# Hero Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Hero the right Travel Agency solution for you? Explore 69 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/199039/Hero/reviews --- Hero 4.8 (69) [View alternatives](https://www.capterra.com/p/199039/Hero/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Hero Ease of use 4.8 Customer Service 4.9 ## Pros and Cons in Reviews Germaine D General Manager Leisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “A great function of the software is that you can share the booking screen with customers which adds a layer of transparency and confidence in the service.“ June 11, 2020 AA Ashley A Sales & Marketing ExecutiveTransportation/Trucking/Railroad, 201 - 500 employeesUsed the software for: 1-2 years. “It was originally difficult to understand the commission structure of different agents in the backend.“ May 29, 2020 PG Polly G Sales & Marketing ManagerLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: More than 2 years. “The HERO platform is very user friendly offering a seamless interface to navigate and upload products as well as offering an API connection to most reservation systems.“ May 28, 2020 CS Caitlin S Director, Marketing, Partnerships ManagerLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “It's user-friendly interface allows the user to manage product listings quickly and efficiently.“ August 11, 2020 JB Jack B CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Also, they have great customer support where you can speak with someone if there are any issues or if you have a query.“ June 1, 2020 ## Showing most helpful reviews Showing 1-25 of 69 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Andrew C. Group Sales & Marketing Manager Hospitality Used the software for: 1-2 years ### "Amazing user friendly platform" February 27, 2020 5.0 The team provide great, personal customer service and support Pros Hero provides, clear and concise reporting - easy to analyse Cons We haven't yet discovered many cons with Hero! Review Source LM Leslie M. Director Marketing and Advertising Used the software for: 2+ years ### "Great system" May 31, 2020 5.0 I highly recommend Hero Booking system. It is safe, trustworthy and easy to use and understand. The \[SENSITIVE CONTENT HIDDEN\] and the crew are all very approachable and available to talk you through any questions. Their service is second to none. Pros I have been involved with Hero Booking System since the start and highly recommend it. I deal with a few tourism companies, and have been greatly involved in the back end with loading the tour products and maintaining their information. The support service has always been amazing. Cons No cons at all. If I have ever encountered a problem their service team are prompt and thorough . Reason for choosing Hero I have loaded about 4 different companies on their system for travel / tour agents to sell. All the companies have been extremely satisfied with the Hero Booking Systems payment and service. I have confidence in this system due to previous experience. Review Source ML Madison L. OPC Marketing and Advertising Used the software for: Less than 6 months ### "Review" February 27, 2020 3.0 It's got its kinks but it's a pretty cool tool to use with lots of features for my job. I love the amount of information is stored for each activity. Pros Being able to book tours search tours, set up specific times, edit quotes, have multiple quote drafts set up and putting customers refunds in the Pax Wallet instead of refunding. Cons That you can't call someone for customer support. Sometimes you don't get an answer on the live chat for a few minutes and then you gotta message again to try and get someone's attention. They are also in a different time zone, so when you need to get a hold of the Finance Team or higher up, you gotta wait til the next day to see if they replied back with any results. Sometimes your trying to process a refund and the Hero Team has to handle it on there end. They would tell me I can tell the customer to expect their refund in their account in 5 - 11 business days. But a couple times in the past they would forget to actually process the refund after they fixed the quote and I would receive an email from the customer two weeks later asking why they haven't received their refund... When I contact the Hero Team on the status of the refund, they find out it was missed and the customer will have to wait another 5-11 business days for their refund. Review Source MM Marketa M. Owner/Director Recreational Facilities and Services Used the software for: 2+ years ### "Super user friendly & innovative " May 28, 2020 5.0 Hero is an amazing platform connecting our industry. If you are a small agent you've got absolutely nothing to loose by signing up with Hero - quite the opposite - you'll gain instant access to thousands of products you can start selling immediately and start earning commission. Love the invoicing and DD weekly - all automated so no need to worry about any accounting at all. With Hero you can only WIN - always Pros \- It's so easy to use / train new staff - Outstanding support - Great visibility of commission (% and amount) - Weekly invoicing - Zero issues with any types of payments - Timeline view for product availability Cons None really. Whenever there's some glitch it gets fixed so fast after contacting the lovely support team #GoHero Review Source VR Verified Reviewer General Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Amazing product with the support to back it up." June 11, 2020 5.0 Pros Introducing Hero not only improved our booking process but saved us time and money. The customer service is second to none. A great function of the software is that you can share the booking screen with customers which adds a layer of transparency and confidence in the service. Cons The only negative was that we didnt start using this software earlier! Review Source CS Caitlin S. Director, Marketing, Partnerships Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Hero understands the needs and wants of the user!" August 11, 2020 5.0 This platform has given us the ability to connect with a broader market of booking agents, by enabling us to showcase a large suite touring experiences throughout Australia all within the one platform. Pros Working with a tech system that understands the needs and wants of the user is important, the team at Hero do that and more. There delivery of service is supportive, transparent and honest. It's user-friendly interface allows the user to manage product listings quickly and efficiently. Cons Obviously every system has its integration limitations, however we've found Hero to be one of the better platforms to handle the complexity of our product offerings and experiences. Review Source Cassandra R. General Manager Operations Leisure, Travel & Tourism Used the software for: 2+ years ### "Awesome Booking Software!" May 28, 2020 5.0 Such an easy booking system to use. Extremely user-friendly software and fast response from the customer service team. Overall just a great website and system! Pros User-friendly website, well laid out and great feedback response from the customer service team! Quick money dispersal which is also a huge plus. Cons I have not come across any cons, this is reliable software! Review Source Justin S. Head Honcho Leisure, Travel & Tourism Used the software for: 2+ years ### "Long-time user and big fan" May 28, 2020 5.0 Pros As a new online travel agent, Hero has been so easy to use. The customer support is always fast and helpful, and the interface is super simple in any case. Cons There could always be more suppliers on the platform, particularly outside the youth and backpacker sector. But it is easy to request new suppliers to be added. Review Source Guy O. Managing Director Sports Used the software for: 2+ years ### "Refreshingly Transparent" May 29, 2020 5.0 seamless from start to finish Pros Auto payments make reconciling a breeze each month Cons No problems encountered with using the product Review Source VR Verified Reviewer Business Development Leisure, Travel & Tourism Used the software for: 2+ years ### "System Review" February 24, 2020 5.0 Pros Hero offers the ability to take control of rate negotiations. Cons Some booking processes are longer than other portals Review Source TS Tina S. Travel Agenct Leisure, Travel & Tourism Used the software for: 2+ years ### "Easy to Use & always helpful" February 21, 2020 5.0 Love it! Highly recommend it and is my 'go to' booking portal Pros It;s very easy to use, check pricing & detailed information of tours. Someone always on hand is I have any questions. Cons More tours and activities could be added. Review Source CC Conor C. Owner Retail Used the software for: 6-12 months ### "Functional, with innovative designs and better customer support than it's competitors" February 27, 2020 5.0 Pros I found Hero easy to come to grips with- it's pretty intuitive, and with the training videos you pick up the software pretty quick. Have yet to integrate it with my site though. Cons Using Hero on mobile is a bit touch and go- usually, I have to switch to desktop site to edit quote and passenger details. Review Source JC Joseph C. Sales Manager Hospitality Used the software for: 2+ years ### "Hero makes booking product easy" August 10, 2020 5.0 Very happy to use Hero to sell our touring and travel products Pros Ease of bookings and payment. Good follow up. Cons Everything was easy. No cons as far as I am concerned. Review Source JT Julie T. Owner Leisure, Travel & Tourism Used the software for: 2+ years ### "The Hero of booking platforms " May 29, 2020 5.0 Hero is very easy to learn both from an agents point of few and is authentic with rates and pricing. They also always pay their invoices and communicate well with the end user. Pros We’ve been using the Hero system for a few years and can’t recommend it enough for agents and tourism suppliers. Great system and customer service team. Cons Nothing. The system works perfectly and is easy to use and consumer friendly . It also has a great accounting platform thats Simple for our bookkeeper. Review Source MK Maria K. Accounts Receivable Office Leisure, Travel & Tourism Used the software for: 2+ years ### "Excellent Customer Service" March 8, 2020 4.0 Excellent, very user friendly. Nothing is ever a problem for the Hero Team to solve. Pros Fantastic Customer Service, always someone around to chat to and quick to resolve any issues should they arise. Would highly recommend this very user friendly software Cons searching limited if part of information is missing to claim voucher - helpful if you could search by name too Review Source GP Gregg P. Distribution Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "5 stars" June 10, 2020 5.0 Pros Easy to use and they really think of UX for differnt types of users Cons This software is not yet the default option for our industry, it will get there. Review Source JB Jack B. CEO Information Technology and Services Used the software for: 2+ years ### "Heroic software! " June 1, 2020 5.0 Pros Extremely easy to use and Fast.... they’ve nailed the UX. Also, they have great customer support where you can speak with someone if there are any issues or if you have a query. Cons It’s perfect for most regions - but more integrations with overseas suppliers would make it a more complete solution. Review Source RS Rory S. Account Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Happy with everything" March 12, 2020 4.0 We will be sitting down with hero to look at how to use them in future. Pros Easy to use, keep track of bookings and agents using the system Cons Takes too long to recieve payment from agents, which can slow cash flow. Reason for choosing Hero Not our choice, agents use hero. Review Source NS Nadine S. Travel agent Leisure, Travel & Tourism Used the software for: 6-12 months ### "Great and easy system " February 21, 2020 4.0 Pros Easy and quick bookings. All administrative task are looked after. Cons Difficult to book Premier bus service Some tour suppliers are missing Review Source MB Marcus B. Marketng Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Down Under Cruise and Dive" August 13, 2020 5.0 Positive. Pros Agents like it's user friendly dashboard. More agents shopping around and moving towards the platform. Cons Ease of sale of packaged product with multiple options to select. Review Source TH Tatiana H. Community Manager Engagement Education Management Used the software for: 6-12 months ### "Good and easy Software!" February 27, 2020 5.0 At the beginning it was a little bit complicated to understand but now it is ok. I wish it has more option for accommodation and transports around sydney. Pros The interface is very easy to use. You can find lots of product/services by just doing some clicks Cons It would be very helpful to have an option for costumers that let's compare prices between companies in just one quote/ Reason for choosing Hero Because it client support is very good. Review Source JW John W. Owner Leisure, Travel & Tourism Used the software for: 1-2 years ### "Great Customer Support" February 21, 2020 5.0 Excellent customer service when facing problems or issues. Pros Ease of use and live availability of products Cons Rates/Products drop out sometimes. A check-out embed would be great! Review Source AD Anabelle D. Travel Consultant Leisure, Travel & Tourism Used the software for: 6-12 months ### "Would recommend!" March 2, 2020 4.0 Pros The software has a great look and is really easy to use. There are a lot of little tools that makes a travel agent's life easier. And the customer service team is always available to help and is very responsive (and fast) if you need anything which is great! The vouchers are also really good and looks more professionnal. Cons The only cons I have are that not all products are on it and products aren't always updated well (which we know is the TO responsibility but still can be a problem as a travel agent) Review Source HT Heleen T. Travel Agency Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Great booking system for mainly Australia & New Zealand travel" February 25, 2020 5.0 Great program to use, amazing and helpful staff and good commissions. Pros Personality, the team running it is fantastic. Easy to contact and they work fast. They offer most products in Australia, and more and more in New Zealand, Canada and other places in the world. New products are being added daily and the system looks great too. Cons Some products aren't always up to date. Cancellation policies or fares aren't loaded correctly, which could be improved a bit. I do think though, that the responsibility for this lays by the tour operator or accommodation provider, rather than by Hero themselves. Review Source SR Sunny R. Travel Advisor Marketing and Advertising Used the software for: 1-2 years ### "We Love HERO and All it Offers" February 26, 2020 5.0 It has been great to have a positive and encouraging relationship with \[SENSITIVE CONTENT HIDDEN\]. He calls to check in on us, and we really think he is great. The online staff have been awesome. Its tricky to always do business on Australia hours, but we make it work. Pros I like that I go onto HERO and do up a quote in a timely fashion. It takes me mere minutes to pop off an email to someone. And I absolutely love sending people quotes and the quick payment method. Or if an adjustment needs to be made I can adjust very quickly also! Cons There are a few things that can cause confusion. For example having to make sure a quote number matches in each corner. But in general alot of the software features help protect you from booking something in error. Review Source Similar Products Featured