# Data Impact Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Data Impact Software - reviews, pricing plans, popular comparisons to other eCommerce products and more.

Source: https://www.capterra.com/p/199593/Data-Impact

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# 

 Data Impact Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on January 14, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Data Impact

## What is Data Impact?

Digital Shelf Accelerator for CPG brands -> In today's complex, rapidly evolving environment, reliable and actionable insights are required to win online. At Data Impact, our solutions go beyond simple monitoring to equip ecommerce teams with several levers that can be applied daily. Our platform provides powerful information throughout the shopper funnels of omnichannel retailers, pure players, B2B and Amazon. We are the only provider of location-based digital shelf analytics.

## What is Data Impact used for?

[Web Analytics](https://www.capterra.com/web-analytics-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)

Top alternative

Featured

Overall rating

Based on 4 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€30000

Per User, Per Year

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Data Impact?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://nielseniq.com&name=Data Impact)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Data Impact

4.8 (4)

VS.

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

€30000

Per User, Per Year

Starting Price

$139.95

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (4)

Ease Of Use

4.3 (8,028)

Value For Money

5.0 (3)

Value For Money

4.2 (5,515)

Customer Service

5.0 (3)

Customer Service

4.4 (5,170)

## Data Impact alternatives

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Starting price

$39.00

Per User, Per Month

Highest Rated

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

[4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/177042/Google-Analytics/)

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (251)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting price

$125.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[Looker](https://www.capterra.com/p/169053/Looker/)

[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Starting price

$2000.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/169053/Looker/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Conversion Tracking

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Customer Journey Mapping

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Visualize and analyze customer experience across all touchpoints and channels

Goal Setting/Tracking

2.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Establish measurable goals and objectives and track their progress over a specific period of time

Keyword Tracking

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Track and monitor a specific set of keywords

SEO Management

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Optimize and manage the search engine optimization efforts for a website or digital content

API

Application programming interface that allows for integration with other systems/databases

Data Impact 15 features

Application programming interface that allows for integration with other systems/databases

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Visualize and analyze customer experience across all touchpoints and channels

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Establish measurable goals and objectives and track their progress over a specific period of time

Track and manage inventory levels to maintain proper supply

Track and monitor a specific set of keywords

Observe and track the demand, usage, progress or quality of a system, product, or user

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Design, communicate, and distribute incentives to perform a specific action

Track and monitor reviews of products or services

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Optimize and manage the search engine optimization efforts for a website or digital content

Get Advice

We can help you find the software with the features you need.

Features

4.5 (4)

4.5

Based on 4 reviews

## Pricing

Value for money

5.0 (3)

Free Trial

Basic

€30,000

Per User,Per Year

Value for money

5.0 (3)

5.0

Based on 3 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

5.0 (3)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (3)

5.0

Based on 3 reviews

## User reviews

Overall rating

4.8

Based on 4 reviews

Filter by rating

5(3)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Digital Analyst

Marketing and Advertising

### "Perché proprio Data Impact"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

December 5, 2023

Pros

Sicuramente a differenza di altri tool di nielsen è più user friendly, maneggevole e immediato.

Cons

alcune complicazioni talvolta nell'esportare i dati dal tool all'excel.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MV

Margaux V.

Responsable DRIVE

Food & Beverages

### "Reliability, completeness, accuracy of data"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 26, 2021

Data Impact will help you : - to measure your ND precisely, like any other software - to identify the eRetailers / websites of those eRetailers that you need to target in order to improve your ND - to give you the tools to monitor and support your sales forces - to measure the position of our product, your share pof search, the keywords that work best with your product, track the media activity of our competitiors, measure your promotional duplication ... - the account manager adapts to your problem and helps you find a solution, almost like a Nielsen consultant

Pros

what I like the most is: - Reliability, completeness, accuracy of data - the level I can go to (at website level), - they cover a wide range of digital KPIs essential to understand the business - support by a specialized and competent person

Cons

what I like least is: - the way of keeping and navigating to find old lists

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AC

Anaide C.

Digital Sales Manager

Consumer Goods

### "A powerful tool with an insightful customer service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 19, 2021

Super satisfied of the service provide by DataImpact tools and the strong added value of the team

Pros

\> Service and insights provided by the team > Large set of data (distribution, e-merch, activation, retailers...) > Data accuracy > Tracking tools

Cons

\> An opportunity to improve the ergonomic design of the platform ?

Switched from

[Profitero+](https://www.capterra.com/p/198301/Profitero/)

Data curacy Service provided

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PS

Peter S.

E-commerce Director

Food & Beverages

### "Digital Shelf Management Expansion Expertise"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 1, 2021

Expanding on Data Impact to more retailers and taking it nationally was very simple. Onboarding and additional retailer set up was quick and were able to onboard a lot of new users quickly to the platform. Liked the flexibility in retailer coverage, modules included, and custom reporting we can do for various teams

Pros

Client services and support for any/all users Flexibility in Scope, roll out, and support for our business Robust tool that handles a lot of cross functional teams e-commerce needs/responsibilities Efficient pricing and good retailer coverage

Cons

As the tool expands would like more alerts set up so we are not proactively pulling as many reports as we have been

Switched from

[Profitero+](https://www.capterra.com/p/198301/Profitero/)

Robust solution that was more cost efficient and compatible with our global countries and digital shelf tool

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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