# MobileAction Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is MobileAction the right App Store Optimization Tools solution for you? Explore 16 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/200378/MobileAction/reviews --- MobileAction 4.3 (16) [View alternatives](https://www.capterra.com/p/200378/MobileAction/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of MobileAction Ease of use 4.0 Customer Service 4.1 ## Showing most helpful reviews Showing 1-16 of 16 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ali Y. Product Owner Education Management Used the software for: 1-2 years ### "The Indispensable Insight Source of the App Growth Journey" March 10, 2022 5.0 At first, I can say that it is a product from which I can get great insights about organic growth parameters. Keyword optimization, we tracked all of the overall changes to ASO based on data from Mobileaction. In this sense, I can say that our organic growth data has reached a good level with Mobileaction. In addition, before creating ad campaigns, we can discover popular commercials and plan according to competitor strategies by using the name intelligence provided by MobileAction. Overall I am happy to be able to manage the growth of our app using MobileAction Pros The insights it provides on organic growth are really good. I knew that Mobileaction was the pioneer of the ASO concept. I understood this better. Because I didn't know before getting such effective results with keyword optimization and searchads. I can say that mobileaction is the best for your organic growth and keyword-oriented advertising strategies. Cons I think Mobileaction needs a simpler and easier to use interface. Every first-time user from our company was asking basic questions about the use of this product. After a while, once we got used to the interface, we got over this problem. But it would be very good to improve. Alternatives considered [data.ai Intelligence](https://www.capterra.com/p/149005/Advertising-Analytics/)[AppTweak](https://www.capterra.com/p/196668/AppTweak/) Reason for choosing MobileAction We evaluated the comments that organic growth insights were more qualified and decided that it was a price/performance product. Switched from [Sensor Tower](https://www.capterra.com/p/200383/Sensor-Tower/) Sensortower comes at a very high price in terms of budget. This made us tired. In addition, I can say that we did not get the results we expected in organic growth parameters (such as keyword). However, SensorTower's name intelligence was pretty good. Review Source EO Ege O. User Acquisition Manager Information Technology and Services Used the software for: 1-2 years ### "Mobile Action is an essential tool for app store optimization" March 29, 2023 5.0 Using Mobile Action has been a game-changer for our app store optimization efforts. The app's comprehensive features and user-friendly interface have made it an indispensable tool for tracking app performance and making data-driven decisions to improve visibility and downloads. Pros As someone who works in mobile app marketing, I have found Mobile Action to be an essential tool for app store optimization. The app's features are incredibly useful for tracking and analyzing our clients' apps' performance in the app store and making data-driven decisions to improve our visibility and downloads.One of the features that I appreciate the most is Mobile Action's Keyword Tracker. This feature allows us to track the rankings of our app's keywords in real-time and adjust our optimization efforts accordingly. It has helped us to identify new keyword opportunities and optimize our app's metadata for better search visibility.Mobile Action's Competitor Intelligence feature is another standout. It provides valuable insights into our competitors' app strategies, including their keywords, downloads, and ratings. This information has helped us to benchmark our app's performance against our competitors and identify areas where we can improve. Cons I have no negative feedback to share about my experience with Mobile Action. Review Source Aleksei R. CEO Information Technology and Services Used the software for: 1-2 years ### "Restricted access to purchased features" January 5, 2024 1.0 Pros I used the Lifetime tariff in MobileAction. I also recommended this service to my friends. It was a perfect solution for non-professional ASO users. However... Cons However, one day they decided to limit the features I had access to when I purchased Lifetime access. Moreover, at the moment even the free plan has more features. Everything you need to know about the company's policy towards its users. They didn't send any message about these changes. Nothing. Just restricted access to purchased features. Switched from [ASOMobile](https://www.capterra.com/p/10002264/ASOMobile/) I used many products: ASOMobile, ASODesk (have bugs now with positions), ASOOne, KeyApp and etc. And I can say that each of them (except ASODesk now) is better than MobileAction. Review Source LS Levent S. Founder Marketing and Advertising Used the software for: 2+ years ### "ShyftUp's go-to ASO Intelligence tool for the past 5 years" June 21, 2021 5.0 Pros I'm the Founder at ShyftUp and we specialize in App Store Optimization. We've been using Mobile Action as our primary ASO Intelligence tool for the past 5 years with complete satisfaction. Mobile Action's keyword research capabilities (not only in the US but globally) are unmatched. Also, the team at Mobile Action is extremely attentive and responsive to our feature requests. They do their best to accommodate when we have a special need in the product. Finally, what I love most about Mobile Action is how comprehensive it is. As App Store Optimization and Apple Search Ads are so complementary to each other, their capabilities in Apple Search Ads intelligence comes in very handy when trying to understand a competitor's strategy in terms of approaching ASO and Apple Search Ads. Cons The only thing that can be improved is the login process. After a few hours, it automatically logs me out (probably for security purposes) and I have to log back in. Other than that, it's a pleasure to use Mobile Action! Reason for choosing MobileAction Mobile Action is the most comprehensive intelligence tool in the market right now. It has ASO intelligence, Apple Search Ads intelligence, Ad creative intelligence and market intelligence in one place. Review Source VR Verified Reviewer Co-Founder & CMO Computer Games Used the software for: 2+ years ### "Good value" June 18, 2021 5.0 We are using MobileAction to track both our apps and competitor apps. We can analyze ASO features in detail, see the app store rankings, etc. Pros It's easy to use. Also, it is continuously being developed, so every week or so we can see new features. Cons Store connections sometimes mess up but they can help you in a short time via customer support. Alternatives considered [Sensor Tower](https://www.capterra.com/p/200383/Sensor-Tower/) Review Source AS Andrey S. CEO Computer Software Used the software for: 2+ years ### "One of the best ASO tools for indie developers" September 13, 2023 5.0 Pros \- Intuitive interface- Accurate keywords rankings, search score, popularity score- Lots of free features- Detailed ASO reports on emails- Apple Search Ads analytics Cons Free plan may be not enough for users with several apps due to limit in keywords, but I highly recommend to switch to the Enterprise plan in that case. Review Source İE İbrahim E. Aso manager Market Research Used the software for: 2+ years ### "Easy to use" March 31, 2022 3.0 We are waiting for new features in aso Pros easy to use, fast, good at capturing live data Cons Could be better at filtering. can bring additional features Review Source SC Siddharth C. VP of Support Services Computer Games Used the software for: 6-12 months ### "Very helpful with ASO!" March 9, 2022 4.0 Very positive. Easy to set up and great customer service as well. Pros Keyword Intelligence is a very useful feature and is a great help while coming up with ASO strategies. Cons I'd love the option to have custom plans where certain features could be added to existing plans rather than upgrading entirely to a new tier. Review Source CL Chris L. Captain Computer Software Used the software for: 6-12 months ### "Great product" March 31, 2022 5.0 Pros Great keyword tracking and competitor analysis. Cons Memory consumption in Web browsers - Firefox and Safari Alternatives considered [data.ai Intelligence](https://www.capterra.com/p/149005/Advertising-Analytics/) Review Source VR Verified Reviewer ASO manager Computer Software Used the software for: Less than 6 months ### "Good ASO tool" March 9, 2022 3.0 Pros Various features to maintain ASO and Ad intelligence. Cons 7 trial is a very short time to discover the tool. Better to give limited functionalities for a longer time. Review Source MV Mh V. ASO Manager Computer Games Used the software for: 1-2 years ### "Needs improvement " March 10, 2022 4.0 It was good using the MobilAction and was value for money. But I had some keywords issues, I contacted with the team but the didn't get resolved. Then I moved to other tool. I they solve the things then I might think to get back with this tool. Pros This software is very to use. I loved it when I used it. The interface is very attractive and simple than other similar products in the morning, and also value for money Cons This tool have some keywords monitoring issues, I hope they update the things in the tool. Review Source AR Alejandro R. Marketing Computer Games Used the software for: 6-12 months ### "One of the best ASO tools" March 9, 2022 5.0 Pros \-Keyword reseach: suggested keywords, accurate estimated traffic, difficulty... -Competitors: valuable info about other games. Cons \-Overall we had a nice experience with Mobile Action, but we found another app with more features and had a good deal. Alternatives considered [TheTool](https://www.capterra.com/p/160141/TheTool/)[AppTweak](https://www.capterra.com/p/196668/AppTweak/) Review Source AV Allison V. Product Marketing Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Good" March 9, 2022 4.0 Pros It is easy to use and learn about the different capabilities Cons There are features that might not be helpful to our org at this time Review Source MR Marina R. Marketing Ops & ASO Marketing and Advertising Used the software for: Less than 6 months ### "Glad I am able to use it!" June 18, 2021 4.0 A former colleague of mine came across MA back when COVID freak us all out, so it was a breath of fresh air in our daily operations. It took a long while to be approved within the organisation, but I am extremely glad to finally be able to use it. MA has features I haven't found on other platforms, making it super valuable to my work! \*\*\*\*\* Pros The localisation and keyword spy features come most handy in my daily operations. Cons There are some things or KPIs that we thought would be really useful for us, which we already communicated with our account managed Anil. Review Source DB Davide B. Developer Computer Software Used the software for: Less than 6 months ### "A happy MobileAction user" March 9, 2022 5.0 I use Mobile Action for all my ASO need. I track ranking in a number of locales, and research new keywords to improve it. Pros I love the ease of researching keywords in different locales. It's easy to see competitor keywords and research their weight. Cons Sometimes the UI for choosing your app vs competitors is a bit messy Reason for choosing MobileAction Pricing Review Source TK Todd K. VP of Growth E-Learning Used the software for: I used a free trial ### "mobile Action Wins!" March 9, 2022 5.0 Slam. dunk, allowed us great learnings and great momentum Pros Ease of use! Felt very user-friendly and robust. Cons Too expensive and too long of a contract. Review Source Similar Products Featured