--- title: "Informed Repricer Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Informed Repricer Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more." source_url: "https://www.capterra.com/p/199787/Informed-Repricer/" page_type: "product" language: "en" --- # Informed Repricer Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Informed Repricer ## What is Informed Repricer? Informed Repricer helps sellers on Amazon and Walmart stay competitive, increase sales, and maximize profits with sophisticated repricing strategies built for every business model. Whether your goal is to win more Buy Boxes, find the optimal price, or protect your margins, our customizable algorithms give you the precision and control to achieve it. Combining AI and machine learning with more than 15 years of repricing expertise, we’ve developed powerful algorithms that continually optimize your prices based on your unique goals and competitive strategy. Beyond advanced repricing, Informed Repricer provides robust profit-protection tools, in-depth reporting and analytics, and exceptional customer support giving you everything you need to price smarter and grow your business with confidence. ## What is Informed Repricer used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Informed Repricer?[Manage this product listing](https://www.g2.com/products/informed-repricer/claim_requests/new?auto=true) ## Informed Repricer Overview Updated September 2026 AI summary Informed Repricer offers pricing optimization tools for small, midsize, and enterprise businesses, particularly those selling on major online marketplaces. It provides competitor price tracking, dynamic pricing, custom pricing rules, and a repricing engine, with options for multi-store management and price differentiation. Delivered as a cloud-based solution, it supports real-time pricing control and profitability analysis. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Informed Repricer 4.8 (4) VS. [3.5 (2)](https://www.capterra.com/p/149690/Wiser/#reviews) Starting Price $99 Flat Rate, Per Month Starting Price $30000 Per Feature Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (4) Ease Of Use 3.5 (250) Value For Money 4.5 (4) Value For Money 1.5 (242) Customer Service 5.0 (4) Customer Service 2.5 (225) ## Informed Repricer alternatives [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [Cargoson](https://www.capterra.com/p/228964/Cargoson/) [4.8 (53)](https://www.capterra.com/p/228964/Cargoson/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228964/Cargoson/) [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211519/PriceShape/) Highest Rated [Twenty5](https://www.capterra.com/p/255292/Twenty5/) [5.0 (2)](https://www.capterra.com/p/255292/Twenty5/#reviews) Starting price $6250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/255292/Twenty5/) ## FAQs about Informed Repricer Overview ### What company size and specific industries is Informed Repricer built for? Informed Repricer is designed for professional Amazon and Walmart sellers, making it a fit for small and mid-sized ecommerce businesses that sell on major online marketplaces. It is aimed at retail sellers focused on competitive pricing rather than companies in unrelated industries. Features and Usability ### What are the key features of Informed Repricer? Informed Repricer offers competitor price tracking, dynamic pricing, and a repricing engine for automated price changes. It also includes custom pricing rules, price/margin management, and price optimization, plus predictive analytics, machine learning, real-time monitoring, customizable reports, and third-party integrations for eCommerce pricing control. Getting Started and Support ### What training and onboarding options does Informed Repricer offer? Informed Repricer provides in-person training, live online sessions, documentation, and videos. In-person and live online formats support guided instruction, while documentation and videos give teams written and visual reference materials for self-paced learning and review. Getting Started and Support ### What customer support options does Informed Repricer offer? Informed Repricer provides Email/Help Desk, FAQ/Forum, Knowledge Base, and Chat support. No reviewer feedback about support quality is available, so user experience details such as response speed, helpfulness, or common issues cannot be stated from the catalog data. ## Features AI summary Based on 494 Pricing Optimization reviews Capterra data shows that buyers of pricing optimization software rank the following features as their top priorities: - **Repricing engine** (**43%** of reviewers rated this feature as critical) - **Custom Pricing Rules** (**48%**) - **Dynamic Pricing** (**54%**) Informed Repricer supports all three features that reviewers rate most important: **Repricing engine**, **Custom Pricing Rules**, and **Dynamic Pricing**. Together, these capabilities help businesses adjust prices faster, apply pricing strategies with more control, and respond to market changes in real time, allowing teams to protect margins and stay competitive. Repricing engine 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important AI-driven algorithms that allow for automatic repricing in real-time Custom Pricing Rules 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Dynamic Pricing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Machine Learning 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Enable businesses to implement machine learning algorithms on business data such as sales and revenue Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Adaptive Learning Intuitive interface and user-friendly design which seamlessly integrate with existing workflows Informed Repricer 38 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Adaptive Learning: Intuitive interface and user-friendly design which seamlessly integrate with existing workflows - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approved Workflows: Implements role-based controls and streamlines workflows automatically for approving price changes or exceptions. - Competitor Price Tracking: Monitor and compare prices for competing products - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Currency: Manage and handle various international currencies - Multi-Store: Manage multiple teams and operations from a central location - Omnichannel Pricing: Manages price lists to synchronize consistency across multi-channels, products, services, regions, and customer segments. - Personalized Pricing: Offers personalized prices and promotions to different customer segments based on their individual preferences, behavior, or purchase history. - Predictive Analytics: Predict future data based on historical data sets - Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions - Price differentiation: Create unique pricing based on product, store, geography, or customer segmentation - Price List Management: Create and manage price lists for products, customer segments, and geographic locations. - Price Optimization: Track factors that affect pricing and adjust prices accordingly to increase sales - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-time Insights: Provides intelligent pricing insights and analysis with data-driven recommendations. - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Sales Reports: Reports specific to sales analysis for trends and strategies - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Features 4.5 (4) 4.5 Based on 4 reviews ## Pricing Value for money 4.5 (4) Free Trial Launch $99.00 Flat Rate,Per Month Professional $199.00 Flat Rate,Per Month Value for money 4.5 (4) 4.5 Based on 4 reviews ## Support, customer service and training options Customer Service 5.0 (4) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (4) 5.0 Based on 4 reviews ## User reviews Overall rating 4.8 Based on 4 reviews Filter by rating 5(3) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent RH Ray H. CEO Retail ### "Excellent repricing tool for Amazon & Walmat sellers! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 7, 2024 Pros \- The user interface is great - The flat-fee pricing model saves us a ton of money over tools that charge a % of sales - Having 1 tool that can handle both Amazon & Walmart repricing - Repricing algorithm is intelligent enough to not lower pricing when it doesn't need to. Cons \- The Walmart repricing seems slower than the Amazon repricing, but this could just be a limitation of Walmart's APIs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor May 13, 2024 We are so happy to hear that you love our user interface and that our pricing is affordable for your business. We're also happy to hear that you use Informed Repricer because our repricing algorithms don't lower your prices in cases where it doesn't need to - we're proud to provide repricing strategies that always protect your profit margins. Thank you for using Informed Repricer and for taking the time to review your experience! LN Lukas N. owner Retail ### "Somewhat sufficient " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 June 25, 2021 Have been using informed for a little over 4 months now on the big 2 US marketplaces, seems to be sufficient eventhough it doesn't provide as many pricing algos for Walmart as it does for Amazon Pros Informed.co is easy to set-up, and has integrations with most of the e-commerce platforms or marketplaces that you'll want to have covered. Seems to does its job well. Cons Monthly plan is calculated off of total revenue, even when informed reprices say only 5% of your total product range. That's obviously unfair, but there is no other solution for that. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR andy R. owner/buyer Consumer Goods ### "Great portal to control pricing and inventory flow." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 8, 2020 Overall very good. I use this as my first port of call to see what's going on with my store. Pros Very easy to use, clear information and layout. Cons I would like to see the ability to see further into the past in terms of sales and cash flow to see how the business is growing.. I would like the ability to rank the columns in the data by velocity so i can see at a quick glance which are my hot sellers and which are maybe in need of tweeking.. I also don't like the way the software allows the breaking of MAP policy by hiding the price.. I think this encourages bad behaviour from others and is what is killing the start ups. Can we have more than 100 items on a page please too. Website is slow to load so takes time to navigate around. Logs me out too quickly too... always having to log in which takes time as site is slow. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 20, 2021 Hi Andy, Thank you for the review! We have been busy addressing a lot of the improvements you mentioned over the past year. Including expanding sales, revenue, and profit data further into the past, allowing sorting listings by velocity, and using MAP as a Min Price boundary by default vs. hiding until check-out. We have also speed up load times! Thank you for being our customer! KW Kevin W. CEO Retail ### "Great product, have been a loyal user for several years" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 7, 2020 No issues, fast customer service Pros Easy to setup, easy to setup multiple strategies, Cost is pulled directly from Inventory Labs Cons That Min/Max isn't pulled from IL like it was originally planned. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 19, 2020 Hi Kevin, Thank you so much for your kind review of Informed! We're so happy that you've been using our repricer for years. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.