# Hero Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Hero Software - reviews, pricing plans, popular comparisons to other Travel Agency products and more. Source: https://www.capterra.com/p/199039/Hero --- # Hero Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hero ## What is Hero? Hero's B2B and B2B2C solutions are modular, tailored, and easily integrated to fit your needs. The Hero Marketplace offers thousands of bookable products in four categories: Tours, Accommodation, Transport, and Self-drive. It connects via APIs to supplier systems like Rezdy, Fareharbor, Checkfront, Zaui, and more. Products and suppliers are onboarded based on demand. The Hero Portal centralises bookings, eliminating multiple logins. The Hero Widget allows resellers to sell online easily, while the Hero API handles advanced e-commerce needs. Hero Payments automates fund distribution, ensuring secure payments to suppliers and commissions to agents. Resellers can also use their merchant facilities or cash, with Hero handling direct debit collections. ## What is Hero used for? [Travel Agency](https://www.capterra.com/travel-agency-software/) Top alternative Featured Overall rating Based on 69 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 1% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hero?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://hero.travel&name=Hero) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hero 4.8 (69) VS. [4.7 (422)](https://www.capterra.com/p/171040/TravelPerk/reviews/) Starting Price Contact vendor Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (69) Ease Of Use 4.7 (524) Value For Money 4.9 (65) Value For Money 4.5 (498) Customer Service 4.9 (67) Customer Service 4.6 (518) ## Hero alternatives [4.5 (19)](https://www.capterra.com/p/135112/TravelWorks/reviews/) Starting price $145.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.8 (29)](https://www.capterra.com/p/181137/Signature/reviews/) Starting price $150.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [WeTravel](https://www.capterra.com/p/163474/WeTravel/) [4.8 (524)](https://www.capterra.com/p/163474/WeTravel/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163474/WeTravel/) [Ezus](https://www.capterra.com/p/190113/Esus/) [4.7 (61)](https://www.capterra.com/p/190113/Esus/reviews/) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190113/Esus/) [View all alternatives](https://www.capterra.com/p/199039/Hero/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Accounting Integration Integrate with a third-party accounting system Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Booking Management Create, update, and manage bookings, itineraries, and reservations Client Management Manage contact details and communication with clients Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Hero 24 features Integrate with a third-party accounting system Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Create, update, and manage bookings, itineraries, and reservations Manage contact details and communication with clients A collection of customer information such as contact details, demographics, previous interactions, etc. Track products that are for sale at a reduced price or part of coupon promotions Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Electronically collect payments for goods or services Serves travel agencies Captures invoice data and maintains comprehensive records for auditing and reporting purposes Planning and organizing a detailed schedule or plan of activities for a particular event, trip, or project Manage and handle various international currencies Book meetings and appointments through a website or digital platform Accept, record, and reconcile financial transactions Create, manage, and track policies and procedures within an organization Tool used to determine accurate pricing and product eligibility for borrowers Design, communicate, and distribute incentives to perform a specific action Generate quotes or estimates for customers Timed notification for any upcoming task, deadline, appointment, or activity View and track pertinent metrics to find patterns and gain insights from data Track the status over time for a request, process, asset, or transaction Manage all supplier data and operations Set up connections to third-party platforms to improve business processes Features 4.7 (69) 4.7 Based on 69 reviews ## Pricing Value for money 4.9 (65) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.9 (65) 4.9 Based on 65 reviews ## Integrations [ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Xero](https://www.capterra.com/p/120109/Xero/)[ FareHarbor](https://www.capterra.com/p/135106/FareHarbor/)[ Cloudbeds](https://www.capterra.com/p/158839/Cloudbeds/)[ Checkfront](https://www.capterra.com/p/99249/Checkfront/)[ SiteMinder](https://www.capterra.com/p/123133/SiteMinder/)[ Rezdy](https://www.capterra.com/p/122690/Rezdy/)[ Zaui](https://www.capterra.com/p/74193/Zaui-Software/) ## Support, customer service and training options Customer Service 4.9 (67) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (67) 4.9 Based on 67 reviews ## User reviews Overall rating 4.8 Based on 69 reviews Filter by rating 5(58) 4(9) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent MB Marcus B. Marketng Manager Leisure, Travel & Tourism ### "Down Under Cruise and Dive" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 13, 2020 Positive. Pros Agents like it's user friendly dashboard. More agents shopping around and moving towards the platform. Cons Ease of sale of packaged product with multiple options to select. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CS Caitlin S. Director, Marketing, Partnerships Manager Leisure, Travel & Tourism ### "Hero understands the needs and wants of the user!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 11, 2020 This platform has given us the ability to connect with a broader market of booking agents, by enabling us to showcase a large suite touring experiences throughout Australia all within the one platform. Pros Working with a tech system that understands the needs and wants of the user is important, the team at Hero do that and more. There delivery of service is supportive, transparent and honest. It's user-friendly interface allows the user to manage product listings quickly and efficiently. Cons Obviously every system has its integration limitations, however we've found Hero to be one of the better platforms to handle the complexity of our product offerings and experiences. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Michelle M. International Sales Manager Leisure, Travel & Tourism ### "Hero are amazing to work with!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 11, 2020 Hero have been really great at getting our products online quickly, it has been an interesting time for all businesses, but particularly in tourism and Hero made it very easy to get back up and running. Pros Hero are a fantastic platform, they are easy to work with and supportive of our products. The team are friendly and always responsive. I highly recommend them! Cons There is nothing that I don't like about working with Hero Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JM Jamie M. Sales and Marketing Manager Marketing and Advertising ### "Fantastic system with live availability and diverse product range" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 11, 2020 HERO and their team are very professional and a pleasure to deal with. Pros Easy to use with live availability and very efficient for the agent to use. Easy API interfacing for a direct pull of information from our reservations system. Cons Pricing tables with multiple agent commission levels can be challenging, however, the team have worked hard to integrate. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Joseph C. Sales Manager Hospitality ### "Hero makes booking product easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2020 Very happy to use Hero to sell our touring and travel products Pros Ease of bookings and payment. Good follow up. Cons Everything was easy. No cons as far as I am concerned. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MB Mark B. GM Hospitality ### "Great system for our needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2020 Pros Hero works perfectly for our business needs. The team made it easy for us to roll over to Hero from our previous system. As a business owner, it was easy to understand and use with limited exposure. Staff members have also found it quick to pick up and easy to use. I feel the system is a huge time saver and has saved me $$$$$ in labour over the years. Cons I have had no negative experiences with Hero. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RR Roderic R. Director Hospitality ### "The perfect mix of Integrity and Innovation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2020 Pros Easy to set up, easy to use, good customer service interface , great reports and has proven its integrity over the past few years. Cons could clear up the dashboard to make it easier to navigate. Alternatives considered [OperatorHub](https://www.capterra.com/p/175383/OperatorHub/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RK Rani K. Sales & Marketing Manager Leisure, Travel & Tourism ### "My Hero" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 22, 2020 Overall experience has been great and they have been very helpful Pros Easy to use, only take a small fee and have an excellent live chat support service Cons It would be great to be able to preview your products so you can see what the agents see Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User General Manager Leisure, Travel & Tourism ### "Amazing product with the support to back it up." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 11, 2020 Pros Introducing Hero not only improved our booking process but saved us time and money. The customer service is second to none. A great function of the software is that you can share the booking screen with customers which adds a layer of transparency and confidence in the service. Cons The only negative was that we didnt start using this software earlier! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GP Gregg P. Distribution Manager Leisure, Travel & Tourism ### "5 stars" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 10, 2020 Pros Easy to use and they really think of UX for differnt types of users Cons This software is not yet the default option for our industry, it will get there. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/199039/Hero/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [WeTravel vs Hero](https://www.capterra.com/compare/163474-199039/WeTravel-vs-Hero)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)