# Rule Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Rule Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more. Source: https://www.capterra.com/p/200102/Rule --- # Rule Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Rule ## What is Rule? Rule is a Swedish SaaS platform for Marketing Automation and Customer Engagement, built for marketing teams, CRM professionals, and growth-focused businesses. Automate personalized customer journeys across Email, SMS, RCS, and Social Channels with ease. Rule helps businesses of all sizes streamline communication across the entire lifecycle — from onboarding to retention — with advanced segmentation, trigger-based workflows, and real-time data. Founded in 2007, Rule is trusted by startups and global enterprises alike. With powerful integrations, scalability, and a privacy-first infrastructure (hosted in Sweden and GDPR-compliant), Rule fits into any tech stack and grows with your needs. Key features include: - Omnichannel campaign automation - Real-time personalization and segmentation - Scalable workflows - CRM/e-commerce integrations - GDPR-ready data privacy Whether you're scaling or simplifying, Rule makes powerful communication effortless. ## What is Rule used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €53 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Rule?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.rule.se&name=Rule) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Rule 0.0 VS. [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price €53 Per User, Per Month Starting Price $16 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.6 (53) Value For Money 0.0 (0) Value For Money 4.5 (35) Customer Service 0.0 (0) Customer Service 4.6 (52) ## Rule alternatives [4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars Highest Rated [Bloomreach](https://www.capterra.com/p/173203/Bloomreach/) [4.8 (56)](https://www.capterra.com/p/173203/Bloomreach/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## FAQs about Rule Overview ### What company size and specific industries is Rule built for? Rule is designed for growth-focused businesses of all sizes that want to automate personalized customer journeys across Email and SMS/RCS. It is built to scale with companies as their needs grow and does not target a single industry, making it suitable across sectors. Features and Usability ### What are the key features of Rule? Rule offers marketing automation and multi-channel marketing features including email campaign management, SMS marketing, mass texting, drip campaigns, and scheduled messaging. It also includes customer segmentation, lead management, personalization, A/B testing, campaign analytics, ROI tracking, landing pages/web forms, and third-party integrations for marketing and advertising workflows. Talk to an expert ### More questions? Ask our experts Pricing ### How much does it cost and what fees or limitations are included? Rule starts at free with a Free version and free trial, plus a 250-contact limit. The Professional plan costs €53 per user/month with 2,500 contacts, and the SMS & RCS Service costs €90 per user/month, with SMS from 0.4 SEK and RCS from 0.6 SEK in Sweden. Enterprise pricing is not listed. Integrations ### Which third-party tools and platforms does Rule integrate with? Rule integrates with e-commerce, analytics, and automation platforms including Shopify, WooCommerce, Magento Marketplace, Google Analytics 360, Zapier, Trustpilot, Yotpo, and Facebook Data Extractor. It also connects with Centra, Confetti, Hello Retail, Nosto, Raptor, Sift Lab, Sitoo, and Triggerbee. Getting Started and Support ### What training and onboarding options does Rule offer? Rule provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided learning, while documentation offers written reference material and videos provide visual walkthroughs for reviewing features and setup steps at any time. Getting Started and Support ### What customer support options does Rule offer? Rule provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. These channels give users several ways to find answers or contact support, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Automated Responses Automatic reply functionality for incoming messages Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Rule 34 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Automatic reply functionality for incoming messages Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Pre-designed layouts that can be customized to match preferences and requirements Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Used by marketers and advertisers Create landing pages or online forms designed to capture new leads and prospects Store information about leads or contacts and track, manage and nurture them throughout the sales process Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Send messages to multiple subscribers at the same time Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Adjust communications based on previous interactions or personal preferences Receive data and information in real time Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Send individual or bulk text messages at predetermined times Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Free Version Free €0.00 It includes: - Newsletter tool - Campaign editor - Segmentation tool - GDPR compliant, all customer data secured - Statistics & Reports - Self service with our Help Center Professional €53.00 Per User,Per Month It includes: - Everything from Free - SMS - Unlimited emails - GDPR compliant, all customer data secured - +100 Integrations - Real-time statistic and reports - Personal support SMS & RCS Service €90.00 Per User,Per Month It includes: - Unlimited contacts - Automated sms flows - Personalization functions - Segmentation tool - +100 Integrations - Real-time statistics and exports - Support knowledge base + personal support - Multimedia with sound, video, images - Interactive elements such as buttons and maps ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Yotpo](https://www.capterra.com/p/144389/Yotpo/)[ Confetti](https://www.capterra.com/p/241168/Confetti/)[ Centra](https://www.capterra.com/p/180966/Centra/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.