--- title: "Funnelytics Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Funnelytics Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/200577/Funnelytics/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Funnelytics Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Funnelytics ## What is Funnelytics? Say goodbye to complicated charts and spreadsheets and start communicating your customer journey analytics in a way that everyone understands--with a picture. Visualize how people flow through your site and the traffic sources that brought them. Track how actions on your site generate leads and purchases. See how your online marketing impacts your CRM pipeline. Funnelytics is the customer journey analytics platform your whole business will love. ## What is Funnelytics used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 31 user reviews Reviews sentiment Positive 87% Neutral 13% Negative 0% Starting price $200 Per Feature, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Funnelytics?[Manage this product listing](https://www.g2.com/products/funnelytics/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Funnelytics 4.4 (31) VS. [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $200 Per Feature, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (31) Ease Of Use 4.3 (8,040) Value For Money 3.7 (27) Value For Money 4.2 (5,525) Customer Service 4.1 (24) Customer Service 4.4 (5,180) ## Funnelytics alternatives [4.5 (287)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6 (3,435)](https://www.capterra.com/p/143461/Squarespace/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143461/Squarespace/) [View all alternatives](https://www.capterra.com/p/200577/Funnelytics/alternatives/) ## FAQs about Funnelytics Overview ### Which roles and teams benefit most from Funnelytics? Funnelytics is most used by agency owners, CEOs, freelance consultants, and digital marketing teams that map customer journeys, plan campaigns, and assess funnel performance. Copywriters and marketing specialists use it to connect messaging to conversion paths, while web and backend developers use visual funnel maps to align page builds, tracking, and handoffs. Answer based on 31 reviews Overview ### What company size and industries is Funnelytics built for? Funnelytics empowers six- to eight-figure digital businesses, primarily small companies (81%) in Marketing and Advertising (32%), to map, measure, and optimize customer acquisition journeys. It also serves enterprise organizations (13%) and midsize businesses (6%), with reviewers in Computer Software (10%) and E-Learning (6%). Marketing Analytics is the most common use case (51%). Answer based on 31 reviews Features and Usability ### What are the key features of Funnelytics? Funnelytics offers customer journey mapping, funnel analysis, and campaign analytics for tracking behavior, conversions, and engagement. It also includes real-time analytics, KPI monitoring, and reporting tools, plus visual features like dashboard, data visualization, diagramming, drag & drop, whiteboard, and digital canvas. Pricing ### How much does it cost and what fees or limitations are included? Funnelytics offers Performance Lite at $200 per month per feature for up to 25,000 tracked people monthly; Performance Plus costs 500 for 100,000 or more. A free version and trial are available. Reviewers value free templates and unlimited mapping canvases, though some describe paid plans as expensive and the free tier as limited. Answer based on 12 reviews Integrations ### Which third-party tools and platforms does Funnelytics integrate with? Funnelytics connects natively to Zapier, giving it access to a wide range of third-party apps through Zapier workflows. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Funnelytics offer? Funnelytics provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover product guidance for groups, and documentation and videos offer self-paced reference and walkthrough materials. Answer based on 4 reviews Getting Started and Support ### What customer support options does Funnelytics offer? Funnelytics provides email/help desk support, an FAQ/forum, and a knowledge base. These channels give users a place to submit issues, find common answers, and review guidance on their own. No reviewer feedback about support quality, response time, or helpfulness is available in the catalog data. Features and Usability ### How easy is the Funnelytics interface to use? Funnelytics presents customer journeys and sales funnels in a clear, visual workspace with drag-and-drop mapping. Marketing teams value the clean navigation, templates, and ability to view campaign flow and A/B test results. New users may need time to learn advanced features, and some want more report and funnel-map customization. Answer based on 20 reviews Features and Usability ### Is Funnelytics easy to use for funnel mapping? Funnelytics makes visual funnel mapping approachable for marketing teams through drag-and-drop tools, accessible menus, and ready-made templates. Users can build and analyze customer journeys without starting from scratch. However, beginners and people unfamiliar with digital marketing can face a learning curve, particularly when working with advanced features and setup. Answer based on 13 reviews ## Features AI summary Based on 2,771 Marketing Analytics reviews Capterra data shows that buyers of Marketing Analytics software rank the following features as their top priorities: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Funnelytics includes **Real-Time Data**, but does not offer **Contact Management** or **Email Marketing**. Access to **Real-Time Data** gives teams current visibility into campaign activity and performance as it happens, helping businesses respond faster to changes, monitor results more closely, and make timely marketing decisions based on up-to-date information. Conversion Tracking 3.9 (13) 38.46% of 13 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Data Visualization 4.1 (11) 45.45% of 11 reviewers that rated this feature as important or highly important Graphical representation of data KPI Monitoring 4.1 (11) 27.27% of 11 reviewers that rated this feature as important or highly important Tracking the status of previously identified performance measurements Performance Metrics 4.3 (11) 54.55% of 11 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Reporting & Statistics 4.2 (11) 36.36% of 11 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Website Analytics 3.8 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors Funnelytics 32 features ### All Features - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - KPI Monitoring: Tracking the status of previously identified performance measurements - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Interaction Tracking: Monitor user activity through engagement methods - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.3 (31) 4.3 Based on 31 reviews ## Pricing Value for money 3.7 (27) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/200577/Funnelytics/pricing/) Performance Lite $200.00 Per Feature,Per Month It includes: - One-code install - Automatically track pages and traffic sources - Cross-Domain Tracking - Unlimited seats - Easy to follow product tutorials - Funnel Template Library - Access the Performance Masterclass - Ticketed support Performance Plus $500.00 Per Feature,Per Month It includes: - Measure impact of purchases, form submissions and calendar bookings - Track custom events - Segment and filter audiences - 1-on-1 kick-off platform training session - GTM Container Library - Access Performance Optimization workshops - Premium support Value for money 3.7 (27) 3.7 Based on 27 reviews ## Integrations [ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (24) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (24) 4.1 Based on 24 reviews ## User reviews Overall rating 4.4 Based on 31 reviews Filter by rating Counts reflect reviews available in this feed. 5(17) 4(10) 3(4) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer bachelor Used the software for: I used a free trial ### "The platform that has changed my business life" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 11, 2023 I was pleasantly surprised by the visualization and simplification capabilities of the platform. I was able to clearly see how visitors were coming to my site, which traffic sources were most effective, and how they were converting into qualified leads and sales. Pros What I have loved the most about this platform is its incredible ability to simplify and visualize the customer journey in a powerful way. It's like having a treasure map for my online business! The way I can see how visitors come to my website and convert into leads and purchases is just amazing. Cons While this is an incredibly powerful platform, I have to admit that it also has some limitations that have frustrated me at times. One of my least favorite things is its lack of integrations with some of the tools I use in my business. I would love to be able to import data directly from my CRM or email marketing platform, but unfortunately it's not possible at the moment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: 1-3 years ### "Intuitive, flexible, well-designed software" 5.0 March 27, 2025 Overall, great intuitive software to see and analyze through our A/B testing process. Once we understood the setup it has a lot of flexibility to explore how users are flowing through the site. Pros Easy visualization of A/B testing results. Cons There is a steep learning curve in setting it up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 企业出走 C. MARKETER Used the software for: I used a free trial ### "Easy Mapping for any Beginner!" 3.0 January 22, 2021 Funnelytics have earned me some brownie points during my meetings . Rest assured, if I were to get promoted, I would truly invest on subscribing for the monthly service. There are nothing much to complain about as I will still loyally use Funnelytics to build funnels for my job. A jolly user I am ;) Pros As a digital marketing beginner , Funnelytics offers a simplistic funnel mapping tool. These are the cool features that I honestly appreciate for the Free Version. 1. Accessible menus The menu located at the side during the funnel building is easily accessible and distinctive enough to know each function. Navigation can be painlessly simple. 2. Several Free templates As I am using the Free version, templates offered as free do come in helpful as I was simply at glee to see they have a funnel for online course as that's what my company does! Navigation No worries if you are just a plain beginner because the template itself is easy to get you started. 3. Export as PNG File Although you might want to share your funnel with your colleague, on a free trial, you can only export your funnel as PNG File. I do not find that a problem as I am only mapping it out for myself as writing my ideas using pen and paper seem like a tedious job. Besides, the funnel that has been created looks sleek and professional making me aced my presentation during meeting! 4. Unlimited Mapping Canvases I think Funnelytics is being really generous in offering infinite number of maps you can probably create! I have created so many different funnels just because of this. For anyone who is always on the track of thinking new ideas and funnels can always try using the Free Version of this. Not too sound cheapskate, but this is the sweetest spot that they could offer you ! Cons If only I am a heavy user of this software and my job requires me to think out funnels on a daily basis, I would totally buy this software. As I could not really think of anything not to love about this ! Nonetheless, one minor thing that I would point out for Funnelytics to acknowledge. The zooming feature. It is a bit of a let down to see that you can't use your mouse scroll wheel to zoom in or out of the map. Wouldn't be using a scroll bar for zooming is a little old school ? And the cursor and line can be a bit out of control as I might want to delete instead of extending it or connecting it to another icon. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Cristina S. Consulente Used the software for: 1-3 years ### "Il miglior tool per costruire funnel" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 24, 2024 Pros La semplicità dello strumento. Riesci a costruire facilmente un funnel e anche a inserirlo in presentazioni. Cons Il costo. Prima era uno strumento gratuito, dopo è diventato a pagamento. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Andrew M. Digital Marketer Used the software for: 1-3 years ### "Funnelytics: Everything You Need For Tracking Funnels" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2021 Pixels can be painful to work with, but if you really care about your funnel data, this is something you need. Top class software. They are always putting out new features. The \[SENSITIVE CONTENT HIDDEN\] really cares about this software and it's development. Pros Overall, it's easy to setup. Dealing with pixels is never fun, but Funnelytics has great onboarding and clear instructional videos. if you want to know where people are coming from and where they are dropping off in your funnel or landing page, this is awesome software that will give you all the actionable data you need. It makes it easy to map out a funnel (including email sequences and ads) in a visual way - which can be very helpful. Cons It can be overwhelming. But the support is very helpful. It was not clear to me that different workspaces use different tracking code. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Héctor A. CEO Used the software for: 1-3 years ### "Descubriendo el potencial de mi embudo de ventas con Funnelytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 April 4, 2023 Como usuario habitual de Funnelytics, puedo decir que ha sido una experiencia muy positiva. La plataforma me ha ayudado a comprender mejor el comportamiento de mis clientes y a optimizar mi embudo de ventas de manera efectiva. Con Funnelytics, puedo rastrear y analizar cada etapa del proceso de compra, identificando rápidamente cualquier área de mejora en mi estrategia de marketing. Me encanta la interfaz fácil de usar y la amplia gama de herramientas de análisis que ofrece Funnelytics. También aprecio el hecho de que la plataforma está en constante evolución y mejora, con actualizaciones regulares y nuevas funciones que se agregan con frecuencia. Pros Su capacidad para visualizar de manera clara y sencilla todo el proceso de mi embudo de ventas. La plataforma me permite crear mapas de embudo personalizados que me muestran cómo interactúan mis clientes con mi sitio web y cómo se mueven a través del proceso de compra. También me gusta que puedo rastrear y analizar el rendimiento de cada etapa del embudo y, así, identificar cualquier punto débil en mi estrategia de marketing. En resumen, Funnelytics me ayuda a comprender mejor el comportamiento de mis clientes y a mejorar mi rendimiento de ventas en general. Cons En general, estoy bastante satisfecho con Funnelytics, pero si tuviera que mencionar algo que no me gusta tanto, sería que la plataforma puede ser un poco complicada de aprender al principio. Aunque hay tutoriales y recursos en línea disponibles, todavía lleva algo de tiempo familiarizarse con todas las funciones y características que ofrece. También, me gustaría que Funnelytics integrara más opciones de personalización de los informes y mapas de embudo, ya que me gusta adaptarlos a las necesidades específicas de mi negocio. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rick N. Host of The My Future Business Show Used the software for: 3-5 years ### "Funnelytics Helps Me To Make Informed Decisions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2021 I have seen where my traffic is coming from, which sources and pages usually convert the best, and this has improved our marketing focus. Pros The user interface is great, but the actual functionality is even more impressive! Cons Initially, like any software, there is a learning curve. Once learnt, you don't need to do it again. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Fred V. Owner Used the software for: 1-3 years ### "Nothing Else Like It On The Market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 9, 2021 I first signed up for Funnelytics when it was still in beta before they added all the bells and whistles. Now that the platform has matured there is nothing else on the market that comes close. Pros I love how easy it is to to map out a full funnel in less than 10 minutes. Cons I would like to see more icons available to choose from even though they have the basics. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer GED Used the software for: I used a free trial ### "The perfect tool to optimize sales funnels" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 9/10 June 16, 2023 The interface is intuitive and makes it quick and easy to drag and drop elements to visually create your customer journey flow. Pros Its simplicity and ability to clearly and concisely visualize the customer journey and with just drag and drop, I can easily create a funnel map showing how visitors get to my website Cons I'd like them to focus primarily on customer journey analytics, so if you're looking for a comprehensive solution that also includes other metrics like conversion analytics or ad campaign performance, you may need to combine with other analytics tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Realtor Used the software for: I used a free trial ### "Digital Businesses must have tool" 5.0 October 31, 2022 Pros Keeping track of your digital marketing structure is easier when using Funnelytics, being able to visualize this structure and the integration with live data sources are definetly the most amazing features I've find so far. Cons It takes some time to learn how to properly use it, as any other software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/200577/Funnelytics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Analytics 360 vs Funnelytics](https://www.capterra.com/compare/177042-200577/Google-Analytics-vs-Funnelytics)