# Funnelytics Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Funnelytics Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more.

Source: https://www.capterra.com/p/200577/Funnelytics

---

# 

 Funnelytics Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Funnelytics

## What is Funnelytics?

Say goodbye to complicated charts and spreadsheets and start communicating your customer journey analytics in a way that everyone understands--with a picture. Visualize how people flow through your site and the traffic sources that brought them. Track how actions on your site generate leads and purchases. See how your online marketing impacts your CRM pipeline. Funnelytics is the customer journey analytics platform your whole business will love.

## What is Funnelytics used for?

[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)

Top alternative

Featured

Overall rating

Based on 31 user reviews

Reviews sentiment

Positive

87%

Neutral

13%

Negative

0%

Starting price

$200

Per Feature, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Funnelytics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://funnelytics.io&name=Funnelytics)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Funnelytics

4.4 (31)

VS.

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Starting Price

$200

Per Feature, Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (31)

Ease Of Use

4.6 (260)

Value For Money

3.7 (27)

Value For Money

4.6 (224)

Customer Service

4.1 (24)

Customer Service

4.7 (210)

## Funnelytics alternatives

[4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

Highest Rated

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/177042/Google-Analytics/)

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting price

$125.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[View all alternatives](https://www.capterra.com/p/200577/Funnelytics/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Conversion Tracking

3.9 (13)

38.46% of 13 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Data Visualization

4.1 (11)

45.45% of 11 reviewers that rated this feature as important or highly important

Graphical representation of data

KPI Monitoring

4.1 (11)

27.27% of 11 reviewers that rated this feature as important or highly important

Tracking the status of previously identified performance measurements

Performance Metrics

4.3 (11)

54.55% of 11 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Reporting & Statistics

4.2 (11)

36.36% of 11 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Website Analytics

3.8 (10)

50.00% of 10 reviewers that rated this feature as important or highly important

Track and analyze information regarding website visitors

Funnelytics 31 features

Track visitors'/audience's responses across web pages and other optimized content

Track and interpret campaign performance metrics

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Tracks metrics that provide insight into how a user interacts with any interface or product

Method of analysis that visualizes the series of events that lead towards a defined goal.

Establish measurable goals and objectives and track their progress over a specific period of time

Tracking the status of previously identified performance measurements

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Collect information from multiple sources

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Set up connections to third-party platforms to improve business processes

Monitor user activity through engagement methods

Track visitors and purpose of visits

Interact with data visualization elements, such as charts and graphs, to drill down into data

Graphical representation of data or processes

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.3 (31)

4.3

Based on 31 reviews

## Pricing

Value for money

3.7 (27)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/200577/Funnelytics/pricing/)

Performance Lite

$200.00

Per Feature,Per Month

It includes:

-   One-code install
-   Automatically track pages and traffic sources
-   Cross-Domain Tracking
-   Unlimited seats
-   Easy to follow product tutorials
-   Funnel Template Library
-   Access the Performance Masterclass
-   Ticketed support

Performance Plus

$500.00

Per Feature,Per Month

It includes:

-   Measure impact of purchases, form submissions and calendar bookings
-   Track custom events
-   Segment and filter audiences
-   1-on-1 kick-off platform training session
-   GTM Container Library
-   Access Performance Optimization workshops
-   Premium support

Value for money

3.7 (27)

3.7

Based on 27 reviews

## Integrations

[

Zapier](https://www.capterra.com/p/130182/Zapier/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.1 (24)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.1 (24)

4.1

Based on 24 reviews

## User reviews

Overall rating

4.4

Based on 31 reviews

Filter by rating

5(17)

4(10)

3(4)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MO

Molly O.

Owner

Internet

### "Intuitive, flexible, well-designed software"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

March 25, 2025

Overall, great intuitive software to see and analyze through our A/B testing process. Once we understood the setup it has a lot of flexibility to explore how users are flowing through the site.

Pros

Easy visualization of A/B testing results.

Cons

There is a steep learning curve in setting it up.

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

GA became difficult to impossible to implement in a way that was useful to us.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CS

Cristina S.

Consulente

Marketing and Advertising

### "Il miglior tool per costruire funnel"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 19, 2024

Pros

La semplicità dello strumento. Riesci a costruire facilmente un funnel e anche a inserirlo in presentazioni.

Cons

Il costo. Prima era uno strumento gratuito, dopo è diventato a pagamento.

Alternatives considered

[Lucidchart](https://www.capterra.com/p/146136/Lucidchart/)

Reasons for choosing Funnelytics

Funnelytics ha una interfaccia migliore e anche molte più funzionalità

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AM

Alex M.

Freelance

Marketing and Advertising

### "Claridad para mis funnels"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

January 23, 2024

Pros

Funnelytics es una herramienta muy buena para las empresas que quieren mejorar sus embudos de conversión. La herramienta ofrece una amplia gama de funciones y datos que pueden ayudar a las empresas a tomar decisiones informadas sobre su marketing. Sin embargo, es importante tener en cuenta el costo de la herramienta y la complejidad de su uso antes de tomar una decisión.

Cons

Funnelytics puede ser cara para algunas empresas más pequeñas. La herramienta puede ser un poco compleja para usuarios que no están familiarizados con el marketing digital.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

administrativo

Farming

### "opinion Funnelytics"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

August 24, 2023

Es una buena experiencia pero falta mejorar y pulir ciertos aspectos

Pros

Es una herramienta fácil y divertida de usar, con una interfaz limpia y minimalista que te permite crear hermosos embudos en minutos .Te permite exportar tus embudos a PNG para mostrar tu trabajo de forma profesional.

Cons

Es una herramienta de pago.No tiene una integración nativa con todas las plataformas de marketing y ventas, por lo que puede requerir el uso de otras herramientas o códigos para conectar los datos

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Jose C.

bachelor

Internet

### "The platform that has changed my business life"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 9, 2023

I was pleasantly surprised by the visualization and simplification capabilities of the platform. I was able to clearly see how visitors were coming to my site, which traffic sources were most effective, and how they were converting into qualified leads and sales.

Pros

What I have loved the most about this platform is its incredible ability to simplify and visualize the customer journey in a powerful way. It's like having a treasure map for my online business! The way I can see how visitors come to my website and convert into leads and purchases is just amazing.

Cons

While this is an incredibly powerful platform, I have to admit that it also has some limitations that have frustrated me at times. One of my least favorite things is its lack of integrations with some of the tools I use in my business. I would love to be able to import data directly from my CRM or email marketing platform, but unfortunately it's not possible at the moment.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Diego C.

Marketer Digital

Marketing and Advertising

### "¡Me encanta Funnelytics! Es fácil de usar, y ahora tiene un Diseño más moderno."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 24, 2023

Funnelytics El mejor Mapeador de Funnels con una versión gratuita.

Pros

Funnelytics es una herramienta interesante y necesaria para planificar embudos, estrategias de marketing, el recorrido del comprador, etc. Ideal para cualquier marketer, emprendedor, agencia o empresa. Llevo más de dos años utilizando la herramienta y la verdad es que para mí es el mejor mapeador de embudos con una versión gratuita. Me ayuda a ver mejor el flujo de ventas y automatización de las promociones de mis productos o de afiliados. Tiene una interfaz limpia y fácil de usar. Totalmente recomendada.

Cons

Quizás la desventaja que le encuentro, es que la brecha con relación al precio de usuario gratuito a usuario de pago es grande.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Liliana a.

GED

Marketing and Advertising

### "The perfect tool to optimize sales funnels"

4.0

Overall Rating

4.0

4.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

9/10

June 16, 2023

The interface is intuitive and makes it quick and easy to drag and drop elements to visually create your customer journey flow.

Pros

Its simplicity and ability to clearly and concisely visualize the customer journey and with just drag and drop, I can easily create a funnel map showing how visitors get to my website

Cons

I'd like them to focus primarily on customer journey analytics, so if you're looking for a comprehensive solution that also includes other metrics like conversion analytics or ad campaign performance, you may need to combine with other analytics tools.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Adrian A.

Administrativo

Government Administration

### "La herramienta que me ayuda en la conversión de clientes"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 2, 2023

Estoy contento con esta herramienta. Los embudos se muestran de manera clara y son muy visuales. Se puede ver el recorrido del cliente en el proceso de compra

Pros

Lo que más me gusta es el analisis de conversiones que me permite hacer la herramienta para saber si voy por el buen camino o tengo que cambiar algo en el proceso de venta.

Cons

El inicio con esta herramienta fue un poco complicado el aprender a utilizarlo pero con el paso del tiempo se aprende, por lo que diría que tiene una curva de aprendizaje completa. La versión gratuita, que es la que yo uso, tiene muchas limitaciones pero es normal.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Alvaro M.

Freelance

Marketing and Advertising

### "Ofrece un seguimiento de campañas completo, si bien existen otras herramientas con más opciones "

4.0

Overall Rating

4.0

4.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

May 16, 2023

Creo que es una herramienta bastante aceptable para gestionar y hacer un buen seguimiento sobre los embudos de ventas ejecutados, aunque quizás existan muchas otras herramientas online que incorporan esta opción, junto a otras que son de ayuda en el día a día

Pros

La visualización clara e intuitiva de su interfaz, así como los datos que ofrece que son bastante completos en base a las campañas gestionadas

Cons

La curva de aprendizaje inicial es quizás demasiado elevada, lleva tiempo hacerse con la herramienta, también he echado en falta algunas opciones de personalización

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Rosana G.

teacher and manager

Education Management

### "Excelente herramienta de marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

April 24, 2023

Es una excelente herramienta para profesionales del marketing.

Pros

Un punto muy positivo es que me permite integrarme con herramientas de marketing terceros como facebook o google. Tiene un excelente servicio de atención al usuario.

Cons

Por comentar algún punto negativo, diría que su precio es algo elevado. La versión gratuita es bastante limitada.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/200577/Funnelytics/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Popular comparisons

[Google Analytics 360 vs Funnelytics](https://www.capterra.com/compare/177042-200577/Google-Analytics-vs-Funnelytics) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)