# Persona Pricing 2026 | Capterra > Learn more about Persona pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/199701/Persona/pricing --- # Pricing for Persona [4.9 (27)](https://www.capterra.com/p/199701/Persona/reviews/) Write a Review! ## [Persona](https://www.capterra.com/p/199701/Persona/) has **3** pricing plans - Yes, has free trial - Yes, has free version **Credit Card Required:** Yes **Discount:** Information not available ### Essential $250 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Essential plan includes: - Access to templated and pre-configured industry-standard identity services - Platform features to automate business logic and streamline team productivity - Self-guided integration and onboarding experience with product support via email - Hosting on secure, enterprise-grade SOC 2 Type 2 infrastructure ### Growth Contact Vendor for Pricing Growth plan includes: - Full suite of verification checks and fraud tools including KYB services - Access to Graph, 3rd-party Marketplace Apps, and other advanced products - Guided implementation and configuration experience with success team - Advanced security configuration (redaction, permissions, SAML/SSO) ### Enterprise Contact Vendor for Pricing Enterprise plan includes: - Partner with us to build fully bespoke identity programs for KYC/AML & more - Custom multi-organization partitioning, access controls, and support - Early access to new and cutting-edge products and services - Get more with custom multi-product pricing structures ## Popular alternatives to [Persona](https://www.capterra.com/p/199701/Persona/) Looking to learn more about Authentication software similar to Persona? 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Pricing RatingN/A Value For Money[4.8(27)](https://www.capterra.com/p/199701/Persona/reviews/) Pros Cons [Read All 27 Reviews](https://www.capterra.com/p/199701/Persona/reviews/) Read Full Reviews Below Alex K. COO Information Technology and Services, 1-10 employees Used the software for: 1-2 years ** Overall Rating 4.0 ** Ease of Use 4.0 Customer Service 3.0 Features 4.0 Value for Money 5.0 Likelihood to Recommend 70% 7/10 Reviewer Source Source: Capterra December 10, 2025 "Persona - Good Value and Csutomization." **Pros:** Persona offers a great solution for identity verification workflows and provides some solid initial templates in addition to features allowing for customizability. I found that they were great at providing community resources, and make it easy to get started. They also provide a great user access management system so your team can remain in control of access. Overall, a great value for money spent on identity verification. **Cons:** Persona offers limited templates. They were great for getting started but it felt like more could have been supplied given all of the different documents and workflows out there to process. I also think their customer support was bit lacking. **Alternatives Considered:** [Passbase](https://www.capterra.com/p/196976/Passbase/) and [Alloy](https://www.capterra.com/p/266476/Alloy/) **Reasons for Choosing Persona:** Ease of setup and cost system allowed for our setup **Switched From:** [Passbase](https://www.capterra.com/p/196976/Passbase/) **Reasons for Switching to Persona:** Passbase going out of business forced our hand [Read All 27 Reviews](https://www.capterra.com/p/199701/Persona/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)