--- title: "MobileAction Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MobileAction Software - reviews, pricing plans, popular comparisons to other App Store Optimization Tools products and more." source_url: "https://www.capterra.com/p/200378/MobileAction/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # MobileAction Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MobileAction ## What is MobileAction? Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. ## What is MobileAction used for? [App Store Optimization Tools](https://www.capterra.com/app-store-optimization-tools-software/)[PPC](https://www.capterra.com/ppc-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Top alternative Featured Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MobileAction?[Manage this product listing](https://www.g2.com/products/mobileaction/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MobileAction 4.3 (16) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $15 Flat Rate, Per Year Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (16) Ease Of Use 4.5 (19) Value For Money 4.3 (15) Value For Money 4.3 (19) Customer Service 4.1 (14) Customer Service 4.4 (18) ## MobileAction alternatives [4.5 (167)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [AppTweak](https://www.capterra.com/p/196668/AppTweak/) [4.2 (19)](https://www.capterra.com/p/196668/AppTweak/reviews/) Starting price $83.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196668/AppTweak/) [View all alternatives](https://www.capterra.com/p/200378/MobileAction/alternatives/) ## FAQs about MobileAction Overview ### Which roles and teams benefit most from MobileAction? MobileAction is most used by ASO managers, user acquisition specialists, and marketing teams that research keywords, monitor app-store rankings, and assess competitor activity. Product marketing managers and product owners use it to inform launch positioning, while founders, CEOs, and growth leaders track market opportunities and acquisition performance. Answer based on 16 reviews Overview ### What company size and industries is MobileAction built for? MobileAction serves app marketers, developers, and businesses, primarily small companies (81%) in Computer Games (25%) and Computer Software (25%). It supports mobile user acquisition, engagement, and ROI through intelligence, campaign automation, and consultancy. Reviewers also include enterprises (12%) and midsize businesses (6%), while Information Technology and Services represents 12%. App Store Optimization Tools are the common use case (100%). Answer based on 16 reviews Features and Usability ### What are the key features of MobileAction? MobileAction offers ASO reporting, keyword research tools, keyword rank tracking, and app store localization for store performance. It also includes campaign management, campaign analytics, A/B testing, conversion tracking, and ROI tracking, plus monitoring and reporting features such as competitor monitoring, sentiment analysis, real-time analytics, and customizable reports. Integrations ### Which third-party tools and platforms does MobileAction integrate with? MobileAction connects natively to 7 third-party platforms, including attribution and analytics tools such as Adjust, AppsFlyer, Branch, Kochava, Singular, and Tenjin, plus Slack for team communication. These catalog integrations cover mobile measurement and collaboration use cases. Getting Started and Support ### What training and onboarding options does MobileAction offer? MobileAction provides in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online formats support guided setup, webinars cover grouped instruction, and documentation and videos offer self-paced reference and step-by-step learning materials. Getting Started and Support ### What customer support options does MobileAction offer? MobileAction provides email/help desk support, chat, a knowledge base, and FAQ/forum resources. These channels give users multiple ways to find answers and contact support, with self-service options for common questions and direct assistance through written support and chat when needed. ## Features Keyword Rank Tracking 4.3 (15) 53.33% of 15 reviewers that rated this feature as important or highly important Track positioning in search engines over time Keyword Research Tools 4.1 (15) 33.33% of 15 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns App Store Localization 4.2 (13) 46.15% of 13 reviewers that rated this feature as important or highly important Optimize app store for specific language, keywords and terms that are pertinent to a particular geographic region ASO Reporting 4.4 (13) 46.15% of 13 reviewers that rated this feature as important or highly important View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc. Benchmarking 4.2 (13) 46.15% of 13 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry Competitor Monitoring 4.5 (13) 53.85% of 13 reviewers that rated this feature as important or highly important Track activity of your competitors MobileAction 41 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - App Store Localization: Optimize app store for specific language, keywords and terms that are pertinent to a particular geographic region - ASO Reporting: View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc. - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Competitor Monitoring: Track activity of your competitors - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Engagement: Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - In-App Events Tracking: Track user activities and events within an application. - Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reviews Management: Track and monitor reviews of products or services - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Root Cause Analysis: Identify and analyse the reasons behind accidents - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Single Sign On: Allow users to access multiple services after entering their login credentials once - Store Performance: Ability to monitor app downloads over time and compare performance with competitors. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Get Advice We can help you find the software with the features you need. Features 4.4 (16) 4.4 Based on 16 reviews ## Pricing Value for money 4.3 (15) Free Trial [View pricing plan details](https://www.capterra.com/p/200378/MobileAction/pricing/) Enterprise Custom quote available. ASO Lite / Monthly $15.00 Flat Rate,Per Month ASO Basic / Monthly $69.00 Flat Rate,Per Month ASO Pro / Monthly $239.00 Flat Rate,Per Month Value for money 4.3 (15) 4.3 Based on 15 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Branch](https://www.capterra.com/p/162029/Branch/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[ Adjust](https://www.capterra.com/p/156559/Adjust/)[ Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (14) 4.1 Based on 14 reviews ## User reviews Overall rating 4.3 Based on 16 reviews Filter by rating Counts reflect reviews available in this feed. 5(9) 4(4) 3(2) 2(0) 1(1) Mentioned topic Recent reviews first, then most helpful Ali Y. Product Owner Used the software for: 1-3 years ### "The Indispensable Insight Source of the App Growth Journey" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 11, 2022 At first, I can say that it is a product from which I can get great insights about organic growth parameters. Keyword optimization, we tracked all of the overall changes to ASO based on data from Mobileaction. In this sense, I can say that our organic growth data has reached a good level with Mobileaction. In addition, before creating ad campaigns, we can discover popular commercials and plan according to competitor strategies by using the name intelligence provided by MobileAction. Overall I am happy to be able to manage the growth of our app using MobileAction Pros The insights it provides on organic growth are really good. I knew that Mobileaction was the pioneer of the ASO concept. I understood this better. Because I didn't know before getting such effective results with keyword optimization and searchads. I can say that mobileaction is the best for your organic growth and keyword-oriented advertising strategies. Cons I think Mobileaction needs a simpler and easier to use interface. Every first-time user from our company was asking basic questions about the use of this product. After a while, once we got used to the interface, we got over this problem. But it would be very good to improve. Ege Onat D. User Acquisition Manager Used the software for: 1-3 years ### "Mobile Action is an essential tool for app store optimization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2023 Using Mobile Action has been a game-changer for our app store optimization efforts. The app's comprehensive features and user-friendly interface have made it an indispensable tool for tracking app performance and making data-driven decisions to improve visibility and downloads. Pros As someone who works in mobile app marketing, I have found Mobile Action to be an essential tool for app store optimization. The app's features are incredibly useful for tracking and analyzing our clients' apps' performance in the app store and making data-driven decisions to improve our visibility and downloads.One of the features that I appreciate the most is Mobile Action's Keyword Tracker. This feature allows us to track the rankings of our app's keywords in real-time and adjust our optimization efforts accordingly. It has helped us to identify new keyword opportunities and optimize our app's metadata for better search visibility.Mobile Action's Competitor Intelligence feature is another standout. It provides valuable insights into our competitors' app strategies, including their keywords, downloads, and ratings. This information has helped us to benchmark our app's performance against our competitors and identify areas where we can improve. Cons I have no negative feedback to share about my experience with Mobile Action. Alex R. CEO Used the software for: 1-3 years ### "Restricted access to purchased features" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 January 8, 2024 Pros I used the Lifetime tariff in MobileAction. I also recommended this service to my friends. It was a perfect solution for non-professional ASO users. However... Cons However, one day they decided to limit the features I had access to when I purchased Lifetime access. Moreover, at the moment even the free plan has more features. Everything you need to know about the company's policy towards its users. They didn't send any message about these changes. Nothing. Just restricted access to purchased features. Alara A. Founder Used the software for: 3-5 years ### "ShyftUp's go-to ASO Intelligence tool for the past 5 years" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 22, 2021 Pros I'm the Founder at ShyftUp and we specialize in App Store Optimization. We've been using Mobile Action as our primary ASO Intelligence tool for the past 5 years with complete satisfaction. Mobile Action's keyword research capabilities (not only in the US but globally) are unmatched. Also, the team at Mobile Action is extremely attentive and responsive to our feature requests. They do their best to accommodate when we have a special need in the product. Finally, what I love most about Mobile Action is how comprehensive it is. As App Store Optimization and Apple Search Ads are so complementary to each other, their capabilities in Apple Search Ads intelligence comes in very handy when trying to understand a competitor's strategy in terms of approaching ASO and Apple Search Ads. Cons The only thing that can be improved is the login process. After a few hours, it automatically logs me out (probably for security purposes) and I have to log back in. Other than that, it's a pleasure to use Mobile Action! C& Co-Founder & CMO Co-Founder & CMO Used the software for: 3-5 years ### "Good value" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 21, 2021 We are using MobileAction to track both our apps and competitor apps. We can analyze ASO features in detail, see the app store rankings, etc. Pros It's easy to use. Also, it is continuously being developed, so every week or so we can see new features. Cons Store connections sometimes mess up but they can help you in a short time via customer support. Andrey S. CEO Used the software for: 3-5 years ### "One of the best ASO tools for indie developers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2023 Pros \- Intuitive interface- Accurate keywords rankings, search score, popularity score- Lots of free features- Detailed ASO reports on emails- Apple Search Ads analytics Cons Free plan may be not enough for users with several apps due to limit in keywords, but I highly recommend to switch to the Enterprise plan in that case. AM Aso manager Aso manager Used the software for: 3-5 years ### "Easy to use" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 5/10 April 2, 2022 We are waiting for new features in aso Pros easy to use, fast, good at capturing live data Cons Could be better at filtering. can bring additional features VO VP of Support Services VP of Support Services Used the software for: Less than 1 year ### "Very helpful with ASO!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 11, 2022 Very positive. Easy to set up and great customer service as well. Pros Keyword Intelligence is a very useful feature and is a great help while coming up with ASO strategies. Cons I'd love the option to have custom plans where certain features could be added to existing plans rather than upgrading entirely to a new tier. CA Captain Captain Used the software for: Less than 1 year ### "Great product" 5.0 April 2, 2022 Pros Great keyword tracking and competitor analysis. Cons Memory consumption in Web browsers - Firefox and Safari AM ASO manager ASO manager Used the software for: Less than 1 year ### "Good ASO tool" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 11, 2022 Pros Various features to maintain ASO and Ad intelligence. Cons 7 trial is a very short time to discover the tool. Better to give limited functionalities for a longer time. [View all Reviews](https://www.capterra.com/p/200378/MobileAction/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [AppTweak vs MobileAction](https://www.capterra.com/compare/196668-200378/AppTweak-vs-MobileAction)