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Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.
Provider
Mobile Action Inc.
Located In
United States
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Training
Documentation, In Person, Live Online, Webinars, Videos
Support
Chat, Email/Help Desk, Knowledge Base, FAQs/Forum
MobileAction serves app marketers, developers and businesses aiming to optimize mobile user acquisition, engagement, and ROI through intelligence, campaign automation and consultancy.
Content Source: MobileAction
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Overall Rating:
MobileAction Reviews
Pros
I loved it when I used it. The interface is very attractive and simple than other similar products in the morning, and also value for money.
Keyword Intelligence is a very useful feature and is a great help while coming up with ASO strategies.
I love the ease of researching keywords in different locales. It's easy to see competitor keywords and research their weight.
Cons
I have no negative feedback to share about my experience with Mobile Action.
Every first-time user from our company was asking basic questions about the use of this product. After a while, once we got used to the interface, we got over this problem.
Sometimes the UI for choosing your app vs competitors is a bit messy.
"The Indispensable Insight Source of the App Growth Journey"
Overall: At first, I can say that it is a product from which I can get great insights about organic growth parameters. Keyword optimization, we tracked all of the overall changes to ASO based on data from Mobileaction. In this sense, I can say that our organic growth data has reached a good level with Mobileaction. In addition, before creating ad campaigns, we can discover popular commercials and plan according to competitor strategies by using the name intelligence provided by MobileAction. Overall I am happy to be able to manage the growth of our app using MobileAction
Pros: The insights it provides on organic growth are really good. I knew that Mobileaction was the pioneer of the ASO concept. I understood this better. Because I didn't know before getting such effective results with keyword optimization and searchads. I can say that mobileaction is the best for your organic growth and keyword-oriented advertising strategies.
Cons: I think Mobileaction needs a simpler and easier to use interface. Every first-time user from our company was asking basic questions about the use of this product. After a while, once we got used to the interface, we got over this problem. But it would be very good to improve.
"One of the best ASO tools for indie developers"
Pros: - Intuitive interface- Accurate keywords rankings, search score, popularity score- Lots of free features- Detailed ASO reports on emails- Apple Search Ads analytics
Cons: Free plan may be not enough for users with several apps due to limit in keywords, but I highly recommend to switch to the Enterprise plan in that case.
"Restricted access to purchased features"
Pros: I used the Lifetime tariff in MobileAction. I also recommended this service to my friends. It was a perfect solution for non-professional ASO users. However...
Cons: However, one day they decided to limit the features I had access to when I purchased Lifetime access. Moreover, at the moment even the free plan has more features. Everything you need to know about the company's policy towards its users. They didn't send any message about these changes. Nothing. Just restricted access to purchased features.
"Mobile Action is an essential tool for app store optimization"
Overall: Using Mobile Action has been a game-changer for our app store optimization efforts. The app's comprehensive features and user-friendly interface have made it an indispensable tool for tracking app performance and making data-driven decisions to improve visibility and downloads.
Pros: As someone who works in mobile app marketing, I have found Mobile Action to be an essential tool for app store optimization. The app's features are incredibly useful for tracking and analyzing our clients' apps' performance in the app store and making data-driven decisions to improve our visibility and downloads.One of the features that I appreciate the most is Mobile Action's Keyword Tracker. This feature allows us to track the rankings of our app's keywords in real-time and adjust our optimization efforts accordingly. It has helped us to identify new keyword opportunities and optimize our app's metadata for better search visibility.Mobile Action's Competitor Intelligence feature is another standout. It provides valuable insights into our competitors' app strategies, including their keywords, downloads, and ratings. This information has helped us to benchmark our app's performance against our competitors and identify areas where we can improve.
Cons: I have no negative feedback to share about my experience with Mobile Action.
"ShyftUp's go-to ASO Intelligence tool for the past 5 years"
Pros: I'm the Founder at ShyftUp and we specialize in App Store Optimization. We've been using Mobile Action as our primary ASO Intelligence tool for the past 5 years with complete satisfaction. Mobile Action's keyword research capabilities (not only in the US but globally) are unmatched. Also, the team at Mobile Action is extremely attentive and responsive to our feature requests. They do their best to accommodate when we have a special need in the product. Finally, what I love most about Mobile Action is how comprehensive it is. As App Store Optimization and Apple Search Ads are so complementary to each other, their capabilities in Apple Search Ads intelligence comes in very handy when trying to understand a competitor's strategy in terms of approaching ASO and Apple Search Ads.
Cons: The only thing that can be improved is the login process. After a few hours, it automatically logs me out (probably for security purposes) and I have to log back in. Other than that, it's a pleasure to use Mobile Action!
