--- title: "Rokt Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Rokt Software - reviews, pricing plans, popular comparisons to other eCommerce products and more." source_url: "https://www.capterra.com/p/199424/Rokt-Commerce/" page_type: "product" language: "en" --- # Rokt Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Rokt ## What is Rokt? Rokt is the global leader in ecommerce tech, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt’s machine learning technology powers billions of transactions for the world’s leading companies, including Live Nation, PayPal, Uber, and Hulu. Rokt for a third year in a row joined the fastest-growing private companies in the US on the Inc. 5000 list in 2023. To learn more, visit Rokt.com. ## What is Rokt used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Rokt 4.5 (17) VS. [4.3 (662)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (17) Ease Of Use 3.8 (6,200) Value For Money 4.3 (14) Value For Money 4.1 (5,120) Customer Service 4.8 (16) Customer Service 4.0 (4,900) ## Rokt alternatives [Shopify](https://www.capterra.com/p/83891/Shopify/) [4.5 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/83891/Shopify/) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) [4.5 (1,054)](https://www.capterra.com/p/225601/WooCommerce/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/225601/WooCommerce/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) Highest Rated [Algolia](https://www.capterra.com/p/148915/Algolia-Search/) [4.7 (74)](https://www.capterra.com/p/148915/Algolia-Search/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148915/Algolia-Search/) [View all alternatives](https://www.capterra.com/p/199424/Rokt-Commerce/alternatives/) ## Features AI summary Based on 8,724 eCommerce reviews Capterra reviewers highlight these as the features buyers care about most when choosing eCommerce software: - **Website Management** (**47%** of reviewers rated this feature as critical) - **Data Security** (**56%**) - **Order Management** (**48%**) Rokt supports **Data Security**, which is one of the top features buyers look for in this category. However, it does not include **Website Management** or **Order Management**. Instead, it offers **Shopping Cart** (**46%**), a related feature that still supports core buying workflows. This combination can help businesses protect customer and transaction data while giving teams a way to manage purchase activity more effectively. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Behavioral Targeting Display advertising and marketing messages to users based on their browsing history and preferences Campaign Segmentation Group campaigns by project, client, or campaign for better management. Data Security Protect sensitive data for digital privacy Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Email Marketing Create and send email blasts/campaigns Rokt 12 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Data Security: Protect sensitive data for digital privacy - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Email Marketing: Create and send email blasts/campaigns - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Currency: Manage and handle various international currencies - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Shopping Cart: Checkout of online store - Website Personalization: Customize website features --- Get Advice We can help you find the software with the features you need. Features 4.3 (17) 4.3 Based on 17 reviews ## Pricing Value for money 4.3 (14) ### Starting price Free trial not available Value for money 4.3 (14) 4.3 Based on 14 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (16) 4.8 Based on 16 reviews ## User reviews Overall rating 4.5 Based on 17 reviews Filter by rating 5(11) 4(5) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent AB Alberto B. CMO Retail ### "Easy to use, great customer service, instant game-changer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 13, 2021 Great experience. Rokt has helped us capitalize on revenue sources exponentially better than we had in the past. Pros The entire platform is based on dynamically displaying relevant offers based on what is generating the most revenue. This takes the work off of our plate and ensures the offers are relevant and not redundant. The Rokt team is also very attentive to any question/need we may have. Cons At the moment, we have no negative comments about this software service. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AJ Alifiya J. Digital Campaign Specialist Retail ### "ROKT helps with email sign ups" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 17, 2021 Great customer service and ease of use Pros Very easy and quick to set up a campaign on ROKT. And easy access to the leads via ROKT datatransfer Cons Daily reporting and stats could be a nice feature Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CW Chris W. Sr. Manager Digital Marketing Health, Wellness and Fitness ### "Great Company to Work With" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 16, 2021 Pros The team at ROKT has been helpful in providing a solution that helps drive revenue for our business. They are very understanding of changes and quick to offer solutions. Cons I wish there were more companies to choose from within their consideration set. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Sr. Director, Growth Marketing Airlines/Aviation ### "Great Incremental Performance Marketing Inventory Source" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 16, 2021 Gaining new leads and nuturing to conversion Pros Adds true incrementality to existing media mix, platform is easy to use, customer service is great Cons More publishers would open up more inventory allowing fo further scale Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LS Lulu S. Campaign Manager Newspapers ### "Two Month Test" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 16, 2021 Pros The format and the unique offering in the paid space, a new ad format that delivers the messaging. Cons The product is more focused on the audience who's ready to convert with a discount. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NM Nishtha M. Email Marketing Manager Marketing and Advertising ### "Super effective! Great service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 16, 2021 Pros The software is very easy to use and has been a great way to engage and retarget customers at the checkout page. We have integrated this software on may of our stores and have seen some excellent results. The team is very forthcoming to our needs and requirements and have been really helpful thoughout. Cons The integration has been done seamlessly and we haven't faced any issues so far. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AL ashley L. Senior Marketing Associate Marketing and Advertising ### "A+ Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 16, 2021 We onboarded Rokt to drive installs for our Browser Extension product launched late last year. Rokt has proven that the quality inventory for ad products and audiences we're reaching are qualified, and gained a greater understanding of our audience habits because of it. The customer service from our account team, \[SENSITIVE CONTENT HIDDEN\], always gives me the confidence they have our business in their best interest, and always pushing to learn more so we can efficiently scale and drive success for the product. Pros The Rokt product is a unique offering that tailors to the specific needs of our web product. The ease of reporting and customer service give me the confidence I need to share performance feedback to key stakeholders. Cons There is a time delay for the internal reporting software, but an easy fix. Reasons for choosing Rokt NA Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CM Colby M. Growth Marketing Retail ### "The Good, The Bad, and The Rest" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 16, 2021 The team I've worked with at Rokt so far have been great. They've been super helpful and hands-on helping us get our feet wet and get using the platform. Without them, I would be totally lost. I love the lead-gen side of things and getting more 1st party data in a unique way. It's too early to say how profitable this has been for us so far, but I'm hopeful things pick up. Pros What I like about Rokt so far is the 1st part data I get, nurture section, coupon section, and KPIs that are right there front and center with the different campaigns. It's easy to use and easy to navigate. Cons Onboarding was pretty painful, and I would rather have it more sales-focused rather than KPIs solely focused on cost. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JT Jeslyn T. Email Developer Retail ### "Difficult to use" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 March 16, 2021 Has not been the best for us. Pros I did not like or enjoy this software at all. Cons It was not intuitive, the UI was not great, and the overall experience was not user friendly. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MS Maggie S. Media Coordinator Public Relations and Communications ### "Great service, will be recommending to my colleagues! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 16, 2021 Pros Ease of use, customer service, excellent communication and reporting tactics Cons nothing comes to mind! I like how unique the server is compared to other vendors Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/199424/Rokt-Commerce/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.