# Rule Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Rule Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more.

Source: https://www.capterra.com/p/200102/Rule

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# 

 Rule Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)

Rule

## What is Rule?

Rule is a Swedish SaaS platform for Marketing Automation and Customer Engagement, built for marketing teams, CRM professionals, and growth-focused businesses. Automate personalized customer journeys across Email, SMS, RCS, and Social Channels with ease. Rule helps businesses of all sizes streamline communication across the entire lifecycle — from onboarding to retention — with advanced segmentation, trigger-based workflows, and real-time data. Founded in 2007, Rule is trusted by startups and global enterprises alike. With powerful integrations, scalability, and a privacy-first infrastructure (hosted in Sweden and GDPR-compliant), Rule fits into any tech stack and grows with your needs. Key features include: - Omnichannel campaign automation - Real-time personalization and segmentation - Scalable workflows - CRM/e-commerce integrations - GDPR-ready data privacy Whether you're scaling or simplifying, Rule makes powerful communication effortless.

## What is Rule used for?

[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€53

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Rule?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.rule.se&name=Rule)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Rule

0.0

VS.

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

€53

Per User, Per Month

Starting Price

$16

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.6 (53)

Value For Money

0.0 (0)

Value For Money

4.5 (35)

Customer Service

0.0 (0)

Customer Service

4.6 (52)

## Rule alternatives

[4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$61.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

Highest Rated

[Bloomreach](https://www.capterra.com/p/173203/Bloomreach/)

[4.8 (56)](https://www.capterra.com/p/173203/Bloomreach/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/173203/Bloomreach/)

[WebEngage](https://www.capterra.com/p/143401/WebEngage/)

[4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/)

Starting price

$1000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/143401/WebEngage/)

[Vision6](https://www.capterra.com/p/154672/Vision6/)

[4.7 (56)](https://www.capterra.com/p/154672/Vision6/reviews/)

Starting price

$11.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/154672/Vision6/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Automated Responses

Automatic reply functionality for incoming messages

Campaign Analytics

Track and interpret campaign performance metrics

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Rule 34 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Software program that continuously adjusts its behavior based on observed data

Automatic reply functionality for incoming messages

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Create and send email blasts/campaigns

Predefined actions automatically performed on the occurance of specific events

Used by marketers and advertisers

Create landing pages or online forms designed to capture new leads and prospects

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage contacts across multiple mailing lists

Automate workflows and trigger campaigns based on customer actions

Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding

Send messages to multiple subscribers at the same time

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Adjust communications based on previous interactions or personal preferences

Receive data and information in real time

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Send individual or bulk text messages at predetermined times

Group leads or contacts based on their specific characteristics

Send promotional campaigns or transactional messages via text messages

Manage campaigns and track engagement for marketing efforts across social media channels

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Get Advice

We can help you find the software with the features you need.

## Pricing

Free Trial

Free Version

Free

€0.00

It includes:

-   Newsletter tool
-   Campaign editor
-   Segmentation tool
-   GDPR compliant, all customer data secured
-   Statistics & Reports
-   Self service with our Help Center

Professional

€53.00

Per User,Per Month

It includes:

-   Everything from Free
-   SMS
-   Unlimited emails
-   GDPR compliant, all customer data secured
-   +100 Integrations
-   Real-time statistic and reports
-   Personal support

SMS & RCS Service

€90.00

Per User,Per Month

It includes:

-   Unlimited contacts
-   Automated sms flows
-   Personalization functions
-   Segmentation tool
-   +100 Integrations
-   Real-time statistics and exports
-   Support knowledge base + personal support
-   Multimedia with sound, video, images
-   Interactive elements such as buttons and maps

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

Yotpo](https://www.capterra.com/p/144389/Yotpo/)[

Confetti](https://www.capterra.com/p/241168/Confetti/)[

Centra](https://www.capterra.com/p/180966/Centra/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

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[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

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