# diDNA Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is diDNA the right Publishing and Subscriptions solution for you? Explore 14 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/199219/diDNA/reviews --- diDNA 4.9 (14) [View alternatives](https://www.capterra.com/p/199219/diDNA/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of diDNA Ease of use 4.8 Customer Service 4.9 ## Showing most helpful reviews Showing 1-14 of 14 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tomás V. Business Developer Marketing and Advertising Used the software for: 2+ years ### "High Standard Ad-Monetization Platform" July 1, 2021 5.0 Our experience with DiDNA's team has been great, we found a strong platform for our publishers and a powerful demand for our video inventory. Pros An easy-to-use platform for publishers, it also counts with a huge array of products and excellent customer service. Their flexibility has been also a big plus. Cons it really took me time to think about something, so I will pass ;) Review Source MM Maureen M. Manager, Ad Operations Sports Used the software for: 2+ years ### "Review" August 6, 2020 5.0 Great experience working with them! Would highly recommend them to other companies. Pros We have worked with them for over 3 years and the customer service is excellent! The diDNA team is experienced, knowledgeable and extremely responsive. We did a deep dive last year and after looking into companies that provide similar services we realized that diDNA was the best company for us and our needs. Cons Nothing to speak of. Reason for choosing diDNA Customer service, reliability, knowledge base, responsiveness, and top notch consulting services are some of the main things we needed. Review Source Response from diDNA August 7, 2020 Thank you for being such a great partner and for the excellent review. We're fortunate to work with you and the team. CS Colin S. Senior Director Revenue Operations Food & Beverages Used the software for: Less than 6 months ### "diDNA Customer Review" August 12, 2020 4.0 Pros Integration into our systems was flawless and a custom dashboard is created to highlight day over day changes. diDNA has provided access to exchanges we were not able to secure on our own and they bring a level of expertise to header bidding best practices. Cons We've only used the software for a few months so it's hard to say what we like the least. We are still learning and pivoting our needs in a collaborative effort. Reason for choosing diDNA Great industry references and the product/services fit our current business in addition to our growth needs. Review Source Response from diDNA August 19, 2020 Thank you for excellent review - looking forward to a continued long term partnership! PS Pedro S. Programmatic & Campaigns Lead Sports Used the software for: 2+ years ### "A Game Changing Software For Earning Revenue " August 4, 2020 5.0 We needed to increase our programmatic revenue. Header bidding was a big peice of that. With diDNA's AI that was achieved and some. Not to mention, their experience in the industry is helpful to reduce costs and get better rev share rates. Pros From the beginning diDNA takes over and allows things to be easier on you as a partner. The ease of implementation and almost instant revenue boosts are great! Cons We were one of the first users on the new platform. So naturally some things were missing - like detailed reporting. However, they will be coming in new rollouts of updates. Review Source Response from diDNA August 5, 2020 Thanks for the excellent review and partnership Pedro! Always appreciate the feedback and recently implemented the most detailed reporting yet. BG Bernard G. Vice President of Advanced Media Broadcast Media Used the software for: 1-2 years ### "The easiest way to monetize your content. " August 10, 2020 5.0 Pros diDNA has become the easiest way for us at USSSA to monetize our content. Whether it's their programatic display ads, or pre-rolls before video. The biggest benefit we have seen with diDNA is our ability to greatly increase our revenue per ad compared to what we were previously receiving. The diDNA team makes it simple to get their product working on your website. They even provide you a dashboard that will allow you to see your daily revenue. Cons There isn't much not to like about the package that diDNA has put together. If your looking to add software to your website that just works, and increase your revenue you defiantly should take a look at diDNA. Review Source Response from diDNA August 14, 2020 Thanks for the glowing review - we've really enjoyed the partnership we've had! Aya U. COO Information Technology and Services Used the software for: Less than 6 months ### "Great ad-monetization option for those seeking an edge" September 14, 2020 5.0 diDNA has always been more of a partner than just a technology vendor. They always go the extra mile in finding new solutions that could benefit our ad-operations. Pros From day one, diDNA has taken an active interest in our success. From guiding us through the implementation to continuous optimization to improving revenue numbers, they have a dedicated team that works beside us along the way. Their product delivers the impact it promises, and their team is there when you need them. Can’t ask for more. Cons If you are looking for a plug and play solution, this is not a good fit. The complexity of the software does require considerable effort during implementation, but it is truly worth the revenue boost. Review Source Response from diDNA September 18, 2020 It's been a great partnership thus far! Thank you for the excellent review! Yoav P. Head of perorations Online Media Used the software for: 6-12 months ### "Working with Didna" September 23, 2020 5.0 Pros Didna team is very professional and data oriented. This enables them to prevent problems before they occur and keep on maximizing the partnership Cons I did not find any cons while working with Didna. Their innovation and response times are better than we've experienced before. Review Source Response from diDNA September 25, 2020 Thank you for the excellent review - it has been a pleasure partnering with the team! JO Josh O. COO Media Production Used the software for: 2+ years ### "Excellent service and company" August 12, 2020 5.0 Pros Excellent performance. Adaptability to specific ad-experience requirements. Response dev and support team. Cons The unique nature of our proprietary platform required custom integration, but diDNA was there every step of the way! Review Source Response from diDNA August 19, 2020 Thank you for being a long term partner of ours - it's been an absolute pleasure to work with you. EO Eric O. Director, Advanced TV and Programmatic Sales Marketing and Advertising Used the software for: 6-12 months ### "Great company to add accretive revenue to the bottom line. " March 4, 2021 5.0 Great company, great technology stack and nothing but a positive experience. Pros The diDNA team is top notch. We got up and running with them in days and they immediately added new revenue to our bottom line. We continue to discover new ways to leverage their technology and grow our business. The team is professional, responsive and always will to get on a call and discuss new opportunities. I highly recommend working with them if you are looking to add new, quality demand partners. Cons There is no downside to working with diDNA. Nothing negative to say. Review Source Response from diDNA March 8, 2021 Thank you for the excellent review Eric! It's been a pleasure partnering with you and ODK! Nimrod R. MP Supply Director Internet Used the software for: I used a free trial ### "Best ad-monetization partner" December 30, 2020 5.0 It was a great experience working with the Didna team! Would highly recommend them to other companies. Pros Super sophisticated system and straight forward features. Cons Nothing to speak of, we get all we need from the system. Review Source BG Bryan G. Owner Marketing and Advertising Used the software for: 1-2 years ### "Working with Didna" August 4, 2020 5.0 Pros Working with Didna has been extremely easy, in terms of implementation, monetization, and support. The team at Didna is always available and eager to help, and we've seen improvements in yield and ad quality since implementing. Cons Additional reporting/analysis options would be helpful Review Source Response from diDNA August 5, 2020 Thank you for the long term partnership Bryan and the great review. SP Sebastien P. Web Developer Information Technology and Services Used the software for: Less than 6 months ### "Very happy with the results, the experience and the staff" September 6, 2020 5.0 Pros Didna approached me and offered to improve the monetization of two of my websites and I'm very happy to say they fully delivered on that promise. The setup was simple enough and dealing with the staff was pleasant and professional. Perhaps most importantly is the fact that they increased my revenue by a significant amount. Would highly recommend! Cons So far there have been no cons at all and I'm very happy I switched to them from previously using Google AdSense only. I plan to let them manage my advertising on future websites currently in development. Review Source Response from diDNA September 16, 2020 It's been a pleasure working with you and absolutely happy to hear of the positive experience thus far! CP Corey P. CEO Online Media Used the software for: Less than 6 months ### "DiDNA Product and Service Review" September 28, 2020 5.0 Very satisfied overall. Product and service have both been excellent. Pros Excellent customer support. Easy setup. Solid results. Cons Reporting system could use a bit of an update, but only if nitpicking. Review Source Response from diDNA September 29, 2020 Thank you for being a partner of ours! It's been our pleasure! NA Nick A. CEO Sports Used the software for: Less than 6 months ### "Amazing Value" August 5, 2020 5.0 \[SENSITIVE CONTENT HIDDEN\] and his guys are top shelf! They always answer the phone, and resolve any issues post haste. Pros Ease of Use for me and my staff. As a PC challenged person, they've made it very easy. Cons Can't really find any to be honest because it's gone so smooth to date! Review Source Response from diDNA August 6, 2020 Nick thank you for being such a valued partner and providing such a glowing review! Similar Products Featured