# Oaky Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Oaky Software - reviews, pricing plans, popular comparisons to other Personalization products and more.

Source: https://www.capterra.com/p/201731/Daminion

---

# 

 Oaky Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Oaky

## What is Oaky?

Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding. Enabling hotels to leverage segmentation, personalisation, dynamic pricing and more, Oaky maximises the average spend per guest and takes the legwork out of the upselling process. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 5 years in a row and is trusted by ONYX Hospitality, Radisson Hotel Group and many more.

## What is Oaky used for?

[Personalization](https://www.capterra.com/personalization-software/)

Overall rating

Based on 6 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€120

Other, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Oaky?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.oaky.com&name=Oaky)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Oaky

5.0 (6)

VS.

[### MarketDirect VDP Enterprise](https://www.capterra.com/p/209876/ePs-MarketDirect-VDP-Enterprise/)

[0.0](https://www.capterra.com/p/209876/ePs-MarketDirect-VDP-Enterprise/#reviews)

Starting Price

€120

Other, Per Month

Starting Price

$599

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (6)

Ease Of Use

0.0 (0)

Value For Money

5.0 (6)

Value For Money

0.0 (0)

Customer Service

5.0 (6)

Customer Service

0.0 (0)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Content Management

4.5 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Email Marketing

5.0 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Reporting/Analytics

4.8 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Template Management

4.8 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Create, save, and re-purpose templates for emails, forms, etc.

Third-Party Integrations

5.0 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

A/B Testing

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Oaky 8 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Add customized logos and colors to align with company branding

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

View and track pertinent metrics to find patterns and gain insights from data

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Features

5.0 (6)

5.0

Based on 6 reviews

## Pricing

Value for money

5.0 (6)

Basic

€120.00

Other,Per Month

Value for money

5.0 (6)

5.0

Based on 6 reviews

## Support, customer service and training options

Customer Service

5.0 (6)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (6)

5.0

Based on 6 reviews

## User reviews

Overall rating

5.0

Based on 6 reviews

Filter by rating

5(6)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

ZF

Zsuzsanna F.

Rooms Division Manager

Hospitality

### "Maximaze guest experience with OAKY"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 9, 2024

By embracing OAKY, our hotel upselling software, hotels can unlock new revenue streams, foster guest loyalty, and solidify their position as leaders in the ever-evolving landscape of hospitality.

Pros

You can make your services more available, more likeable and more accessible and you just need to offer an upgrade or sell a package. In this competitive wide range of hospitality industry enhancig guest experience is really cardinal and everyone wants to be the best. All of these great advertisment are eye catching which is really important beacuse we know that the this market is always full of advertisments and promises. With its user friendly interface, staff can easily identify ancillary services and upgrades tailored to guests' preferences, enhancing their overall experience. While the guest can enjoy so many discounts with these amazig upsell tool our revenue will grow on the other hand. By leveraging guest data and preferences the software enables driving higher TRevPAR and increasing overall hotel revenue. Additionally, its automated fulfillment system streamlines the delivery of upsell packages, minimizing operational complexities and ensuring timely service. In summary, this hotel upselling software is a valuable asset for any property looking to optimize revenue generation and guest satisfaction simultaneously.

Cons

To enhance an upselling software, prioritizing personalization is key. Integrating mobile-friendly or like application features wich is more easily available for guests and also empowers staff to upsell on-the-go, maximizing revenue opportunities. Seamless integration with other hotel management systems, because it would be nice if we could have more detailed report about preferances about guests from other hotels as well, to learn the market better so you can offer better services, upgrades or packages. And also it would be nice if we can make more tools and leverages to be able to edit the guest applicaions, so we can tailor it to be more captivating for all guest. Flexible pricing options, including dynamic pricing algorithms, enable hotels to optimize revenue potential while maintaining competitiveness. By embracing these improvements, upselling software can evolve into a powerful tool for driving revenue growth and enhancing guest experience, ultimately positioning hotels for success in an increasingly competitive market.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Operations Manager

Hospitality

### "Best Revenue Increasing Tool "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 12, 2023

Pros

The ease of accesing the website / adding the offers / creating packages to offer an eperience for the guests. Oaky revenue increases month on month as it helps us understand where there is demand.

Cons

No cons for this product as it works as it should and the only thing you have to do is make sure the products are there for it to sell

Reasons for choosing Oaky

More personalized app in temrs of having the felxibility adding what you want to have in the buisness

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AS

Anchisa S.

ASSISTANT DIRECTOR of E-COMMERCE & DIGITAL CAMPAIGNS

Hospitality

### "the efficient tool for e-upselling platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 9, 2022

We are very pleased with the additional revenue generated by the Oaky platform. The platform provides an excellent return on investment. The Oaky team has been extremely helpful with our brand level enhancement requirements. Okay has an excellent team that provides services, support, and understands the needs of business partners.

Pros

The product is easy to install and use. The desired features are available, and the next level of improvement is always sought.

Cons

I would desire to have the in-depth analysis with the visualization.

Reasons for choosing Oaky

Price point, compatibility with our company, and adaptability

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GW

Gillian W.

Revenue Manager

Hospitality

### "We Love Oaky!!! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 6, 2022

the team are very friendly and approachable, the understanding and 3xROI or no fee offer during the pandemic was amazing, the system is easy to use and navigate. it works well for our business.

Pros

This is such an easy software to navigate, set-up and customise. Due to our hotel systems set-up Oaky is very manual for our use but the ROI makes that worth while

Cons

Language translation for pre-existing offers and templates

Reasons for choosing Oaky

We liked the design layout, the communication with our guests and the user friendliness. Throughout the 4 years working, they have added lots of features and took onboard feedback.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AC

Andreea C.

Front of House Manager

Hospitality

### "Amazing upsell program"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 5, 2022

I've been using for over 2 years on two proprieties and the additional revenue that brings to the business is amazing. I user friendly and gives you the opportunity to create and add any packages fit for the right period of time and occasions.

Pros

I like that is pretty straight forward and brings revenue with a simple "click" from our guests

Cons

Nothing. I only have good opinion about this software

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SD

Samuel D.

Revenue Manager

Hospitality

### "Upselling for dummies"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 2, 2021

Before installing Oaky, we didn't have any pre-stay/upselling tool. Since then, we are now able to sell, of course, but mostly have a first contact with the guest before his arrival in order to make sure he gets the best possible journey at our property!

Pros

Oaky has been a success for us since Day 1. We have been able to increase our extras revenue by 400% thanks to this easy-to-use tool! This is their main strength, the ease of use. After a few minutes on the app, you can already create a deal, have access to the segmented e-mail, create a pre-stay e-mail and launch your upselling process!

Cons

Reporting might be upgraded as it is now difficult to get datas about lead time, segmentation, evolution of a specific deal...

Alternatives considered

[NordVPN](https://www.capterra.com/p/166743/NordVPN/)

Reasons for choosing Oaky

Their value for money was way better but mostly, we had a very friendly feeling from the moment we started the discussions.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)