic Payments: Electronically collect payments for goods or services
- For Travel Agencies: Serves travel agencies
- Invoice Management: Captures invoice data and maintains comprehensive records for auditing and reporting purposes
- Itinerary Creation: Planning and organizing a detailed schedule or plan of activities for a particular event, trip, or project
- Multi-Currency: Manage and handle various international currencies
- Online Booking: Book meetings and appointments through a website or digital platform
- Payment Processing: Accept, record, and reconcile financial transactions
- Policy Management: Create, manage, and track policies and procedures within an organization
- Pricing Management: Tool used to determine accurate pricing and product eligibility for borrowers
- Promotions Management: Design, communicate, and distribute incentives to perform a specific action
- Quotes/Estimates: Generate quotes or estimates for customers
- Reminders: Timed notification for any upcoming task, deadline, appointment, or activity
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Status Tracking: Track the status over time for a request, process, asset, or transaction
- Supplier Management: Manage all supplier data and operations
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes

---

Features

4.7 (69)

4.7

Based on 69 reviews

## Pricing

Value for money

4.9 (65)

Value for money

4.9 (65)

4.9

Based on 65 reviews

## Integrations

[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Xero](https://www.capterra.com/p/120109/Xero/)[

FareHarbor](https://www.capterra.com/p/135106/FareHarbor/)[

Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/)[

Checkfront](https://www.capterra.com/p/99249/Checkfront/)[

SiteMinder](https://www.capterra.com/p/123133/SiteMinder/)[

Rezdy](https://www.capterra.com/p/122690/Rezdy/)[

Zaui](https://www.capterra.com/p/74193/Zaui-Software/)

## Support, customer service and training options

Customer Service

4.9 (67)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (67)

4.9

Based on 67 reviews

## User reviews

Overall rating

4.8

Based on 69 reviews

Filter by rating

5(58)

4(9)

3(1)

2(1)

1(0)

Mentioned topic

Sorted by most recent

MB

Marcus B.

Marketng Manager

Leisure, Travel & Tourism

### "Down Under Cruise and Dive"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 13, 2020

Positive.

Pros

Agents like it's user friendly dashboard. More agents shopping around and moving towards the platform.

Cons

Ease of sale of packaged product with multiple options to select.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

CS

Caitlin S.

Director, Marketing, Partnerships Manager

Leisure, Travel & Tourism

### "Hero understands the needs and wants of the user!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 11, 2020

This platform has given us the ability to connect with a broader market of booking agents, by enabling us to showcase a large suite touring experiences throughout Australia all within the one platform.

Pros

Working with a tech system that understands the needs and wants of the user is important, the team at Hero do that and more. There delivery of service is supportive, transparent and honest. It's user-friendly interface allows the user to manage product listings quickly and efficiently.

Cons

Obviously every system has its integration limitations, however we've found Hero to be one of the better platforms to handle the complexity of our product offerings and experiences.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

MM

Michelle M.

International Sales Manager

Leisure, Travel & Tourism

### "Hero are amazing to work with!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 11, 2020

Hero have been really great at getting our products online quickly, it has been an interesting time for all businesses, but particularly in tourism and Hero made it very easy to get back up and running.

Pros

Hero are a fantastic platform, they are easy to work with and supportive of our products. The team are friendly and always responsive. I highly recommend them!

Cons

There is nothing that I don't like about working with Hero

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

JM

Jamie M.

Sales and Marketing Manager

Marketing and Advertising

### "Fantastic system with live availability and diverse product range"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 11, 2020

HERO and their team are very professional and a pleasure to deal with.

Pros

Easy to use with live availability and very efficient for the agent to use. Easy API interfacing for a direct pull of information from our reservations system.

Cons

Pricing tables with multiple agent commission levels can be challenging, however, the team have worked hard to integrate.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

JC

Joseph C.

Sales Manager

Hospitality

### "Hero makes booking product easy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 10, 2020

Very happy to use Hero to sell our touring and travel products

Pros

Ease of bookings and payment. Good follow up.

Cons

Everything was easy. No cons as far as I am concerned.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

MB

Mark B.

GM

Hospitality

### "Great system for our needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 10, 2020

Pros

Hero works perfectly for our business needs. The team made it easy for us to roll over to Hero from our previous system. As a business owner, it was easy to understand and use with limited exposure. Staff members have also found it quick to pick up and easy to use. I feel the system is a huge time saver and has saved me $$$$$ in labour over the years.

Cons

I have had no negative experiences with Hero.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

RR

Roderic R.

Director

Hospitality

### "The perfect mix of Integrity and Innovation"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 10, 2020

Pros

Easy to set up, easy to use, good customer service interface , great reports and has proven its integrity over the past few years.

Cons

could clear up the dashboard to make it easier to navigate.

Alternatives considered

[OperatorHub](https://www.capterra.com/p/175383/OperatorHub/)

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

RK

Rani K.

Sales & Marketing Manager

Leisure, Travel & Tourism

### "My Hero"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 22, 2020

Overall experience has been great and they have been very helpful

Pros

Easy to use, only take a small fee and have an excellent live chat support service

Cons

It would be great to be able to preview your products so you can see what the agents see

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

General Manager

Leisure, Travel & Tourism

### "Amazing product with the support to back it up."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 11, 2020

Pros

Introducing Hero not only improved our booking process but saved us time and money. The customer service is second to none. A great function of the software is that you can share the booking screen with customers which adds a layer of transparency and confidence in the service.

Cons

The only negative was that we didnt start using this software earlier!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GP

Gregg P.

Distribution Manager

Leisure, Travel & Tourism

### "5 stars"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 10, 2020

Pros

Easy to use and they really think of UX for differnt types of users

Cons

This software is not yet the default option for our industry, it will get there.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/199039/Hero/reviews/)

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Popular comparisons

[WeTravel vs Hero](https://www.capterra.com/compare/163474-199039/WeTravel-vs-Hero)