# HubSpot Content Hub Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is HubSpot Content Hub the right Content Management solution for you? Explore 89 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/201318/HubSpot-CMS/reviews

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HubSpot Content Hub

4.6 (89)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of HubSpot Content Hub

Ease of use

4.5

Customer Service

4.5

## Pros and Cons in Reviews

EM

Emmanuel M

Online Evangelism InnovatorReligious Institutions, Self-employedUsed the software for: 1-2 years.

“I like that they allow 2,000 free emails per month, so I can keep my supporters up to date on what I am doing in my ministry.“

November 3, 2025

ED

Emily D

Accounting AssistantLegal Services, 11 - 50 employeesUsed the software for: More than 2 years.

“I do wish there was a way to better organize the home page (maybe this is user error on my part) but it can be a lot to look at when I am trying to find something in the system.“

November 3, 2025

Andrew P

Senior Web DeveloperDefense & Space, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“Through Hubspot's CMS Hub it's easy to seamlessly integrate and develop your website with all your other marketing activities if you are using Hubspot as your main marketing platform.“

May 24, 2025

Rahat A

Digital Marketing ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years.

“HubSpot CMS Hub can be expensive compared to other CMS systems.“

May 12, 2023

Andrew P

Senior Web DeveloperDefense & Space, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“Overall it's been a pleasure to work with, over the last couple years I have migrated a number of sites from Wordpress environments to Hubspot and it has been a good experience bringing more structure, organization, security and integrated marking to these sites.“

May 24, 2025

MG

Mose G

Marketing AnalystReal Estate, 11 - 50 employeesUsed the software for: 6-12 months.

“The cap sometimes makes it hard for me to go back and select the new group of users I want to send emails to.“

December 9, 2022

ka

khyan a

Inside SellerComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“What I liked most about HubSpot is how easily it slots into our day-to-day.“

November 18, 2025

Axel H

CEOComputer Software, 2 - 10 employeesUsed the software for: 1-2 years.

“The A/B testning is weak, allowing you only to try out one page at a time.“

June 15, 2022

## Showing most helpful reviews

Showing 1-25 of 89 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Lexi R.  
Sr. Director, Lead Development  
Information Services  
Used the software for: Less than 6 months

### "Great Tool with Lots of Features"

April 22, 2026

4.0

Pros

Having one (mostly) central spot to keep and organize all of our marketing assets makes building out new content really easy. There is a definite learning curve in using the system, but the Breeze agent is really helpful in helping me learn and navigate the system.

Cons

The email style doesn't automatically apply to new emails, and not being able to use Content emails in the Sales sequences is a challenge.

Switched from

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

MCAE was no longer meeting our needs in terms of capability, automation, and AI tools.

Review Source

kA

khyan A.  
Inside Seller  
Computer Software  
Used the software for: 1-2 years

### "Smooth, reliable CMS that plays perfectly with our CRM"

November 18, 2025

4.0

Overall, it’s been excellent for our team. Reliable, easy to work with, and has some great integrations. It has genuinely streamlined how we operate. It’s taken a lot of friction out of managing content and connecting it back to the rest of the business.

Pros

What I liked most about HubSpot is how easily it slots into our day-to-day. I can’t comment on pricing, but the usability alone is worth it - it just makes life simpler. I’m an Inside Seller running hundreds of leads through the CRM, and the clean, straightforward layout makes it easy to stay on top of prospects, tasks, and follow-ups. Tasks, in particular, are a non-negotiable for my workflow. I’ve used a few different systems over the years, but HubSpot wins hands-down for its intuitive UI and the way it creates genuinely unified workflows. Being able to link Outlook straight into the platform is a massive help too - keeps everything tidy and in one place.

Cons

Occasional guardrails when it comes to seeing some data but that's in the works - updates are implemented and work great out of the gate. not much to complain about to be honest

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

2 years ago we switched from Salesforce to Hubspot

Review Source

Axel H.  
CEO  
Computer Software  
Used the software for: 1-2 years

### "Basic CMS that works well with the Hubspot CRm"

June 15, 2022

3.0

Pros

That it is fully integrated with the CRM out of the box.

Cons

The A/B testning is weak, allowing you only to try out one page at a time. Hinders you from getting a full view of the impact each page had on the overall goal.

Alternatives considered

[Webflow](https://www.capterra.com/p/136159/Webflow/)

Reason for choosing HubSpot Content Hub

We could not find a local Webflow agency in our region.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

The integration with the crm.

Review Source

EM

Emmanuel M.  
Online Evangelism Innovator  
Religious Institutions  
Used the software for: 1-2 years

### "Good newsletter solution for small email lists."

November 3, 2025

4.0

It has a relatively high learning curve compared to other email services, but you get what you pay for. The service has worked for simple emails.

Pros

I like that they allow 2,000 free emails per month, so I can keep my supporters up to date on what I am doing in my ministry. It automatically handles unsubscribes, has contact segmenting, auto-fill tokens so I can personalize my emails, and a great text editor to make my email sending easy.

Cons

I wish the token service was more robust and easier to use conditional statements with. It doesn't have if/then for the conditionals, at least not with the free version.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp reduced the limit for free monthly emails, so I could not use their service for free anymore. I had no other reason to change.

Review Source

VR

Verified Reviewer  
Senior Web Developer  
Defense & Space  
Used the software for: 2+ years

### "Seamless integrated marketing platform for your website"

May 24, 2025

5.0

Overall it's been a pleasure to work with, over the last couple years I have migrated a number of sites from Wordpress environments to Hubspot and it has been a good experience bringing more structure, organization, security and integrated marking to these sites.

Pros

Through Hubspot's CMS Hub it's easy to seamlessly integrate and develop your website with all your other marketing activities if you are using Hubspot as your main marketing platform. The CMS system makes it easy with robust themes and a versatile editor, good for beginners and advanced users. You can manage multiple domains/sites and have your analytics with it.

Cons

There is often some limitations with the web development, while you do have a high degree of control you are still a little bit constrained within their system and have to adapt to their flow of processes. That said over the past couple years they continue to develop and improve it and I find it has become much more developer friendly as time has gone on.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

We switched most of our web entities from Wordpress to Hubspot because overtime it became problematic to maintain and develop. Wordpress has become bloated and has increasing security issues. Hubspot provided a better alternative to standardize on.

Review Source

Kristi A.  
Marketing & PR  
Hospital & Health Care  
Used the software for: 6-12 months

### "Great CMS for non-developers with some limitations"

October 31, 2020

4.0

Overall, CMS Hub has helped us build a much more consistent and reliable website. It keeps us on track and makes it a snap to create pages for short-term promotions or urgently-needed webpages. It's a very handy tool and I certainly recommend it.

Pros

The greatest thing about the HubSpot CMS is that it's very straightforward and allows just about anyone to create a modern, clean-looking website with modern functionality. The drag-and-drop interface that it currently uses is a massive improvement over the previous functionality, which I would probably not have recommended. The Asset Marketplace allows you to find a lot of pieces and features to put together your own custom (ish) build. It's also (needless to say) an incredible bonus that the website integrates perfectly with HubSpot's CRM.

Cons

My least favorite part about using HubSpot CMS is that some things are just not customizable when they ought to be, and some things are not possible to do when they also ought to be. It would also be nice to have the ability to organize pages and posts by folders as well to cut down on clutter when it comes to organizing and keeping track of your website pages.

Reason for choosing HubSpot Content Hub

We had switched to HubSpot for CRM and were enjoying it -- wanted to do more in HubSpot to improve our marketing automation and the CMS was the next natural step that provided a quicker platform.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

We switched because we were too big for Wix, and Wix's code is messy -- it causes sites built with Wix to load very slowly and make for a poor web experience. There is a lot to be said for Wix but ultimately it was too slow.

Review Source

Matthew M.  
Founder/CEO  
Information Technology and Services  
Used the software for: 2+ years

### "Uncovering leads through blog posts and premium content"

March 12, 2020

5.0

Overall the CMS is very easy to use - whether updating a web page or publishing a new blog post - and provides valuable insights. Having a fully integrated CMS plus CRM is helpful to our sales team as we look to uncover new leads and understand which topics are most interesting to our clients and prospects.

Pros

We really appreciate the integration between our website page views, email engagement, and our sales pipeline. Understanding the trends regarding what content on our website is generating the most sessions, page views, and ultimately leads is extremely helpful.

Cons

It can be difficult to clean up the contact list from website users who subscribe to our blog, download eBooks, or register for events. Figuring out which contacts are outdated and could be deleted could be improved.

Alternatives considered

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

Reason for choosing HubSpot Content Hub

We felt that HubSpot had a more modern interface and was easier to use.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

We were looking for a CMS that would drive our content marketing strategy, including blogging, email distribution, webinars/events - all connected to a CRM for lead flow and pipeline management.

Review Source

KD

Katharine D.  
Secretary  
Higher Education  
Used the software for: 1-2 years

### "Easy and Organized "

September 5, 2025

5.0

Overall, things with HubSpot work well. The minor issues we encounter don't slow down productivity, and they don't get in the way too much. The ease of access makes it an easy choice for our business.

Pros

The design is clean and easy to understand. I'm able to clearly access what our clients have done with their accounts, whether it's making a purchase or viewing part of the website.

Cons

I get signed out a lot. Not sure if that's a bug in the system or a safety feature, but either way, I feel like I'm constantly having to relog into our company's account. Also, sometimes a tab is opened, and it becomes the new standard setting. Not sure how to get rid of it.

Review Source

Julien G.  
RevOps Specialist  
Staffing and Recruiting  
Used the software for: 2+ years

### "Intuitive and versatile"

October 27, 2025

5.0

Overall, my experience is very satisfying thanks to its versatility, regular updates, and ease of use.

Pros

Very intuitive and versatile, allows marketing, email campaigns, sales tracking, and automation easily.

Cons

Frequent updates can be overwhelming, making it difficult to adapt and navigate interface changes at times

Review Source

ED

Emily D.  
Accounting Assistant  
Legal Services  
Used the software for: 2+ years

### "One of the best CRMs "

November 3, 2025

5.0

Pros

Very easy to use and there is little to no learning curve. Love the CRM aspects of Hubspot and the reporting has been extremely helpful. The Breeze AI assistant has been super fun to utilize and has sped up my workload when utilizing HubSpot.

Cons

I wish there were better ways for the program to recognize duplicate entries of potential clients. I do wish there was a way to better organize the home page (maybe this is user error on my part) but it can be a lot to look at when I am trying to find something in the system.

Review Source

JM

Jessieah M.  
C.O.O.  
Entertainment  
Used the software for: 1-2 years

### "HubSpot CMS Hub Review "

May 17, 2025

4.0

Easy to use interface. Customer service is never perfect, but there for a reason and does its' job.

Pros

The seamless integration with HubSpot’s CRM and marketing tools. Unlike other platforms, everything is built to work together—website, email, automation, and customer data—so you can personalize experiences and scale faster without duct-taping different systems.

Cons

The higher price compared to basic platforms. It’s not the cheapest option, but if you’re serious about growth and want powerful tools without the mess of plugins, the value is absolutely worth it.

Review Source

EM

Elza M.  
Customer Service Specialist  
Consumer Services  
Used the software for: 6-12 months

### "The most intuitive CMS platform"

October 7, 2024

5.0

Up to now, I'm very satisfied with HubSpot CMS as we can create and manage customized content experiences, with flexibility and easy connectivity among several tools and apps.

Pros

I really like the fact that you can build a website for free, even with the HubSpot logo on it.

Cons

It's not so easy to navigate since there are several features on the dashboard and sometimes it can be a challenge to find what you need right away.

Review Source

VR

Verified Reviewer  
Digital Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "HubSpot is the easiest CMS to use"

May 12, 2023

5.0

HubSpot CMS Hub is generally considered a powerful content management system that simplifies website management and enhances marketing efforts.

Pros

HubSpot CMS Hub is a popular content management system among digital marketers due to its user-friendly interface, seamless integration with HubSpot CRM, customization options, SEO-friendly features, and built-in analytics and reporting tools. It simplifies website management and enhances marketing efforts by providing an all-in-one solution.

Cons

HubSpot CMS Hub can be expensive compared to other CMS systems. The free version is very limited to what it offers.

Review Source

SA

Sainath A.  
Program and Operations Senior Analyst  
Information Technology and Services  
Used the software for: 2+ years

### "Best affordable CRM platform that improves ROI and builds good customer relationship."

August 18, 2021

5.0

Pros

I like the automation creations like journey/workflow setups, automations of lists and data sets etc

Cons

The reporting and analysis of campaign performance is not that accurate.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Switched from

[Unica](https://www.capterra.com/p/214060/Unica/)

Cost, additional features and ease of use

Review Source

GC

Geertje C.  
Marketing and Social Media  
Professional Training & Coaching  
Used the software for: 2+ years

### "It’s my go -to. Every. Single. Time."

March 12, 2020

5.0

We’ve grown our business immensely internally and externally. From how we relate to our customers and keep them organized, to internal organization for our employees, it’s a dream come true when you’re dealing with so many systems and processes, to have them all under one roof.

Pros

HubSpot loves to love their clients, which makes it easy for us to love our customers well. They go the distance to help you make it work, and customize everything exactly how you need it. They grow with you, and show you the value of where you’re putting your money!

Cons

There are a couple integrations that have proven difficult or just non existent. The price jump between plans it’s quite significant, and I would love to see more ‘middle ground plans’ be met between them.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing HubSpot Content Hub

Recommendation, ease of use.

Review Source

IW

Izzy W.  
Digital Marketing Executive  
Financial Services  
Used the software for: 2+ years

### "The only Marketing and Sales software I'll ever use"

March 12, 2020

4.0

We're still (almost 2 years in!) in the early phases of laying down the foundations of our content strategy but the tools are second to none for content management. We're able to plan, create and analyse all of our content at the click of a button, helping us to improve and keep delivering amazing content to our prospects and customers.

Pros

I've been using HubSpot for around five years now and have grown my career with the platform. I love how intuitive it is, how seamlessly it fits into our existing processes and how the team are constantly developing and testing to help marketers, salespeople and customer services do their very best every day.

Cons

There's not anything I particularly dislike about the software, but I can appreciate for someone new to the platform it could be a little overwhelming with the size and scale of it. Luckily there's expert support and plenty of resources to help you find your way.

Review Source

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "High Value Hosting Platform"

March 13, 2020

5.0

Pros

This CMS is well integrated into world-class sales/marketing/service tools turning a website into a revenue engine. Excellent uptime and built-in support rival any other platform out there.

Cons

Lacking full DNS management features. Analytic data is attached to a page vs a link so failed A/B tests, and paged revised via staging lose their analytical history.

Review Source

Scott N.  
Managing Partner  
Management Consulting  
Used the software for: 2+ years

### "Best Possible Software for Lead Generation and Web Management"

March 12, 2020

5.0

I have been using Hubspot CMS for quite some time now- it is a really good way to manage your contacts.

Pros

CMS CRM This is a great piece of software- really easy to use, and exception support.

Cons

Managing Contacts on the Web app could be easier

Reason for choosing HubSpot Content Hub

Quality, Speed, Service.

Review Source

HL

Hannah L.  
Senior Demand Gen Manager  
Financial Services  
Used the software for: 2+ years

### "Amazing comprehensive marketing solution"

March 12, 2020

5.0

Overall, HubSpot has been a fantastic solution for our growing marketing team. It is intuitive and the training materials are fantastic.

Pros

Data! All of our email, website, blog, and lead metrics are in one place and visible to us.

Cons

I wish that I could associate lists with campaigns, and set the lead source differently for specific landing pages. Also, sometimes the Salesforce connection is wonky.

Alternatives considered

[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Review Source

VR

Verified Reviewer  
Marketing Consultant  
Information Technology and Services  
Used the software for: 1-2 years

### "Can't work without it"

March 12, 2020

5.0

Pros

Incredible for marketing and sales strategies and daily tasks, empowers you to be able to build emails, worksflows, website and landing pages, SEO strategies, etc... It really gives you the power to make the best out of your strategy.

Cons

It takes a while to fully understand the tool and the functionalities.

Review Source

KH

Kim H.  
Marketing Specialist  
Human Resources  
Used the software for: 2+ years

### "Hubspot CMS Review"

March 12, 2020

5.0

Pros

Hubspot's content management system is so easy to customize - the drag and drop features in website building and the customizable modules mean that your website can look however you want it to. It's great and easy to use.

Cons

The only thing I don't like about Hubspot's CMS is that it has a tendency to be glitchy. Sometimes how it looks in the editor is not how it looks once the page is published, which makes it hard to figure out how to edit.

Review Source

NW

Nikki W.  
Marketing Manager  
Veterinary  
Used the software for: 2+ years

### "Happy with the "

March 12, 2020

4.0

Overall, I am very happy with Hubspot and would recommend it to any business with a marketing department.

Pros

I like that I can do pretty much everything marketing with my job. Social, email, campaign analytics!

Cons

Over the past few years, there has been a lot of additional features that are very salesperson oriented which is not a benefit to my company. I also wish more fields were editable in customer contacts.

Review Source

wH

wazeer H.  
Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "Best Marketing Automation Platform for Marketers"

March 12, 2020

5.0

Pros

I am using Hubspot for past one year, the marketing automation platform has become my best friend. the best part I love is the smart content option where the content is displayed based on the country and the IP address. easy to create workflows to engage with the subscribers and website visitors. The integration with social media platforms has made marketer's life easy. The preview option in the design manager to keep the content and webpage responsive is the best update of 2020. I would recommend others to use this platform for their organizations.

Cons

The only thing I don't like in marketing automation is the functionality of the forms. when someone subscribes through the forms then the contact should be assigned to the contact owner by default based on the contact's country of origin, this feature is missing.

Review Source

Sean L.  
Social Media Manager/Marketing & End-User Support  
Internet  
Used the software for: Less than 6 months

### "Lots of features and tools. "

November 13, 2021

5.0

We didn't use this one AS much but it was still a good product. The higher tiers were not a match for our needs.

Pros

HubSpot has a TON of tools to build and manage a great site for all kinds of different needs. Lots of things are included in the free tier, lots in the next step up but I would say this is for larger scale operations and may be a bit intimidating for newer or less experienced users.

Cons

As mentioned, there is a free tier and the next step up for a starter level. From there the price REALLY hikes up. This will be a major roadblock for small businesses. If this is not a con for you and you can afford it, then you'll be pleasantly surprised with the list of tools included. And you can go back and read the pro list.

Review Source

Mariana M.  
Marketing Coordinator  
Information Technology and Services  
Used the software for: Less than 6 months

### "HubSpot Review"

March 12, 2020

4.0

I use HubSpot for most of my marketing activities: email marketing, social media management, content marketing. So far it is proving itself useful. Also, I appreciate all the great learning materials HubSpot provides.

Pros

I love how it simplifies all of my email marketing activities. Also, the webpage builder is quite a useful one, but you need to take some time to grasp it.

Cons

As I mentioned above, my experience with the webpage builder was a bit frustrating at first. Overall, the software is quite intuitive and I appreciate it.

Review Source

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