--- title: "MobileAction Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MobileAction Software - reviews, pricing plans, popular comparisons to other App Store Optimization Tools products and more." source_url: "https://www.capterra.com/p/200378/MobileAction/" page_type: "product" language: "en" --- # MobileAction Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MobileAction ## What is MobileAction? Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. ## What is MobileAction used for? [App Store Optimization Tools](https://www.capterra.com/app-store-optimization-tools-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MobileAction?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.mobileaction.co/&name=MobileAction) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MobileAction 4.3 (16) VS. [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting Price $15 Flat Rate, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (16) Ease Of Use 4.3 (1,869) Value For Money 4.3 (15) Value For Money 4.1 (1,273) Customer Service 4.1 (14) Customer Service 4.4 (1,207) ## MobileAction alternatives Highest Rated [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,890)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) [Amplitude](https://www.capterra.com/p/158741/Amplitude/) [4.6 (68)](https://www.capterra.com/p/158741/Amplitude/reviews/) Starting price $995.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158741/Amplitude/) [Databox](https://www.capterra.com/p/154024/Databox/) [4.6 (205)](https://www.capterra.com/p/154024/Databox/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/154024/Databox/) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) [4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158740/Mixpanel/) [View all alternatives](https://www.capterra.com/p/200378/MobileAction/alternatives/) ## FAQs about MobileAction Overview ### Which roles and teams benefit most from MobileAction? MobileAction is most used by ASO managers, user acquisition and growth leaders, marketing teams, and founders or executives overseeing app performance. These roles rely on it to improve keyword rankings, monitor competitors, optimize store listings, guide paid acquisition decisions, and track market trends that shape product and growth strategy. Answer based on 16 reviews Overview ### What company size and industries is MobileAction built for? MobileAction serves small businesses first, with 81% of reviewers, especially in Computer Games and Computer Software at 25% each. It is built for app marketers, developers, and businesses focused on mobile user acquisition, engagement, and ROI, with additional use in Marketing and Advertising at 12%, primarily for App Store Optimization Tools. Answer based on 16 reviews Features and Usability ### What are the key features of MobileAction? MobileAction offers monitoring and ASO reporting, plus keyword research tools, keyword rank tracking, and app store localization for app store optimization. It also includes competitor monitoring, campaign management, campaign analytics, A/B testing, funnel analysis, cohort analysis, and customizable reports for tracking performance and conversions. Integrations ### Which third-party tools and platforms does MobileAction integrate with? MobileAction connects natively to attribution and analytics platforms such as Adjust, AppsFlyer, Branch, Kochava, Singular, and Tenjin, plus Slack for team communication. These seven integrations cover mobile measurement, campaign tracking, and collaboration needs within a focused catalog of third-party tools. Getting Started and Support ### What training and onboarding options does MobileAction offer? MobileAction provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online options support guided instruction, webinars cover broader group learning, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does MobileAction offer? MobileAction provides email/help desk, FAQ/forum, knowledge base, and chat support. Support materials are organized for self-service and direct contact, giving users several ways to get help. No reviewer feedback on support quality is available in the catalog data, so no claims can be made about response times or helpfulness. ## Features Keyword Rank Tracking 4.3 (15) 53.33% of 15 reviewers that rated this feature as important or highly important Track positioning in search engines over time Keyword Research Tools 4.1 (15) 33.33% of 15 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns App Store Localization 4.2 (13) 46.15% of 13 reviewers that rated this feature as important or highly important Optimize app store for specific language, keywords and terms that are pertinent to a particular geographic region ASO Reporting 4.4 (13) 46.15% of 13 reviewers that rated this feature as important or highly important View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc. Benchmarking 4.2 (13) 46.15% of 13 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry Competitor Monitoring 4.5 (13) 53.85% of 13 reviewers that rated this feature as important or highly important Track activity of your competitors MobileAction 41 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - App Store Localization: Optimize app store for specific language, keywords and terms that are pertinent to a particular geographic region - ASO Reporting: View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc. - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Competitor Monitoring: Track activity of your competitors - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Engagement: Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - In-App Events Tracking: Track user activities and events within an application. - Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reviews Management: Track and monitor reviews of products or services - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Root Cause Analysis: Identify and analyse the reasons behind accidents - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Single Sign On: Allow users to access multiple services after entering their login credentials once - Store Performance: Ability to monitor app downloads over time and compare performance with competitors. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Get Advice We can help you find the software with the features you need. Features 4.4 (16) 4.4 Based on 16 reviews ## Pricing Value for money 4.3 (15) Free Trial [View pricing plan details](https://www.capterra.com/p/200378/MobileAction/pricing/) Enterprise Custom quote available. ASO Lite / Monthly $15.00 Flat Rate,Per Month ASO Basic / Monthly $69.00 Flat Rate,Per Month ASO Pro / Monthly $239.00 Flat Rate,Per Month Value for money 4.3 (15) 4.3 Based on 15 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Branch](https://www.capterra.com/p/162029/Branch/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[ Adjust](https://www.capterra.com/p/156559/Adjust/)[ Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (14) 4.1 Based on 14 reviews ## User reviews Overall rating 4.3 Based on 16 reviews Filter by rating 5(9) 4(4) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent Aleksei R. CEO Information Technology and Services ### "Restricted access to purchased features" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 January 5, 2024 Pros I used the Lifetime tariff in MobileAction. I also recommended this service to my friends. It was a perfect solution for non-professional ASO users. However... Cons However, one day they decided to limit the features I had access to when I purchased Lifetime access. Moreover, at the moment even the free plan has more features. Everything you need to know about the company's policy towards its users. They didn't send any message about these changes. Nothing. Just restricted access to purchased features. Switched from [ASOMobile](https://www.capterra.com/p/10002264/ASOMobile/) I used many products: ASOMobile, ASODesk (have bugs now with positions), ASOOne, KeyApp and etc. And I can say that each of them (except ASODesk now) is better than MobileAction. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Andrey S. CEO Computer Software ### "One of the best ASO tools for indie developers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2023 Pros \- Intuitive interface- Accurate keywords rankings, search score, popularity score- Lots of free features- Detailed ASO reports on emails- Apple Search Ads analytics Cons Free plan may be not enough for users with several apps due to limit in keywords, but I highly recommend to switch to the Enterprise plan in that case. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EO Ege O. User Acquisition Manager Information Technology and Services ### "Mobile Action is an essential tool for app store optimization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 29, 2023 Using Mobile Action has been a game-changer for our app store optimization efforts. The app's comprehensive features and user-friendly interface have made it an indispensable tool for tracking app performance and making data-driven decisions to improve visibility and downloads. Pros As someone who works in mobile app marketing, I have found Mobile Action to be an essential tool for app store optimization. The app's features are incredibly useful for tracking and analyzing our clients' apps' performance in the app store and making data-driven decisions to improve our visibility and downloads.One of the features that I appreciate the most is Mobile Action's Keyword Tracker. This feature allows us to track the rankings of our app's keywords in real-time and adjust our optimization efforts accordingly. It has helped us to identify new keyword opportunities and optimize our app's metadata for better search visibility.Mobile Action's Competitor Intelligence feature is another standout. It provides valuable insights into our competitors' app strategies, including their keywords, downloads, and ratings. This information has helped us to benchmark our app's performance against our competitors and identify areas where we can improve. Cons I have no negative feedback to share about my experience with Mobile Action. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IE Ibrahim E. Aso manager Market Research ### "Easy to use" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 5/10 March 31, 2022 We are waiting for new features in aso Pros easy to use, fast, good at capturing live data Cons Could be better at filtering. can bring additional features Switched from [AppTweak](https://www.capterra.com/p/196668/AppTweak/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CL Chris L. Captain Computer Software ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 31, 2022 Pros Great keyword tracking and competitor analysis. Cons Memory consumption in Web browsers - Firefox and Safari Alternatives considered [data.ai Intelligence](https://www.capterra.com/p/149005/Advertising-Analytics/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Ali Y. Product Owner Education Management ### "The Indispensable Insight Source of the App Growth Journey" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 10, 2022 At first, I can say that it is a product from which I can get great insights about organic growth parameters. Keyword optimization, we tracked all of the overall changes to ASO based on data from Mobileaction. In this sense, I can say that our organic growth data has reached a good level with Mobileaction. In addition, before creating ad campaigns, we can discover popular commercials and plan according to competitor strategies by using the name intelligence provided by MobileAction. Overall I am happy to be able to manage the growth of our app using MobileAction Pros The insights it provides on organic growth are really good. I knew that Mobileaction was the pioneer of the ASO concept. I understood this better. Because I didn't know before getting such effective results with keyword optimization and searchads. I can say that mobileaction is the best for your organic growth and keyword-oriented advertising strategies. Cons I think Mobileaction needs a simpler and easier to use interface. Every first-time user from our company was asking basic questions about the use of this product. After a while, once we got used to the interface, we got over this problem. But it would be very good to improve. Switched from [Sensor Tower](https://www.capterra.com/p/200383/Sensor-Tower/) Sensortower comes at a very high price in terms of budget. This made us tired. In addition, I can say that we did not get the results we expected in organic growth parameters (such as keyword). However, SensorTower's name intelligence was pretty good. Alternatives considered [data.ai Intelligence](https://www.capterra.com/p/149005/Advertising-Analytics/) [AppTweak](https://www.capterra.com/p/196668/AppTweak/) Reasons for choosing MobileAction We evaluated the comments that organic growth insights were more qualified and decided that it was a price/performance product. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MV Mh V. ASO Manager Computer Games ### "Needs improvement " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 10, 2022 It was good using the MobilAction and was value for money. But I had some keywords issues, I contacted with the team but the didn't get resolved. Then I moved to other tool. I they solve the things then I might think to get back with this tool. Pros This software is very to use. I loved it when I used it. The interface is very attractive and simple than other similar products in the morning, and also value for money Cons This tool have some keywords monitoring issues, I hope they update the things in the tool. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User ASO manager Computer Software ### "Good ASO tool" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 9, 2022 Pros Various features to maintain ASO and Ad intelligence. Cons 7 trial is a very short time to discover the tool. Better to give limited functionalities for a longer time. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TK Todd K. VP of Growth E-Learning ### "mobile Action Wins!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 9, 2022 Slam. dunk, allowed us great learnings and great momentum Pros Ease of use! Felt very user-friendly and robust. Cons Too expensive and too long of a contract. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SC Siddharth C. VP of Support Services Computer Games ### "Very helpful with ASO!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 9, 2022 Very positive. Easy to set up and great customer service as well. Pros Keyword Intelligence is a very useful feature and is a great help while coming up with ASO strategies. Cons I'd love the option to have custom plans where certain features could be added to existing plans rather than upgrading entirely to a new tier. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/200378/MobileAction/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [AppTweak vs MobileAction](https://www.capterra.com/compare/196668-200378/AppTweak-vs-MobileAction)