# Popupsmart Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Popupsmart the right Lead Capture solution for you? Explore 46 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/199070/Popupsmart/reviews

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Popupsmart

4.5 (46)

[View alternatives](https://www.capterra.com/p/199070/Popupsmart/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Popupsmart

Ease of use

4.6

Customer Service

4.5

## Pros and Cons in Reviews

AL

Agustin L

Marketing CoordinatorRetail, 11 - 50 employeesUsed the software for: 6-12 months.

“Its numerous templates and simple web integration with GTM make creating popup forms a lot easier.“

October 31, 2023

Martin F

PartnerDesign, 11 - 50 employeesUsed the software for: More than 2 years.

“The use interface is mostly intuitive but at times we can be banging our heads against the desk to work out why something doesn't work.“

June 10, 2022

Kenny K

OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“It's straight-forward and you can start with proven templates that don't require too much customization. “

September 30, 2021

AA

Anish A

Software EngineerInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“Popupsmart is a bit expensive compared to its competitors we were hesitant to spend that much money at first“

November 2, 2022

IB

Ibrahim B

Digital Marketing SpecialistElectrical/Electronic Manufacturing, 11 - 50 employeesUsed the software for: 6-12 months.

“cheap price, easy to use, stylish designs, customizable forms, variety of integrations, great customer service, nice user experience...“

October 25, 2021

RB

Rachel B

Editor in ChiefMedia Production, 2 - 10 employeesUsed the software for: Less than 6 months.

“The product is easy to use and syncs seamlessly with Mailchimp.“

July 11, 2020

## Showing most helpful reviews

Showing 1-25 of 46 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Yiğit K.  
Passionate Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "Perfect solution for new startups to increase conversions"

June 4, 2020

5.0

It was great, especially for the targeting part. We have created numerous setups according to traffic sources and triggered those popups while user engagement is high enough to increase our CTRs / fill rates.

Pros

I was using very popular another solution as I never see Popupsmart before on Google searches before but one of our friend help me to discover them. The UI is very useful and easy to understand. I like that style of popups and the total experience of creating new popups. Also analytics part was great to conduct A/B test in our end. As we are very page-speed obsessed agency, when we migrate solution to our clients, we also measured TTFB of the server and it is great to see that it is very fast solution for not creating any blocker for frontend.

Cons

It was painful to migrate my previous popup while making onboarding. I wish to have dedicated account specialist can take care of migration of our setup.

Alternatives considered

[OptinMonster](https://www.capterra.com/p/174381/OptinMonster/)

Reason for choosing Popupsmart

This guys are very popular but I need a custom solution from relatively smaller startup. That is why I prefer to with Popupsmart.

Switched from

[Sumo](https://www.capterra.com/p/175695/Sumo/)

It was expensive and slowing our clients' websites.

Review Source

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Popup Tool For Marketers"

September 30, 2021

4.0

It does what it says on the box: increase your leads and conversions. The popup builder is very easy to use, unlike other tools I've been using in the past. It's straight-forward and you can start with proven templates that don't require too much customization. I didn't run into issues and was happy with how it boosted my website conversions. Definitely worth testing out.

Pros

This is a straight-forward popup tool that has a lot of different targeting options. You can launch a popup based on pretty much every behavior you can think of. The templates look great and actually convert. I've been able to increase my leads with just about 10 minutes of work on my part. The interface looks great and you can quickly get a campaign up and running without much technical skills.

Cons

Nothing. It's a solid tool that does what it promises. I don't ask for more. I know there has been updates to the tool frequently so it keeps getting improved based on testing and user feedback.

Switched from

[Justuno](https://www.capterra.com/p/224090/Justuno/)

I was looking for a tool that makes great popups without all the technical hassle. I've tested a bunch and this was one of the ones I actually liked.

Review Source

JM

Josh M.  
Growth Marketing Manager  
Construction  
Used the software for: Less than 6 months

### "One of the most bug-filled pieces of software I've used all year"

August 29, 2023

1.0

My overall experience is negative. I have suggested we put in a beer cooler in the office so we can handle working with Popup Smart another day.

Pros

It goes after what we struggle with, email capture.

Cons

Where do I start? The software is extremely broken. We have found several bugs for them and we feel like we are their QA and product team. The bugs are endless. They have no quality assurance or anyone testing this product. The customers are the testers. Support is offline during US hours and only online during business hours in India.It's shocking to me how popular this software has got with so many bugs. It's non stop. It's so frustrating and they're unthankful. We have helped them SOOOO much. They're ungrateful for paying customers having the patience to point out and comprehensively report bugs. We are not employees, we are customers. We are beyond annoyed with Popup Smart.

Review Source

VW

Victor W.  
Graphic Designer  
Real Estate  
Used the software for: Less than 6 months

### "Popups Made Easier"

July 2, 2020

5.0

Overall, I've had a great experience with Popupsmart. Great enough to take time to convince my marketing department that we should use this service among the others we've tested. We're now currently customers and the clear analytics on the dashboard (as well as in our CRM) show that we made the correct decision.

Pros

I, personally, like how the design of popups is streamlined, however, the amount of options available for specific application is decent and openly shown. This helps a lot with creative presentations of deals and mini informational popups rather than the usual standard.

Cons

There are a couple glitches here and there; the dashboard not loading correctly (which has been fixed), pop-up builder crashing from an image upload (which I've been informed is being remedied currently... Little stuff like that can be annoying, but I understand the importance of hitting snags to be able to ultimately create something worthwhile

Alternatives considered

[Poptin](https://www.capterra.com/p/165478/Poptin/)[OptinMonster](https://www.capterra.com/p/174381/OptinMonster/)

Reason for choosing Popupsmart

Clear analytics, a more straightforward viewing cap, and better overall lead capture performance over the others we tested with the same design and viewing parameters.

Review Source

Martin F.  
Partner  
Design  
Used the software for: 2+ years

### "Smart popups and customer acquisition tool"

June 10, 2022

5.0

Significant improvement on another web-based system we used. Whilst not the cheapest by any means the value is reasonable if you have a number of sites to manage.,

Pros

We find this relatively easy to use though occasionally inflexible. Junior staff can pick up the system relatively easily. Designs looks smart and are responsive

Cons

The use interface is mostly intuitive but at times we can be banging our heads against the desk to work out why something doesn't work. The support can be slow at times, glacial when its busy but over all the experience is better than the previous software we've used for this work. It very often conflicts with Cookie banners - dismiss the cookie banner and the popup disappears too...

Review Source

VR

Verified Reviewer  
CEO  
Computer Software  
Used the software for: Less than 6 months

### "Not suitable for real businesses"

October 28, 2021

1.0

No benefits, its been a bad and costly experience using this amateur software.

Pros

I think it was easy enough to get a basic popup live with the product

Cons

It's shockingly unstable. It stopped sending leads to our system by webhook from day to another. These leads are critical to our business, and unfortunately we didn't notice the bug until 20 days later. Tried contacting the support in order to get it fixed ASAP, but they have still not yet replied more then 24 hours later. No other option than to move to another service.

Switched from

[Sleeknote](https://www.capterra.com/p/145068/Sleeknote/)

Pricing

Review Source

VR

Verified Reviewer  
Marketing Manager  
Facilities Services  
Used the software for: Less than 6 months

### "Good lead gen tool"

March 5, 2022

5.0

I think it's easy to setup with no code required and it's a true value for money

Pros

It's simplicity to use and ease of access and helped me alot in lead generation

Cons

One of the feature of click popup is not working on my website.

Reason for choosing Popupsmart

It comes with number of different popups

Review Source

VR

Verified Reviewer  
CEO/Founder  
Warehousing  
Used the software for: 6-12 months

### "Overall: Not Bad"

June 12, 2022

5.0

I had no problems with it and was pleased with how it increased my website conversions. It's definitely worth a shot.

Pros

Popupsmart has been a fantastic experience for me. Great enough to take the time to persuade my marketing staff that this service, among the others we've tried, should be used.

Cons

There is a lack of instruction on how to customize some of the templates.

Review Source

Mert A.  
Growth Manager  
Internet  
Used the software for: Less than 6 months

### "Takes only 5 minutes to set up the perfect popup"

January 23, 2020

5.0

Before using Popupsmart, we used Mailchimp's popups to capture emails in our blog. The problem with Mailchimp is that their embed code was slowing down our website and customization is limited. Since we've started to use Popupsmart, our conversion rate increased around 40% and our website is loading much faster!

Pros

Popupsmart has great UX for non-developers. The team is very responsive and it has lots of integrations to quickly become our favorite email capturing tool.

Cons

Nothing really big. I've gone through a few issues, the team has fixed them in a day!

Review Source

Daryl W.  
Founder  
Music  
Used the software for: Less than 6 months

### "Popupsmart Is a Great Tool!"

November 22, 2022

5.0

Pros

I use Popupsmart to have a professional looking popup appear on my website. Popupsmart is easy to use to design your popup.

Cons

No cons so far other than you need a subscription to create more than one popup.

Review Source

DM

Daniel M.  
Marketing Director  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great, Robust and Simple to Use Popup"

September 11, 2023

5.0

Pros

I love the customisability of Popupsmart - the team were there for any guidance I needed also! A big bonus for us is that it can track in GA4.

Cons

None that I have encountered yet, I will update if there is,

Review Source

RB

Rachel B.  
Editor in Chief  
Media Production  
Used the software for: Less than 6 months

### "Easy to set up, great support!"

July 11, 2020

5.0

The Popupsmart team was responsive when I wanted to make changes to an existing template. The product is easy to use and syncs seamlessly with Mailchimp.

Pros

Easy to set up and have a diverse set of templates. Allow CSS customisations.

Cons

Lack of documentation on customisation some of the templates.

Review Source

IB

Ivica B.  
SEO blogger  
Internet  
Used the software for: Less than 6 months

### "Free and great pop up for small websites "

April 6, 2020

4.0

Very good.

Pros

It is free, simple to use, and very user friendly.

Cons

There could be more options about implementing photos into pop up.

Review Source

SE

Sina E.  
Marketing  
Consumer Electronics  
Used the software for: I used a free trial

### "Very good tool, still improvable"

April 1, 2020

5.0

We like the tool and will continue using it. Honestly, there are comparable tools which are a bit cheaper, also given the small errors. Next step we will try the paid version to see how it goes :)

Pros

I love the easy usage and installation! It's a bit like a drag and drop system and is easily personlizable.

Cons

Some bugs which didn't make it work like expected. But the customer service was there to help me out.

Review Source

PK

Peter K.  
Co founder at WON  
Newspapers  
Used the software for: Less than 6 months

### "My honestly!!!"

April 21, 2020

4.0

In one word.amazing

Pros

Their user interface. I just loved the way they provide services. It just amazing!!!

Cons

Till now I don't this which I least in feature but yeah should more options be there.

Review Source

KS

Kris S.  
Creative Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Smart product for quick pop-ups"

April 6, 2020

5.0

It was a very easy set-up for the pop-up.

Pros

Easy set-up without coding. I love the possibility with the existing templates which you can adapt.

Cons

Some versions of the existing templates don't give the exact result.

Review Source

PT

Pankaj T.  
Supply Chain Officer  
Building Materials  
Used the software for: 6-12 months

### "Superb lead management"

May 21, 2024

5.0

Pros

Popupsmart helps us to get new customers from our website with their state of the art popup lead generators.

Cons

Well, I am very impressed with its features for now.

Review Source

AM

Ar M.  
CBDO  
Arts and Crafts  
Used the software for: Less than 6 months

### "Solid popup system with unique features "

July 3, 2023

5.0

I've been using this pop-up form software for several months now and it has drastically improved my customer engagement. The interface is user-friendly, and the design capabilities are top-notch, allowing our team to create professional and appealing pop-ups with ease. It offers a wide variety of templates and customization options, ensuring that my pop-ups align perfectly with my brand.

Pros

Allowing to add Lottie animations. Additionally, the software's seamless integration with my existing marketing tools is another big plus.

Cons

I would like to see A/B testing and seems it will be available soon

Switched from

[OptinMonster](https://www.capterra.com/p/174381/OptinMonster/)

No flexibility and week support

Review Source

IB

Ibrahim B.  
Digital Marketing Specialist  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "7X Organic Lead In Two Months"

October 25, 2021

5.0

Our B2B focused website was collecting 25 leads per month. We started using Popup Smart and our lead count increased 7 times in just 2 months. It's an incredible experience for us and our lead count continues to grow exponentially. Thanks!

Pros

cheap price, easy to use, stylish designs, customizable forms, variety of integrations, great customer service, nice user experience...

Cons

I really do not know. Maybe gamification components can be added.

Reason for choosing Popupsmart

Popup Smart had its other alternatives much cheaper and much more useful. Also, the variety of themes was more. They had many designs that were also aesthetically pleasing to the eye.

Review Source

AA

Anish A.  
Software Engineer  
Information Technology and Services  
Used the software for: 1-2 years

### "Best Popup Form Builder"

November 2, 2022

4.0

Popupsmart makes wonders for us we could easily see and 30% increase in our demo bookings and lead capture forms

Pros

Popupsmart helps us to capture all the leads coming to our website and the no-code approach to build the forms was super helpful

Cons

Popupsmart is a bit expensive compared to its competitors we were hesitant to spend that much money at first

Review Source

AL

Agustin L.  
Marketing Coordinator  
Retail  
Used the software for: 6-12 months

### "Comprehensive and easy-to-use solution for creating complete web popup campaigns"

October 31, 2023

5.0

Pros

Its ability to segment popup campaigns. Its numerous templates and simple web integration with GTM make creating popup forms a lot easier.

Cons

It's not a very cost-effective solution because of the use per impression limitation.

Alternatives considered

[MailMunch](https://www.capterra.com/p/190319/MailMunch/)

Review Source

JN

Jon N.  
Marketing Manager  
Publishing  
Used the software for: 6-12 months

### "Solid popup system - offers nonprofit discount"

October 24, 2021

5.0

Pros

This software made it easy to quickly implement custom pop-up notices that were needed on various pages of our webstore. I tested it out on their free trial and then subscribe to the annual version. The price was affordable and we qualified for the nonprofit discount.

Cons

The reporting side could be more robust, but it does what I need.

Reason for choosing Popupsmart

Features and affordability

Switched from

[Privy](https://www.capterra.com/p/146537/List-growth-tools/)

Pricing and implementation issues.

Review Source

TJ

Tom J.  
director  
Apparel & Fashion  
Used the software for: 6-12 months

### "wallis and jaza"

October 27, 2023

5.0

Very good and so far no issues

Pros

its a great lead gen capture for our website would recommend

Cons

The fact that i didn't find it sooner and didnt implement

Review Source

AL

Amanda L.  
owner  
Farming  
Used the software for: 6-12 months

### "Made a big difference in sign ups"

June 10, 2022

5.0

We now have way more subscribers since using popupsmart.

Pros

It was easy to set up and I immediately got way more sign-ups than from the standard form on my website.

Cons

Nothing. It was totally easy to set up and retrieve names.

Reason for choosing Popupsmart

I found popupsmart looked good and was the easiest to use. Glad I chose them.

Review Source

DfH

Dwi febrian H.  
IT support  
Government Administration  
Used the software for: 6-12 months

### "Easy to use and always impress me and visitor"

June 10, 2022

5.0

My visitor always get the messege from popupsmart also eye catching

Pros

Its very very easy to use and always got attention from web visitor.

Cons

More template and need more advanced design

Review Source

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