# diDNA Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about diDNA Software - reviews, pricing plans, popular comparisons to other Publishing and Subscriptions products and more. Source: https://www.capterra.com/p/199219/diDNA --- # diDNA Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) diDNA ## What is diDNA? diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves: 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. ## What is diDNA used for? [Publishing and Subscriptions](https://www.capterra.com/publishing-and-subscriptions-software/)[Ad Server](https://www.capterra.com/ad-server-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for diDNA?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://didna.io&name=diDNA) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### diDNA 4.9 (14) VS. [4.4 (2,963)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price Contact vendor Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (14) Ease Of Use 4.2 (2,611) Value For Money 5.0 (12) Value For Money 4.2 (1,902) Customer Service 4.9 (13) Customer Service 4.3 (2,057) ## diDNA alternatives [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (5,944)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Zeetaminds](https://www.capterra.com/p/155060/Zeetaminds/) [4.9 (176)](https://www.capterra.com/p/155060/Zeetaminds/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155060/Zeetaminds/) [Taboola](https://www.capterra.com/p/156009/Taboola/) [4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156009/Taboola/) [View all alternatives](https://www.capterra.com/p/199219/diDNA/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Content Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Performance Metrics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Ad Optimization Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention diDNA 26 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Manage advertised inventory that is featured and tracked across marketing campaigns Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Manage digital banner ads on company websites or affiliate partner websites Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Import and export data to and from software applications Graphical representation of data Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Tracks metrics that provide insight into how a user interacts with any interface or product Self-serving platform to help advertisers manage their ads on apps or mobile web. Observe and track the demand, usage, progress or quality of a system, product, or user Ads served to users as part of the flow of their online browsing experience. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Plan and coordinate all the resources, costs and time needed to execute assignments Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Ads displayed directly within a video player Features 4.9 (14) 4.9 Based on 14 reviews ## Pricing Value for money 5.0 (12) ### Starting price Contact vendor for pricing Free trial not available Value for money 5.0 (12) 5.0 Based on 12 reviews ## Support, customer service and training options Customer Service 4.9 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (13) 4.9 Based on 13 reviews ## User reviews Overall rating 4.9 Based on 14 reviews Filter by rating 5(13) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Tomas V. Business Developer Marketing and Advertising ### "High Standard Ad-Monetization Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 1, 2021 Our experience with DiDNA's team has been great, we found a strong platform for our publishers and a powerful demand for our video inventory. Pros An easy-to-use platform for publishers, it also counts with a huge array of products and excellent customer service. Their flexibility has been also a big plus. Cons it really took me time to think about something, so I will pass ;) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EO Eric O. Director, Advanced TV and Programmatic Sales Marketing and Advertising ### "Great company to add accretive revenue to the bottom line. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 4, 2021 Great company, great technology stack and nothing but a positive experience. Pros The diDNA team is top notch. We got up and running with them in days and they immediately added new revenue to our bottom line. We continue to discover new ways to leverage their technology and grow our business. The team is professional, responsive and always will to get on a call and discuss new opportunities. I highly recommend working with them if you are looking to add new, quality demand partners. Cons There is no downside to working with diDNA. Nothing negative to say. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 8, 2021 Thank you for the excellent review Eric! It's been a pleasure partnering with you and ODK! Nimrod R. MP Supply Director Internet ### "Best ad-monetization partner" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 30, 2020 It was a great experience working with the Didna team! Would highly recommend them to other companies. Pros Super sophisticated system and straight forward features. Cons Nothing to speak of, we get all we need from the system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CP Corey P. CEO Online Media ### "DiDNA Product and Service Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 28, 2020 Very satisfied overall. Product and service have both been excellent. Pros Excellent customer support. Easy setup. Solid results. Cons Reporting system could use a bit of an update, but only if nitpicking. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 29, 2020 Thank you for being a partner of ours! It's been our pleasure! Yoav P. Head of perorations Online Media ### "Working with Didna" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 23, 2020 Pros Didna team is very professional and data oriented. This enables them to prevent problems before they occur and keep on maximizing the partnership Cons I did not find any cons while working with Didna. Their innovation and response times are better than we've experienced before. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 25, 2020 Thank you for the excellent review - it has been a pleasure partnering with the team! Aya U. COO Information Technology and Services ### "Great ad-monetization option for those seeking an edge" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2020 diDNA has always been more of a partner than just a technology vendor. They always go the extra mile in finding new solutions that could benefit our ad-operations. Pros From day one, diDNA has taken an active interest in our success. From guiding us through the implementation to continuous optimization to improving revenue numbers, they have a dedicated team that works beside us along the way. Their product delivers the impact it promises, and their team is there when you need them. Can’t ask for more. Cons If you are looking for a plug and play solution, this is not a good fit. The complexity of the software does require considerable effort during implementation, but it is truly worth the revenue boost. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 18, 2020 It's been a great partnership thus far! Thank you for the excellent review! SP Sebastien P. Web Developer Information Technology and Services ### "Very happy with the results, the experience and the staff" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 6, 2020 Pros Didna approached me and offered to improve the monetization of two of my websites and I'm very happy to say they fully delivered on that promise. The setup was simple enough and dealing with the staff was pleasant and professional. Perhaps most importantly is the fact that they increased my revenue by a significant amount. Would highly recommend! Cons So far there have been no cons at all and I'm very happy I switched to them from previously using Google AdSense only. I plan to let them manage my advertising on future websites currently in development. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 16, 2020 It's been a pleasure working with you and absolutely happy to hear of the positive experience thus far! JO Josh O. COO Media Production ### "Excellent service and company" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 12, 2020 Pros Excellent performance. Adaptability to specific ad-experience requirements. Response dev and support team. Cons The unique nature of our proprietary platform required custom integration, but diDNA was there every step of the way! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 19, 2020 Thank you for being a long term partner of ours - it's been an absolute pleasure to work with you. CS Colin S. Senior Director Revenue Operations Food & Beverages ### "diDNA Customer Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 12, 2020 Pros Integration into our systems was flawless and a custom dashboard is created to highlight day over day changes. diDNA has provided access to exchanges we were not able to secure on our own and they bring a level of expertise to header bidding best practices. Cons We've only used the software for a few months so it's hard to say what we like the least. We are still learning and pivoting our needs in a collaborative effort. Reasons for choosing diDNA Great industry references and the product/services fit our current business in addition to our growth needs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 19, 2020 Thank you for excellent review - looking forward to a continued long term partnership! BG Bernard G. Vice President of Advanced Media Broadcast Media ### "The easiest way to monetize your content. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2020 Pros diDNA has become the easiest way for us at USSSA to monetize our content. Whether it's their programatic display ads, or pre-rolls before video. The biggest benefit we have seen with diDNA is our ability to greatly increase our revenue per ad compared to what we were previously receiving. The diDNA team makes it simple to get their product working on your website. They even provide you a dashboard that will allow you to see your daily revenue. Cons There isn't much not to like about the package that diDNA has put together. If your looking to add software to your website that just works, and increase your revenue you defiantly should take a look at diDNA. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 14, 2020 Thanks for the glowing review - we've really enjoyed the partnership we've had! [View all Reviews](https://www.capterra.com/p/199219/diDNA/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)