# Hero Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Hero Software - reviews, pricing plans, popular comparisons to other Travel Agency products and more.

Source: https://www.capterra.com/p/199039/Hero

---

# 

 Hero Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Hero

## What is Hero?

Hero's B2B and B2B2C solutions are modular, tailored, and easily integrated to fit your needs. The Hero Marketplace offers thousands of bookable products in four categories: Tours, Accommodation, Transport, and Self-drive. It connects via APIs to supplier systems like Rezdy, Fareharbor, Checkfront, Zaui, and more. Products and suppliers are onboarded based on demand. The Hero Portal centralises bookings, eliminating multiple logins. The Hero Widget allows resellers to sell online easily, while the Hero API handles advanced e-commerce needs. Hero Payments automates fund distribution, ensuring secure payments to suppliers and commissions to agents. Resellers can also use their merchant facilities or cash, with Hero handling direct debit collections.

## What is Hero used for?

[Travel Agency](https://www.capterra.com/travel-agency-software/)

Top alternative

Featured

Overall rating

Based on 69 user reviews

Reviews sentiment

Positive

97%

Neutral

1%

Negative

1%

Contact vendor  
for pricing

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Hero?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://hero.travel&name=Hero)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Hero

4.8 (69)

VS.

[4.7 (423)](https://www.capterra.com/p/171040/TravelPerk/reviews/)

Starting Price

Contact vendor

Starting Price

$99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (69)

Ease Of Use

4.7 (525)

Value For Money

4.9 (65)

Value For Money

4.5 (499)

Customer Service

4.9 (67)

Customer Service

4.6 (519)

## Hero alternatives

[4.5 (19)](https://www.capterra.com/p/135112/TravelWorks/reviews/)

Starting price

$145.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[4.8 (29)](https://www.capterra.com/p/181137/Signature/reviews/)

Starting price

$150.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

Highest Rated

[WeTravel](https://www.capterra.com/p/163474/WeTravel/)

[4.8 (525)](https://www.capterra.com/p/163474/WeTravel/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/163474/WeTravel/)

[Ezus](https://www.capterra.com/p/190113/Esus/)

[4.7 (61)](https://www.capterra.com/p/190113/Esus/reviews/)

Starting price

$75.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/190113/Esus/)

[View all alternatives](https://www.capterra.com/p/199039/Hero/alternatives/)

## FAQs about Hero

Overview

### What problems does Hero solve?

Hero helps travel agents, tourism operators, and business owners solve slow booking workflows, hard-to-train staff, and lost sales from unfinished reservations. It centralizes product listings, quotes, payment links, vouchers, commissions, and reporting in an easy interface, while fast support resolves glitches quickly and reduces downtime, admin effort, and booking errors.

Answer based on 53 reviews

Overview

### Which roles and teams benefit most from Hero?

Hero is most used by travel agents, guest service teams, and hospitality managers who need to coordinate bookings, guest communications, and daily service operations. Owners, CEOs, and directors benefit from visibility into performance and workflows, while sales, marketing, and administrative staff use it to manage customer relationships and streamline back-office tasks.

Answer based on 69 reviews

Overview

### What company size and specific industries is Hero built for?

Hero is designed for tour operators, activity providers, attraction businesses, and transport resellers of all sizes that sell travel experiences and ground transportation. It fits companies in the tourism, leisure, and visitor services sectors that need an agent and reseller platform for booking and distribution.

Features and Usability

### What are the key features of Hero?

Hero includes core travel booking features like online booking, itinerary creation, quotes/estimates, and payment processing. Reviewers also highlight commission management, invoicing, and reporting/analytics as key differentiators, along with API and third-party integrations for reservation systems, plus live chat support and customer booking links for faster sales and follow-up.

Answer based on 39 reviews

Integrations

### Which third-party tools and platforms does Hero integrate with?

Hero connects natively to booking, payment, and accounting platforms including Checkfront, Cloudbeds, FareHarbor, Rezdy, SiteMinder, Stripe, Stripe Terminal, and Xero. It also supports ProCharter Tour, ResPax, and Zaui, covering reservations, channel management, payments, and financial workflows across multiple service operations.

Answer based on 6 reviews

Getting Started and Support

### What training and onboarding options does Hero offer?

Hero provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars provide scheduled group learning, documentation offers written reference material, and videos give self-paced visual guidance.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does Hero offer, and how do users rate the experience?

Hero offers email/help desk, a knowledge base, phone support, 24/7 live representative support, and chat. Users generally describe support as fast, helpful, and easy to reach, with responsive staff and clear communication. Some report occasional chat delays, time-zone coverage gaps, and missed follow-through on refund processing.

Answer based on 39 reviews

Features and Usability

### How does Hero handle payments and payment links?

Hero makes payments easy with quote links, online payment options, invoicing, and commission visibility that help agents and suppliers get paid faster. Travel teams often find reconciliation and booking-to-payment steps simple, though some want payment email alerts, better mobile handling, and faster payouts in certain agency relationships.

Answer based on 15 reviews

Travel and tourism

### How well does Hero work for travel and tourism bookings?

Hero handles travel and tourism bookings well for agents and operators that need quotes, itineraries, and multi-product reservations in one place. Travel agencies, youth travel sellers, and tour businesses like the simple workflow and support, though some teams note gaps in supplier coverage, pricing updates, and accommodation or transport options.

Answer based on 22 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Accounting Integration

Integrate with a third-party accounting system

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

API

Application programming interface that allows for integration with other systems/databases

Booking Management

Create, update, and manage bookings, itineraries, and reservations

Client Management

Manage contact details and communication with clients

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

Hero 24 features

Integrate with a third-party accounting system

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Create, update, and manage bookings, itineraries, and reservations

Manage contact details and communication with clients

A collection of customer information such as contact details, demographics, previous interactions, etc.

Track products that are for sale at a reduced price or part of coupon promotions

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Electronically collect payments for goods or services

Serves travel agencies

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Planning and organizing a detailed schedule or plan of activities for a particular event, trip, or project

Manage and handle various international currencies

Book meetings and appointments through a website or digital platform

Accept, record, and reconcile financial transactions

Create, manage, and track policies and procedures within an organization

Tool used to determine accurate pricing and product eligibility for borrowers

Design, communicate, and distribute incentives to perform a specific action

Generate quotes or estimates for customers

Timed notification for any upcoming task, deadline, appointment, or activity

View and track pertinent metrics to find patterns and gain insights from data

Track the status over time for a request, process, asset, or transaction

Manage all supplier data and operations

Set up connections to third-party platforms to improve business processes

Features

4.7 (69)

4.7

Based on 69 reviews

## Pricing

Value for money

4.9 (65)

Value for money

4.9 (65)

4.9

Based on 65 reviews

## Integrations

[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Xero](https://www.capterra.com/p/120109/Xero/)[

FareHarbor](https://www.capterra.com/p/135106/FareHarbor/)[

Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/)[

Checkfront](https://www.capterra.com/p/99249/Checkfront/)[

SiteMinder](https://www.capterra.com/p/123133/SiteMinder/)[

Rezdy](https://www.capterra.com/p/122690/Rezdy/)[

Zaui](https://www.capterra.com/p/74193/Zaui-Software/)

## Support, customer service and training options

Customer Service

4.9 (67)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (67)

4.9

Based on 67 reviews

## User reviews

Overall rating

4.8

Based on 69 reviews

Filter by rating

5(58)

4(9)

3(1)

2(1)

1(0)

Mentioned topic

Sorted by most recent

MB

Marcus B.

Marketng Manager

Leisure, Travel & Tourism

### "Down Under Cruise and Dive"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 13, 2020

Positive.

Pros

Agents like it's user friendly dashboard. More agents shopping around and moving towards the platform.

Cons

Ease of sale of packaged product with multiple options to select.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CS

Caitlin S.

Director, Marketing, Partnerships Manager

Leisure, Travel & Tourism

### "Hero understands the needs and wants of the user!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 11, 2020

This platform has given us the ability to connect with a broader market of booking agents, by enabling us to showcase a large suite touring experiences throughout Australia all within the one platform.

Pros

Working with a tech system that understands the needs and wants of the user is important, the team at Hero do that and more. There delivery of service is supportive, transparent and honest. It's user-friendly interface allows the user to manage product listings quickly and efficiently.

Cons

Obviously every system has its integration limitations, however we've found Hero to be one of the better platforms to handle the complexity of our product offerings and experiences.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MM

Michelle M.

International Sales Manager

Leisure, Travel & Tourism

### "Hero are amazing to work with!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 11, 2020

Hero have been really great at getting our products online quickly, it has been an interesting time for all businesses, but particularly in tourism and Hero made it very easy to get back up and running.

Pros

Hero are a fantastic platform, they are easy to work with and supportive of our products. The team are friendly and always responsive. I highly recommend them!

Cons

There is nothing that I don't like about working with Hero

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JM

Jamie M.

Sales and Marketing Manager

Marketing and Advertising

### "Fantastic system with live availability and diverse product range"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 11, 2020

HERO and their team are very professional and a pleasure to deal with.

Pros

Easy to use with live availability and very efficient for the agent to use. Easy API interfacing for a direct pull of information from our reservations system.

Cons

Pricing tables with multiple agent commission levels can be challenging, however, the team have worked hard to integrate.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JC

Joseph C.

Sales Manager

Hospitality

### "Hero makes booking product easy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 10, 2020

Very happy to use Hero to sell our touring and travel products

Pros

Ease of bookings and payment. Good follow up.

Cons

Everything was easy. No cons as far as I am concerned.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MB

Mark B.

GM

Hospitality

### "Great system for our needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 10, 2020

Pros

Hero works perfectly for our business needs. The team made it easy for us to roll over to Hero from our previous system. As a business owner, it was easy to understand and use with limited exposure. Staff members have also found it quick to pick up and easy to use. I feel the system is a huge time saver and has saved me $$$$$ in labour over the years.

Cons

I have had no negative experiences with Hero.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RR

Roderic R.

Director

Hospitality

### "The perfect mix of Integrity and Innovation"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 10, 2020

Pros

Easy to set up, easy to use, good customer service interface , great reports and has proven its integrity over the past few years.

Cons

could clear up the dashboard to make it easier to navigate.

Alternatives considered

[OperatorHub](https://www.capterra.com/p/175383/OperatorHub/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RK

Rani K.

Sales & Marketing Manager

Leisure, Travel & Tourism

### "My Hero"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 22, 2020

Overall experience has been great and they have been very helpful

Pros

Easy to use, only take a small fee and have an excellent live chat support service

Cons

It would be great to be able to preview your products so you can see what the agents see

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

General Manager

Leisure, Travel & Tourism

### "Amazing product with the support to back it up."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 11, 2020

Pros

Introducing Hero not only improved our booking process but saved us time and money. The customer service is second to none. A great function of the software is that you can share the booking screen with customers which adds a layer of transparency and confidence in the service.

Cons

The only negative was that we didnt start using this software earlier!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GP

Gregg P.

Distribution Manager

Leisure, Travel & Tourism

### "5 stars"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 10, 2020

Pros

Easy to use and they really think of UX for differnt types of users

Cons

This software is not yet the default option for our industry, it will get there.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/199039/Hero/reviews/)

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Popular comparisons

[WeTravel vs Hero](https://www.capterra.com/compare/163474-199039/WeTravel-vs-Hero)